June 25th, 2012

Ruger Debuts New TV Show on Sportsman Channel Tonight

The new Ruger Inside & Out TV program debuts tonight (June 25) at 9:00 pm EST on the Sportsman Channel. The show gives viewers a behind-the-scenes look at the product development process at Ruger, Hornady, Zeiss and other major manufacturers in the gun/hunting industry. Ken Jorgensen, Ruger’s Media Relations Director, explained the show’s concept: “Ruger Inside & Out tells the story of how products come to be. We talk with designers, engineers, manufacturing staff, and many others that are part of the process that brings products from concept to customer. Viewers will hear these stories and see what goes on in the factory, not only at Ruger, but also with show partners such as Hornady and Zeiss. We’ll also head out on hunts, to training classes, and to other venues where we can put these excellent products to use.”

Ruger Inside TV show

Here Are Summaries of the First Three Episodes:

Episode 1:
The premiere episode features the .375 Ruger cartridge. The show covers the .375 Ruger’s development and field capabilities, and producers travel to Alaska to see how it fares against grizzly, moose, and bighorn sheep. Plus, Steve Hornady talks about the origins of the Ruger family of cartridges, and get advice from Zeiss about picking the right dangerous game scope.

Episode 2:
This week’s episode covers Ruger’s SR22™ semi-auto .22 LR pistol: how it’s made, and how it shoots. This episode also features “Straight Talk” on how to pick the right size, weight, and caliber handgun for personal and home defense, plus a look at the developmental history of Hornady’s brand-new .17 Hornet cartridge.

Episode 3:
Behind-the-scenes information on how the new Ruger American Rifle™ was designed and manufactured, and how it fares in the field. You’ll get more “Straight Talk” for the armed citizen from veteran law enforcement officers Dave Spaulding & Jason Teague, and take a look at Zeiss’ new Rapid-Z® reticle for Hornady® Superformance® ammo.

As conceived, the show will provide “how to” information to viewers: “Whether it is choosing the right optics for an upcoming hunt or the best ammunition for your personal protection firearms, show hosts and guests will discuss the products that will work best for you and why.” Ruger Inside & Out premieres June 25th at 9:00 PM EST during the Sportsman Channel’s Monday Night “Lock & Load” primetime block.

Our Comment: This show contains some interesting technical info, and the hunting footage shot on location is impressive. However, the “product placement” is heavy-handed and at times the show becomes little more than an “infomercial” for Ruger and Hornady.

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