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June 18th, 2012

Burris Signature Rings with Inserts Now Widely Available

Signature Zee Rings Burris

Signature Zee Rings BurrisBurris Signature Rings in Stock Again
Because they allow you to mount a scope without markings, to “pre-load” elevation, and to correct for windage mis-alignment, Burris Signature Rings are extremely popular. So popular in fact that Signature Posi-Align Rings, particularly the “Zee” models for Weaver rails, have been back-ordered for months. Well, Signature Ring fans can now celebrate. Burris has recently shipped large supplies of Signature Rings, including the hard-to-find 30mm High Zees, to vendors across the country. If you’ve been waiting on these unique, affordable ring sets, get your orders in now.

A quick search of webstores shows that various models of Burris Signature Rings are available from all of the following vendors. NOTE: You may have to check with more than one vendor to get the exact size, height, and model you prefer. Inventories are subject to change on a daily basis. For example, Midsouth expects to get some more 30mm Signature Zee High rings in a couple days from now.

Bruno Shooters’ Supply: 1″ and 30mm Signature and Universal, 1″ Rimfire Signature Zee (Call for availability of sizes). Signature Zee 1″ and 30mm, Medium. (High — call for availability).

Midsouth Shooters Supply: Wide selection — 1″ and 30mm Signature Zee, Universal, Dual Dovetail, and 1″ Rimfire Signature Zee. (NOTE: 30mm Signature Zee High expected 6/19/2012.)

Sinclair International: 1″ and 30mm Signature Zee, Universal, and Dual Dovetail. (30mm High and Xtra-High Zees out of stock temporarily).

Signature Zee Rings Burris

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December 22nd, 2010

Below Wholesale Burris Optics Sale at

If you’ve been shopping for Burris riflescopes or binoculars, visit Texas-based SWFA is running a special liquidation sale on Burris optics with some items marked way down “below distributor cost”. Supplies are limited. Here are some examples of the savings:

Burris 3-12x50mm Xtreme Tactical XTR 30mm SideFocus with Mildot Reticle.
Price: $599.99, regularly $789.95. Stock #201914.

Burris 3-12x50mm 30mm Euro Diamond with Ballistic Plex Reticle.
Price: $349.95, regularly $619.95. Stock #200916.

Burris 6.5-20x50mm Fullfield II, Adj. Objective Front with Fine Plex Reticle.
Price: $249.95, regularly $419.95. Stock #200191.

Burris 3-9x40mm Fullfield II with Electro-Dot/Duplex Reticle.
Price: $199.95, regularly $329.95. Stock #200156.

Burris 8x56mm Signature Select Binoculars, multi-coated lenses, black body.
Price: $199.95, regularly $524.95. Stock #300284.

Below you can see a small sample of the many items on sale (CLICK HERE for full list). Visit or call (972) 726-7348. SWFA offers a price guarantee and SWFA claims it “will beat any price”.

SWFA Burris Liquidation Sale

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August 4th, 2010

Steiner Introduces New 10×50 Binoculars with Laser Rangefinder

To compete with the vaunted Leica Geovids, Steiner Optik has released its new 10×50 porro-prism binoculars equipped with a built-in Laser Rangefinder. Steiner’s new model 398 10×50 LRF Military Rangefinder Binoculars feature a handy two-button interface and a powerful Class 1 laser rangefinder with claimed maximum ranging distance of 1,600 yards. That meets or beats the range of any other commercial laser rangefinder on the market. Beam divergence on the Steiner LRF binocular is impressively narrow. This allows ranging at very long distances. Steiner claims: “With sunshine and good visibility, the unit’s accuracy is within one yard at ranges up to 380 yards, within two yards to 763 yards, and within approximately 0.5% to 1,600 yards.”

Steiner Rangefinder Laser Binoculars

Yes, There is a Mounting Slot for Tripods and Monopods
We were pleased to see that Steiner’s LRF binoculars incorporate a 1/4-20 tripod adapter mount. We think all “serious” laser rangefinders should have mounts for tripods and/or monopods. You simply can’t make use of the full ranging capability of these devices unless you can hold them rock steady when aiming at far-away objects. Steiner’s “easy-on” two-button control also helps you aim precisely. With some LRFs, such as the Swarovski LaserGuide, you must press down quite hard to activate the “on button”. This can upset your aim.

