Along with its main search engine, Google Inc. operates the Google Shopping web portal (www.google.com/shopping), where visitors can search for products offered by tens of thousands of online merchants. Google Shopping works great, unless you happen to be looking for gun stuff. You see, Google recently instituted a new policy blocking Google Shopping search results for many firearms-related products and accessories.
For example, searches for “ammunition”, “.308″, and “rifle” yield no results. This subject-matter-based filtering also stymies searches for prominent gun-makers, component suppliers, and gun accessory vendors. Google Shopping searches for “Beretta”, “Brownells”, “Glock”, “Nosler”, and “Winchester” all yielded this “fail” message: “Your search [term here] did not match any shopping results”. Google Shopping is even blocking results for “Leupold” — yet Leupold only makes optics. Whether you call this “filtering” or “black-balling”, the fact remains that Google Shopping is making judgments about what products (and vendors) shoppers will be allowed to view.
IMPORTANT: The firearm-related filtering ONLY is in place (for now) on the Google Shopping portal. The main Google search engine (www.google.com) still allows you to search for any keyword or search phrase. That means you can search for “rifle”, or “Glock”, or “Winchester” on the main Google search engine and you WILL get results.
Google Shopping Site Search Term Test
We did a quick sample of search terms on the Google Shopping site, testing a few dozen common terms for guns and firearms accessories. There were some surprising results, and many logical inconsistencies. “Rifle Shooting” was blocked, but “Shooting” returned results. “Reload” was blocked, but “Reloading” was allowed. Some filtering seems arbitrary. “Winchester” was blocked, but “Remington” worked. “Hornady” is blocked, but “RCBS” can be used. “Brownells” was blocked, but “Sinclair International” yielded results. “Nosler” is blocked, but “Sierra” was allowed. “Leupold” and “Weaver” are both blocked, but “Bushnell” and “Zeiss” are unrestricted. And spelling makes a difference. “Anschütz” is blocked, but “Anschutz” can be used. “Hollow Point” is blocked, yet “Hollowpoint” (as one word) is OK. You figure that out….
It’s hard to guess which search terms will work and which won’t, except you can be sure that most keyword phrases which include the terms “ammo”, “rifle”, or “firearm” will be censored. Likewise, most search terms based on cartridge types (Rimfire, 45 ACP etc.) or bullet diameters (5.56, 30 Caliber, 7mm etc.) are blocked. But you can still search for “gun”, oddly enough. And this editor can’t fathom why I can search for Bushnell, Zeiss, Swarovski, and Nikon, but not “Leupold”.
IMPORTANT: Keep in mind that this was NOT an exhaustive test of search terms, and Google could change or alter its “block list” at any time.
To explain its content-filtering system, Google Shopping recently sent an email to vendors around the country. As received by Hamlund Tactical and then posted on the web, that email declared:
Dear Merchant,
We’re writing to let you know about some upcoming changes to the product listings you submit to Google. As we recently announced, we are starting to transition our shopping experience to a commercial model that builds on Product Listing Ads. This new shopping experience is called Google Shopping. As part of this transition, we’ll begin to enforce a set of new policies for Google Shopping in the coming weeks. A new list of the allowed, restricted, and prohibited products on Google Shopping is available on our new policy page: http://www.google.com/appserve/mkt/ApI7UWRj6OCZpd.
Based on a review of the products you’re currently submitting, it appears that some of the content in your Merchant Center account, [Vendor Name], will be affected by these policy changes. In particular we found that your products may violate the following policies:
Weapons
When we make this change, Google will disapprove all of the products identified as being in violation of policies. We ask that you make any necessary changes to your feeds and/or site to comply, so that your products can continue to appear on Google Shopping.
To help you through this new set of policies and how to comply with them, we would like to give you some specific suggestions regarding the changes needed to keep your offers running on Google Shopping.
