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March 8th, 2024
 Twenty-five years ago, GunBroker.com, the world’s first firearms-centric auction marketplace, was launched. Over the past 25 years, GunBroker.com has offered firearms and outdoor enthusiasts a safe and secure place to buy and sell goods. Launched in 1999 as a response to eBay’s rejection of firearms and firearm-related auctions, GunBroker.com has led the way in listing capabilities, and volume/range of products. What began as a listing service for individual sellers has expanded into a powerful sales engines for FFL dealers, retailers, and manufacturers. So it now serves for both individual sales and commercial sales.
New Gunbroker Features
In the two and a half decades since 1999, what began as an auction-based platform has evolved to offer Buy It Now pricing, Take a Shot offers, Buy Now Button on manufacturer websites and self-service seller advertising. Brand Stores, coupon and rebate centers, and an editorial department have followed.
And, for convenience, from the Gunbroker home page you can get one-click access to all major product types:
Rifle Sales | Handgun Sales | Shotgun Sales | Optics Sales | Ammunition Sales
Over One Billion Gunbroker Listings Since 1999
In late 2023, GunBroker posted its one-billionth listing. Over 36 million additional items have been listed since the one billion milestone. Gunbroker truly is the world’s largest marketplace for firearms and accessories.
Multi-Item Cart Capability Coming Soon
Looking ahead, the site will soon launch multi-item cart capability along with other new functionalities designed to make the site easier for buyers and more efficient for sellers.
“We’re celebrating the past 25 years” said Jared Smith, Chief Executive Officer. “But we’re also deeply focused on how we improve GunBroker.com over the next few months. Over the next few weeks, you’ll see these updates rolling out and we believe these will continue to make GunBroker.com the premiere marketplace for all things outdoors.”
Gunbroker Works with Nationwide Network of FFL Dealers
 Sellers have come to rely on GunBroker.com to help connect them with a nationwide pool of Federal Firearm License holders, ensuring a safe, secure network to handle firearms transfers across state lines. This web of dealers helps facilitate firearms transfers that are compliant with all federal, state and municipal regulations.
GunBroker.com allows small, independent shops to reach a nationwide audience of consumers, and helps buyers across the U.S. access the newest products the second they are available. For collectors, GunBroker.com offers hard-to-find firearms and accessories, with future plans designed to make it an even more valuable tool.
CEO Jared Smith added: “We celebrated the anniversary at SHOT Show, but we’re not really big on looking to the past. To remain the leader in this space, we’ve got to keep looking ahead, innovating and improving the site on a constant basis. The next 12 months is going to be evolutionary for certain, and revolutionary in many ways.”
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December 3rd, 2021
 These days, online gun Auctions and Classifieds attract more attention than ever. With so many folks accessing the internet daily, many gun owners find it easier to sell their firearms online rather than in the local gun store. Online selling opens up a much larger audience. With over 60,000 members in the AccurateShooter Forum, we have a very active gun Classifieds area. And then of course, there are the big dogs — Gunbroker and GunsAmerica. You’ll find tens of thousands of guns for sale on those big sites.
Before selling your stuff online, you should survey the major online sales and auction sites, comparing their fees and features. The costs are NOT all the same. For example, though you can list an item on Gunbroker for free, if the gun sells you may end up paying a LOT of money. Confirm this with the Gunbroker FEE Calculator. Using Gunbroker’s Fee Calculator we determined that, for a $2500.00 gun, the seller will pay $93.75 in fees! Yes, that’s for a single sale.
That’s why many sellers prefer to list their rifles on Benchrest.com, or on the AccurateShooter.com FORUM Classifieds. Currently, basic Accurate Forum members get three (3) free adverts in a 12-month period, while Gold and Silver members get unlimited classifieds for 12 months. A $25 Silver membership is less than you’d pay to sell one single $550 item on Gunbroker ($25.50 fee).
