There will be no SHOT Show this year. So, to learn about new gun industry products, we must rely on the print media, internet, and a few gun-centric cable TV shows (such as Shooting USA). Thankfully, Shooting Industry magazine remains alive and well. And SI just released its first of three new-for-2021 product features. Part One of the three-part 2021 New Product Showcase is found in Shooting Industry’s just-released December issue. This features new-for-2021 products from 50+ companies. CLICK HERE to see all new featured products.
Here are six standout products from the 2021 New Product Showcase:
Springfield Armory Waypoint Rifles
Springfield’s new Waypoint rifles feature steel or carbon-wrapped barrels, TriggerTech triggers, and carbon-fiber, hand-painted camo stocks with five QD mounts for versatile carry plus M-Lok slots. The actions are impressive too — with precision machining, enlarged ejection port, and integral recoil lug. These Waypoint rifles rival full-custom hunting rigs, yet are reasonably affordable. Starting price is $1699.00 with stainless barrel, while the deluxe model with carbon-wrapped barrel and adjustable cheekpiece is still under $2,400.00. All Model 2020 Waypoint rifles feature strong, light-weight, carbon-fiber-reinforced stocks with hand-painted camouflage finishes. You could easily pay $700-$800 just for an equivalent camo-painted stock from McMillan or Manners Composite Stocks.
New Lapua Brass: .284 Win, 6.5 PRC, .300 PRC, and .300 WinMag
Lapua will offer four new types of ultra-premium cartridge brass in 2021. The four new Lapua cases are: 6.5 PRC, .284 Winchester, .300 Winchester Magnum, and .300 PRC. The .284 Win cartridge still dominates the F-Open game, so this is good news for F-Class shooters. Lapua is excited about the PRC offerings: “The new Lapua 6.5 and .300 PRC cartridge cases provide competitive shooters, hunters, and accuracy enthusiasts a premium selection for precision hand loads, an option that’s been missing from the market since the PRC’s inception.” The venerable .300 Winchester Magnum remains a top choice for hunting.
Daniel Defense Delta 5 Pro Chassis Rifle
PRS/NRL shooters should check out the new DELTA 5 PRO from Daniel Defense. This features a stainless action with 3-lug bolt and hammer-forged barrels. The aluminum chassis stock is fully adjustable and features a thumbrest that works for both left- and right-hand shooters. This Delta 5 Pro comes standard with an Area 419 HELLFIRE muzzlebrake. The rifle is available in .308 (20″ Heavy Palma barrel), 6.5 Creedmoor (24″ Heavy Palma barrel or 26″ varmint barrel) and 6mm Creedmoor (26″ varmint barrel).
J.P. Sauer & Sohn — UltraLight Synchro XTC Hunting Rifle
For 2021, J.P. Sauer enhances the S404 series with the Synchro XTC, a carbon fiber, bolt-action rifle in camouflage green. Weighing 6.1 pounds, this lightweight S404-series rifle features a hand-laid, carbon-fiber, thumbhole stock with adjustable comb. The hammer-forged barrel is fluted for balance and weight reduction. The adjustable trigger offers four pull weights from 1.2 to 2.7 pounds. Adjusting the pull weight is easy using settings marked above the trigger. Like all J.P. Sauer S404-series rifles, the new Synchro XTC allows easy changing of bolt heads and barrels for quick caliber conversions. If you want something even lighter, the S101 Highland XTC carbon-fiber rifle weighs just 5.5 pounds for short action version. This features a hand-laid, carbon-fiber stock with fluted barrel. The manufacturer guarantees sub-MOA accuracy at 100 yards.
Lee Precision Primer Pocket Swager (Large and Small)
Lee’s new Ram Swage primer pocket swager will remove primer pocket crimps on both large- and small-primer brass. This new tool features spring-assisted case extraction. The all-steel case guide ensures cases will be positively centered on the push rod. The Lee Swager works on all single-stage presses with 7/8″-14 threads in the press frame that can accept universal shell holders. The unique design, which does not use a conventional shellholder, allows users to swage any small or large primer pocket without swapping to a different size shellholder.
