Ruger’s “2 Million Gun Challenge” to Benefit NRA-ILA
Sturm, Ruger & Company, Inc. has pledged to donate $2.00 to the NRA for each new Ruger firearm sold between the 2015 and 2016 NRA Annual Meetings, with the goal of giving $4,000,000. Ruger’s donation will benefit the NRA Institute for Legislative Action (NRA-ILA).
“We’re bringing back the One Million Gun Challenge with a twist,” said Ruger CEO Mike Fifer. “Our goal is to sell two million firearms in a 12-month period. With that, we pledge to donate not one, but two dollars to the NRA for every new firearm sold. We accomplished our goals to support the NRA in 2012, and … we believe we can do it again.”
Ruger ultimately sold 1.2 million guns in the first challenge, which took place from 2011-2012.
NRA-ILA Executive Director Chris Cox said, “Ruger’s 2 Million Gun Challenge is a model of good corporate citizenship in defense of American freedom. By supporting the NRA’s fight to defend the right to keep and bear arms, Ruger … advances the rights of American gun owners and hunters.”
For more details about the 2015-2016 “2 Million Gun Challenge” and to track its progress, visit Ruger.com/2Million. To learn more about Ruger firearms visit Ruger.com or Facebook.com/Ruger.