SEVEN TIPS for Selling Your Gear Online
1. Include Good, Sharp Photos: A custom rifle or expensive optic will sell two to three times as quickly, at a higher price, if you include good sharp photos. We can’t over-emphasize the importance of good photos. For all products, show multiple angles, and include the original boxes if you still have them. For a rifle, include detail shots as well as a photo of the complete gun.
2. Resize Your Photos Before Posting: Half of users will probably be viewing your ads with a smartphone. So you don’t need huge photos. We recommend you size your photos down to 1000 pixels wide. This will make uploads more efficient and ensure the Forum server can handle the file sizes.
3. Be Fair and Complete in Your Description: Buyers appreciate honesty and thoroughness in product descriptions. Potential buyers want details. For a rifle, list the gunsmith, barrel-maker, round count, and provide the specifications. If the rifle has a winning competition history, say so. Always highlight the positives in your description, but you should disclose significant flaws. A buyer will be more willing to purchase if he thinks the seller is 100% honest.
4. Don’t Forget Contact Info: We’re amazed by how many adverts omit key contact info. In a forum classified ad, include a first name, e.g. “Ask for Dan.” We also suggest you list your residence city and state. Some buyers will prefer to buy from a seller in their home state. When communicating with a buyer, provide your phone number and email address. We recommend that all buyers and sellers actually talk live on the phone before concluding high-value deals.
5. Make the Price Attractive: Buyers, everywhere, are looking for good deals. If you want your item to move quickly, set the price accordingly and don’t expect top dollar. Check comparable listings and then discount by 10-15% if you want the item to move fast.
6. Include a Call to Action: Advertisements can be twice as effective if they include a “Call to Action”, i.e. a statement that directly inspires the potential buyer to respond. Sample calls to action are: “Free Shipping — today only.” Or, you can use a time limit: “Special Sale Price good ’til the end of the month”.
7. Always Follow ALL Applicable Laws: Even in states where private face-to-face gun sales are allowed, we recommend ALWAYS using an FFL for firearms transfers. This will protect YOU the seller. In addition, do your homework. Don’t sell to a buyer in a city or state (such as California) state or city where the particular firearm (such as an AR15) may be restricted
Classified Advert vs. Auctions
 For benchrest, F-Class, Silhouette, Tactical or High Power rifles, you may get the best results posting a For Sale ad on a Forum that caters to the right discipline. You want your ad to reach the right audience. On the other hand, a GunBroker.com auction will have tens of thousands of potential buyers. Realistically, however, if you price your rig attractively, it should sell quickly in a Forum Classified Advert. Plus with conventional Classifieds, you can sell immediately — you don’t have to wait for the auction to end. For scopes and reloading equipment (but not firearms, actions, barrels etc.), also consider eBay, which still allows many gun-related items.
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November 18th, 2020
These days, online gun Auctions and Classifieds attract more attention than ever. With so many folks accessing the internet daily, many gun owners find it easier to sell their firearms online rather than in the local gun store. Online selling opens up a much larger audience. With over 53,000 members in the AccurateShooter Forum, we have a very active gun Classifieds area. And then of course, there are the big dogs — Gunbroker and GunsAmerica. You’ll find tens of thousands of guns for sale on those big sites.
Before selling your stuff online, you should survey the major online sales and auction sites, comparing their fees and features. The costs are NOT all the same. For example, though you can list an item on Gunbroker for free, if the gun sells you may end up paying a LOT of money. Confirm this with the Gunbroker FEE Calculator. Using Gunbroker’s Fee Calculator we determined that, for a $2500.00 gun, the seller will pay $93.75 in fees! Yes, that’s for a single sale.
That’s why many sellers prefer to list their rifles on Benchrest.com, or on the AccurateShooter.com FORUM Classifieds. Currently, basic Accurate Forum members get three (3) free adverts in a 12-month period, while Gold and Silver members get unlimited classifieds for 12 months. A $25 Silver membership is less than you’d pay to sell one single $550 item on Gunbroker ($25.50 fee).
SEVEN TIPS for Selling Your Gear Online
1. Include Good, Sharp Photos: A custom rifle or expensive optic will sell two to three times as quickly, at a higher price, if you include good sharp photos. We can’t over-emphasize the importance of good photos. For all products, show multiple angles, and include the original boxes if you still have them. For a rifle, include detail shots as well as a photo of the complete gun.
