Here’s a record-setting rimfire benchrest rifle owned by our friend Joe Friedrich.
The experts at ELEY Limited, top rimfire ammo-maker, have posted a helpful guide to cleaning rimfire barrels. We reprint highlights of the article below, but we suggest you read the full article on the Eley website: How to Clean Your Rifle the ELEY Way.
Editor’s Comment: This is not the only way to clean a rimfire barrel. There are other procedures. This is the method recommended by ELEY based on decades of experience with the top smallbore shooters in the world, including many Olympic Gold Medalists. Some shooters have been very successful cleaning less frequently, or using different types of solvents. The ELEY method is a good starting point.
Rimfire Barrel Cleaning
1. Clean the extension tube with a 12 gauge brush and felt or tissue moistened with solvent.
2. Smoothly insert a cleaning rod guide into the receiver.
3. Apply a dry felt to the cleaning rod adapter and push it through the barrel to the muzzle in one slow steady movement. As the felt is dry it may feel stiff.
4. Remove the soiled felt and pull back the cleaning rod.
Do you (and your shooting buddies) go through a lot of rimfire ammo every season? Looking for quality “major brand” .22 LR ammo that’s still affordable? Here is a new offering that may fill the bill. ELEY, the UK-based rimfire ammo-maker, has teamed up with the Civilian Marksmanship Program (CMP) here in the USA. Now you can purchase quality ELEY-made ammo for just seven cents a round (well $0.07099 to be precise). This new “ELEY CMP Standard” ammunition features an accurate 40-grain bullet with an average velocity of 1090 fps. This particular round has a paraffin wax coating to feed reliebly through all .22 LR firearm platforms.
ELEY CMP standard will be available exclusively through the CMP. Though budget-priced, it “will still be incredibly accurate compared to other ammo at this price point”. The CMP expects this ammo to be very popular, so there is a limit of two (2) cases per individual per year, priced at $354.95 for 5000 rounds. The CMP even offers Free S&H to all contiguous U.S. States.
Mike Corkish of ELEY America states, “ELEY is excited to partner with the CMP to offer an accurate, affordable ammunition for shooters in a true bulk package. With the CMP working to encourage youth shooting, ELEY finds this partnership a perfect fit”. NOTE: To purchase this ammo you must register and provide proof of eligibility.
In addition, says Corkish: “As shooters continue to improve they have the opportunity to purchase other grades of ELEY ammunition through the CMP. This will continue to help the CMP grow competition shooting and encourage safe firearm practices.” ELEY also produces premium rimfire ammo used by benchrest shooters, Biathletes, World Cup competitors, and Olympic marksmen.
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How good is .22 LR rimfire ammo you just bought? Well, until now, you had to just cross your fingers and do your own testing (unless you could make the journey to the Eley or Lapua test centers). Now that’s changed. In a matter of seconds, you can access tons of test data for Eley rimfire ammo, seeing how any given lot has performed, and how consistent it has proven. You can view a wealth of data, including group size, percentage of shots within tenths of inches from center, velocity and more. There’s even a 50-shot consolidated group display that conveniently reveals large sample accuracy in a glance. With ELEY’s new web-based Lot Analyzer, you can easily compare various lot numbers, choosing the one that shows the best test results.
With the ELEY Lot Analyzer, simply enter any ELEY lot number into the online database. You’ll then see a heap of information including 10-Shot Groups, 50-Shot Groups, Average Velocity, Ballistics Coefficient, Shot Distribution graphs, and even the Eley Coin Test — the percentage of this lot capable of hitting a dime at 54.7 yards (50m). We believe the ELEY Lot Analyzer delivers the most comprehensive lot-specific ammo performance information ever provided by any ammunition manufacturer.
ELEY is to be commended for making this information available. Shown below are some of the data views available for ELEY Force ammo Lot 3H16-30356:
Try It Yourself with Lot Number 1016-02107
To see how the ELEY Lot Analyzer works first-hand, CLICK HERE and enter this lot number 1016-02107 (be sure to include the dash).
Lot Analyzer Data Available from 2015 Forward
We think the ELEY Lot Analzyer is great for the consumer. It is now possible to select a box of ammo from a store shelf, enter the ELEY lot number, and instantly see the performance of the ammunition. Get together with fellow shooters and compare your ELEY ammo. This service will be available for all ELEY lot numbers in the USA from 2015 forward. You can find the year of your ammunition by the third and fourth numbers in the lot. For example, if your lot number is 3016-30xxx, it is from the year 2016.