Steiner Rangefinder Laser Binoculars

New LRF Binoculars are Built Tough Inside and Out
The new Steiner LRF binoculars are built to withstand tough use, even though, at 46 ounces, they are still fairly lightweight. The chassis is made with Makrolon®, a fiber-reinforced polycarbonate material that is very impact resistant. The exterior is fully armored with Nitrile Butadiene Rubber (NBR) for protection. The interior is pressurized with dry nitrogen fill and is waterproof to 16 feet. All alloy components are anodized, and external metal parts are enamel-finished to prevent corrosion.

Lowest Web Price is Under $2100.00
Though Steiner’s 10×50 LRF binos have “Military” in the product name, this unit can be purchased by the public. Current “street price” at most online optics dealers is $2,499.00. However a few dealers are now undercutting MAP pricing, so if you shop around, you may find the model 398 Steiner 10×50 Military LRF binoculars for under $2,100.00. is listing the unit at $2079.48. For comparison, sells the 8×56 Leica Geovid rangefinder binoculars for $2699.00.

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June 15th, 2010

Bushnell and Leupold Settle Patent Infringement Lawsuits

Bushnell Inc. and Leupold & Stevens have settled their respective lawsuits relating to the Leupold True Ballistic Range® (TBR) technology, and the Bushnell Angle Range Compensation (ARC) technology. So ends the legal battle of competing angle-compensation indication systems. In February, Leupold & Stevens sued Burris, Bushnell, and Zeiss for patent infringement in federal court for the District of Oregon. Then, in a separate action in the District of Kansas, Bushnell sued Leupold & Stevens for patent infringement. This week, after months of negotiations, the two companies dismissed their claims against each other, the two sides having reached an amicable settlement. The terms of the settlement were not disclosed, but neither company will be required to discontinue selling any of its products.

Patent Lawsuit Leupold Bushnell

“We are pleased with the settlement, because it allows our customers to go on using and enjoying Bushnell laser rangefinders with our patented ARC technology, and we can focus our resources and energy on further developing and marketing new and innovative products,” said Phil Gyori, Executive Vice President of Marketing at Bushnell.

Previously, in March, Leupold removed Carl Zeiss Optical from Leupold’s patent suit. Though originally named as a defendant, Zeiss was dismissed from the suit because its products do NOT incorporate an inclinometer to compensate for angled shots. The inclinometer is a key element of Leupold’s patent.

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February 3rd, 2010

SHOT Show Report: Final Thoughts on the 2010 Show

Today we wrap up our coverage of the 2010 Shot Show. Jason and I visited scores of booths, inspected hundreds of new products and interviewed dozens of industry insiders and “old friends”. We can’t package all the highlights into a single blog post, but here are some “short takes” on SHOT Show items of interest — the new stuff we really liked and some odd but noteworthy elements of the “Shot Show Experience”.

Most Important New Technology — Burris LaserScope doesn’t give product awards, but if we did, the new Eliminator LaserScope from Burris would be a leading candidate for “Best in Show” honors. This unit employs modern technology to make the shooter’s job easier. A built-in laser rangefinder finds the distance to your target. Then the scope consults a ballistics table, pre-programmed for your cartridge. The scope’s “brain” calculates the precise holdover for your ranged target distance and displays a bright, red dot on the vertical cross-hair. That dot is your calculated correct point of aim. Just put the red dot on the target and squeeze the trigger. For a varmint hunter, this scope could be the best thing since sliced bread. Shoot all week and never touch the elevation knob. We just wish the Eliminator was offered in a higher-power version — say a 6-24×50. Currently the Eliminator is offered only as a 4-12x42mm optic. The Eliminator is far from perfect, but its technology really could render other conventional hunting riflescopes obsolete.