Rite in the Rain All-Weather MRAD Target
Not that winter is here, there will be some cold, wet days at the range. No worries with Rite in the Rain Target Products with rain-proof cardstock. New for 2021 is an All-Weather 100M Sniper Target. Perfect for PRS shooters with Mil-Rad scopes, this target boasts a 1 cm grid with each box representing 1/10 milliradian at 100 meters. The bullseye and scoring rings represent an MR-1 target presented at 500 meters. Below the target grid are fields for recording load information and Range conditions. The target also has 1, 2, and 3 MOA rings so you quickly judge accuracy at long range.
More Women Become Gun Owners — Important Trend
More women than ever are becoming gun-owners. So far in 2020, women represented over 40% of first-time gun buyers, a notable statistic. To analyze this trends, leaders from The Well Armed Woman, A Girl & A Gun, and Shoot Like A Girl sat down with Shooting Industry Magazine to share their insights. They discussed how 2020’s events compelled new groups of women to not only purchase their first firearm, but to join the broader firearms community. READ Story HERE
If you want to stay current with trends in the firearms industry, and see important new product releases before they hit dealers’ shelves, you should check out Shooting Industry magazine. While tailored for firearms/outdoor gear retailers and industry professionals, this monthly journal also provides valuable information for all gun owners. We read Shooting Industry to learn about sales trends, new products, and current gun laws issues.
READ for FREE — Shooting Industry is now available in a digital format for FREE. There are free archives going back 13 years to December 2007.
Get FREE Digital Shooting Industry Magazines for the Past 13 Years
You can access, for free, nearly 13 years of Shooting Industry back issues, plus all the recent 2020 issues. CLICK HERE for the current issue along with all issues for the last three years: 2018, 2019, 2020. IMPORTANT — To access older issues, you much first launch a recent digital edition. That will give you access to the full 13-year archive, as explained below.
Here are links for the last three issues — July, August, and September 2020. Simply click each cover to read full issue for FREE:
SEPTEMBER 2020
Top Stories:
Gun Storage in Pandemic
Tracking Big-Game Hunters
AUGUST 2020
Top Stories:
Self-Defense Long Guns
Pandemic Spurs Hunting
JULY 2020
Top Stories:
First-Time Gun Buyers
U.S. Firearms Industry Today
How to Access Magazine Archives Back to December 2007
Once you have launched the digital version of a recent issue, you can access the past 13 years of Shooting Industry back issues by using the ARCHIVE Button. First click on the MENU icon (three horizontal lines). Then click on the link for ARCHIVE. When you click on “Archive”, a list appears on the right. Scroll down to select any issue from September 2020 back to December 2007.
BONUS! FREE Back Issues of GUNS Magazine and American Handgunner
In the Shooting Industry Archives, you will also find free digital editions of GUNS Magazine and American Handgunner. These will be found in the archive tables on the right. Just look for GUNSxxxx in the list entry for GUNS Magazine back issues, or AHxxxx for American Handgunner back issues.
Above and below — the world’s best female Action Pistol shooter, Jessie Harrison.
The shooting sports are not a “man’s game” these days. Far from it. More and more women have taken up target shooting. A recent survey showed an 80% increase in the number of women target shooters from 2001 to 2016. In total, six million American ladies participated in target shooting in 2016. Likewise hunting has become more popular with American women. Female hunters in the USA numbered 1.1 million in 2016. That represents a 104% increase from 2001.
Recognizing that ladies are an ever-increasing part of the shooting sports, Shooting Industry Magazine published its first-ever Woman’s Issue dedicated to female shooters and huntresses. This 2019 special issue can be accessed for FREE online. CLICK HERE to READ.
While the issue is focused primarily on SELLING products to women, there is some very useful information that can help match directors and club officials. The magazine interviews many business owners and range directors who have developed female-focused shooting and training programs.
Female Participation in Shooting Sports and Hunting
The Shooting Industry Woman’s Issue spotlights female participation in target shooting and hunting. One key article summarizes a nationwide survey conducted by Southwick Associates. One interesting finding was that much of the increase in female participation can be tracked to younger ladies: “Female participation in both hunting and shooting may be highest among younger women[.]” Notably, 16% of respondents among target shooters in the 16-24 age category were female. Southwick concludes: “Future generations of hunters and shooters will contain more women than ever before”.
