Vista Outdoor Announces Strategic Business Transformation Plan
Big news. Vista Outdoor Inc. (NYSE: VSTO) may be selling off gun-makers Savage and Stevens, declaring it will “explore strategic options” for those brands. However, Vista Outdoor will retain its businesses that produce ammunition and reloading components: Alliant Powder, CCI, Federal Premium, and Speer. The sell-off of Savage and Stevens is not a sure thing yet, but Vista’s new CEO Chris Metz has been looking hard at the “bottom line” and he says that the gun-making brands have not been as profitable as expected. This is not just an exit from gun-making. Vista Outdoors executives have analyzed the company’s full portfolio of brands, and decision-makers have targeted other brands for sell-off. READ Vista Outdoor News Release.
The Wall Street Journal reported: “The company [Vista Outdoor, VSTO, -13.07% on 5/1/18] said Tuesday it would pare its brands to focus on business lines including ammunition and shooting accessories, water bottles and packs and outdoor cooking ware. It will explore the sale of several brands including Bell bike helmets, Giro snow goggles, Blackburn handlebar tape, Jimmy Styks paddle boards, and Savage and Stevens firearms[.]”
Notably, Vista Outdoor remains fully committed to the ammunition and components businesses. In an official news release, CEO Metz stated: “Vista Outdoor is excited about the potential of each of our core businesses, particularly ammunition, which is our largest core business. An increased focus on our heritage ammunition business will manifest itself in more innovative and breakthrough new products introduced over the next few years. We also anticipate that by prioritizing this business, we will be able to invest more capital to further enhance and expand our global leadership position.” Metz denied that the sell-of of Savage and Stevens was a response to a boycott by the REI outdoor retail chain. The CEO said that REI represents less than 1% of the company’s total sales.
CEO Metz acknowleged that revenues were down substantially for the past fiscal year (ending 3/31/18), and reduced gun sales were one reason: “Sales were $2.3 billion, down 9% from the prior year. The decline was caused by lower volume in Shooting Sports across all ammunition categories, lower pricing across the portfolio, and lower firearms sales as a result of decreased demand impacting the shooting sports industry. Additionally, Outdoor Products declines were caused by market conditions affecting shooting-related categories, including hunting and shooting accessories, optics, and tactical products.”
Vista Outdoor currently has a large portfolio of brands, including guns, gear, eyewear, ammunition, camping equipment, and much more. Top brands for guns and shooting, after Savage and Stevens, are: Alliant Powder, American Eagle, Blazer Ammunition, Bushnell, CCI, Federal Premium, RCBS, and Speer.
Seems like new cartridges are being introduced every few months, particularly for the AR15 platform. This past January, Nosler gave us the .22 Nosler, a potent cartridge with better ballistics than the “plain vanilla” .223 Remington. American Rifleman reported: “Nosler is claiming its new [.22 Nosler] cartridge … can get 300 FPS and 25% more energy out of the AR platform” compared to the .223 Rem.
New .224 Valkyrie from Federal
Now Federal has introduced a .22-Caliber Hot Rod cartridge — the .224 Valkyrie. Designed to rival the .22 Nosler while still running well in ARs, the new .224 Valkyrie offers excellent long-range performance when loaded with modern, high-BC bullets.
Federal claims its .224 Valkyrie ammo loaded with the Sierra 90 MatchKing stays supersonic all the way out to 1300 yards. Watch the video above for details. Design-wise, the .224 Valkyrie has a medium-length neck, 30° shoulder. Unofficially, we are told this new cartridge is “based on on the .30 Remington/6.8 SPC case, necked down to .22 caliber”. (Source: TheFireArmBlog). It’s similar in appearance to a 6.5 Grendel necked to .22-Caliber, but the body is longer. Case capacity has been measured at 34.5 grs H2O, about 1.3 grains less than the .22 Nosler.
Federal currently offers four types of .224 Valkyrie Ammunition: 75gr TMJ “American Eagle”, 60gr Nosler Ballistic Tip “Varmint”, 90gr SP “Fusion MSR”, and 90gr HP SMK “Premium”.
COMMENTARY — Do We Need Another .22-Caliber Cartridge?