Weapons
As highlighted on our new policy page http://www.google.com/appserve/mkt/ApI7UWRj6OCZpd, in order to comply with the Google Shopping policies you need to comply first with the AdWords policies http://www.google.com/appserve/mkt/StQ08jAzM4fVtG. We do not allow the promotion or sale of weapons and any related products such as ammunitions or accessory kits on Google Shopping. In order to comply with our new policies, please remove any weapon-related products from your data feed and then re-submit your feed in the Merchant Center. For more information on this policy please visit http://www.google.com/appserve/mkt/GbBNIGHOribLzf.
To assist gun retailers and Federal Firearms licensees comply with the ever-growing web of governmental regulations, the NSSF has rolled out a new compliance info page at NSSF.org/compliance. The NSSF’s new Regulatory Compliance Resource Center now provides one convenient and centralized hub devoted to helping industry members operate their businesses in compliance with the ever-changing terrain of laws and regulations. The website offers an array of practical and essential compliance resources, including articles, videos, products and solutions, on-demand training courses, and much more. Federal Firearms Licensees can also access information about NSSF’s ATF compliance consultation program and NSSF-endorsed Firearms Business Insurance providing up to $25,000 in defense coverage against any ATF record-keeping or administrative action. The table below provides direct links to Compliance Center resources.
Alan Bell, the “Chief Starter” for track events at the 2012 London Olympics, has been called one of the “world’s top race starters“. Over the past 36 years, using his trusty blank-firing starter pistols, Alan has started over 25,000 events, including Olympic and World Championship races. Bell, the current Chairman of the IAAF International Starters Panel, is widely recognized as one of the most capable (and knowledgeable) race starters on the planet.
However, the regional Council in West Dunbartonshire (Scotland) recently decided that Bell should not be allowed to start a running race at a local elementary school. Bell had originally been invited as an Olympic VIP for the benefit of the student athletes in this small community near Glasgow. Bell was even planning to start the school race by firing the same starter pistol which will be used to start the 100m Finals in the 2012 summer Olympic Games.
Why did the West Dunbartonshire Council send Bell home? It’s all about gun-phobia. Council members feared “that the sound of a pistol discharge would frighten the children and, perhaps, psychologically scar them forever”. (Source: Outdoor Life Blog).
As might be expected, some locals lambasted the Council’s action. One parent told The Scottish Sun: “It was ridiculous. We were told that the children would be distressed by Mr Bell firing his starting pistol. Anyone who believes they would be frightened by a starting pistol has never experienced the noise at a typical three-year-old’s birthday party.” So worried was the Council over the firing of a starter pistol (which shoots blanks with no projectile), that it tried to find a “politically correct” alternative. One proposed solution was to use an iPod to play a recording of a starting pistol. The school’s administrators eventually decided to start the race with a Klaxon horn noise instead of the crack of a starter’s pistol.
Score one more victory for the gunphobic Nanny State. One wonders if the West Dunbartonshire Council’s next move will be to ban local broadcasts of the actual Olympic Games, so the sound of a starter’s gun on television will not traumatize young viewers.
Coaxial (joy-stick) rests allow both vertical and horizontal movement with a single control. If you want to make a diagonal shift in point of aim, you can do this with one, smooth, continuous movement. Until now, this advantage has been limited to front rests. Well there’s some new technology in the benchrest world. Forum member ‘Straightpipes’ has created a coaxial rear joystick rest. He built this simple, compact rear rest in his home workshop for use with his 40-lb Heavy Gun. In combination with a vertically adjustable front rest, this new rear joystick rest allows aiming to be controlled from the rear, with your left hand in a comfortable position.
Straightpipes Rear Coaxial Rest — Design and Features
The rear rest is crafted from aluminum with a stainless steel forward-pointing joystick. Total weight, including the long, stabilizing base foot, is about 10 pounds. Though the rear rest doesn’t seem to have a large movement range, the system offers plenty of “on-target” travel. At 100 yards, the rest offers 10 MOA left, 10 MOA right, 5 MOA up, and 5 MOA down adjustment. That’s plenty of range for most targets, once you center the Point of Aim vertically using the captain’s wheel on the front rest, which Straightpipes also crafted himself. Click Square Photos Below to see Large Images.