According to Shooting Industry magazine, a large segment of gun buyers are now gravitating toward long-range shooting. Short carbines with red dots are OUT. Precision rifles with high-power optics are IN. Interest in long-range shooting has driven sales of modular bolt guns and upgraded ARs in .224 Valkyrie or 6.5 Grendel. Shooting Industry states: “Dealers around the country report interest in long-range shooting has ignited over the past 12+ months”. In fact, “long-range shooting has become a passion for a larger number of shooters, leading to increased potential for sales of guns, ammo, and accessories[.]”
Doug Gifford of CORE Rifle Systems and GTO Guns in Florida observes: “For the past 12 months or so, I’ve seen a huge move toward interest in long-range accuracy.” Modern bolt-action rifles in popular chamberings such as 6.5 Creedmoor “are probably the fastest-moving modular sporting guns at the moment”.
Ruger Precision Rifle Leads the Way
Vikram Mookerajee of Pinnacle Firearms in Indiana says the introduction of the Ruger Precision Rifle (RPR) several years ago really “opened up the market” to a broader spectrum of customers. The RPR created a whole new market segment for modular chassis rifles. With “street price” under $1250 (and under $1000 during sales), the RPR delivered a modern-looking, modular rifle system at an affordable price. This was not your grand-pappy’s deer rifle — the modular look appealed to a younger market segment. RPR accuracy out of the box was pretty good too.
Following the success of the basic RPR, offered in 6mm Creedmoor, 6.5 Creedmoor, and .308 Win, Ruger has introduced a big Magnum version in .300 Win Mag and .338 Lapua Magnum. This is a large rifle, weighing 15.2 lbs. without optics. And, with a $2099 MSRP ($1700 street price) it is considerably more expensive than the original RPR.
Long-Range Interest Drives Sales of Expensive Optics
The increasing interest in long-range shooting has driven sales of higher-magnification optics, particularly First Focal Plane (FFP) scopes with Mil-type reticles. Core’s Gifford notes: “The long-range trend is moving into real science. Shooters are looking at parallax and focal plane; they’re getting into the science of optics.” The latest generation of scopes aren’t cheap. For example, the 7-35x56mm FFP Nightforce ATACR, one of the most popular optics with PRS shooters, retails for $3600.00! You can buy a pretty nice used motorcycle or bass-boat for that kind of money.
This gun production chart appears in the July 2018 issue of Shooting Industry magazine. Factoid: U.S. total firearms production has more than tripled since we launched this website in 2004.
Move over Ruger, Remington, Savage … Smith & Wesson is the new Big Kid on the Block. According to 2016 firearms industry production reports from Shooting Industry magazine, S&W has taken over as the number one firearms producer in the United States. That’s good news for S&W, but bad news for Ruger, which had been number one for the past eight years.
Smith & Wesson was the top overall U.S. firearms manufacturer in 2016 with 2,120,910 firearms produced, a stunning 44% increase over the previous year. Ruger was second in 2016 with 1,981,590 firearms, an 18.8% gain over 2015. The last time S&W was ranked number one was way back in 2007. While S&W is generally seen as a handgun maker, it also produces a wide variety of rifles both under the S&W banner and its subsidiary Thompson/Center Arms. Last year the historic Smith & Wesson enterprise was officially renamed American Outdoor Brands Corp. (NASDAQ: AOBC) in part to reflect the fact that it is more than just a handgun maker.
Key Industry Production Numbers in 2016
There were some other interesting facts revealed in the Shooting Industry magazine report:
1. For only the second time ever, U.S. gun-makers produced over 10 million firearms (rifles, pistols, and shotguns) in 2016. The 10,664,318 total was nearly 20% more than in 2015.
2. For the first time ever, in 2016 American gun-makers produced over 4 million rifles. The 4,239,335 rifle output set a new high mark, that was 6.5% more than the previous record year, 2013 (3,979,570).
3. A record number of handguns were also produced in 2016. The 5,576,366 pistols produced in 2016 marked a 7.9% increase from 2013, the previous record-holding year (5,167,008).
4. Gun sales increased dramatically in 2016, influenced by fears over the election: “NICS background checks achieved record-setting levels in 2016 — with 15,700,471 background checks (NSSF-Adjusted), an increase of 10.2 percent over 2015 (14,244,240 [NSSF-Adjusted]).”