Burris Eliminator riflescope

Important Brass Developments
For Benchrest shooters, the big news was Norma’s introduction of 6 PPC brass. According to Lou Murdica, who has tested the early production brass, this new brass is “outstanding” and is fully competitive with cases fire-formed from Lapua 220 Russian brass. Norma’s production of 6 PPC brass demonstrates that the Swedish company is very serious about benchrest shooting and the American market. We had a long, productive conversation with the CEO of Norma, and we could tell he is committed to expanding Norma’s place in the American market. Expect some major developments in the months ahead, including a joint project with Norma also showed us the 300 Norma case which we feel will eventually be an important chambering for long-range shooters. This case has “just right” capacity to drive the 200+ grain, high-BC 30-caliber bullets.

Norma 6mm PPC brass

Unnoticed Excellence — The Barrel-Makers
Flashy new products get the media attention at SHOT Show every year. But we think the most important “back story” involves American barrel-makers. If you want to do a story on EXCELLENCE in today’s gun industry, you need to focus on the elite barrel-makers. Companies such as Bartlein, Broughton, and Krieger continue to make better barrels every year, with new features such as gain-twist rifling, and 5R rifling. Just this Friday, I witnessed a .308 “tactical” rifle with a new Krieger 5R barrel fire two successive three-shot groups that were each just a ragged hole — and the first two out of three shots in each group literally went through the same hole at 100 yards. And that was during barrel break-in with an untested load and untrimmed brass “right out of the box”. America’s top “boutique” barrel-makers are now producing extraordinarily good products, yet they are rarely mentioned by the popular print gun magazines. At a time when we see recall notices from companies such as Ruger and Remington on a regular basis, our American custom barrel makers are building the best barrels in the world, indeed the best barrels ever made.

A Contrast in Style — American vs. European Optics-Makers
Among the major optics makers, the difference between American and European marketing styles was painfully obvious. Leupold and Burris had fast-talking, glad-handing salesmen, who, for the most part, knew very little about their product line and even less about optics engineering. By contrast, Zeiss and Schmidt & Bender staffed their booths with real optics engineers with Ph.Ds, many of whom were directly involved in the design of the products on display. At Zeiss we spent nearly an hour talking with Stephan Albrecht, the German engineer in charge of the new 20-75X Diascope spotting scope and the new Diavari Flourite riflescopes. During our conversations with Stephan he actually solicited our feedback, took careful notes and promised to explore some of our suggestions. We also were able to share our field test results directly with Eric Schumacher, President of Carl Zeiss Optical, USA. By contrast, Leupold’s decision makers and top-level engineers were nowhere to be found, and when we voiced our (now annual) plea that Leupold stop building scopes with canted reticles, we were greeted with nothing but blank stares. Leupold’s reps couldn’t comprehend the canted reticle problem, even after I pulled a scope (with 3° canted reticle) off their display rack and showed them.

Schmidt & Bender

Federal FCPA Sting Rocks SHOT Show
In the mainstream media, SHOT Show 2010 will be remembered for one thing — the “Big Bust”. On January 20th, FBI agents arrested 22 gun industry employees and executives for alleged violations of the FCPA (Foreign Corrupt Practices Act). Those arrested, including one of Smith & Wesson’s Vice Presidents, were charged with trying to bribe FBI agents posing as African government officials. This “high-visibility” bust culminated a DOJ sting operation two years in the making that involved 250 federal agents.

Accuracy… Who Needs Accuracy?
There’s a curious thing about SHOT Show. It’s touted as the greatest gunshow in the galaxy, but one thing is sorely missing — really accurate rifles. Heaven forbid there would be a true benchrest rifle or rail gun on display! Many of our readers own more true 1/4-MOA rifles than you’ll find at the entire SHOT Show. We know this is a trade show, but still you’d think somebody would want to show off a really impressive rifle — say the National Championship-winning F-Class rifle or a record-setting rail gun. It would be like having a Top Fuel dragster on display at a car show. But no, what we have instead are acres upon acres of 1-2 MOA factory guns. That’s disappointing to say the least. It’s sort of like going to an air show only to discover the Blue Angles have cancelled and there won’t be any jets at all.