Inside the rear cradle sits a Protektor rear sandbag, with Cordura fabric filled with ordinary sand. This fits the 3″-wide bottom of Straightpipes’ 40-lb heavy gun. There are some sophisticated components you can’t see in the photos. The rear rest can pivot (right or left slightly) to stay aligned with the front rest (as adjusted to level the cant of the rifle). Straightpipes says: “With the pivot, whatever I do to the front, the rear follows.” The basket (cradle) also employs a 20-lb bias spring system to handle the weight of the Heavy Gun. This prevents the co-axial system from binding, so it is fluid and easy to operate. Even with 20 pounds of gun weight on the rear, the joystick can be easily manipulated with a light touch of thumb and fore-finger.
Video Shows Rear Coaxial Rest in Action
Watch the video below to see how the joystick controls the rear rest. Total joystick movement is about a 2.5″ sweep. This gives 20 MOA total windage adjustment at 100 yards, and about 10 MOA vertical.
About the Straightpipes Front Rest
The coaxial rear rest is designed to work with the massive front rest as a system, though they are NOT connected, so as to comply with IBS Heavy Gun rules. The 30-lb front rest supports exactly half the weight of the rifle and is used to set gross elevation. Windage and fine elevation is controlled in the rear. Straightpipes also designed and built his beefy front rest himself. As with his rear coaxial unit, the front rest pieces were all shaped by hand on a belt sander after being milled out. Straitpipes even “finish-sculpted some pieces with hand files the old craftsmen way.” The main center support column was milled with extremely fine threads. This allows the captain’s wheel to turn with little effort and no locking mechanism is required. Straightpipes does not need to fuss with locking knobs when he sets gross elevation. To help keep the unit from binding, there are stainless guide shafts on the left and right. These shafts slide in oil-impregnated bronze bushings.
40-lb Barrel Block Heavy Gun with Savage Action
Straightpipes built this beautiful set of rests to work with his 40-lb Heavy Gun. Chambered in 7mm WSM, the gun features a Savage Target Action, and a Brux 32″, 1.300″ straight-diameter barrel fitted with a custom barrel nut. The barrel is clamped forward of the action in a 9″-long barrel block. This allows the Savage action to free-float. The block, also built by Straightpipes, looks fairly standard, but it has some clever design features. Between the barrel and the block there is sleeve that is slightly compressed when the block’s bolts are tensioned. This sleeve, made of a proprietary material, eliminates metal to metal contact between barrel and block. Straightpipes believes this enhances accuracy and provides some damping. Other shooters with barrel-block guns have used epoxy between block and barrel, but that makes disassembly difficult. The sleeve system on Straightpipes’ gun allows the barreled action to be easily removed from the stock. In addition, the compressed sleeve system is very stable — Straightpipes doesn’t have to fiddle with the bolt torques on his block.
‘Black Beauty’ Stock Made from Resin-Soaked Laminated Wood, with Rust-Oleum Finish
Straightpipes built the beefy stock himself. It is made from “red oak” wood soaked in resin and then laminated together with JB Weld. The rear section features a polished aluminum buttplate and twin metal “runners” on the underside, where the stock rides the Protektor Cordura bag. Straightpipes says the stock is very stable: “it absolutely does not flex or warp with changes in temp or humidity”. We asked Straightpipes about the stock finish. To our surprise, “Pipes” revealed he used inexpensive Rust-Oleum fine texture outdoor furniture paint. “Pipes” told us: “I’ve been using this stuff for years. It’s abrasion proof and tough as nails — the bags won’t wear it off. It’s solvent-proof, won’t get soft or bubble up. It cleans up with a damp cloth, just rub it down and it looks like new.”
