NRA Media has announced the winners of the 2026 NRA Golden Bullseye Awards. Now in their 24th year, the Golden Bullseye Awards recognize outstanding innovative firearms, optics, shooting products, and ammunition. And there are also Golden Bullseye Awards for top shooters and for individuals who support the gun industry and Second Amendment rights.

Every year the NRA announces Golden Bullseye Award winners for various product categories (rifle, shotgun, handgun, optics, accessories, gear etc.). These awards are like the Oscars for the shooting industry. There are separate Golden Bullseye prizes awarded by different NRA Magazines — including American Rifleman, Shooting Sports USA, and American Hunter. The 2026 Golden Bullseye Awards will be officially awarded during the April NRA Annual Meetings & Exhibits in Houston, Texas.

Golden Bullseye product awards are selected by the staff of the NRA’s American Rifleman and American Hunter magazines, with multiple categories recognized by each magazine. The selections are then reviewed by NRA Media management. To qualify for consideration for a Golden Bullseye Award, the product must have been: 1) Recently introduced; 2) Innovative in design/function; 3) Tested by a NRA Magazine/media staffer; 4) Reliable in the field; 5) Recognized as good value; and 6) Styled in a manner “befitting the shooting and hunting industry”.

American Rifleman 2026 Golden Bullseye Product Awards

Rifle Of The Year: Tikka T3x Ace Target

The Tikka T3x Ace Target rifle is an affordable tactical rig capable of winning PRS and NRL matches right out of the box. It is offered in three chamberings: .223 Rem, 6.5 Creedmoor, and .308 Win. Two barrel lengths are available: 23.6″ and 26.0″. Standard features include two-stage trigger, adjustable cheekpiece, and forearm rails. The Tikka T3x Ace is available for $1799.00 – $1959.00 at EuroOptic.com.

In this video (above), our friend Erik Cortina tests the Tikka T3x Ace Target rifle, shooting from 100 to 1000 yards. The 6.5 Creedmoor T3x showed superb accuracy with Sako TRG Precision factory ammo. Erik stated he was “very impressed” (2:30 time-mark).

Shotgun of The Year: Benelli Nova 3 Tactical 922R

Ammunition of The Year: Hornady 338 ARC

American Hunter 2026 Golden Bullseye Awards

Rifle of The Year: Henry SPD HUSH Lever Action

Ammunition of The Year: Federal 7mm Backcountry

Golden Bullseye Awards for Individuals

The 2026 Shooting Sports USA Golden Bullseye Competitor Award goes to four-time Olympic Gold Medalist Vincent Hancock. He has been one of the greatest skeet shooter in history. He is also recognized for coaching and mentoring Team USA shooters.

The NRA Media 2026 Golden Bullseye Freedom Award goes to noted attorney, scholar, and author Stephen P. Halbrook. In his legal practice Halbrook has won cases before the U.S. Supreme Court, and his scholarship has contributed to Second Amendment historical knowledge.

The NRA Publications 2026 Golden Bullseye Pioneer Award recipient is Anthony Imperato, the founder and President of Henry Repeating Arms. Imperato has been a strong supporter of the NRA and the Second Amendment rights.

The 2026 Golden Bullseye Woman of the Year winner, nominated by the editors of NRA Women.com, is Tanisha Moner. As a dedicated instruction, Tanisha brought firearms training to thousands of women through the Legally Armed in Detroit (L.A.I.D.) organization.

Tikka, a brand owned by Finnish rifle manufacturer SAKO Ltd. is the new NRL22 title sponsor for the 2026 NRL22 season. NRL22 is a very popular .22 LR rimfire tactical/practical competition with reactive targets, mostly inside 200 yards.

As the Title Sponsor, Tikka will play a leading role in the 2026 NRL22 season, which officially kicks off May 1, 2025, and runs through April 30, 2026. The season will culminate with the 2026 NRL22 National Championship in June. To support the league, Tikka is contributing twelve rifles, one for each monthly NRL22 Awards & Recognition Show. There will be a mix of Tikka T1x ACE Target rifles and Tikka T1x UPR. In addition, Tikka will also support the 2026 NRL22 Championship prize table, featuring a mix of T1x Ace Target (above) and T1x UPR models (see below).

