Here is the original Sierra manufacturing facility in Whittier, CA.
In August 22, 2017 Sierra Bullets was acquired by Clarus Corporation (NASDAQ: CLAR), a Utah-based holding company that also owns Black Diamond Equipment Ltd., makers of ski and mountain gear/apparel. Sierra remains one of America’s leading producers of bullets and loaded ammunition. This article covers Sierra’s notable history, and also reviews Sierra’s processes for crafting and testing bullets.
Sierra Bullets — How It Got Started
Report Based on Story by Carroll Pilant, Sierra Bullets Media Relations Manager
What became Sierra Bullets started in the late 1940s in a Quonset hut in California. In 1947, three aircraft machinists, Frank Snow, Jim Spivey, and Loren Harbor, rented machine space to produce rivets for aircraft along with fishing rod guides and rifle front sight ramps. In the post-WWII years, sport shooting was becoming hugely popular, but quality ammunition was in short supply. For shooting enthusiasts, reloading was the solution to the ammo supply shortage. Snow, Spivey, and Harbor recognized this, creating Sierra Bullets to help fill the void. Before long, they were selling a 53-grain match bullet to the Hollywood Gun Shop. These bullets are still in production today as the Sierra #1400 53-grain MatchKing.
A few years later, an accomplished competitive shooter named Martin Hull joined Sierra. Hull helped develop new bullet types and served as manager of Sierra’s ballistics laboratory for nearly 20 years. With Hull’s help, Sierra’s output grew rapidly. The California company outgrew several locations before it moved to a large facility in Santa Fe Springs, CA, in 1963.
New Owners and New President in the Late Sixties
In 1968, the Leisure Group bought Sierra Bullets. Other Leisure Group companies included Lyman Reloading, High Standard Manufacturing Company, Yard Man, Thompson Sprinkler Systems, Flexible Flyer Sleds, and Dodge Trophies (Which made the Oscar and Rose Bowl Game trophies).
Soon after purchasing Sierra, the Leisure Group hired Robert Hayden as President and General Manager. Hayden was a mechanical engineer who had worked for Remington Arms. Hayden remained the president of Sierra for 42 years, retiring in 2012 when Pat Daly became president.
Sierra Moves to Missouri
In 1990, Sierra relocated to Sedalia, Missouri, where the company remains today. Sierra Bullets now employs over 100 people including five full-time ballistic technicians who answer daily reloading and firearms questions by both phone and e-mail.
The Making of MatchKings — How Sierra Produces SMKs
All Sierra bullets begin life as a strip of gilding metal, an alloy consisting of 95% copper and 5% zinc. To meet Sierra’s strict quality requirements, the gilding metal requires three times more dimensional and quality control standards than is considered standard in the copper manufacturing industry.
A blanking press stamps out a uniform disc and forms the cup that will be drawn into the MatchKing jacket. The cup is then polished and sent to a draw press to be drawn into a jacket that is longer than needed for the future MatchKing, thus allowing for the trim process. Press operators constantly check concentricity to make sure we have only quality jackets. The jackets then go to a trimmer where they are visually inspected again.
After being polished a second time, the jacket travels to the bullet press. In the meantime, 80-pound lead billets are being extruded into lead wire for the cores where great care is taken so that the core wire is not stretched. The core wire is lightly oiled before continuing to the bullet press to be swaged.
The lead core wire and trimmed jacket meet at the bullet press where the first stage forms a boattail on the jacket. The lead core is then formed on top of the bullet press and fed down into the jacket. In one stroke of the press, the MatchKing is formed.
Quality control technicians pull samples from each lot of MatchKings to make sure they meet Sierra’s stringent standards. Samples are then sent to Sierra’s 300-meter underground test range (shown below) to be shot for accuracy on mechanical mounts referred to as “unrestricted return to battery rests” that Sierra designed and built in-house.
After inspection, the bullets are placed in the familiar green box along with reloading labels. They are then shrink-wrapped and shipped all over the world.
Sierra Factory Ammunition with Modern Tipped Bullets
Sierra also produces popular competition and hunting factory ammunition. Sierra’s modern GameChanger hunting ammunition has shown very good performance and consistency. For the GameChanger line, Sierra re-engineered its MatchKing bullet into a hollow point design for quick expansion and fitted it with a green tip for ballistic uniformity. The lead-core GameChanger bullets deliver excellent penetration and expansion at a variety of ranges.