EDITOR’s NOTE — Test Center Performance vs. the Real World:
Our staff has tested rimfire ammo in both the ELEY and Lapua Test Centers, and then shot that same ammo later in competition at outdoor ranges. We learned something in the process. First, ammo can do well in a test tunnel, with a clamped test fixture, yet perform very differently outdoors on a real range. Likewise, ammo may shoot superbly in one rifle, yet perform so-so in another rifle, even when the barrels are from the same manufacturer.
We commend ELEY for providing the Lot Analyzer — this really does offer invaluable information to the consumer. This represents a big step forward. That said, you need to understand that factory test results cannot necessarily be duplicated in the real world. And we can confirm that some ammo which was less than stellar in the test tunnel actually shot superbly in real rimfire benchrest competition. LESSON: Even with the ELEY Lot Analyzer, you still need to do your own testing, with your own rifle, to verify .22 LR ammo performance.
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The name Jessie Duff is synonymous with handgunning excellence. Winner of over 60 major Pistol Championships, Jessie is arguably the best female action pistol shooter in history. Jessie demonstrated her talent recently with another big victory. Jessie took top honors (again) at the 2017 U.S. Steel Nationals. She won her 8th Ladies Open National title, and also finished as High Lady Rimfire Optics plus 3rd overall Single Stack. Congratulations to Jessie and the other divisional winners.
Here’s Jessie shooting the “Roundabout” Stage at the 2017 U.S. Steel Nationals:
Jessie Duff — The First-Ever Female Grand Master
In 2013, Jessie Duff became the first woman in history to earn the vaunted title of USPSA Grand Master (GM), the highest rating conferred by the U.S. Practical Shooting Association (USPSA). To earn this prestigious ranking, Duff had to maintain an average above 95% in shooting classification courses, something never before achieved by a lady shooter.
“I am honored to have earned the designation of Grand Master with USPSA” said Duff. “This is something I have been working toward my entire shooting career and I’ve come this far thanks to a lot of hard work and a lot of support,” she added.
Duff has “raised the bar” for female shooters across the country. As female participation in shooting sports has grown, Duff’s accomplishments and continued success have blazed a path for women in competitive action shooting. “Jessie is one of the best shooters in the world,” said USPSA Executive Director Kim Williams. “USPSA is proud to announce her historic record as the first woman to ever reach this ranking in Practical Shooting,” added Williams.
Jessie Won Rimfire High Lady Title Shooting “Bulk Pack” Eley Ammo
For her rimfire stages at the 2017 U.S. Steel Nationals, Jessie used ELEY Contact .22 LR ammo, which is now available in 300-round bulk “REC Paks”. ELEY Contact is a 42 grain 1090 fps subsonic round engineered to perform in all rimfire semi-auto firearms.
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A new .22 LR rimfire shooting discipline has been developed, copying the PRS series. Call it “PRS Lite” — a practical-style match shot with .22 LR bolt-action and self-loading rimfire rifles. This series will be called the Practical Rimfire Challenge (PRC) with ELEY as Title Sponsor. The first three matches will be held at the Peacemaker National Training Center in Glengary, West Virginia. Match Dates are March 25, May 13, and September 30, 2017.
PRC Matches Will Feature Multiple Positions and Movement
ELEY Practical Rimfire Challenge series matches are positional shooting events in field conditions out to 300 yards. You can use either a bolt-action or semi-auto .22 LR rimfire rifle. Much like PRS (Precision Rifle Series), competitors will shoot from a variety of positions: prone, strong/weak shoulders, standing, sitting, and kneeling. There will be shots from barricades, and movement from position to position during stages.
PRC rules will, to a large degree, mirror PRS rules. However, shooters will see some different type of stages than what is normally seen at a PRS match. For example, there may be unsupported standing or unsupported kneeling shots in some stages. Peacemaker’s goal, along with ELEY, is not to replicate PRS in Rimfire, but rather to create the ultimate challenge for shooters on the rimfire rifle platform.
Cole McCulloch, owner of Peacemaker, says that the PRC should appeal to a wide variety of shooters: “We expect to see recreational, action, Olympic, NRA and PRS shooters all competing and having fun”. McCulloch also expects rapid evolution in the equipment: “I fully anticipate a Space Race for this sport. Meaning, we already know that the ammunition coming out from ELEY is fully capable of hitting small targets out to 300 yards. What will be fun to watch is the different types of rifles and optics the shooters choose to use. Some examples of this will be: Bolt or semi, heavy or ultra-light weight, MILS or MOA, 10 power or 30 power. The debate will rage and the rifle platform approaches will vary greatly.”