Top Overall U.S. Firearms Manufacturers in 2016
(Percentage change over 2015)
• Smith & Wesson: 2,120,910 (+44.0%)
• Ruger: 1,981,590 (+18.8%)
• Remington: 1,240,665 (+8.5%)
• SIG Sauer: 633,533 (+27.4%)
• O.F. Mossberg: 508,466 (+0.8%)
Top U.S. Rifle Makers:
(Percentage change over 2015)
• Remington: 769,942 (-0.5%)
• Ruger: 701,992 (+6%)
• Anderson Mfg.: 453,763 (+51.1%)
• Smith & Wesson: 396,710 (+89.7%)
• Savage Arms: 311,878 (-18.3%)
Top U.S. Handgun Makers:
(Percentage change over 2015)
• Smith & Wesson: 1,724,131 (+36.4%)
• Ruger: 1,279,415 (+27.4%)
• SIG Sauer: 581,807 (+26.6%)
• Glock: 368,140 (+70%)
• Kimber: 223,785 (+69.6%)
Current Outlook for American Firearms Industry
So far, 2018 has been a fairly tough year for the gun industry: “The U.S. firearms industry finds itself at a crossroads in 2018. Facing attacks from state governments, financial institutions, tech companies and students (all while experiencing sluggish demand) it’s currently in a challenging position.” However, there are many indicators that the gun industry is still strong. Kimber and Tauras have both opened new factories in the U.S. Southeast, and Remington has emerged from Chapter 11 Bankruptcy with creditors exchanging debt for equity: “It is morning in Remington country — We are excited about the future…” said Anthony Acitelli, Remington CEO.
For more insights, read the full version of the U.S. Firearms Industry 2018 Report. There are many more detailed charts and tables breaking down production, imports, and exports. This appears in the July 2018 issue of Shooting Industry Magazine.
Looking for some interesting reading material? How about ten-and-a-half years of Shooting Industry Magazine? One hundred twenty-five issues of this popular magazine are available online in Shooting Industry’s digital archives. The latest May 2018 issue was just released. CLICK HERE to read the latest issue, which is available for FREE online (along with all back issues for the past ten years). NOTE: If you have any trouble with the Chrome browser, access the archives with this link using a different browser, such as Firefox: https://shootingindustry.com/digital-version/
Get Free Digital Magazines, 2008-2018
You can access, for free, ten years of Shooting Industry back issues, plus all the recent 2018 issues. CLICK HERE for the full index of all Shooting Industry back issues for the past decade (2008-2018). The newest issues are at the top, and you can scroll down all the way to 2008. Here are some highlights:
In the September 2017 issue there is an informative article on varmint and predator hunting. This talks about popular equipment for both coyote hunting and prairie-dog safaris.
And in the January, February, and March 2018 issues you’ll find Shooting Industry New Product Showcases. These monthly, multi-page articles highlight dozens of new rifles and shooting products introduced in recent months.
The March 2018 issue also has an interesting article on long gun sales trends. As you might expect, there is an over-supply of AR-platform rifles, which has led to deep discounting by some manufacturers. One vendor lamented: “That [MSR] market is flat-lining… the bottom has really dropped out of the market”. Shotguns remain the top home defense choice. In the bolt-action rifle market, 6.5 Creedmoor rigs are hot sellers, with sales of both competition and hunting rifles in this chambering. For the general hunting market, .30 Cals remain popular: .308 Win, .30-06, and big .300-class magnums.
If you couldn’t attend SHOT Show this past January, here’s the next best thing. Shooting Industry Magazine has released, in its April issue, a comprehensive guide to SHOT Show 2017. You’ll find a summary of the hottest new products, including dealers’s selections for potential top sellers of 2017.
Over 60 products are detailed in this issue’s expanded New Product Showcase (April issue pp. 40-53). This features many new rifles suitable for Tactical or PRS Competition as well as some interesting hunting/varmint rig. You’ll also find some
A second product feature, “SHOT Show Standouts”, highlights dealers’ top picks from a variety of categories. Black Hills’ new line of “Honey Badger” ammunition, eye-catching knives from Steel Will and a smartphone-synced thermal camera by are just a few of the newest products poised to potentially draw big sales. Lastly, a variety gun storage solutions are covered in this April edition in an Arms & Woman feature.