Pop Stars vs. Legendary Marksmen
At every SHOT Show, I’m struck by some odd ironies. This year I walked past one booth which was absolutely mobbed with people trying to meet an attractive young female celebrity — a contestant from American Idol. Fighting through the throng, I continued down the aisle to the McMillan booth. There was David Tubb, quietly chatting with a McMillan rep. Mind you, David is an 11-time National High Power Champion. He has also won National Silhouette titles and scores of other matches. He is arguably the greatest competitive rifle shooter in American history. Yet hundreds of people walked by without even noticing David. Think of the irony. Imagine if Michael Jordan was sitting in a booth at a sports convention. The place would be mobbed. Yet David has certainly dominated his sport the way Jordan dominated basketball. Jordan won six NBA Championships. Tubb has won ELEVEN National Championships (and he’s not done yet). Yet the vast majority of SHOT attendees don’t seem to care about legends like David Tubb, or about shooting excellence in general… they would rather wait in line to meet a “wannabee” from American Idol than learn something from a truely legendary marksman. Sometimes I DO wonder about our priorities.

Too Many Black Rifles?
After Obama was elected in November 2008, there was a surge in demand for semi-auto, military-style rifles, partcularly AR-platform rifles. Manufacturers of all sizes, from Remington/Bushmaster, to small fabricators, ramped up production of AR uppers, lowers, and complete rifles. Now, 15 months later, demand is slacking off, and there is an over-abundance of ARs. We perceived a notable lack of interest in AR rifles at SHOT Show, unless they had some new bells and whistles. Retailers seemed much more interested in big-bore bolt guns and handguns, or in the completely new semi-auto designs such as Remington’s ACR.

Bring Back the Convention Center
For 2010, SHOT Show was hosted at the Sands Expo Center, behind the Venetian Hotel complex, instead of the Las Vegas Convention Center. On paper, this seemed like a good move. The Sands Expo is nearer the strip and closer to popular hotels. In practice, the Sands Expo proved a poor location for SHOT Show. Outside the main hall, booths were crammed into conference areas with low ceilings and bad lighting. A very large number of exhibitors were assigned to the first-floor “Dungeon”. There, access was difficult, the lighting was bad, and low ceilings and concrete floors worsened the background noise problem.

Just getting into SHOT show was a challenge. For the majority of visitors staying in hotels on the strip, one had to walk through the maze-like interior of the Venetian to get to the Show. This was annoying to say the least. On 3 out of 4 days I took at least one wrong turn, and on Day 2 I got thoroughly lost. I saw plenty of folks with SHOT Show badges walking in circles, completely disoriented — the Venetian is a building where you can’t walk in a straight line for more than 150 feet or so. And once inside the SHOT Show proper it was very easy to get lost as well. Pete Brownell was heard to say that he needed a map just to find his own booth.

Permalink Bullets, Brass, Ammo, New Product, News 4 Comments »
May 8th, 2009

Cabela's Bargain: Burris Scope & Garmin GPS for $189.88

Here’s a sweet deal for you game hunters out there. Cabela’s is offering a FREE Garmin eTrex hand-held GPS with the purchase of a 3-9x40mm Burris Fullfield II scope. Total cost: $189.88. Typical “street price” for the 3-9×40 Fullfield II Rifle Scope by itself is $209.95, while the Garmin eTrex retails for $99.00 by itself. So, if you subtract the value of the GPS, you’re getting the Burris scope for about 90 bucks. Not bad for a scope with fully-coated lenses and the Burris No-BS “Forever” warranty. Here’s what one Cabela’s buyer said: “Great price for a scope and a free GPS. I have no problems recommending this scope it is a good quality scope with clear optics. The GPS is first generation without the features most people want but it will get you home if you are lost.”

Burris GPS Combo Sale

The Garmin eTrex GPS is considered a rugged classic. It is compact and light weight at mere 5.3 ounces with batteries, with the buttons positioned on the side for easy, one handed operation. The casing is rugged and waterproof to IPX-7 standards. The eTrex will operate for about 15 hours on two AA batteries.

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