Ruger Gives $4 Million to NRA-ILA and Pledges $1 Million More

Ruger has donated $4,000,000.00 to the NRA-ILA (Institute for Legislative Action), based on Ruger’s pledge to donate $2.00 for every new Ruger firearm sold between the 2015 and 2016 NRA Annual Meetings. Ruger called this the “2 Million Gun Challenge”.

Ruger met the challenge goal of selling two million new firearms, thereby generating a total donation of $4,000,000. Ruger CEO Mike Fifer and President Chris Killoy presented Chris Cox, NRA-ILA’s Executive Director, with a check for $4,000,000 at the 2016 NRA Annual Meetings in Louisville, Kentucky. Cox praised Ruger’s Challenge Program: “The funds raised from this program will help us in both our fight to protect America’s Second Amendment and our effort to educate voters and get them to the polls this crucial election year.”

During the challenge period, one of the largest distributors of Ruger firearms, Davidson’s / Gallery of Guns, also pledged to donate $1.00 for each new Ruger firearm sold through its distributorship. Davidson’s effort added more than $350,000 to the NRA-ILA cause.

Ruger 2 Million Gun Challenge Becomes 2.5 Million Gun Challenge

Both Ruger and Davidson’s have pledged to extend the challenge period through the end of October, to ensure continued support up until the election. Ruger hopes to sell another 500,000 new firearms (by the end of October 2016) with a $2.00 donation per gun. If Ruger meets its challenge, that would generate another $1 million in NRA-ILA donations, for a total of $5,000,000 for the 2015-2016 period.

For more information on the Ruger 2.5 Million Gun Challenge, visit Ruger.com/2Million.