Inaugural SIG Freedom Days Event Draws Over 4000 Participants

SIG Freedom Days — one of the biggest shooting events in America — was a huge success last weekend. Over 4000 firearms fans attended the first-ever SIG Freedom Days fun shoot/gear demo at the Ben Avery Shooting Facility in Phoenix, Arizona.

Over the weekend of May 6-8, 2022, 4000+ guests participated in the inaugural SIG Freedom Days — a unique, consumer-focused shooting experience. Attendees had the opportunity to shoot a wide variety of SIG Sauer firearms including the new SPECTRE series guns, the P320/P320-M17/P320-M18, the EDC P365 series, and the MCX rifle in multiple configurations. Participants also enjoyed an exclusive first look at the soon-to-be-released CROSS PRS and P320 X10. Additionally, many attendees were able to shoot the SIG SAUER Next Generation Squad Weapons: the MCX-SPEAR (XM5) and the SIG-LMG (XM250).

The event included live daily demonstrations from Team SIG’s pro shooters: Max Michel, Dan Horner, Lena Miculek, and Jerry Miculek. There were also machine gun demonstrations, K9 demonstrations and more. But the big attraction was being able to shoot a variety of SIG Sauer firearms. The $75/day fee included ammunition for pistols, rifles, and shotguns.

SIG FREEDOM DAYS Participants Were Able to:

— Shoot nearly 50 new and existing SIG SAUER firearms
— Learn from world-class SIG SAUER Academy Instructors
— Shoot Mossberg Shotguns and Xpedition Archery Crossbows
— Shoot the SIG SAUER “Next Generation” Machine Gun (additional fee)
— See stage presentations by pro shooters, industry leaders, and personalities
— Watch live demos by Team SIG pros Max Michel, Dan Horner, Lena Miculek, and Jerry Miculek.

“As a company we challenged ourselves to… bring our brand right to the consumer outside of the typical tradeshow and retail environment and offer enthusiasts, second amendment advocates, [and] SIG lovers an authentic hands-on total SIG experience. SIG Freedom Days connected the consumer with the product in a first-of-its-kind range event…”, stated Tom Taylor, SIG SAUER Chief Marketing Officer & Executive VP, Commercial Sales.

SIG Freedom Days major sponsors included USCCA,, Mossberg Shotguns, XPEDITION Archery, 5.11 Tactical, Guns.com, Fieldcraft Survival, and Black Rifle Coffee Company. Additional sponsors included Arizona Fish & Game, Hogue Knives, Silencer Shop, Tactacam, and Timney Triggers. Non-profit partners included the Best Defense Foundation and the Firearms Policy Coalition.