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March 27th, 2020

Ammo Sales Spike… and Gun News in Pandemic Times

Coronavirus Ammo Ammuniction Sales Guns FFL SCOPE Data

Here are some gun-industry news highlights for the week. With the Coronovirus pandemic dominating the news, there have been some important developments. First, we are seeing a huge spike in ammo sales, along with significant growth in gun purchases. Second, groups are fighting State Executive Orders mandating closures of gun stores. Third, a number of gun accessory companies are gearing up to provide health-related products such as N95 masks and disinfectants.

Coronavirus Ammo Ammuniction Sales Guns FFL SCOPE DataAmmunition Sales Spike with Widespread Concerns Over Coronavirus Pandemic
The National Association of Sporting Goods Wholesalers (NASGW) SCOPE data platform reported a 168% spike in ammunition shipments for the week ending March 14. For all of 2020 so far, ammo shipments are up 21%.

Ammo Sales up 168% Nationwide
During the week ending March 14, distributors shipped close to $10,000,000 worth of ammunition, representing a 168% bump above the 3-year average for the same week. In some states, SCOPE DLX shows up to a 600% growth in ammunition shipments. Overall, ammunition shipments are up 21% year-to-date (YTD).

Gun Sales Rising Significantly
Concerns over the COVID-19 pandemic continue to drive firearms sales as well. According to Chris Means, NASGW Director and President of Tactical Gear Distributors, ammunition was the first category to spike but firearms have been following, with high demand for carry guns are ARs. Firearms shipments were up 13.74% compared to the 3-year average for March 8-14.

Coronavirus Ammo Ammuniction Sales Guns FFL SCOPE Data

About the Data Tracker: NASGW SCOPE is an analytics platform for shooting sports manufacturers, distributors, and retailers. SCOPE DLX collects weekly shipment data from 20 leading distributors that represent demand from FFLs across the United States.

AR15s Are in High Demand Again — Sales are Rising

Gun Industry News — Coping with a Crisis

Legal Challenge to New Jersey Closure of Firearms Dealers
The Second Amendment Foundation has filed a lawsuit challenging New Jersey Governor Phil Murphy’s order shutting down firearms dealers in the Garden State. In Kashinsky v. Murphy, the SAF is joined by the New Jersey Second Amendment Society in alleging violation of “civil rights under color of law” by shutting down firearms dealerships, preventing citizens and businesses from exercising their rights under the Second and Fourteenth Amendments. Federal Judge Judge Shipp has set Friday, April 3 as the deadline for the state’s opposition brief to the SAF’s suit. This important Second Amendment case could have ramifications across the nation.

New York Shutters Kimber Manufacturing Plant in Yonkers NY
In related news, the Kimber Plant in New York state has been closed in response to executive orders. Due to the New York state decision to shutter non-essential businesses as part of the COVID-19 response plan, Kimber Mfg. Inc. has stopped production at its New York facilities. Production continues at Kimber’s new, state-of-the-art Troy, Alabama manufacturing facility.

NOTE: In many other states, firearms and ammunition production facilities, along with retail gunstores, ARE recognized as “essential businesses” and therefore allowed to stay open. For a state-by-state run-down, read the NSSF Covid-19 Information and Resources for FFLs.

Radians Donates 14,000 N95 Masks to TN Hospitals
Radians, manufacturer of quality safety eyewear and hearing protection for shooters and hunters, donated over 14,000 N95 masks to medical facilities in Memphis, TN. Wisely, in 2018 Radians added the N95 respirator to its line of Personal Protective Equipment (PPE). Radians CEO, Mike Tutor, said the N95 mask donation “represents Radians’ corporate responsibility to help during challenging times. With a worldwide shortage of respirator masks, we knew this donation would quickly assist first responders and health care workers [during] the COVID-19 crisis. The respirators will also be of service at COVID-19 test sites.”

Coronavirus Ammo Ammuniction Sales Guns FFL SCOPE Data

Otis Technology Joins the Fight Against COVID-19
Otis Technology has partnered with Saint Lawrence Spirits to make, bottle and distribute hand sanitizer to first responders in desperate need during the COVID-19 pandemic. In addition, Otis Technology began using its facilities — normally used to manufacture firearms maintenance products — to immediately begin manufacturing personal protective equipment.

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November 9th, 2016

Ruger Wins Twin Firearms Industry Awards

Ruger Manufacturer of Year NASGW RPR Precision Rifle

Ruger was the big winner at the recent National Association of Sporting Goods Wholesalers (NASGW) Expo in Kansas City. Ruger was recognized as the NASGW Firearms Innovator of the Year for the second year in a row. In addition, Ruger earned its tenth straight Firearms Manufacturer of the Year Award. That’s an impressive double victory for Ruger, which has been on a roll lately, with many hot-selling guns, including the hugely successful Ruger Precision Rifle. In Kansas City, Ruger CEO Mike Fifer was also presented with the NASGW Chairman’s Award.

According to the NRA’s American Rifleman: “The Firearms Innovator of the Year award is given to the company that is committed to developing unique products, services or strategies that set that company apart from its competitors; has made an outstanding contribution in furthering the image and development of shooting sports; enhances and increases significantly the growth and expansion of shooting sports; and actively supports NASGW and its wholesaler member firms. The Firearms Manufacturer of the Year recipient is determined by NASGW Wholesaler members who evaluate the performance of manufacturers on four key criteria: distribution policy; marketing, promotions and sales; logistics and operations; and NASGW and industry support.”

Ruger Manufacturer of Year NASGW RPR Precision Rifle

Along with its hot-selling, practical/tactical RPR bolt guns, Ruger has upgraded its handgun line-up with value-priced compact carry pistols and the well-designed line of Ruger American pistols. Ruger’s engineers worked hard to develop these new products, and the payoff has been in record sales numbers and impressive corporate earnings. “The Ruger American Pistol is the most advanced semi-auto pistol we’ve ever produced,” noted Ruger CEO Mike Fifer, who is featured in this NRA-produced video:

Ruger CEO Demonstrates New Ruger American Pistol:

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