“We’re proud to support the NRL22 and its mission to make precision shooting more accessible to enthusiasts of all ages and skill levels,” said Sami Arhomaa, VP Business Development of SAKO in the USA. “The Tikka T1x line is designed for accuracy, reliability, and performance, qualities that align perfectly with the goals of the league[.]”

Tikka T1x ACE Target Rifle Features

Tikka T1x ACE Target was designed for precision, reliability, and across-the-course efficiency. Tikka states: “Ergonomic designs ensure comfort, while durable construction guarantees reliability in any condition.” The Tikka T1x Ace Target rifle is built on the same chassis as the T3x Ace Target centerfire rifle. This ensures that when you practice/compete with the T1x, transitioning to the T3x for centerfire matches is easy.

16″ or 20″ Barrel, ½” x 28 UNEF Threaded with Thread Protector

10-Round Magazine

Other Tikka Rimfire Rifles for Target work and Varmint Hunting

Along with its chassis rifles, Tikka makes a variety of popular rimfire rifles with more conventional stocks. Shown below is the Tikka T1x, which is available in .17 HMR and .22 LR. This rifle showed exceptional accuracy in a GunsAmerica Digest Test.

Hunting season is underway around the country. If you need a good hunting rifle, consider a Tikka. The Tikka T3 and newer T3x rifles are very popular with hunters around the globe — for good reason. These rifles offer smooth-running actions, easy sub-MOA accuracy with good ammo, crisp triggers, and ultra-reliable detachable box magazines. The Tupperware stocks aren’t super-rigid, but they are comfortable and easy to handle. If you are looking for a hunting rifle, the Tikka T3 and T3X models are smart choices, offering good performance for the price (starting at $749.00 for the T3X Lite version). The T3 series is offered in a wide selection of chamberings, from .204 Ruger up to the large magnums.

Here are three good Tikka T3/T3x video reviews. The first, from the popular Backfire YouTube channel covers the features of the Tikka T3 series. The second video, from an experienced hunter in New Zealand, explains cover the T3’s controls and how to use the rifle most effectively during a hunt. Last but not least is a Hickok45 video examining the T3x’s controls and ergonomics. This video also demonstrates the T3x’s accuracy on steel targets.

VIDEO One — Why the Tikka T3x Is Great for Hunting

With 800,000+ subscribers, the Backfire Channel is one of the most popular gun channels on YouTube. You can trust what the Backfire reviewers say because they pay their own money for the products they review. This video reviews Tikka’s current generation T3s rifle. Backfire had high praise for Tikka T3x rifles: “The Tikka T3x SL is an incredibly lightweight mountain rifle that should be in every hunter’s safe. We like it for its lightweight build, stainless steel barrel, superb trigger, and surprisingly accurate shooting. Overall, this is the hunting rifle we recommend more frequently than any other.”

VIDEO Two — Tikka T3 Controls and Function

In this video, New Zealander Mitch of BushBrothersNZ reviews a T3 with polymer stock and stainless barrel chambered for the .270 Win. Mitch focuses on the T3’s controls and functions, with particular attention to the operation of trigger, safety, and bolt.

VIDEO Three — Hickok45 Tests Tikka T3X in 6.5 Creedmoor

Popular YouTube gun reviewer Hickok45 reviews the Tikka T3x Tactical Compact Rifle in 6.5 Creedmoor. There are good explanations of the operation of the action and magazine. In addition Hickok45 shoots the rifle offhand (05:10 and 13:44 time-marks), evaluating the ergonomics of the stock and the trigger feel. Hickok45 now has 7.38 million subscribers to his YouTube Channel.

What are the top-selling new rifles in the USA? You might be surprised — there are no Remingtons among the Top 5 bolt guns. In the bolt-action category, the Ruger American is on top, followed by the Tikka T3X and the CZ 457. Among semi-auto rifles, a Ruger AR is in third place, the Springfield M1A is ranked second, and the venerable Ruger 10/22 is still the best-selling self-loading rifle.