As designed and crafted by Straightpipes, this Heavy Gun rest system is impressive. The rear rest is brilliantly simple, and beautifully finished. But the important question is: “how does it shoot?”. Straightpipes reports that the whole system exceeds his expectations: “The rear rest actuation is smooth and positive. It works smoothly in conjunction with the front rest. Everything is working together — there’s nothing that’s fighting another element of the system. The gun tracks straight. When it returns to battery, the thing is pretty much waiting for you shot after shot.” The rear rest’s small footprint allows the “driver” to sit comfortably behind the rig. Straightpipes reports: “Shooters can ‘address the rifle’ just like a Light Gun — you’re not straining to wrap your arm around something overly massive. Anybody can shoot this, it’s a very easy gun to shoot.”
Is it accurate? In a word, “Yes”. Straightpipes doesn’t want to make claims before the rig has been tested in competition, but he says it has “shot groups at 600 and 1000 yards that would be very competitive.” We promised not to publish group sizes yet, but we can tell you that at 600 yards in good conditions it drilled some “scary small” 5-shot groups, well, well under 1/4 MOA.
Forum member George (aka gcarbrera) let us know that complete Shooting Sports schedules for the 2012 London Olympic Games can now be viewed online. Olympic shooting events start on July 28, 2012 with Women’s 10m Air Rifle and Men’s 10m Air Pistol. The final rifle event, Men’s 50m 3-Position Finals, will be held August 6, 2012.
Most of you have seen the “I Like Guns” music video by Australian singer/songwriter Steve Lee. This politically-incorrect ballad was released a couple years back, but in this election year, we thought it deserved an encore performance. In the song, Lee describes his affection for guns large and small, from revolvers to shotguns to safari rifles to .22 LR plinkers.
Lee wrote the song, in part, to draw attention to the gun restrictions in his home country of Australia. As a result of those tough gun laws, ownership of semi-automatic rifles and many types of handguns is tightly regulated down under. Consequently, some of the sequences in Lee’s pro-gun music videos have been filmed in other countries.
Steve Lee grew up in outback NSW and guns have always been a part of his life. “I never knew that people didn’t have guns when I was a kid, it just seemed like a normal, practical thing to have and shooting seemed like a normal, fun thing to do”. Now 42, Steve hasn’t slowed up and still loves guns just as much. He’s a member of his local pistol club, and enjoys nothing more than spending a weekend camping and shooting with his family and friends. His love of guns has led him all over the world from Africa to America, all places that allowed him to experience freedom with different types of guns.
On his Ilikeguns.com.au website, Steve explains: “I really wanted … to help us reflect on the good aspects of gun ownership and remind us that guns are a part of our Australian heritage. Both my dad and my grandfather owned guns and never had any trouble.”
If you enjoyed the “I Like Guns” video, you’ll get a kick out of Steve’s recent release, “I’ve Shot Every Gun”. Steve wrote the lyrics, but the tune is based on the song “I’ve Been Everywhere’ written by Aussie Geoff Mack in 1959 and popularized by North American performers Hank Snow and Johnny Cash.
The new Ruger Inside & Out TV program debuts tonight (June 25) at 9:00 pm EST on the Sportsman Channel. The show gives viewers a behind-the-scenes look at the product development process at Ruger, Hornady, Zeiss and other major manufacturers in the gun/hunting industry. Ken Jorgensen, Ruger’s Media Relations Director, explained the show’s concept: “Ruger Inside & Out tells the story of how products come to be. We talk with designers, engineers, manufacturing staff, and many others that are part of the process that brings products from concept to customer. Viewers will hear these stories and see what goes on in the factory, not only at Ruger, but also with show partners such as Hornady and Zeiss. We’ll also head out on hunts, to training classes, and to other venues where we can put these excellent products to use.”
Here Are Summaries of the First Three Episodes:
Episode 1:
The premiere episode features the .375 Ruger cartridge. The show covers the .375 Ruger’s development and field capabilities, and producers travel to Alaska to see how it fares against grizzly, moose, and bighorn sheep. Plus, Steve Hornady talks about the origins of the Ruger family of cartridges, and get advice from Zeiss about picking the right dangerous game scope.
