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January 5th, 2012

Americans Purchase 10.8 Million Guns in 2011 — A New Record

Americans of all walks of life are purchasing more pistols, rifles, and shotguns than ever before. Based on NSSF-adjusted FBI background check (NICS) records, American purchased 10,791,275 firearms in 2011. That’s an all-time record, and a 14% increase over 2010. Gun sales hit a new high in 2011 after a decade of steady increases (see chart). In 2002, ten years ago, slightly less than 7,000,000 firearms were sold. The 2011 sales figure represents a 54.1% increase over 2002 sales. And the NICS figures are conservative, because they do not report multiple gun sales made with a single background check.

Gun Sales NICS FBI NSSF

Gun Ownership Becomes More Universal
The increase in gun sales over the last ten years reflects growth in the ranks of gun owners. A significant percentage of recent sales have been made to first-time gun owners. And more women are arming themselves. Gun ownership is becoming more universal, not limited to the traditional groups of male hunters and sportsmen. A recent Gallup Poll found that: “47 percent of American adults currently report that they have a gun in their home or on their property”.

Kapap Combative Women ShootersFirst-time buyers and women are driving the spike in gun sales. USA Today reports: “Some gun industry analysts attributed the unusual surge to a convergence of factors, including an increasing number of first-time buyers seeking firearms for protection and women who are being drawn to sport shooting and hunting.” Confirming that view, Bloomberg.com states that more women, liberals, and Democrats are buying guns. Multiple factors are at work according to CNBC.com: “Uncertainty in a presidential election year. Warriors returning from the battlefields. The comeback of the hunter. These are just some of the reasons… why firearms makers are ringing in 2012 like gangbusters.”

Gallup Gun Ownership Poll Summary
“A clear societal change took place regarding gun ownership in the early 1990s, when the percentage of Americans saying there was a gun in their home or on their property dropped from the low to mid-50s into the low to mid-40s and remained at that level for the next 15 years. Whether this reflected a true decline in gun ownership or a cultural shift in Americans’ willingness to say they had guns is unclear. However, the new data suggest that attitudes may again be changing. At 47%, reported gun ownership is the highest it has been in nearly two decades — a finding that may be related to Americans’ dampened support for gun-control laws. However, to ensure that this year’s increase reflects a meaningful rebound in reported gun ownership, it will be important to see whether the uptick continues in future polling.”

The NSSF adjusts NICS data by subtracting out NICS purpose-code permit checks used by several states such as Kentucky, Iowa and Utah for CCW permit application checks as well as checks on active CCW permit databases. In addition to other purposes, NICS is used to check transactions of firearms sales and transfers on new and used handguns and long guns. For more NICS info visit the NICS website.

Photo by KapapCombative.com.

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December 2nd, 2011

Black Friday 2011 — Americans Set 1-Day Gun Sales Record

Smart phones and flat-screen TVs weren’t the only things flying off retailers’ shelves during the recent “Black Friday” sales fest. Americans bought firearms in record numbers on Black Friday 2011. The FBI recorded 129,166 firearm background requests on November 25, 2011, an all-time, single-day high. That’s 32% higher than any day on record, exceeding the previous one-day high of 97,848 background checks on Black Friday of 2008. (Note: The actual number of firearms purchased, in all likelihood, exceeds the number of background checks, because one buyer can purchase multiple guns with a single background check.)

NICS FBI 2011 Black Friday Sales

No one really knows why gun sales went through the roof this shopping season. Many large vendors, such as Cabela’s, offered deep discounts. Also hit cable television shows such as Top Shot and Sons of Guns have popularized shooting, emphasizing the “cool factor” of gun ownership. These TV series stirred interest in firearms among many Americans who, just a few years ago, had limited awareness of hunting and the shooting sports.

Emily Caruso, USA Shooting National TeamWomen and First-Time Buyers Drive Sales
Statistics suggest that newcomers to shooting (and first-time buyers) are driving the increase in sales. USA Today reports: “Some gun industry analysts attributed the unusual surge to a convergence of factors, including an increasing number of first-time buyers seeking firearms for protection and women who are being drawn to sport shooting and hunting.”