Rimfire Tactical Matches Aren’t Really New
We’re pleased to see this new PRC shooting discipline — it sounds like fun. However, the concept of a rimfire tactical/practical match is not new — at least on the West Coast. California shooting clubs have been running “Rimfire Tactical” matches for a nearly a decade already. CLICK HERE to read our comprehensive Rimfire Tactical report from way back in 2008. This article includes free targets, ballistics charts, and a complete run-down on suitable rimfire rifles.
The Concept Behind the Rimfire Tactical Match by Bill Erwin
Many guys who shoot long-range tactical matches practice with .22 LR rifles of similar configuration. Rimfire ammo is way more affordable than centerfire, you do not need a big range facility, and shooting rimfire saves wear and tear on your centerfire rifle. Further, for learning how to read the wind, there really is no better training tool than a 22 LR, even as close as 50 yards. Check out this table showing how a .22 LR ballistics compare to .308 Win:
22 LR vs. .308, Distances for Equal 10 MPH Wind Drift
This table shows the corresponding distances at which a 10 mph full-value crosswind pushes a .22 LR bullet and .308 projectile the same amount. Values are based on 0.130 BC for a 40gr .22 LR bullet, and 0.496 BC for 175gr .308 bullet.
22 LR 40gr 1050 fps
50 yd Wind 1.0″
75 yd Wind 2.2″
100 yd Wind 3.8″
125 yd Wind 5.8″
150 yd Wind 8.2″
175 yd Wind 11.0″
200 yd Wind 14.3″
.308 Win 175gr 2650 fps
130 yd Wind 1.07″
180 yd Wind 2.15″
230 yd Wind 3.68″
280 yd Wind 5.63″
330 yd Wind 7.98″
380 yd Wind 10.71″
440 yd Wind 14.56″
This table shows how the .22 LR can be an effective substitute for a .308 Win during training. Because the smaller bullet drifts more in the wind, a 22 rimfire shooter will experience roughly the same crosswind effects as if he was shooting a 175gr .308 twice as far out. So, rimfire work can teach you to dope the wind like a .308, but at less than half the distance. Shooting a .22 LR at 100 yards is like shooting a .308 (with 175 SMK) at 230 yards.
Shooting Peacemaker NTC Plate Rack at 100 Yards with Suppressed Rimfire
SPECIAL BONUS–Rimfire Tactical Precision Targets
These FREE targets by DesertFrog are offered in Adobe Acrobat format for easy printing. CLICK HERE to download all six targets as a .ZIP archive.
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The 2016 Summer Olympics in Rio de Janeiro, Brazil are coming up soon. The Rio Olympic Games will include rifle, pistol, and shotgun competitions. Shooting events will be held in Brazil’s ultra-modern Olympic Shooting Center, originally created for the 2007 Pan-American Games at a cost of $53.5 million. Perhaps the most challenging Olympic rifle discipline is the 50m three-position (3P) smallbore match. In this article, American Olympian Matt Emmons provides expert tips on three-position shooting.
Here Matt Shows the Kneeling Position. The other two positions are Standing and Prone.
Matt Emmons will compete in the Three-Position Event at the Rio Olympics, seeking his fourth Olympic medal. Rio marks Matt’s fourth Olympic appearance — he has competed on the U.S. National Team since 1997, medaling in three Olympic games: Gold in 2004 in Men’s 50m Prone; Silver in 2008 in Men’s 50m Prone; and Bronze in 2012 in Men’s 50m 3X40. Although his specialty is Men’s 3-Position rifle, Emmons’ World Championship and Olympic Gold are in Men’s 50m Prone. He usually shoots an Anschütz or Bleiker .22LR rifle, with Eley Tenex ammo.
Here are shooting tips from Matt, courtesy Anschütz. Click image below to launch a large PDF file. Right-click the image and “save as” to download the poster-sized PDF.