Is the .224 Valkyrie really needed? Bolt-gunners can just shoot a 22-250 (or a 22 Dasher if you want a more efficient cartridge). But for guys who want a hot-performing .22-Caliber round that feeds and functions 100% in AR-Platform rifles, this .22 Valkyrie may make sense. Just as the .22 Nosler has found favor with some shooters, there may be a market for the .224 Valkyrie — both among varmint hunters and PRS Gas Gun Series competitors.
Conceivably some bolt-action PRS shooters might adopt the .224 Valkyrie. Why? Reduced recoil. With the 90gr SMK, the .224 Valkyrie offers ballistics similar to the 6.5 Creedmoor but with significantly less felt recoil. Check out this a chart from Federal showing comparative recoil levels (highlights added).
Even with the heavy-for-caliber 90gr SMK, the .224 Valkyrie delivers significantly less felt recoil than a 6.5 Creedmoor shooting 130gr or 140gr bullets. You get a similar trajectory and good wind-bucking ability, with less push. The reduced recoil CAN make a difference, particularly during rapid-fire strings. Since PRS is shot “on the clock”, less recoil could provide a competitive advantage.
Cheaper to Shoot? Maybe, But Consider Barrel Life…
Cost considerations might also drive some PRS shooters to the .224 Valkyrie. Quality .22-Cal bullets definitely cost less than match-grade 6.5 mm projectiles. Therefore, high-volume shooters may find the .224 Valkyrie more affordable to shoot. On the other hand, barrel life for the .224 Valkyrie will likely be shorter than with the 6.5 Creedmoor, so you may end up paying more in the long run. What you save on the cost of bullets you may have to invest in new barrels.
Not so long ago, .22 LR Rimfire ammunition was in very short supply. And when you could find decent .22 LR ammo, it was very expensive. High demand and reduced supply lead to high prices. Hoarding by some rimfire shooters didn’t help the situation either. But, thankfully, those days are behind us. Major brand .22 LR rimfire ammunition is now widely available again at reasonable prices. This is good news for all shooters, especially for rimfire competitors and clubs that run youth training programs. Here are some of the best deals we’ve found this week. NOTE: Some of the deals expire soon — if you see something you want, don’t delay.
MidwayUSA — 1500 Rounds Norma Tac-22 Ammo, $109.99
7.3 Cents Per Round
Check out those groups. That’s impressive accuracy at 50 yards. You’d expect to pay $10.00 or more per box for rimfire ammo that can shoot this well. But you can now get the Norma Tac-22 for the equivalent of $3.66 per box in this package deal — 1500 rounds in Ammo Can for $109.99. This works out to just 7.3 cents a round for very good .22 LR rimfire ammo — that’s a steal. NOTE: The target photos come from Champion Shooters Supply. This vendor tells us: “We have found this to run very well in Ruger rifles, handguns, and target pistols. These are 5-shot groups at 50 yards with an Anschutz 1913 rifle. This is an incredible value.”
Outdoor Ltd. — Winchester in Wood Box, $29.99 for 500 Rounds
6 Cents Per Round
This 36gr Winchester .22 LR ammo would make a nice gift item. The 50-round packs come with a nice slide-top wooden box. For $29.99 you get ten (10) 50-count boxes that fit inside the wood Display Box. That works out to just six cents ($0.06) per round. NOTE: Photo shows a full case in large cardboard box. Outdoor Limited’s $29.99 price is for 500 rounds (ten 50-ct boxes) with wooden Winchester case.
Grafs.com — Browning BPR 40gr, $19.99 for 400 Rounds
5 Cents Per Round
The “good old days” are back. You can now buy 400 rounds of Big Name, American-made .22 LR Rimfire ammo for under twenty bucks. That’s just five cents ($0.05) per round. Right now Grafs.com is offering Browning Performance Rimfire (BPR) 40gr LRN rimfire ammo for just $19.99. This is one plastic container with 400 rounds. That works out to just five cents ($0.05 per round). Send 100 rounds down range for the price of a Big Mac at McDonalds.
AmmoMen LLC — Federal Champion, $2.05 for 50 Rounds
4 Cents Per Round
To be honest, we couldn’t believe the price on this Federl 40gr LRN Champion Ammo. Just $2.05 for a 50-round box of name-brand, USA-made ammo. That can’t be right — just four cents ($0.04) per round? Well we called the vendor, AmmoMenLLC.com and confirmed this price is real. Grab it while you can. This is one of the best deals we’ve seen in a long time.
