NRA Media has announced the winners of the 2026 NRA Golden Bullseye Awards. Now in their 24th year, the Golden Bullseye Awards recognize outstanding innovative firearms, optics, shooting products, and ammunition. And there are also Golden Bullseye Awards for top shooters and for individuals who support the gun industry and Second Amendment rights.

Every year the NRA announces Golden Bullseye Award winners for various product categories (rifle, shotgun, handgun, optics, accessories, gear etc.). These awards are like the Oscars for the shooting industry. There are separate Golden Bullseye prizes awarded by different NRA Magazines — including American Rifleman, Shooting Sports USA, and American Hunter. The 2026 Golden Bullseye Awards will be officially awarded during the April NRA Annual Meetings & Exhibits in Houston, Texas.

Golden Bullseye product awards are selected by the staff of the NRA’s American Rifleman and American Hunter magazines, with multiple categories recognized by each magazine. The selections are then reviewed by NRA Media management. To qualify for consideration for a Golden Bullseye Award, the product must have been: 1) Recently introduced; 2) Innovative in design/function; 3) Tested by a NRA Magazine/media staffer; 4) Reliable in the field; 5) Recognized as good value; and 6) Styled in a manner “befitting the shooting and hunting industry”.

American Rifleman 2026 Golden Bullseye Product Awards

Rifle Of The Year: Tikka T3x Ace Target

The Tikka T3x Ace Target rifle is an affordable tactical rig capable of winning PRS and NRL matches right out of the box. It is offered in three chamberings: .223 Rem, 6.5 Creedmoor, and .308 Win. Two barrel lengths are available: 23.6″ and 26.0″. Standard features include two-stage trigger, adjustable cheekpiece, and forearm rails. The Tikka T3x Ace is available for $1799.00 – $1959.00 at EuroOptic.com.

In this video (above), our friend Erik Cortina tests the Tikka T3x Ace Target rifle, shooting from 100 to 1000 yards. The 6.5 Creedmoor T3x showed superb accuracy with Sako TRG Precision factory ammo. Erik stated he was “very impressed” (2:30 time-mark).

Shotgun of The Year: Benelli Nova 3 Tactical 922R

Ammunition of The Year: Hornady 338 ARC

American Hunter 2026 Golden Bullseye Awards

Rifle of The Year: Henry SPD HUSH Lever Action

Ammunition of The Year: Federal 7mm Backcountry

Golden Bullseye Awards for Individuals

The 2026 Shooting Sports USA Golden Bullseye Competitor Award goes to four-time Olympic Gold Medalist Vincent Hancock. He has been one of the greatest skeet shooter in history. He is also recognized for coaching and mentoring Team USA shooters.

The NRA Media 2026 Golden Bullseye Freedom Award goes to noted attorney, scholar, and author Stephen P. Halbrook. In his legal practice Halbrook has won cases before the U.S. Supreme Court, and his scholarship has contributed to Second Amendment historical knowledge.

The NRA Publications 2026 Golden Bullseye Pioneer Award recipient is Anthony Imperato, the founder and President of Henry Repeating Arms. Imperato has been a strong supporter of the NRA and the Second Amendment rights.

The 2026 Golden Bullseye Woman of the Year winner, nominated by the editors of NRA Women.com, is Tanisha Moner. As a dedicated instruction, Tanisha brought firearms training to thousands of women through the Legally Armed in Detroit (L.A.I.D.) organization.

The 2016 Rio Olympic Games kick off today with the Opening Ceremony. Shooting sports will be a part of these Olympics with competitions for rifle, pistol, and shotgun. From August 6 though August 14, Olympic shooters will compete in Brazil’s ultra-modern Olympic Shooting Center, originally created for the 2007 Pan-American Games at a cost of $53.5 million.

CLICK HERE for USA Shooting Olympic Preview with Team Profiles

SFC Michael McPhail, shown above, is currently ranked #1 in the world in the smallbore 50m prone rifle discipline. He’s one of the favorites to win Gold in 2016.

2016 Olympic Media Coverage — TV and Internet
There will be some broadcast television coverage of shooting events. But the best way to follow the shooting matches is through streaming on the internet. NBCOlympics.com and the NBC Sports App will live stream 4,500 total hours of Olympics coverage — covering every event. Each day you can click the NBC Live Stream Schedule for Shooting Sports Events to see what’s running. CLICK HERE for complete shooting sports schedule.

With Rio just one hour ahead of the Eastern Time zone, Americans will enjoy great “real-time” coverage of the 2016 Summer Games. NBCUniversal will present 2,084 hours of Olympic programming across 11 affiliated TV and Cable networks.

Olympic Shooting Event Schedule

You’ll find more information on Team USA and Olympic Shooting Competition on these websites:

CLICK HERE to see full-size advert.

“The National Shooting Sports Foundation is honored to be a sponsor of USA Shooting, and we are thrilled to draw even more attention with this ad to the fine men and women representing our sports on the world stage,” said Chris Dolnack, senior vice president and chief marketing officer for NSSF, the trade association for the firearms, ammunition, hunting and shooting sports industry.

Four USA Shooters are featured:

Gold medalist Kim Rhode, who became the first American ever to medal in five consecutive Olympic Games and who set a new Olympic record and tied a world record in women’s skeet.

Gold medalist Vincent Hancock, who became the first skeet shooter to win that Olympic event twice and who set two Olympic records.

Gold medalist Jamie Gray, who set two Olympic records in both the final and qualification rounds of women’s 50-meter, three-position rifle.

Bronze medalist Matt Emmons, who added to his gold and silver medal tally from previous Games in the men’s 50-meter three-position rifle.

Download NSSF Where2Shoot App for iPhone
The NSSF’s USAToday Ad also gives readers an opportunity to download NSSF’s Where2Shoot App for the iPhone, which allows users to search for shooting facilities nationwide, watch video tips on hunting and shooting and keep up with news about the shooting sports. To learn more about USA Shooting visit www.usashooting.org.

SGT Vincent Hancock of the USAMU shot a 148/150 to win the Gold Medal today in men’s skeet at the London Olympics. Hancock has now won back-to-back Golds in skeet shooting at two successive Olympics. (Hancock also won Gold at Beijing in 2008). Finishing second with a 146 score, was Anders Golding of Denmark. Qatar’s Nasser Al-Attiya won a shoot-off over Russia’s Valery Shomin for the bronze at the Royal Artillery Barracks. Read Related Story on ESPN.com.

After setting a new Olympic Record by hitting 123 out of 125 clays in Tuesday qualifying, Hancock entered the medal round with a one-target lead. He then shot a perfect final round score of 25 for a total of 148 out of 150, which was also a new Olympic record. He is the first men’s skeet shooter in Olympic history to win two Gold Medals.

Hancock is a “young gun” in a field of more experienced competitors. At age 23, he is the youngest in the men’s skeet competition by five years. (The average age of medal-round-qualifying skeet shooters in London is 37 years.) Hancock almost missed the 2012 Olympics altogether. After his 2008 win in Beijing, he thought seriously about retiring from the sport. But after some months considering the options, he resumed his training with a vengence and now he is on top of the world. Hancock’s victory, combined with the Gold-medal performance of team-mate Kim Rhode in women’s skeet, gives Team USA a sweep of the Skeet events at the 2012 Olympics.