CLICK Photo to Load Large PDF File
Three Sets of Hardware for Three Positions
You may be surprised to find that Matt often totes three complete sets of rifle parts to important matches — three buttplates, three cheekpieces, and three Centra sights with adjustable irises. Matt told Shooting Sports USA that he travels with “three sets for three positions. Our final is so fast that I need three sets of everything to allow a fast change-over between positions.” Matt carries his gear in an an Anschütz sport bag: “It’s similar to the big Ogio duffels with wheels, but lighter. I’ve worked with AHG/Anschütz for many years and I like their bag because all of my junk fits in it.”
Emmons, who will be competing in Rio this upcoming August, also carries something for good luck: “My wife Katy gave me a little figurine of a Czech fairytale character a long time ago for good luck and I always have it with me when I shoot.”
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Getting tutored by Olympic-class experts — now that’s a rare opportunity in the shooting world. ELEY Ltd., makers of precision rimfire ammo, has announced a special contest. Two lucky marksmen (one pistol shooter and one rifle shooter) will win the chance to train with the U.S. National Team at the Olympic Training Center in Colorado Springs. All ammunition for the one-day training session (in June, 2015) will be supplied by ELEY. (The winners must supply their own firearm.) The lucky winners will even be able to use the elite Olympic Training Center strength/conditioning facilities.
Training day sessions will be conducted by top coaches/atheletes from the U.S. National squad. Rifle coaches may include: Bryant Wallizer, Thomas Csenge, Michael Liuzza, Justin Tracy (2013 Prone National Champion), Dempster Christenson, Sarah Beard, Sarah Scherer, Emily Holsopple, Amy Sowash, Reya Kempley, and former National Rifle Coach Dave Johnson.
Pistol coaches may include: Keith Sanderson, Nick Mowrer, Jason Turner, Teresa Chambers, Morgan Wallizer (2004 rifle Olympian now training pistol), National Pistol Coach Sergey Luzov.
How to Enter Contest
For more information, or to enter the Training Day Contest, visit ELEY’s Training Contest Page on Facebook. NOTE — the deadline for contest entries is March 16, 2015.
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ELEY .22 LR ammunition has certainly been the choice of champions in high-level international smallbore competition. But ELEY is not resting on its laurels. ELEY’s engineers have worked hard to develop two new types of rimfire ammo — one fast (“force” high-velocity), one slow (“contact” subsonic). ELEY force and ELEY contact, the latest additions to ELEY’s product line, will be officially launched at SHOT Show in Las Vegas next week.
Black Casings — Not Just for Looks
Designed for power, ELEY force is a new, high-velocity .22LR round that delivers both superior energy AND accuracy. ELEY force features a new propellant with a distributed pressure curve. This provides more energy during the in-barrel “burn time”, accelerating the bullet to a high velocity. Force is optimized for semi-auto rimfire rifles.
The cartridge brass for ELEY force is matte black, the result of a patented oxidisation process, first used with Eley edge (introduced in 2013). ELEY force is now the second type of ammo with black cases, which are dark for a good reason. According to ELEY’s engineers: “The black oxidized case finish increases friction between the case and projectile. This regulates and controls the force required to release the bullet, stabilizing the projectile and increasing ballistic consistency and accuracy.”
ELEY Contact — The Subsonic Solution
ELEY contact is a subsonic semi-automatic .22LR round designed for extreme accuracy, reduced noise, and minimal recoil. The reduced recoil allows the shooter to recover his sight picture more quickly. This is especially important for rapid-fire shooting with semi-automatic rimfire rifles.
Both ELEY force and ELEY contact are engineered with a heavier 42 grain bullet for high energy and are coated in a specially-formulated paraffin wax to minimize build-up in actions and magazines.
ELEY’s History — A Success Story Spanning Two Centuries
A company with a rich heritage, ELEY has been making ammunition for 187 years. The company was first established in 1828 in London and was later moved to Birmingham, beginning a long and proud tradition. (Learn about ELEY’s history.) Over the years, ELEY has pioneered many technical innovations. ELEY now specializes in .22 LR caliber cartridges, and ELEY’s match ammo has a remarkable track record in competition. At the 2012 Olympics, 14 out of 18 smallbore shooting medals were won by shooters using ELEY ammunition.
ELEY Test Facilities in USA, UK, and Germany
ELEY tells us the “every current ISSF Smallbore World Champion uses ELEY Tenex ammo”. That success can be attributed (at least in part) to ELEY’s technical testing facilities in the UK, Germany, and the USA. At these test centers, competitive shooters can test ammo lots in their particular match rifle to ensure the best match of barrel and ammunition. To learn more about the ammunition testing facilities and ELEY products, visit www.Eley.co.uk.