At the request of our readers, we provide select “Deals of the Week”. Every Monday morning we offer our Best Bargain selections. Here are some of the best deals on firearms, hardware, reloading components, and shooting accessories. Be aware that sale prices are subject to change, and once clearance inventory is sold, it’s gone for good. You snooze you lose.
1. MidwayUSA — $75.00 Gift Card with SIG Optics Purchase
Need a laser rangefinder or medium magnification riflescope? Sig Sauer makes some very high quality products and the latest SIG Kilo rangefinders are class leaders at their price points. Right now you can get a $75.00 Gift Certificate from MidwayUSA with a qualifying SIG Optics purchase. This deal is good through 8/31/2017 (the end of August). To get your $75.00 card, use Code 75GCSIG during checkout. The current qualifying products are shown above.
2. CDNN — Ruger Precision Rifle 6.5 CM or 6mm CM, $1199.00
Here’s a great deal if you’re looking for a GEN2 Ruger Precision Rifle for PRS events or other bolt-action tactical applications. The 6.5 Creedmoor and 6mm Creedmoor chamberings are the “hot tickets” for this rifle. You’ll find many sellers charging $1400.00+ for this popular rifle. This week you can get a GEN2 Ruger Precision Rifle in 6mm Creedmoor or 6.5 Creedmoor for just $1199.00 from CDNN Sports, complete with scope rings and sling. And Gun Prime also has the 6.5 Creedmoor RPR for $1128.00 without sling or rings. Curious about the differences between the GEN2 Ruger Precision Rifle and the original Model? CLICK HERE for a complete spec comparison and a video (scroll down landing page).
3. Midsouth — Hornady LnL Auto Charge Scale/Dispenser, $159.99
The Hornady Lock N Load Auto Charge Electronic Scale/Dispenser is now on sale for just $159.99 at Midsouth Shooters Supply, discounted way down from the regular $226.24 price. That’s the lowest price we’ve seen on this product in a long time, making this a real bargain. If you are looking for an affordable, combo digital scale and powder dispenser, this is a great deal. By comparison, the new RCBS ChargeMaster Lite sells for around $250.00 and is back-ordered at many vendors. That means you can save at least $90.00 by buying RED instead of GREEN.
4. MidwayUSA — Pro Series Folding Shooting Mat, $29.09
We like this folding shooting mat for three main reasons. First, it has nice half-inch-thick EVA high-density foam inside. That 0.5″ padding makes this mat MUCH more comfortable than thin mats when shooting from concrete or hard ground. Second, at 76″ long x 35.5″ wide, the mat is big enough for tall guys and there’s plenty of width for log-books, ammo boxes, and other gear. Third, the multi-cam pattern is distinctive. When you’re at a big match with many competitors, this mat is easy to spot, so you can quickly find your place on the firing line. The Pro Series Folding Shooting Mat is currently CLEARANCE SALE priced for $29.09, marked down from $109.99. That’s a stunning 73% price reduction. Choose from Multi-Cam or OD Green for $29.09. NOTE: This is more like a work-out mat than a typical thin, fabric shooting mat. It does NOT roll into a small bundle. But if you have the space in your vehicle, this is much more comfortable for long shooting sessions.
This is one of our favorite scopes for varminting. The zoom range is perfect for anything from 50 to 600 yards. The glass is very sharp so you can see critters even in tall grass. The Varmint reticle has multiple horizontal lines for hold-overs. Some will fret that the tube is only 1″, but the scope is plenty bright and 1″-diameter rings are cheaper. We’d mount this with Burris 1″ Signature Zees and call it good. This side-parallax Zeiss Conquest HD5 5-25X50mm scope with Rapid-Z Varmint reticle features a 5X zoom ratio, locking turrets, side parallax control, and water-repellant LotuTec lens coating. Right now this scope is marked down to $899.00 from $1299.99 — that’s a $400+ savings! You could pay hundreds more and not do any better. Also on sale at Eurooptic.com is the 5-25x50mm HD5 scope with Plex Reticle for $999.00.