Shopping for a rifle? Your buying decision may be simplified by seeing what other consumers have chosen, as revealed by nationwide sales trends. You can now check firearms sales figures using “Gun Genius”, a data-crunching service of Gunbroker.com. On GunGenius.com you can select any type of firearm (handgun, rifle, shotgun) and see the top sellers for that category. Here are the top-selling NEW bolt-action rifles and semi-auto rifles. On the Gun Genius site you’ll find links for gun specifications. There are separate listings for used rifles. The chart are based on May 2022 sales data.

Here are the FIVE top-selling NEW bolt-action rifles for May 2022:

Here are the FIVE top-selling NEW semi-auto rifles for May 2022:

Get Sales Rankings for Other Categories of Firearms
On GunGenius.com, in addition to the categories above, you can chose lever-action rifles, single-shot rifles, semi-auto pistols, revolvers, semi-auto shotguns, pump shotguns, and more. You can also filter for sales trends (upwards and downwards). Drill down to see detailed product specifications and current prices.

Hunting season is underway around the country. If you need a good hunting rifle, consider a Tikka. The Tikka T3 and newer T3x rifles are very popular with hunters around the globe — for good reason. These rifles offer smooth-running actions, easy sub-MOA accuracy with good ammo, crisp triggers, and ultra-reliable detachable box magazines. The Tupperware stocks aren’t super-rigid, but they are comfortable and easy to handle. If you are looking for a hunting rifle, the Tikka T3 and T3X models are smart choices, offering good performance for the price (starting at $649.99 for the T3X Lite version). The T3 series is offered in a wide selection of chamberings, from .204 Ruger up to the large magnums.

Here are three good Tikka T3/T3x video reviews. The first, from the popular Backfire YouTube channel covers the features of the Tikka T3 series. The second and third videos are from New Zealand and Scotland respectively. Both reviewers are experienced hunters who explain why the T3 is well-suited for hunting applications. These videos cover the T3’s controls and how to use the rifle most effectively during a hunt.

VIDEO One — Why the Tikka T3x Is Great for Hunting

With 550,000+ subscribers, the Backfire Channel is one of the most popular gun channel on YouTube. You can trust what the Backfire reviewer say because they pay their own money for the products they review. This video reviews Tikka’s current generation T3s rifle. Backfire had high praise for Tikka T3x rifles: “The Tikka T3x SL is an incredibly lightweight mountain rifle that should be in every hunter’s safe. We like it for its lightweight build, stainless steel barrel, superb trigger, and surprisingly accurate shooting. Overall, this is the hunting rifle we recommend more frequently than any other.”

VIDEO Two — Tikka T3 Controls and Function

In this video, New Zealander Mitch of BushBrothersNZ reviews a T3 with polymer stock and stainless barrel chambered for the .270 Win. Mitch focuses on the T3’s controls and functions, with particular attention to the operation of trigger, safety, and bolt.

VIDEO Three — Report from Scotland with .223 Rem Tikka T3

In this video, David, a hunter and wilderness skills teacher from Scotland, demonstrates the features (and remarkable accuracy) of a factory Tikka T3, chambered in .223 Remington. With David’s handloads, this rifle has grouped just over an inch at 250 yards, as shown near the end of the video.

David uses his rifle primarily for fox-hunting (often done at night). He employs a variable-power scope with an illuminated reticle to target his night-time prey. David offers many tips for predator hunters. He prefers an extra-high Harris bipod. With the bipod’s legs fully extended, he can assume a comfortable and solid sitting position. The rifle is supported on his shoulder and on the bipod, leaving both of his hands free. Being able to support the rifle without gripping it is a major advantage, David explains. This frees his hands to search for animals with binoculars or scan distances with his rangefinder.

At the request of our readers, we provide select “Deals of the Week”. Every Sunday afternoon or Monday morning we offer our Best Bargain selections. Here are some of the best deals on firearms, hardware, reloading components, optics, and shooting accessories. Be aware that sale prices are subject to change, and once clearance inventory is sold, it’s gone for good. You snooze you lose.