Episode 2:
This week’s episode covers Ruger’s SR22™ semi-auto .22 LR pistol: how it’s made, and how it shoots. This episode also features “Straight Talk” on how to pick the right size, weight, and caliber handgun for personal and home defense, plus a look at the developmental history of Hornady’s brand-new .17 Hornet cartridge.
Episode 3:
Behind-the-scenes information on how the new Ruger American Rifle™ was designed and manufactured, and how it fares in the field. You’ll get more “Straight Talk” for the armed citizen from veteran law enforcement officers Dave Spaulding & Jason Teague, and take a look at Zeiss’ new Rapid-Z® reticle for Hornady® Superformance® ammo.
As conceived, the show will provide “how to” information to viewers: “Whether it is choosing the right optics for an upcoming hunt or the best ammunition for your personal protection firearms, show hosts and guests will discuss the products that will work best for you and why.” Ruger Inside & Out premieres June 25th at 9:00 PM EST during the Sportsman Channel’s Monday Night “Lock & Load” primetime block.
Our Comment: This show contains some interesting technical info, and the hunting footage shot on location is impressive. However, the “product placement” is heavy-handed and at times the show becomes little more than an “infomercial” for Ruger and Hornady.
Forum member Roy Bertalotto did a real nice off-set scope installation on a bolt gun to help a sight-challenged shooter. Roy explains: “A friend of mine shoots left-handed and has lost the sight in his left eye. I built him a scope mount so he can still shoot left-handed, but now use his right eye.” Roy’s fabrication work is impressive and we praise his efforts to help a fellow shooter stay in the game.
Roy bolted a plate to the existing scope rail on the top centerline of the Rem 700 action. This plate extends a few inches to the right. On the outboard end of the plate, Roy fitted a second scope rail, aligned with the bore. Weaver-based rings are then clamped to the outboard (right side) auxiliary rail.
Be Careful of Canting Issues with Offset Scope Installations
We’re pleased to see that Roy developed a solution for a shooter with an optical disability, but we want to stress that this is a specialized installation that can create some problems with point of impact shift if the gun is not maintained perfectly level. With the amount of horizontal offset (between the scope’s optical axis and the bore axis) built into this rig, if the rifle is canted, point of impact can shift rather dramatically. For a southpaw who is willing to adapt his/her shooting style, it may be better, in the long run, to learn to shoot right-handed if his/her right eye is the only good eye. Likewise, if a right-handed shooter can only see well through his left eye, he may benefit from learning how to hold the stock and work the trigger with his left hand. The shooter could still work the bolt with his non-trigger hand. Changing from right-hand to left-hand shooting (or vice-versa) may require a stock swap if the stock is not ambidextrous.
In a masterful piece of Madison Avenue magic, BMW portrays its M5 “super-sedan” as the four-wheeled equivalent of a speeding bullet. In this clever, CGI-enhanced marketing video, an M5 is “shot” from a giant barrel. It then speeds across the Bonneville Salt Flats towards a giant bullseye — just like a bullet heading toward a target. Along its path, the M5 shatters a giant apple, and then slices through three giant water balloons. Far-fetched? Yes. But the illusion is superbly-crafted, making for two very compelling minutes of movie-making.
Watch BMW Video
Measuring the BMW M5 in Bullet Terms
How does the M5 measure up compared to real bullets shot from real rifles? With a 66.9″ body width, the BMW M5 is a 1700mm projectile. When we convert the M5’s rather porky 4350-pound curb weight* to grains, we find the M5 weighs an astonishing 30,450,000 grains. (Yes that’s 30.45 MILLION). The M5’s electronically-governed top speed is 155 mph. That equates to 277.33 fps — pretty slow by ballistics standards. A typical hunting projectile flies ten times as fast. And even a 9mm handgun bullet travels four times as fast.
