“Human Technology” — Superb Video from Beretta
If you do anything on our site today, watch this movie from Beretta, start to finish. Among the scores of videos we have featured in 2014, this movie, entitled “Human Technology”, is certainly a candidate for “Video of the Year”. It’s that good. You’ll see an amazing blend of ultra-modern manufacturing technology along with old-world artisanship — “a mesmerizing meld of the high-tech and the traditional”. (Quoting Daniel Xu, Outdoor Hub.)
“Human Technology is a singular and symbolic movie, its cast entirely made up of Beretta workmen, thus illustrating the perfect synthesis between craftsmanship and technology,” Beretta writes. This artistic movie by Ancarani Studio illustrates all the aspects of the manufacturing of a high-end Beretta shotgun. This video is a study in contrast. The movements of robotic assembly machines are juxtaposed with the centuries-old craftsmanship of stock carvers. Beautifully filmed and edited, this video will amaze and entertain anyone who loves fine firearms. (Full-screen HD Recommended.)
Zoom for Best Viewing
We strongly suggest you watch this excellent video in 720p or 1080p High-Definition, Full-Screen Mode. To do this, after starting the video, click the gear icon and select 1080p (or 720p if you have a slower connection). After setting the resolution, click the four-corner box to enter Full-Screen Mode. When you’ve finished watching the movie, click the “Esc” key to return to your normal browser screen. |
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Tags: Beretta, CNC, Italy, Robot, Shotgun, Technology, Video
Excellent video!!
In a world of gotta have it now and fast everything there is nothing like pride in craftsmanship combined with the technology. As a former toolmaker and now in quality control I miss the days of making molds where when completed I could see the finished product in the store and say I did that!
What an awesome promo video!
Beretta shotguns aren’t inexpensive, let alone cheap. This is a great explanation of why.