1. Graf & Sons — Lapua Brass in Stock

⏺ Best brass for centerfire disciplines; get it before it sells out

More quantities of quality cartridge brass are becoming available. Grafs.com now has a large supply of Lapua brass in stock. With many of the top cartridge types available this is a great time to stock up on Lapua brass. For those who haven’t tried Lapua brass yet, it may cost a bit more, but Lapua brass can deliver multiples of useful life compared to lesser brands. With reasonable loads (and some annealing), Lapua brass can deliver 20+ load cycles for most popular cartridge types.

2. Sportsman’s WHSE — Tikka T3x Lite/Superlite Rifles on Sale

⏺ Save big on excellent hunting rifle, smooth action, nice trigger

Looking for a great hunting rifle that is reliable, accurate, and relatively lightweight? If so, check out the Tikka T3x Lite and Superlite rifles. These rifles combines high performance with light weight. They feature synthetic stocks and new modular features. Tikkas boast smooth-running actions and very good factory triggers. The T3x series features weather-resistant stocks with good grip feel even in wet conditions. The metallic bolt shroud covers and shields the firing pin and rear of the bolt body. This is a good price.

3. Amazon — Walker’s Razor Slim Earmuffs, $18.38-$21.99

⏺ Outstanding deal on quality muffs — many color options

Every shooter should have quality ear muffs, both for yourself and any friends/family members you bring to the range. For those on a tight budget, we recommend the Walker’s Razor Slim Passive Earmuffs. These are comfortable and have a good 28dB Noise Reduction rating — very high for slim muffs. These Walker’s Razor Slims are available in a wide variety of colors, starting at just $18.38 on Amazon — a great deal. These muffs fold compactly, making them easy to stow.

4. Bruno’s Shooters Supply — BAT Actions, $100 OFF

⏺ Get a great BAT action without the wait at good price

Why wait months or years for a custom action when Bruno’s has BAT Actions in stock at attractive, $100 Off prices. Available in several finish types and multiple configurations, these ready-to-ship actions will meet the needs of any serious or casual shooter.

5. Palmetto SA — Smith & Wesson M&P Shield EZ 9mm, $449.99

⏺ Excellent CCW pistol with handy grip safety at good price

Given the high demand, it has been tough to find quality handguns for sale at a fair price. If you’re looking for a 9mm carry gun, Palmetto SA has the excellent Smith & Wesson M&P Shield EZ 9MM for just $449.99, including two 8-rd magazines. This gun is easy to rack. We like the integral grip safety. The trigger is crisp, and the pistol features an 18-degree grip angle for a natural point of aim. The Shield EZ is fitted with white-dot front and adjustable white-dot rear sights.

6. Creedmoor Sports — American Practice Bullets on SALE

⏺ Amazing deal on factory second bullets, save 50% or more

Here’s a truly great deal on quality .22 cal and .30 cal bullets. These American Practice Bullets are made by major manufacturer, but may have slight cosmetic defects — mostly visual, such as minor scratch marks on the jackets. If you can live with the slight visual defects or very slight weight variances, you can enjoy huge savings. Get 500 bullets for what you might pay for just 250 first-run projectiles. For example, 500 69gr HPBT .22-caliber bullets are only $104.95. That’s just $20.99 per hundred! And for you .308 Win/.30-06 shooters — get 500 175gr HPBT bullets for just $165.96, just $33.95 per hundred.

7. Natchez — Bushnell Nitro 5-20x44mm $229.49 (Save $270+)

⏺ Excellent choice for varmint rifle at super-low price

Need a scope for your varmint rifle? Here’s a killer deal on a 5-20x44mm Bushnell Nitro. This second focal plane (SFP) scope boasts a nice reticle with MOA-based hashmarks. With this deal you can save 54% off the regular $499.99 price. For varmint hunting we think the 5-20X magnification range is just about ideal, and we prefer SFP as the reticle thickness doesn’t change as you zoom in and out, something you’ll do often on a prairie dog hunt. If you are looking for a lower-magnification scope, consider the 2.5-10x44mm Nitro for just $174.49 a $175 savings.

8. Amazon — Highwild Adjustable Target Stand Base, $32.99

⏺ Smart product with adjustable widths

The steel Highwild Adjustable Target Stand Base provides a stable base for your target frame. The base has three steel receivers for standard 1×2 wood stakes (actual size .75″x 1.5″). Base span quickly adjusts from 8″ to 24″ and width markers are stamped on the cross-beam. No tools are required to change width. With this base you can set up your own target anywhere. The entire base is powder-coated to stand up to the elements. Bonus — the 13″ X 16″ cardboard shipping box is printed with Silhouette Targets.

