Beretta Acquires Legendary Holland & Holland Gunmaker

Beretta Holding has acquired Holland & Holland (H&H), a legendary British gunmaker founded in 1835. H&H has built guns for Royalty, and some of its high-end rifles and shotguns top $170,000.00 in price. H&H still builds guns with exquisite hand craftsmanship, including elaborate engraving. The purchase agreement, effective 2/1/2021, transfers 100% ownership of Holland & Holland Ltd. to Beretta Holding.

Beretta Holding stated: “One of the most iconic gunmakers in the World, Holland & Holland is steeped in history and represents the pinnacle of handmade premium firearms. To become custodians of this famous name is an enormous honor and bears a huge responsibility, as we wish to preserve its precious heritage and dedication to skilled craftsmanship. This acquisition further solidifies the Beretta Holding Group’s commitment to the key UK market in this post Brexit era.” Included in the agreement are the prestigious Holland & Holland Shooting Grounds in West London, England, UK.

Holland & Holland Double Rifle with Fitted Case

Beretta Will Preserve Holland & Holland Heritage
Pietro Gussalli Beretta, Chairman and CEO of Beretta Holding stated: “In Beretta Holding’s quest to acquire a luxury brand, Holland & Holland proved to be the ideal partner to meet all aspects of the most sophisticated gun manufacturing: a rich history, independent manufacturing facilities, and exceptional products. Beretta Holding is keen to preserve Holland & Holland’s valuable heritage in the UK and its unrivalled tradition of craftsmanship.”

“This is a very exciting development and a great achievement for the Beretta family, which further enhances the Group’s international presence. Faced with the challenges of Brexit, I am very pleased to increase our direct involvement in the important UK market, where we are already active with our well-established distribution subsidiary.”

Holland & Holland Craftsmanship — Video Showcase
What goes into a £125,000.00 ‘Royal’ model hand-crafted side-by-side shotgun? Watch this remarkable video from Holland & Holland to find out. Filmed in the Holland & Holland factory, this nine-minute video shows all the key stages in the creation of H&H’s prized shotguns and rifles. The video shows barrel-making, stock checkering, metal engraving and more…

Holland & Holland ‘Royal’ Side-by-Side Shotgun