Sierra Bullets has just introduced a new line of hunting bullets, called the GameChanger series. These are claimed to combine match-bullet accuracy with highly effective performance on game animals. From what we can tell this is Sierra MatchKing (SMK) projectile modified with a new hollow cavity and tipped front end. The official product release says: “Sierra re-engineered their legendary MatchKing bullet into a hollow-point design for quick expansion and fitted it with a transparent green tip for ballistic uniformity. Inside, the GameChanger features a unique construction that utilizes a special lead alloy surrounded by a tough copper jacket that delivers excellent penetration and expansion[.]”

Video Shows Design of GameChanger Bullet (0:30 time mark):

Sierra has just announced a new, high-BC .30-caliber projectile. This provides a very interesting new option for F-TR competitors and long-range benchrest shooters. The new 195-grain Tipped MatchKing (TMK) boasts an impressive 0.610 G1 Ballistic Coefficient. That compares well with any conventional bullet in this caliber and weight range. The key to the high BC is the green acetal resin tip that lowers drag while making the BC more consistent for every bullet in the box. NOTE: This .30-caliber 195 grain TMK requires a twist rate of 1:10” or faster to stabilize.

The new 30 cal. 195 grain Tipped MatchKing® bullets will be available in 500-ct boxes (product #7795C) with a $243.84 MSRP as well as 100-ct boxes (product #7795) with MSRP of $51.19 per box. Note, this new 195gr TMK is designed for competition use — primarily as a paper-puncher. Sierra says: “Tipped MatchKing® bullets are not recommended for most hunting applications.”

Right now Precision Reloading is running a BIG SALE on Sierra MatchKing (MK) and Tipped MatchKing (TMK) Bullets. These bullets are being offered at deep discounts, with very low prices (some close to wholesale). Precision Reloading says you can save up to $37.00 on 500-ct boxes. Here are just a few examples of the dozens of types of Sierra Bullets on Sale.

Sierra 30 Cal, 200gr HPBT MK, 100 for $35.57 (marked down from $40.29)
Sierra 7mm, 183gr HPBT MK, 100 for $38.37 (marked down from $43.39) (Great new bullet)
Sierra 6.5mm, 142gr HPBT MK, 500 for $167.74 (marked down from $187.69)
Sierra 6.5 mm, 130gr TMK, 100 for $30.58 (marked down from $34.59)
Sierra 6mm, 95gr TMK, 500 for $138.75 (marked down from $156.89)
Sierra 22 Cal, 80gr HPBT MK, 500 for $117.08 (marked down from $132.39)
Sierra 22 Cal 77gr TMK, 100 for $26.19 (marked down from $29.69)

NOTE: This Sierra Bullets Sale runs through October 31, 2016, so you’ll want to place your order before the end of the month.

Sierra offers the widest selection of .30-Caliber match bullets in the world today, producing bullets suited to nearly every form of long-range competition. Along with classic HPBT and HP MatchKings, Sierra now offers the new Tipped MatchKing (TMK) line, which feature an acetal resin tip. The major advantage of adding a tip to the bullet is the reduction of drag, producing a more favorable ballistic coefficient. Another benefit is improved feeding in magazine-fed firearms.