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We first featured this story in 2010, but the results of this rimfire ammo test have been of such widespread interest that we try to bring the test to readers’ attention every year.
In 2010, the staff of AccurateReloading.com Forum completed a massive .22LR Rimfire Ammunition Testing Project. Some 55 different types of ammo were tested, using a highly-accurate Swiss-made Bleiker rifle, with a 2-stage trigger. All ammo varieties were tested at 50 yards, 75 yards, and 100 yards, shooting five, 5-shot groups at each distance. Though these tests were completed some time ago, many readers have requested a “reprint” of the ammo rankings, so we’ve republished this data below.
The results are fascinating to say the least (and perhaps eye-opening). The tester observed: “I got some amazing groups, and some which are, frankly, absurdly bad! This has re-enforced what I had experienced with 22 ammo in the past — that is being consistently inconsistent.”
While we strongly caution that .22LR rimfire ammo may work well in one gun and not another, and ammo performance can be improved through the use of barrel tuners, the AccurateReloading.com research provides invaluable guidance for smallbore shooters. Overall, the testers burned through over 4,000 rounds of ammo, and you can see the actual test targets online. To read all the test reports, and view target photos visit AccurateReloading.com.
0.162 Eley Tenex Ultimate EPS
0.164 Lapua Midas Plus
0.177 Lapua Polar Biathlon
0.187 Eley Match EPS
0.193 Eley Match
0.203 Lapua Midas M
0.215 Lapua Center X
0.216 Western Value Pack
0.229 Lapua Signum
0.241 Lapua Master L
0.243 Eley Pistol Match
0.256 Olin Ball
0.256 Akah X-Zone
0.261 Lapua Midas L
0.261 Lapua Master M
0.263 Eley Tenex Semi Auto
0.270 Lapua Super Club
0.272 Eley Tenex
0.303 Lapua Standard Plus
0.312 CCI Standard Velocity
0.319 RWS R 50
0.319 Eley Standard
0.328 SK High Velocity
0.339 Eley Club Xtra
0.340 Winchester T22
0.356 Federal Champion
0.362 Eley Subsonic HP
0.371 CCI Mini Mag
0.376 Federal American Eagle
0.377 Norinco Target
0.380 Sellier & Bellot Club
0.384 Eley Club
0.387 Eley Sport
0.388 Totem
0.392 Swartklip Match Trainer
0.398 Federal Gold Medal
0.403 Swartklip HV
0.409 Eley Match Xtra Plus
0.424 Sellier & Bellot Std
0.443 Remington Target
0.461 Lapua Crow HP
0.475 Eley Silhouex
0.479 Magtech
0.498 Eley High Velocity
0.513 Winchester Super X
0.516 Kassnar Concorde
0.539 CCI Blazer
0.560 Winchester Supreme Pistol
0.576 Norinco Pistol Revolver
0.593 SK Standard
0.611 Sellier And Bellot HP
0.626 SK Standard HP
0.686 Logo HV
0.956 Pobjeda Target
0.274 Lapua Center X
0.283 Lapua Standard Plus
0.295 Eley Tenex Ultimate EPS
0.307 Lapua Midas M
0.329 Lapua Master M
0.346 Eley Match
0.373 Lapua Polar Biathlon
0.399 RWS R 50
0.432 Lapua Midas L
0.448 Eley Tenex Semi Auto
0.467 Eley Match EPS
0.474 Lapua master L
0.491 Eley Match Xtra Plus
0.494 CCI Standard
0.496 Eley Subsonic HP
0.507 Eley Sport
0.512 Federal American Eagle
0.513 SK High Velocity
0.514 Eley Standard
0.516 Eley Tenex
0.516 Lapua Crow HP
0.532 Western Value Pack
0.533 Fed. Champion Target
0.535 Lapua Midas Plus
0.564 Akah X Zone
0.566 Olin Ball
0.573 Eley Club Xtra
0.616 Lapua Signum
0.631 Winchester T22
0.639 Swartklip HV HP
0.641 Eley Club
0.642 Eley Silhouex
0.647 CCI Mini Mag
0.679 Eley Pistol Match
0.682 Swartklip Match Trainer
0.690 Federal Gold Medal
0.692 Remington HV
0.703 Lapua Super Club
0.720 Winchester Super X
0.738 Eley High Velocity
0.759 Kassnar Concorde
0.765 Sellier And Bellot Club
0.770 Winch. Supreme Pistol
0.770 Norinco target
0.775 CCI Blazer
0.802 Norinco Pistol Revolver
0.841 LVE Logo HV
