Top Hunting and Shooting Equipment Brands in 2020
As record numbers of Americans enjoyed the outdoors amid the pandemic in 2020, purchases of hunting and shooting equipment soared as well. Southwick Associates completed 15,000 hunter and recreational shooter surveys in 2020 through the online HunterSurvey and ShooterSurvey consumer panels and identified the top brands in the market.
What brands are favored by gun guys? Well here are the results of 2020 consumer surveys conducted by Southwick Associates. The surveys asked hunters and shooters to indicate their most frequently-purchased hunting and shooting product categories. This “Top Brand” list was compiled from 2020 internet-based surveys conducted through HunterSurvey.com and ShooterSurvey.com websites.
In 2020, most frequently purchased brands included:
- Top Traditional Rifles brand: Savage
- Top Handguns brand: Smith & Wesson
- Top Reloading Powder brand: IMR
- Top Reloading Presses brand: Lee Precision
- Top Reloading Dies brand: Lee Precision
- Top Handgun Ammunition brand: Federal
- Top Shotgun Ammunition brand: Winchester
- Top Magazines brand: Magpul
- Top Gun Case brand: Allen
- Top Binoculars brand: Vortex
- Top Reflex/Red Dot Sights brand: SIG Sauer
- Top Laser Sights brand: Crimson Trace
- Top Non-powered Aftermarket Sights brand: Trijicon
- Top Trail Camera brand: Wildgame Innovations
- Top Camo Apparel Brand: Mossy Oak
- Top Hunting Knives brand: Buck
Topline results of the Southwick Associates consumer tracking study are available in the Hunting & Shooting Participation and Equipment Purchases Report. This in-depth resource tracks hunting & shooting participation and equipment purchases for more than 100 products.
Top Traditional Rifles Brand Savage recently introduced a new straight-pull rifle, the Impulse:
The list above is only a fraction of all hunting and shooting categories tracked by Southwick Associates. Southwick Associates also tracks the percentage of sales occurring across different retail channels, total spending per category, average prices, and demographics for hunters and shooters buying specific products. Full reports, with a wealth of information, are available from Southwick Associates.