2. Resize Your Photos Before Posting: Half of users will probably be viewing your ads with a smartphone. So you don’t need huge photos. We recommend you size your photos down to 1000 pixels wide. This will make uploads more efficient and ensure the Forum server can handle the file sizes.
3. Be Fair and Complete in Your Description: Buyers appreciate honesty and thoroughness in product descriptions. Potential buyers want details. For a rifle, list the gunsmith, barrel-maker, round count, and provide the specifications. If the rifle has a winning competition history, say so. Always highlight the positives in your description, but you should disclose significant flaws. A buyer will be more willing to purchase if he thinks the seller is 100% honest.
4. Don’t Forget Contact Info: We’re amazed by how many adverts omit key contact info. In a forum classified ad, include a first name, e.g. “Ask for Dan.” We also suggest you list your residence city and state. Some buyers will prefer to buy from a seller in their home state. When communicating with a buyer, provide your phone number and email address. We recommend that all buyers and sellers actually talk live on the phone before concluding high-value deals.
5. Make the Price Attractive: Buyers, everywhere, are looking for good deals. If you want your item to move quickly, set the price accordingly and don’t expect top dollar. Check comparable listings and then discount by 10-15% if you want the item to move fast.
6. Include a Call to Action: Advertisements can be twice as effective if they include a “Call to Action”, i.e. a statement that directly inspires the potential buyer to respond. Sample calls to action are: “Free Shipping — today only.” Or, you can use a time limit: “Special Sale Price good ’til the end of the month”.
7. Always Follow ALL Applicable Laws: Even in states where private face-to-face gun sales are allowed, we recommend ALWAYS using an FFL for firearms transfers. This will protect YOU the seller. In addition, do your homework. Don’t sell to a buyer in a city or state (such as California) state or city where the particular firearm (such as an AR15) may be restricted
Classified Advert vs. Auctions
For benchrest, F-Class, Silhouette, Tactical or High Power rifles, you may get the best results posting a For Sale ad on a Forum that caters to the right discipline. You want your ad to reach the right audience. On the other hand, a GunBroker.com auction will have tens of thousands of potential buyers. Realistically, however, if you price your rig attractively, it should sell quickly in a Forum Classified Advert. Plus with conventional Classifieds, you can sell immediately — you don’t have to wait for the auction to end. For scopes and reloading equipment (but not firearms, actions, barrels etc.), also consider eBay, which still allows many gun-related items.
Share the post "How to Sell Guns Online — Web Classifieds and Auction Sites"
December 24th, 2019
These days, online gun Auctions and Classifieds attract more attention than ever. With so many folks accessing the internet daily, many gun owners find it easier to sell their firearms online rather than in the local gun store. Online selling opens up a much larger audience. With nearly 50,000 members in the AccurateShooter Forum, we have a very active gun Classifieds area. And then of course, there are the big dogs — Gunbroker and GunsAmerica. You’ll find tens of thousands of guns for sale on those big sites.
Before selling your stuff online, you should survey the major online sales and auction sites, comparing their fees and features. The costs are NOT all the same. For example, though you can list an item on Gunbroker for free, if the gun sells you may end up paying a LOT of money. Confirm this with the Gunbroker FEE Calculator. Using Gunbroker’s Fee Calculator we determined that, for a $2500.00 gun, the seller will pay $93.75 in fees! Yes, that’s for a single sale. That’s why many sellers prefer to list their rifles on Benchrest.com, or right here on AccurateShooter.com for FREE. Currently, basic members get five (5) free adverts in a 12-month period, while Gold and Silver members get unlimited classifieds for 12 months.
SEVEN TIPS for Selling Your Gear Online
1. Include Good, Sharp Photos: A custom rifle or expensive optic will sell two to three times as quickly, at a higher price, if you include good sharp photos. We can’t over-emphasize the importance of good photos. For all products, show multiple angles, and include the original boxes if you still have them. For a rifle, include detail shots as well as a photo of the complete gun.