M5 ‘Knock-Down’ Power More Than Adequate for Big Game
When it comes to knock-down power, a speeding M5 beats even a 50 BMG bullet hands down. At 500 yards, a 750gr A-Max fired from a 50 BMG has about 8625 foot/lbs of retained energy (this assumes 2700 fps MV).
By contrast, with a terminal velocity of 277.33 fps, the 4350-lb BMW delivers 5.199 Million foot/lbs of retained energy. We think that’s more that enough “hitting power” to cope with any size North American game. But there are certainly some “Zombie” Hunters who might still wish for more power.
How about trajectory? Well we can’t answer that one for you. Last time we checked, Bryan Litz had not calculated the G1 or G7 BC for a BMW M5, so we can’t figure the car’s come-ups using JBM Ballistics. Still, we’re sure that, if BMW gave Bryan an M5 to play with, he’d be happy to spend a few months gathering “data”. But we do suspect it might be a bit challenging to get a 4350-lb sport sedan to fly through the sky-screens of Bryan’s chronographs.
*BMW M5 curb weight based on Car & Driver Report and 7000 grains per pound conversion.
Dan Lilja of Lilja Barrels has announced that, starting this month (June), his company will offer a pre-threading option for in-stock and made-to-order Lilja barrels. The price for the threading option is $30 per barrel. The first offerings will be for Rem 700 actions, and Lilja will, later on, offer pre-chambered barrels as well. Dan tells us: “To begin with we are threading for the Remington 700 actions. Other action types will be added in the future. And we are also planning to offer chambering along with the threading for a limited number of cartridges in the near future.”
Details of Pre-Threaded Barrels — Gunsmithing Still Required
Pre-Threading will only be offered, initially, on 28″ or 30″ blanks (length prior to threading). The barrel will NOT be finish-crowned, and Lilja does not offer muzzle threading except for drop-in AR-type barrels. Dan points out that his pre-threaded barrels are not ready to install: “The barrels will still require a gunsmith, experienced at fitting barrels to actions, to make the final fitting and headspacing adjustments on a lathe and using headspace gauges. Lilja will turn these threads for the nominal dimensions for the action type. But action makers have tolerances and other operations such as truing an action face or bolt or lapping bolt lugs can change dimensions enough that headspace or thread shank length may need to be modified.”
Story lead from EdLongrange. We welcome reader submissions.
To assist gun retailers and Federal Firearms licensees comply with the ever-growing web of governmental regulations, the NSSF has rolled out a new compliance info page at 
Alan Bell, the “Chief Starter” for track events at the 2012 London Olympics, has been called one of the “
As might be expected, some locals lambasted the Council’s action. One parent told The Scottish Sun: “It was ridiculous. We were told that the children would be distressed by Mr Bell firing his starting pistol. Anyone who believes they would be frightened by a starting pistol has never experienced the noise at a typical three-year-old’s birthday party.” So worried was the Council over the firing of a starter pistol (which shoots blanks with no projectile), that it tried to find a “politically correct” alternative. One proposed solution was to use an iPod to play a recording of a starting pistol. The school’s administrators eventually decided to start the race with a Klaxon horn noise instead of the crack of a starter’s pistol.
Forum member George (aka gcarbrera) let us know that complete Shooting Sports schedules for the 2012 
Most of you have seen the “I Like Guns” music video by Australian singer/songwriter Steve Lee. This politically-incorrect ballad was released a couple years back, but in this election year, we thought it deserved an encore performance. In the song, Lee describes his affection for guns large and small, from revolvers to shotguns to safari rifles to .22 LR plinkers.
Forum member Roy Bertalotto did a real nice off-set scope installation on a bolt gun to help a sight-challenged shooter. Roy explains: “A friend of mine shoots left-handed and has lost the sight in his left eye. I built him a scope mount so he can still shoot left-handed, but now use his right eye.” Roy’s fabrication work is impressive and we praise his efforts to help a fellow shooter stay in the game.
M5 ‘Knock-Down’ Power More Than Adequate for Big Game
Dan Lilja of 