0.855 Sellier & Bellot Std
0.871 Magtech
0.923 Sellier & Bellot HP
0.934 SK Standard HP
1.017 Remington Target
1.257 Totem Standard
1.442 SK Standard
1.578 Pobjeda target
0.455 Eley Match
0.510 Lapua Midas Plus
0.549 Lapua Midas M
0.611 Lapua Polar Biathlon
0.611 Eley Tenex Ultimate EPS
0.619 Eley Match EPS
0.622 Eley Club
0.630 Lapua Center X
0.631 RWS R50
0.679 Eley Tenex Semi Auto
0.694 Lapua Midas L
0.729 Eley Tenex
0.739 Lapua Master L
0.753 Lapua Super Club
0.785 Lapua Master M
0.831 Eley Sport
0.851 Eley Match Xtra
0.859 Lapua Standard Plus
0.867 Akah X-Zone
0.877 Eley Pistol Match
0.907 Norinco Target
0.924 Eley Silhouex
0.939 CCI Standard
0.952 Eley Subsonic HP
0.963 Magtech
0.970 Olin Ball
0.978 Kassnar Concorde
0.995 Eley Club Xtra
1.009 Western Value Pack
1.032 Federal Champion
1.087 Norinco Pistol Revolver
1.100 CCI Mini Mag
1.112 Lapua Crow HP
1.143 Winchester T22
1.142 Federal Gold Medal
1.144 federal American Eagle
1.156 Swartklip Hollo Point
1.165 Lapua Signum
1.170 Swartklip Match Trainer
1.175 Fed. Champion Value Pk
1.182 SK high Velocity
1.201 Totem
1.224 Winchester Super X
1.358 Eley Standard
1.367 Remington High Velocity
1.375 CCI Blazer
1.414 Eley High Velocity
1.450 Remington Target
1.504 LVE Logo
1.813 SK Standard
1.879 S&B Club
1.947 S&B Hollow Point
2.073 SK Standard HP
2.221 S&B Standard
2.266 Pobjeda Target
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Eley sponsors many of the world’s top rimfire shooters, who have shared their Tips from the Top for 2014. Five ace smallbore shooters provide advice on how to shoot better, how to train more effectively, and how to stay motivated even when “the going gets tough”. If you’re a competitive shooter (in any discipline) you can benefit from reading these words of wisdom from world-class shooters.
Henri Junghaenel, current world #1 ranked, 50M prone rifle shooter.
Focus on Fundamentals: Good performance requires a solid technical foundation. One can hunt after personal bests or one can try to work on the technical basics. The latter will probably lead to better results sooner.
Stay Motivated Over Time: Be persistent and don’t lose your motivation on your way to success. Shooting, like every other sport, requires a learning process which takes a lot of time.
Don’t Yield to Outside Pressures: Don’t let the expectations from others impact yourself. If some people try to put pressure on you (consciously or unconsciously), don’t let them!
Bill Collaros, 2013 Australian WRABF World Cup (Benchrest) and RBA team captain.
Don’t Skimp on Hardware: Ensure your equipment is a good as you can buy. This includes: rests, bags, rifle, scope, and ammunition.
Tune to Your Ammo: Ensure that the ammunition you have is tested and your rifle is tuned to it, to get the smallest possible group.
Train in All Conditions: Train in all sorts of wind and conditions so you know how your rifle and ammunition react in all circumstances.
Stine Nielsen, 2012 Olympic finalist for 3-Position Smallbore Rifle.
No Excuses: When I train, I train by my motto: “A loser has excuses. A winner has a plan.” And when I shoot in competitions I think about that mantra.
Stay Focused: When I stand at a shooting range, I have a good focus on my shooting and myself. I also have a good will to want to shoot 110%.
Zorana Arunovic, current world #2 ranked, 25M women’s pistol shooter.
Never give up: No matter how hard it is you should always find something that will inspire you to keep going further. I find my inspiration in the success of other athletes. They inspire me to work more and harder. I would say to any young athletes, never give up, no matter how hard it is.
João Costa, current world #2 ranked, 50m pistol shooter.
