ELEY Introduces Two New Ammo Types — Hi-Vel and Subsonic

ELEY .22 LR ammunition has certainly been the choice of champions in high-level international smallbore competition. But ELEY is not resting on its laurels. ELEY’s engineers have worked hard to develop two new types of rimfire ammo — one fast (“force” high-velocity), one slow (“contact” subsonic). ELEY force and ELEY contact, the latest additions to ELEY’s product line, will be officially launched at SHOT Show in Las Vegas next week.

Black Casings — Not Just for Looks
Designed for power, ELEY force is a new, high-velocity .22LR round that delivers both superior energy AND accuracy. ELEY force features a new propellant with a distributed pressure curve. This provides more energy during the in-barrel “burn time”, accelerating the bullet to a high velocity. Force is optimized for semi-auto rimfire rifles.

The cartridge brass for ELEY force is matte black, the result of a patented oxidisation process, first used with Eley edge (introduced in 2013). ELEY force is now the second type of ammo with black cases, which are dark for a good reason. According to ELEY’s engineers: “The black oxidized case finish increases friction between the case and projectile. This regulates and controls the force required to release the bullet, stabilizing the projectile and increasing ballistic consistency and accuracy.”

ELEY Contact — The Subsonic Solution
ELEY contact is a subsonic semi-automatic .22LR round designed for extreme accuracy, reduced noise, and minimal recoil. The reduced recoil allows the shooter to recover his sight picture more quickly. This is especially important for rapid-fire shooting with semi-automatic rimfire rifles.

Both ELEY force and ELEY contact are engineered with a heavier 42 grain bullet for high energy and are coated in a specially-formulated paraffin wax to minimize build-up in actions and magazines.

ELEY’s History — A Success Story Spanning Two Centuries
A company with a rich heritage, ELEY has been making ammunition for 187 years. The company was first established in 1828 in London and was later moved to Birmingham, beginning a long and proud tradition. (Learn about ELEY’s history.) Over the years, ELEY has pioneered many technical innovations. ELEY now specializes in .22 LR caliber cartridges, and ELEY’s match ammo has a remarkable track record in competition. At the 2012 Olympics, 14 out of 18 smallbore shooting medals were won by shooters using ELEY ammunition.

ELEY Test Facilities in USA, UK, and Germany
ELEY tells us the “every current ISSF Smallbore World Champion uses ELEY Tenex ammo”. That success can be attributed (at least in part) to ELEY’s technical testing facilities in the UK, Germany, and the USA. At these test centers, competitive shooters can test ammo lots in their particular match rifle to ensure the best match of barrel and ammunition. To learn more about the ammunition testing facilities and ELEY products, visit www.Eley.co.uk.