Hoppe’s No. 9 Air Freshener (No Joke)

Here’s a notable product for the truly hard-core gun guys out there. Bushnell Outdoor Products markets an Air Freshener with the classic scent of Hoppe’s No. 9 bore-cleaner. Brett and Kate McKay, authors of the book “The Art of Manliness” list Hoppe’s No. 9 as one of the top 15 manly smells. We kid you not…

Bushnell’s product Press Release declared: “In 1903, when Frank Hoppe developed a mix of 9 different ingredients to create the original Hoppe’s No. 9 gun solvent, he had no idea that history was being made. Over the last 107 years the smell of Hoppe’s No. 9 has evoked fond memories of fathers, grandfathers, memorable hunts and great days in the field.

In response to consumer requests, Hoppe’s now has an air freshener with the unique No. 9 smell. The freshener has a string for hanging it in your gun room, car, garage, or anywhere you want the nostalgic smell of Hoppe’s No. 9. The Hoppe’s No. 9 Air Freshener will be available at your favorite sporting goods and/or hunting store and will sell for a suggested retail price of $3.99.”