Breathing is Key: In shooting as in life, breathing is of paramount importance. So, when shooting try to be calm and quiet. On the bench in front of me I have my pistol, the scope, the magazine and my choice ammo then I count:
ELEY Limited, the English producer of high-quality rimfire ammunition, has been acquired by LDC in a £42 million deal. LDC is a well-established private equity firm specializing in management buy-outs, equity release (cash out), development (DevCap) and acquisition finance transactions.
Eley Will Expand Production and Launch a New Ammo Product
With the LDC take-over, Eley ammo production will increase, thanks to fresh capital expenditures by LDC. In exciting news for shooters, “a new round will be launched” according to Andrew Lane, Managing Director of Eley/LDC. This new ammo product is a big mystery. We can’t speculate whether this is a completely new rimfire cartridge, or simply another variant of .22 LR or other popular rimfire round. (Might Eley be producing 17 HMR in the future?) Along with the expanded production, Eley plans to open a new test facility for “the strategically important Scandinavian market-place.” We presume that will be located in Norway or Sweden, but no location has been revealed as yet.
Andrew Lane explained the benefits of the LDC deal: “While Eley’s growth has been strong over the past few years, IMI is now focused on specialist flow control activities. In LDC we have found an investor that has similarly ambitious targets and who fully buys into our business plan and development strategy.”
In the competitive arena, Eley has been extremely successful in recent years. Notably, all Gold medalists at the recent 2014 World Championships in Spain shot Eley ammo, and current Number 1-ranked shooters are using ELEY ammunition.
ELEY has grown in recent years and it now has 122 employees, mainly in operations, manufacturing and distribution. Eley was founded in 1826 by the Eley Brothers and moved to the Birmingham area after World War I. A division of Nobel Explosives, it eventually became a subsidiary of ICI in 1926. It later formed part of the IMI metals division that was separated from ICI in 1977. Following this deal with LDC, it is once again an independent company.
Story tip by EdLongrange. We welcome reader submissions.
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Jamie Gray, London 2012 Gold Medalist in Women’s 3 X 20, has retired from professional shooting this year. However, Jamie plans to stay involved in the shooting sports as a Public Relations/Marketing representative for ELEY, a leading maker of rimfire ammunition. Joining the ELEY team this month, Jamie will work with shooting clubs and educational institutions to promote smallbore target shooting.
Jamie’s role in the USA will be wide ranging. Her job description includes working with state associations, governing bodies, schools, colleges and retail partners, giving educational seminars, and meeting “grass roots” shooters across the USA. Jamie has always been an icon within the USA shooting community.
Those who have met Jamie know that she is passionate about her sport and that she’s always willing to help others. Jamie’s extensive knowledge, international experience, and engaging personality makes her a great choice for ELEY’s new PR & Marketing Executive for the USA. As an Olympian who competed in Beijing 2008 and then went on to win the Gold medal at the 2012 London Olympics, she is well qualified to “inform and inspire” the next Olympic hopefuls in the shooting sports.
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The experts at ELEY Limited, top rimfire ammo-maker, have posted a helpful guide to cleaning rimfire barrels. We reprint highlights of the article below, but we suggest you read the full article on the Eley website: How to Clean Your Rifle the ELEY Way.
Mike Corkish of ELEY America states, “ELEY is excited to partner with the CMP to offer an accurate, affordable ammunition for shooters in a true bulk package. With the CMP working to encourage youth shooting, ELEY finds this partnership a perfect fit”. NOTE: To purchase this ammo you must register and provide proof of eligibility.
Matt Emmons will compete in the Three-Position Event at the Rio Olympics, seeking his fourth Olympic medal. Rio marks Matt’s fourth Olympic appearance — he has competed on the U.S. National Team since 1997, medaling in three Olympic games: Gold in 2004 in Men’s 50m Prone; Silver in 2008 in Men’s 50m Prone; and Bronze in 2012 in Men’s 50m 3X40. Although his specialty is Men’s 3-Position rifle, Emmons’ World Championship and Olympic Gold are in Men’s 50m Prone. He usually shoots an Anschütz or Bleiker .22LR rifle, with Eley Tenex ammo.
In 2010, the staff of 
Jamie Gray, London 2012 Gold Medalist in Women’s 3 X 20, has retired from professional shooting this year. However, Jamie plans to stay involved in the shooting sports as a Public Relations/Marketing representative for ELEY, a leading maker of rimfire ammunition. Joining the ELEY team this month, Jamie will work with shooting clubs and educational institutions to promote smallbore target shooting.
