SHOT Show Expands Day at the Range to Include Dealers

For gun-writers, the highlight of SHOT Show each year is Media Day, when we can shoot and evaluate new firearms (and ammo) on a live shooting range. Now this annual event has been expanded to include distributors, dealers, and retailers. SHOT Show Media Day at the Range is expanding to include the first SHOT Show Buyer Day at the Range in 2014. The event will give buyers in the hunting and shooting industry a chance to test and learn about new products. This combined Media/Buyer event will now be referred to as SHOT Show® Industry Day at the Range™.

The first SHOT Show Buyer Day at the Range will take place on Tuesday, January 14, 2014 from 8:00 am to 12:00 pm. The event will be open to 700 invited distributors, dealers, and retailers. “Increasing interest from retail and wholesale buyers to try out new products makes SHOT Show Buyer Day at the Range a natural fit,” said Chris Dolnack, Senior VP and Chief Marketing Officer. “Providing key buyers with a hands-on experience while attending the SHOT Show gives retailers an opportunity to sell new products through first-hand personal experience.”

Regular Media Day Will Precede Buyer Day at the Range
The 9th Annual SHOT Show Media Day at the Range will take place on Monday, January 13, 2014. Media Day will continue to be split into two sessions. The first session will be open to 700 invited media members, while the afternoon session will be open to 700 at-large registered media. With over 140 exhibiting manufactures, Media Day continues to be the largest hands-on media event in the hunting and shooting industry.