6. American Eagle Pistol Ammo, 25% OFF Manufacturer Rebate
Here’s a great Rebate offer from Federal Premium Ammunition. Now through August 31st, you can get 25% OFF the cost of Federal American Eagle brass-cased pistol ammo. We’ve used this ammo in .380 ACP, 9mm Luger, .40 S&W, and .45 ACP and we can say it’s good stuff — very reliable and cleaner that some other less-expensive brands. Midsouth Shooters Supply has qualifying American Eagle Ammo in a variety of calibers: .25 ACP, .380 ACP, 9mm Luger, .38 SPL, .357 SIG, .357 Magnum, 40 S&W, .44 Rem Magnum, .45 ACP. Midsouth’s American Eagle Ammo starts at $13.03 for 50 rounds of 9mm Luger. With your 25% OFF Rebate, that reduces the price to just $9.77 per 50-ct box.
If you shoot long range, you need a scope level. This Discovery scope level is fully CNC-machined to close tolerances for a good fit. It is available with inner diameters to fit scopes with either 1″ or 30mm main tubes. The 1″ version is just $12.99 while the 30mm model is $13.95. You could easily pay $35.00 or more for a 30mm scope level. Purchasers have praised this product: 89% of verified buyers rated this five stars.
8. CDNN — Remington RP9 9x19mm Pistol, $249.99 with Rebate
Here’s a killer deal on a modern, full-size, 9mm pistol. The striker-fired Remington RP9 is similar to Smith & Wesson’s popular M&P9, but we prefer the Remington’s grip ergonomics, and the RP9 is much less expensive. The RP9 comes with three (3) grip inserts and two (2) 18-round magazines. CDNN’s retail price is $299.99, but this pistol qualifies for a $50 mail-in Rebate from Remington. That knocks your net cost down to $249.99. That’s a heck of a bargain for a nicely-designed, American-made pistol. We’ve shot this Remington RP9 pistol and definitely prefer its ergonomics/controls over those of the full-size 9mm Glock 17.
9. Amazon — Leight MAX NRR33 Earplugs, $7.45 for 50 Pairs.
These Howard Leight NRR33 Max plugs are your Editor’s favorite foam earplugs. They seal out noise better than any others I’ve tried. Between shooting, motorcycling and mowing lawns, I probably have Max plugs in my ears 2-3 days a week. This is a very good price for a bulk pack of 50 pairs (100 plugs). And if you act soon, you can get free shipping to boot.
This is a very interesting development. Federal will produce a line of Federal Gold Medal ammunition loaded with Berger Bullets match projectiles and GM Match primers. The new Gold Medal Berger ammo will initially be offered for: .223 Remington, 6.5 Grendel, 6.5 Creedmoor, and .308 Winchester. We expect this ammo to attract the attention of tactical and PRS shooters — Berger projectiles are currently favored by top PRS competitors. Depending on caliber, three different high-BC bullet types will be used: BT Target, Hybrid OTM, or Juggernaut OTM. These all feature a boat-tail design with a high BC for bullet weight. The 6.5 calibers will use Berger’s popular 130gr Berger Hybrid OTM bullet while the .308 Win uses the 185gr Juggernaut.
This new Gold Medal Berger ammo uses Federal Gold Medal match primers, Federal brass, and specially-formulated propellants. All the ammo is well under SAAMI-spec max OALs to function 100% in magazines. Federal says this ammo will “adhere to Federal Premium’s strictest specifications for accuracy, pressure and velocity”. This new GM Berger ammo line could be a match-worthy alternative for guys who don’t want to hand-load. We’re going to try some in 6.5 Creedmoor and see how it performs in terms of accuracy, ES/SD, ballistics, and temp stability. Should be an interesting test…
FEATURES of Gold Medal Berger Ammo:
• Most popular bullets at Precision Rifle Series events
• High ballistic coefficient
• Less wind drift and drop (than typical factory ammo)
• Excellent long-range accuracy
• Gold Medal match primer
In the recent past, it was hard to find .22 LR rimfire ammo for plinking and fun shooting at affordable prices. Now that’s changing. Supply is catching up with demand so prices are starting to return to pre-hoarding levels. Here’s a great deal if you need good basic fodder for fun plinking and plate shooting. We’ve tried this copper-nosed .22LR rimfire ammo in pistols, boat-action rifles, and semi-auto rifles and it functioned fine. Hard to beat this price — $19.99 for 325 rounds with no limit on the amount you can purchase. Buy some and have a plinkin’ party for the who family next time you head to the range.