According to the NSSF’s Larry Keane, “I think there also is a burgeoning awakening of the American public that they do have a constitutional right to own guns.” Keene noted that 25% of sales are going to first-time buyers, many of whom are women. This is a good thing for the shooting sports. As more females acquire firearms for both personal defense and for recreational use, we can expect the ranks of female competitive shooters to grow.

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May 13th, 2011

Gun Sales Continue to Rise (Based on NICS Reports)

We don’t quite know why, but Americans appear to be using their tax refunds to build up their gun collections — April gun sales reached an all-time high. Maybe it’s a concern with looming inflation — a strategy to “buy now” before prices go up. For whatever reason, gun sales are up substantially this April compared to the same period in 2010 (and previous years).

NICS Background Checks in April Are 15.2% Higher Than Last Year
The NSSF announced that gun purchases were up 15.2% in April 2011 compared to April 2010. This is based on the NSSF-adjusted National Instant Criminal Background Check System (NICS) figure of 843,484 compared to the NSSF-adjusted NICS figure of 731,955 in April 2010. This marks the eleventh straight month-over-month increase in NSSF-adjusted NICS figures.

NSSF Gun Sales NICS

Though not a direct correlation to firearms sales, the NSSF-adjusted NICS data provides a more accurate picture of current market conditions. The adjusted NICS data was derived by NSSF by subtracting out all NICS purpose code permit checks used by several states such as Kentucky, Iowa and Utah for CCW permit application checks as well as checks on active CCW permit databases.

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January 13th, 2010

Americans Purchase over 14,000,000 Guns in 2009

NICS FBI ChecksMake no mistake about it, despite the tough economic times, gun sales are still going strong. In 2009, Americans purchased over 14,000,000 firearms, based on NICS Background Check statistics from the FBI. The FBI logged 14,033,824 NICS checks in 2009, a 10% rise from the 12,709,023 checks in 2008.

The raw number of NICS checks may actually under-count the total number of guns sold last year. This is because when a buyer purchases multiple firearms at the same time, a single NICS check can apply to multiple sales.

NICS FBI Checks
Shooting Sports Are Big Business
Let’s compare gun sales with other sporting items. According to the National Sporting Goods Association (NSGA), Americans spend more on guns than on ski equipment or tennis equipment. Moreover the $5.5 billion shooters and hunters spend each year on guns, ammo, and equipment dwarfs the $3 billion golfers spend on equipment. Given the BILLIONS of dollars that shooters spend, why are shooting sports largely ignored (or trivialized) by the mainstream media? The answer appears to be political/philosophical bias. The general news media simply refuses to acknowledge that sporting use of firearms is a widespread, popular activity in our culture.

The Important Truth Revealed by Gun Sales Statistics
Ironically, while the mainstream news media attempts to marginalize the shooting sports as a “niche” activity by “unprogressive” elements in society, Americans are buying more guns and ammo than ever. What is the message behind verified gun sales statistics? First, gun ownership is hardly a niche activity. Secondly, gun ownership is so widespread that gun owners need not be apologetic about exercising their Second Amendment rights. While the “talking heads” on news networks may mock “gun-totting rednecks”, the reality is that all segments of society own and use firearms for sport, hunting, and self-defense. Be proud to be a gun owner, along with tens of millions of other law-abiding Americans.

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November 3rd, 2009

FBI Announces NICS Background Check Holiday Schedules

NICS background checksThe FBI’s National Instant Background Check System (NICS) hours of operation for federal firearms licensees (FFLs) will remain the same as their current hours of operation during this year’s NICS busy season. NICS Call Centers will be available daily from 8 a.m. to 1 a.m. Eastern. The only deviation to this schedule will be Nov. 27, the Friday following Thanksgiving, when the hours of operation will be 6 a.m. to 1 a.m. Eastern. These extended operational hours will be available only to those FFLs who use the FBI Call Centers. NICS is managed through the FBI’s Criminal Justice Information Services Division in Clarksburg, West Virginia.

The NICS Section will cease operation at midnight on Christmas Eve and remain closed on Christmas Day. The NICS will resume normal operations on Dec. 26 at 8 a.m. Eastern. NICS is managed through the FBI’s Criminal Justice Information Services Division in Clarksburg, West Virginia.