9. Creedmoor Sports — Cleaning Rod Guide, $24.95 – $29.95

⏺ Always use a rod guide — these are caliber-specific for best fit

Without a good bore guide, you can damage your rifle during cleaning. Bore guides keep solvents and fouling out of your action and trigger group. They also center up your rod and jags, protecting your chamber. Creedmoor Sports Cleaning Rod Guides have earned high marks. These are available in a variety of calibers/sizes to fit various actions. Use the drop-down menu on Creedmoor Sports product page to select the right size for your gun. NOTE: These Cleaning Rod Guides may be black or red, depending on current inventory.

In a recent Forum thread, one member asked for recommendations for a factory rifle with a good action and trigger, under $600.00. Many respondents recommended a Tikka T3 (or newer T3X), and we concur. These won’t run with a $2500 custom, but for a hunting or varminting rig, they offer good bang for the buck with a very nice action. The last Tikka T3 we tried, a .308 Win with 24″ barrel, easily shot sub-MOA groups with factory ammo.

The original Tikka T3 and newer T3x actions are rigid, robust, and well-crafted. They cycle smoothly and have a short 75° bolt lift. The bolt features a Sako-style extractor, with angled-leading-edge bolt lugs for smooth lock-up. These T3/T3x rifles offer smooth-running actions, easy sub-MOA accuracy with good ammo, crisp triggers, and ultra-reliable detachable box magazines. The Tupperware stocks aren’t super-rigid, but they are comfortable and easy to handle.

If you are looking for a hunting rifle, the Tikka T3/T3x is a smart choice, offering good performance for the price (which starts at $569.00 for the T3X Lite version). The current T3x series is offered in a wide selection of chamberings, from .204 Ruger up to the large magnums.

We were impressed with the new Tikka T3x UPR rifle we saw at SHOT Show 2020 We liked the stock very much, and thought this was a very versatile gun that could be used for target shooting off bipod, hunting, even PRS, given its detachable magazine. The stock is very ergonomic and feels good. Tikka states the UPR’s stock “features an extra layer of carbon fiber mixed with fiberglass for increased rigidity and accuracy.”

Video Owner’s Review of standard model T3X with polymer stock:

Tikka T3 Upgrades — Barrels, Stocks, and Chassis Systems

Once you acquire a Tikka T3 there are many interesting upgrades available. First, you can improve accuracy and consistency with a pre-fit barrel from Criterion. There are also many chassis systems that fit Tikkas. In fact you can even get an Eliseo Chassis so you can shoot Palma matches F-TR competitions, or tactical/practical matches.

Criterion Pre-Fit Barrels for Tikka T3/T3x

We have always liked Tikka actions, and now there is a great re-barreling option for Tikka T3/T3x owners. Criterion Barrels Inc. (CBI), makers of “pre-fit” barrels for Savage, Remington, and Rem-clone actions, also crafts Tikka pre-fits. These pre-chambered barrels for Tikka T3 actions will be headspaced with a barrel nut, just like a Savage.

Click image for full-screen version

Tikka T3/T3x pre-fit barrels are sold through Solid Accuracy, a respected Texas-based outfit that sells high-end scopes, stocks, barrels and other rifle components. Price is $461-$485 with various contours and lengths available. Order HERE.

Competition Machine Chassis for Tikka T3

At SHOT Show, we saw some tactical shooters admiring the smooth Tikka T3 action and crisp trigger. They liked the action but they told us they wished they could get the T3 action in a configuration similar to the Ruger Precision Rifle. Well folks, there is a way to build a Tikka T3-based tactical/practical rig.

Gary Eliseo of Competition Machine offers a tubegun chassis for Tikka T3 actions in both Target and Tactical versions. The T3 kit is set up for AICS short action magazines. This is a “no gunsmithing” installation — no modifications to the action are required and the chassis kit works with the factory T3 trigger and safety. Along with the new Target and Tactical versions, a lower-cost Light-Weight Hunter T3 Chassis is also offered which accepts most AR-type buttstock assemblies.