This Federal Value Pack contains 325 rounds of reliable .22 LR rimfire ammo loaded with 36-grain hollow-point bullets, suitable for target shooting and plinking. Item: IK-217964
Save more at Cabelas.com with Coupon “17WINTER” for 10% OFF + Free S/H over $49 on Select Winter Clothing, Hunting Clothing, Footwear and Accessories or Coupon “27FLAT” for $5 S/H over $99.00.
Federal Ammunition is releasing a new line of range ammunition with polymer-encased projectiles. American Eagle Syntech is the first range-specific factory-loaded ammunition designed to reduce fouling and extend barrel life with a high-tech polymer bullet coating plus specially-formulated clean-burning powders. The potential for reduced wear and fouling is real — when tested against conventional FMJ ammunition, Federal claims Syntech produced an average of 12% less barrel friction and 14% less heat. Also, since Syntech bullets lack a metal jacket, there is less chance of ricochets on steel targets. Initially, three (3) types of Syntech ammo will be offered: 9mm Luger (115 grain); 40 S&W (165 grain); and .45 ACP (230 grain).
For years this Editor has loaded his .45 ACP and .44 Mag handguns with polymer/moly matrix-coated bullets from Precision Bullets in Texas. Those poly/moly-encased lead bullets shot VERY accurately and I found that my barrels fouled much less than with conventional lead bullets. Likewise, there was much less cylinder fouling on my revolvers. If the American Syntech bullets work as well as those Precision bullets, I think the Syntech line will be a winner. Syntech bullets should benefit any shooter who frequents a range where lead ammo is not allowed.
Features & Benefits
• Polymer-encapsulated Syntech bullet prevents metal-on-metal contact in the bore, eliminating copper and lead fouling, while extending barrel life.
• Exclusive primer formulation provides reliable, consistent ignition.
• Clean-burning propellants minimize residue and fouling.
• Significantly reduces the required frequency of cleaning.
• Absence of a copper jacket minimizes splash-back on steel targets.
What brands are favored by gun guys? Well here are the results of 2015 consumer surveys conducted by Southwick Associates. The surveys asked hunters and shooters to indicate their favorite brands for hunting and shooting product categories. This “Top Brand” list was compiled from 2015 internet-based surveys conducted through HunterSurvey.com and ShooterSurvey.com websites.
In 2015, most frequently purchased brands included:
Top reloading powder brand: Hodgdon
Top reloading bullet brand: Hornady
Top reloading primer brand: CCI
Top rifle ammunition brand: Federal
Top handgun ammunition brand: Winchester
Top shotgun ammunition brand: Winchester
Top blackpowder brand: Pyrodex
Top scopes brand: Leupold
Top binoculars brand: Bushnell
Top GPS device brand: Garmin
Top trail camera brand: Moultrie
Top muzzleloader brand: CVA
Top knife brand: Buck
Top holster/ammo belt brand: Blackhawk
The list above is only a fraction of all hunting and shooting categories tracked by Southwick Associates. Along with many other product categories, Southwick Associates also tracks the percentage of sales occurring across different retail channels, total spending per category, average prices, and demographics for hunters and shooters buying specific products. Additional information tracked includes total days spent hunting and shooting, type of hunting, preferred species and where they go.
Information for many other product categories is available from Southwick Associates, a market research firm specializing in the hunting, shooting, sport=fishing, and outdoor recreation markets. Additional details available include total consumer spending by category, breakouts for caliber and gauge, type of retailer, average retail prices, customer demographics, and more.
At the request of our readers, we have launched a “Deals of the Week” feature. Every Monday morning we offer our Bargain selections. Here are some of the best deals on hardware, reloading components, and shooting accessories. Be aware that sale prices are subject to change, and once clearance inventory is sold, it’s gone for good. You snooze you lose.
1. Natchez — 8.5-25x50mm Leupold VX-3 for $649.99
This is a heck of a deal. This Editor owns this very same Leupold 8.5-25x50mm VX-3 scope and I paid about a grand for it many years ago. The 25X max magnification is plenty for varmint hunting and most target work. If you don’t need 25X magnification, Natchez also sells the Leupold VX-3 4.5-14x40mm scope for just $489.90. Both these optics are protected by Leupold’s famed lifetime warranty.