2. Resize Your Photos Before Posting: Remember that many readers have monitors that only display 800-1000 pixels in screen width. We recommend you size your photos down to 600×480 pixels, or 800×600 at the most.
3. Be Fair and Complete in Your Description: Buyers appreciate honesty and thoroughness in product descriptions. Potential buyers want details. For a rifle, list the gunsmith, barrel-maker, round count, and provide the specifications. If the rifle has a winning competition history, say so. Always highlight the positives in your description, but you should disclose significant flaws. A buyer will be more willing to purchase if he thinks the seller is 100% honest.
4. Don’t Forget Contact Info: We’re amazed by how many adverts omit key contact info. In a forum classified ad, include a first name, e.g. “Ask for Dan.” We also suggest you list your residence city and state. Some buyers will prefer to buy from a seller in their home state. When communicating with a buyer, provide your phone number and email address. We recommend that all buyers and sellers actually talk live on the phone before concluding high-value deals.
5. Make the Price Attractive: Buyers, everywhere, are looking for good deals. If you want your item to move quickly, set the price accordingly and don’t expect top dollar. Check comparable listings and then discount by 10-15% if you want the item to move fast.
6. Include a Call to Action: Advertisements can be twice as effective if they include a “Call to Action”, i.e. a statement that directly inspires the potential buyer to respond. Sample calls to action are: “Free Shipping — today only.” Or, you can use a time limit: “Special Sale Price good ’til the end of the month”.
7. Always Follow ALL Applicable Laws: Even in states where private face-to-face gun sales are allowed, we recommend ALWAYS using an FFL for firearms transfers. This will protect YOU the seller. In addition, do your homework. Don’t sell to a buyer in a city or state (such as California) state or city where the particular firearm (such as an AR15) may be restricted
Classified Advert vs. Auctions
For benchrest, F-Class, Silhouette, Tactical or High Power rifles, you may get the best results posting a For Sale ad on a Forum that caters to the right discipline. You want your ad to reach the right audience. On the other hand, a GunBroker.com auction will have tens of thousands of potential buyers. Realistically, however, if you price your rig attractively, it should sell quickly in a Forum Classified Advert. Plus with conventional Classifieds, you can sell immediately — you don’t have to wait for the auction to end. For scopes and reloading equipment (but not firearms, actions, barrels etc.), also consider eBay, which still allows many gun-related items.
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October 11th, 2018
Are you planning to purchase or sell a gun? Or perhaps you want to give one to a family member. Maybe you want to transfer a gun to a friend out of state. These are all situations that demand you understand the law before you buy, sell, or transfer a gun. Thankfully the NRA Blog has a series of helpful articles that can guide you through firearms transfers and transactions. Do note that laws on private transfers vary from state to state.
Here are five articles providing key facts you need to know.
Click each title to read the specific article.
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November 14th, 2012
How big is the market for guns? Well, you can measure the dollar values of gun sales in the Billions. Consider this: GunBroker.com reached $2 billion ($2,000,000,000) in cumulative merchandise sales on November 10, 2012. It took 10 years for Gunbroker to hit the $1 Billion mark in cumulative sales, but Gunbroker.com managed to reach the $2 Billion number only three years after it hit the ten-digit (billion-dollar) threshhold. That’s impressive growth.
Gunbroker.com, the world’s largest Internet auction site for firearms and accessories, has added more than 265,000 new users per year the last several years. Gunbroker.com is now the third largest ‘Shopping and Classifieds – Auctions’ site, behind only eBay and eBay Motors (Hitwise ranking). According to Quantcast, Gunbroker.com is also the 646th largest USA-based website.
Steve Urvan, CEO of GunBroker.com, declared: “Doubling sales in less than three years to reach the $2 billion mark is an incredible accomplishment …. We have made significant enhancements to the site over the past couple of years[.] The e-commerce industry continues to see considerable growth and reaching this milestone in such a short period of time reassures us that we have the right systems in place to be a major player[.]”
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