Full Tactical Upgrade for Tikka T3

Tikkas are boring, nondescript hunting rifles right? Wrong. Check out this Tikka T3 tactical with “attitude”. For the British Shooting Show a while back, the folks at Osprey Rifles placed a Tikka T3 action into a modern modular chassis: “A standard factory Tikka T3 was fully Cerakoted and dropped into a Third Eye Tactical chassis stock which also had the Cerakote treatment.”

Click Photos to see full-screen version.

This T3 Chassis can be ordered through Osprey Rifles in the UK. The latest chassis stock system from Third Eye Tactical is currently available for both the Rem 700 short action and the Tikka T3.

There are tens of thousands of products on display at SHOT Show, the world’s largest firearms industry trade show. On Day Two of the event, we visited many manufacturers to see their featured items, and new products for 2020. The vendors included McMillan Fiberglass Stocks, Forster Products, ELEY, G.A. Precision, Tikka/Sako, Gunwerks, Sierra Bullets, and more. Here are some interesting products as well as some eye-catching product displays.

Ballistic-X App Guru at SHOT Show

At the McMillan Fiberglass Stocks booth we met Jonathan Roberts, the talented computer wiz who created Ballistic-X software. This iOS/Android smartphone App quickly and easily calculates group sizes. Take a photo of your target, set some values (such as bullet diameter and distance to target), then use the touchscreen to place circles around each hole. The App will calculate group size (in MOA or Mils), distance to point of aim, and provide all the info in an overlay. Then click “save” to record your group for posterity!

Bright Red Record-Setting Rimfire Rifle

At the ELEY booth, we saw a stunning red rimfire rifle that belonged to our friend Dan Killough of Killough Shooting Sports. Dan used this rimfire benchrest rifle to win many matches and set a range record or two over the years. That is Dan in the upper left in the photo below.

David Tubb’s 33XC and 37XC — Big Cartridges for Big Guns

David Tubb, 11-time NRA Nat’l High Power Champion and 6-time NRA Nat’l Long Range Champion, had his ELR rifle on display. Using this rifle, David won the 2019 NRA ELR Heavy Gun Championship. David was at SHOT promoting some long-range cartridges — the 33XC and 37XC. In the video below, David Tubb, shooting his 33XC Tubb rifle, makes three consecutive hits at 2200 yards on a 36″x36″ steel plate at Valdina Ranch on 12/2/2018. In March 2019, the Fifty Caliber Shooters Association (FCSA) recognized this as an ELR (Extreme Long Range) World Record.

.22 LR Ammo for Extreme Long Range (ELR)

ELR Rimfire? That may seem like an oxymoron, but actually there are guys now shooting the little .22 LR cartridge at 300 yards and well beyond. You have to cope with some serious drop and drift at that distance, which makes this a good challenge, and great training for centerfire shooting at true Extreme Long Range. Cutting Edge Bullets will be producing .22 LR ammo with higher-BC projectiles optimized for the .22 LR rimfire long-range shooting disciplines.

Very Versatile Tikka T3x UPR

At the Beretta/Sako/Tikka booth, we liked the Tikka T3x UPR Stainless in 6.5 Creedmoor ($1500 MSRP). We liked the stock very much, and thought this was a very versatile gun that could be used for target shooting off bipod, hunting, even PRS, given its detachable magazine. The stock is very ergonomic and feels good. Tikka states the UPR’s stock “features an extra layer of carbon fiber mixed with fiberglass for increased rigidity and accuracy. The stock is coated with a rough surface for the best grip in any condition… choose between single stage or set trigger.”

Stunning Engraved Pistols from Baron Engraving

We stopped in our tracks at the Baron Engraving booth. There, in a glass showcase we saw an amazing selection of engraved pistols — 1911s and Browning High Powers. It’s great to see that the Art of Engraving is still alive and well. Baron engraving also does great work on revolvers and long guns.

Day Two Parting SHOT Photo

TV and film legends Chuck Norris and Lou (“The Incredible Hulk”) Ferrigno teamed up at SHOT Show. Norris drew a huge crowd of fans at the Glock booth.