2. CDNN Sports — Remington 597 for $149.99
Looking for a “first rifle” for a family member?. Consider this semi=auto Remington 597. It currently retails for just $149.99. That’s right, for under $150 you can get a reliable, self-feeding rimfire rifle that will provide years of fun for a young shooter. The 597 has a stock that’s sized right for both youngsters and adults. Receivers are dovetailed for standard rimfire rings and are also drilled and tapped to allow mounting of Weaver-style bases.
3. Amazon.com — RCBS ChargeMaster for $289.99
Here’s a very good deal on the popular RCBS ChargeMaster combo scale/powder dispenser. This unit sells elsewhere for up to $389.00. You may want to act quickly as Amazon pricing changes frequently. We also saw this item on sale at MidwayUSA recently.
4. GunBuyer.com — Federal .22 LR Ammo, $21.99 for 325 Rds
Here you go — name-brand rimfire ammo for just 6.8 cents per round. Can’t complain about that price. According to Ammoseek.com, this is pretty much the least expensive name-brand .22 LR rimfire ammo you can buy. This Federal AutoMatch .22 LR rimfire ammo features a 40gr Lead RN projectile. It feeds well in semi-auto rifles as well as bolt guns.
Need bullets for an upcoming spring varmint safari? Midsouth has slashed prices on its Varmint Nightmare X-Treme (VNX) hollow-point bullets, in both .204 and .224 calibers. The .204-cal 34gr VNXs and .224-cal 34gr VNXs are just $45.52 for 500 bullets. (That works out to just $9.10 per hundred!) If you prefer a heavier .22-cal bullet, Midsouth sells 50gr VNX soft-points for $48.82/500, and 55gr VNX hollow-points for $51.50/500.
6. Grafs.com — Forster Co-Ax Reloading Press on SALE
If you’ve been patiently waiting to acquire a Forster Co-Ax® reloading press, now’s the time to strike. Grafs.com has Co-Ax presses on sale this week at $289.99. That includes shipping charges (with one flat $7.95 handling charge per order).
The Kahr CT9 is still one of the very best 9mm carry pistols around. We tried one at SHOT Show and spoke to Kahr’s President, Justin Moon. This gun has a better, smoother trigger pull than most other carry pistols. The grip is comfortable, and the exterior is very smooth and clean, with nothing to snag. If you need a 9mm pistol, this is a good gun at a great price.
8. Harbor Freight — 11-Drawer Rolling Tool Cabinet, $159.99
This 27″-wide Roller Tool Cabinet makes a nice addition to any loading room or workspace. The 11 drawers will hold tools, reamers, dies, and spare parts. Larger items (such as tumbling media), can be placed on the lower shelf. Now through the end of February, this rolling cabinet is on SALE for just $159.99 with Super Coupon #74449393. Print out the coupon or ORDER ONLINE with Coupon pricing.
We know you guys like saving money. Here’s a line-up of current money-saving REBATE offers for everything from ammo to optics. You can save as much as $250 off a rifle or $100 off a scope. NOTE: Deadlines vary with the program — some of these rebates are good through the end of 2015, but others expire in a few days! Check rebate/promo details by clicking on the links provided below:
ZEISS Rebates
Save up to $150.00 on select scopes and binoculars during Zeiss Field Days (through 11/17/2015).
Browning Rebates and Promotions
Get $25, $50, $75 or $100 rebates on Browning rifles or shotguns. Also $50-$100 off Browning safes.
Bushnell Rebates and Promotions
Get $100 off Elite 6500 scopes, $80 off Elite 4500 or 3500 scopes, and $50 off Legend Ultra HD scopes. Offer expires October 19, 2015.
Thompson/Center Rebates
Get $75 mail-in rebate on T/C Venture Rifles, now through 12/13/2015.
RCBS Rebates
Save $50 on $300 RCBS tools/accessory purchase or save $10 on $50 RCBS purchase.
Taurus Rebates
Get $25 or $50 rebate with purchase of qualifying Taurus pistol or revolver.
Federal Ammunition Rebates
Two Rebates: Buy a Savage centerfire rifle and get $25.00 rebate on purchase of $50 or more in Federal rifle ammunition. Or, get $10.00 mail-in rebate on Federal Power-Shok or Fusion rifle ammo.