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September 27th, 2009

The MILLION Guns of August

These are tough economic times. We know a lot of folks who have lost their jobs or had their hours cut back as companies slash budgets. There’s a lot of belt-tightening going on as families, across the country, reduce their expenditures. Nonetheless, despite all the cutbacks, Americans are still buying firearms in record numbers. Americans may be able to live without luxuries, but not without their guns.

Over 1,000,000 NICS Checks in August
In August, 2009, Americans purchased over 1,000,000 firearms. According to the FBI’s National Instant Criminal Background Check System (NICS), there were 1,074,757 background checks in August 2009, a 12.3 percent increase from the 956,872 reported in August 2008. And so far this year, there have been 9,076,205 NICs checks. Keep in mind that a NICS check may cover the purchase of more than one firearm at a time, so total 2009 gun sales probably well exceed the 9,000,000 mark. If we assume, probably conservatively, that 10 million guns were sold so far in 2009, that’s one for every 30.8 citizens, based on current Census data.

Gun Manufacturers’ Stock Prices Have Tripled Since November
By most indicators, we may be in a major recession, but times are good for the big gun-makers. The stock prices of both Smith & Wesson (SWHC) and Sturm, Ruger & Co. (RGR) have soared since the November Presidential election, reflecting the boom in gun sales. S&W stock, which bottomed at $1.79 on 11/20/08, traded for $5.14 per share on 9/25/2009 — nearly three times as high. On November 20, 2008, RGR traded at $4.52 and it closed at $12.91 this past Friday (9/25/2009). Now, don’t you wish you’d invested in some S&W or Ruger stock last year?

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May 27th, 2009

Firearms & Hunting Product Sales Top $4.6 Billion in 2008

NICS background checksWe all know that sales of firearms, ammo, and reloading supplies have surged since the November Presidential election. Federal excise taxes, collected on guns and ammo sales, rose 13.9% in 2008 compared to 2007. Likewise NICS background checks are up dramatically. Data released by the FBI’s National Instant Criminal Background Check System (NICS) reported 1,225,980 checks in April 2009. This figure is a 30.3 percent increase from the 940,961 reported in April 2008.*

What does all this represent in terms of sales revenues? According to the National Sporting Goods Association (NSGA), Americans spent over $4.6 billion on guns and hunting gear in 2008. That’s a $500,000,000 increase over 2007. Yes, business is booming for the gun industry. The rise in firearms sales has benefitted major gun makers such as Ruger, whose stock has nearly tripled in price since November 2008. (Check out this chart — with hindsight, we all should have invested in Ruger last fall.)

Sturm Ruger stock price 2009

Sales of hunting and firearms equipment showed the greatest percentage increase in 2008 compared to all other sporting goods equipment categories with sales of more than $1 billion, the NSGA reports. A new NSGA report shows hunting and firearms equipment sales rose 16 percent to $4.6 billion in 2008, up from $3.9 billion in 2007. That’s a $500,000,000 increase in one year — and we can expect the trend to continue in 2009. Overall retail sales of sporting goods (footwear, clothing and equipment) fell 1 percent in 2008 to $53.4 billion.

*The April 2009 increase follows a 29.2 percent gain in March and rises of 23 percent in February, 28 percent in January, 24 percent in December and 42 percent in November when a record 1,529,635 background checks were performed.

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April 14th, 2009

Gun Sales Boom Spurred by First-Time Buyers

We all know that gun and ammo sales have risen dramatically in recent months. Firearms sales through large retailers are up 39% compared to last year, according to SportsOneSource, a company that provides research for the outdoor industry.

What may be surprising is that there is a “new audience” of Americans who are buying firearms for the first time. Gun vendors are reporting a major increase in firearm purchases by novice shooters and first-time gun-owners. According to a recent article on the Time Magazine website, Americans who have never owned a gun before are now motivated to arm themselves: “A new market of gun buyers is emerging. [Oklahoma Gunshop owner] Miles Hall estimates that some 80% of his sales since the election have been to first- and second-time gun purchasers, many nervous that this may be their last chance.” According to the Time article, many Americans are purchasing firearms due to fears that crime may rise as the economy falters: “Americans are afraid of this economy. As a result, they’re getting locked and loaded.”

In sporting goods stores nationwide, and on internet gun forums, people are wondering “where has all the ammo gone?” Well, based on the sales of firearms, the answer may be that ammo supplies are being snapped up by the same folks who are buying guns for the first time.

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