You can access all these product features on the Shooting Industry Digital Edition. CLICK HERE to launch the April Cover page, then navigate by flipping pages, just as with a print magazine. You’ll find the main SHOT Show Product Showcase starting on page 40.
Want a preview of the hot new products of 2017? Then check out the January 2016 Digital Edition of Shooting Industry Magazine. This free, digital eZine contains a 32-page Product Showcase with dozens of new products — rifles, pistols, optics, reloading tools, hunting gear and more. The product showcase article reveals many new-for-2017 firearms, including new guns from Bergara, Colt, Savage, Sig Sauer, Smith & Wesson, Weatherby (and more). Along with the product guide, the January issue includes a complete listing of 2017 SHOT Show Exhibitors, with booth numbers.
Shooting Industry Buyer’s Guide Lists Thousands of Companies
Shooting Industry Magazine also offers a very comprehensive Shooting Industry Buyer’s Guide. This searchable, online resource lists 2500+ companies, complete with address, phone number(s), email, and website link. All the major precision shooting suppliers, such as Berger Bullets, Lapua, Hodgdon, McMillan, Nightforce, Redding, Sierra etc. are listed. Access this comprehensive directory gun industry companies at http://sibuyersguide.com/.
Want a preview of the hot new products of 2017? Then check out the just-released December 2016 Digital Edition of Shooting Industry Magazine. This free, digital eZine contains a 25-page Product Showcase with dozens of new products — rifles, pistols, optics, reloading tools, hunting gear and more. The product showcase article reveals many new-for-2017 firearms, including new guns from Ruger, Springfield Armory, and Walther. Along with the product guide, the December issue includes a 4-page preview of SHOT Show 2017, coming up in January.
Shooting Industry Buyer’s Guide Lists Thousands of Companies
The December Edition of Shooting Industry Magazine also contains a very comprehensive Shooting Industry Buyer’s Guide, starting on page 80. This 80-page resource lists 2500+ companies, complete with address, phone number(s), email, and website link. All the major precision shooting suppliers, such as Berger Bullets, Lapua, Hodgdon, McMillan, Nightforce, Redding, Sierra etc. are listed. In addition, you’ll find an easy-to-search, stream-lined version of the Buyers Guide at http://sibuyersguide.com/.
The latest digital edition of Shooting Industry Magazine offers a run-down of hot products at SHOT Show 2016. In this FREE April edition, you’ll find a SHOT Show in Review article, a “Show Stoppers” guide to Buyers’ favorites, a list of products you may have missed, as well as a 2016 New Product Showcase. For anyone interested in new shooting products, you really should read this special April issue cover to cover. This year’s SHOT Show, held January 19-22 in Las Vegas had more than 1600 exhibitors, with a record number of new products on display.
Show Stoppers from Las Vegas
One of the Show Stoppers highlights was a quad-barrel AR Kit. The new Multi-Caliber System (MCS) from Windham Weaponry offers plenty of bang for the buck. The kit comes with four different barrels: .223 Rem, 7.62x39mm, .300 Blackout, and 9mm Luger. The gun’s modular design makes it easy to change calibers by swapping barrels and magazine wells. (That’s right, you change the magwell to fit the caliber — a smart idea. That way you can run proper AK-style 7.62×39 magazines). One dealer stated: “You can get all four conversion kits in a hard-sided case at a decent prices. The fact you can change calibers so quickly is going to make this a big seller.”
New Product Showcase
Along with the Show Stoppers Guide, this April issue of Shooting Industry Magazine featured “Products You May Have Missed At SHOT Show” as well as a New Product Showcase. The Showcase highlights interesting new products from Benelli, Browning, Colt, Kimber, Nikon, McMillan, Nosler, Polycase, and many other leading brands.
Top Overall U.S. Firearms Manufacturers in 2016
A second product feature, “SHOT Show Standouts”, highlights dealers’ top picks from a variety of categories. Black Hills’ new line of “Honey Badger” ammunition, eye-catching knives from Steel Will and a smartphone-synced thermal camera by are just a few of the newest products poised to potentially draw big sales. Lastly, a variety gun storage solutions are covered in this April edition in an Arms & Woman feature.