We’re in the middle of summer, so many folks will head to the hinterlands on prairie dog safaris. On a good P-Dog adventure, you may shoot hundreds of rounds over a long weekend. So you’ll need plenty of ammo. With these ammo volume requirements, you probably won’t have time to load to benchrest standards, and you may not have the budget for match-grade bullets. To save time you may throw (rather than weigh) your charges, or even load on a progressive press. This all raises the question of ammo accuracy — how good is “good enough”? A Sierra Bullets expert answers that question here — explaining how to efficiently load ammo for varmint work.
Ammunition Accuracy Requirements 101 — Varmint Ammo
This story based on article by Sierra Bullets Chief Ballistician Tommy Todd
I load and shoot ammunition for a living. In my duties here at Sierra I constantly test bullet accuracy for our production needs. Because of this, I shoot a variety of different calibers and cartridges on a daily basis and a large demand of this shooting is keeping the guns and loads tuned for optimum accuracy. I have a very narrow window of tolerances to maintain in order to provide our customers (you) with the most accurate bullets on the market.
I have learned many tricks and techniques over the years to tuning a load, prepping brass, and cleaning barrels to keep a gun shooting. I often utilize the things I have learned and take them to extreme levels when competing in a shooting event. I also often ignore most of these things (other than safety) and simplify the process if the shooting I will be doing does not warrant.
Recently I went on a prairie dog shoot in Wyoming with some good friends. The targets cooperated as did the weather with the exception of some challenging winds we experienced. We had a great time and make a lot of hits on those small rodents. When loading for the .223 Remington rifles and the TC Contender, I cut a few corners in the ammunition-loading process due to both time constraints and accuracy needed. When shooting at a prairie dog a miss is simply that, but when shooting at say the X-Ring at 1000-yard competition, a poorly-placed shot [harms your] placing in the match. Because of this, I can afford to miss an occasional shot at a varmint due to ammunition capability without worry but will not allow the same tolerances in my match ammo. For the Wyoming trip I utilized a powder measure and simply dumped the charges into primed cases that had been full-length sized and primed.
I had measured enough for length to know that while there was some variance all were under maximum length. I know there is some variation of the measure I utilized but not significant enough to warrant weighing every charge. When seating the bullets a competition seating die was used and I verified OAL on the occasional cartridge to make sure nothing changed.
This varmint ammo, with thrown charges, put TEN shots inside ONE inch at 200 yards. That’s half MOA. Good Enough? Absolutely!
The ammo produced shot under one inch at 200 yards in one of the guns I planned on taking on to Wyoming with me. [Editor: That was for TEN Shots — see above.] I knew I had loaded ammunition that was quite suitable for the task at hand which was evidenced by the number of hits I was able to make at fairly long range.
NOTE: The author, Tommy Todd, explains that, when loading ammo for F-Class matches, he uses more exacting methods. He weighs every charge and seats his bullets carefully with an arbor press. Todd adapts his methodology for his particular application. The lesson here is to load to the level of precision demanded by your discipline. READ Full Story HERE.
For load development, some guys shoot 3-shot groups. Other guys shoot 5-shot groups, or even 10-shot strings. But for testing its projectiles, Sierra Bullets takes it to another level entirely. A while back Sierra was testing its .30-Caliber 175gr HPBT MatchKing in the Sierra underground tunnel. The results appear above — a FIVE HUNDRED Round group!
500 Shots Form 0.82 MOA Group at 300m (328 yards)
Sierra’s trigger-pullers sent five full boxes of bullets down-range at a single target. The photo above shows the result of 500 shots taken in a 300 meter test tunnel. The raw group size, edge to edge of the farthest shots, is about 3.13 inches, as shown on the calipers’ metal linear scale. Subtract a .308″ nominal bullet diameter* to get the 2.823″ on the digital readout. So you’re seeing a 2.823″ group at 300 meters (328 yards). One MOA at this distance is 3.435″ so this 500-round group is 2.823 divided by 3.435 or 0.82 MOA (0.8218 MOA to be precise).
This 500-round group was shoot as part of a pressure/velocity test for a commercial customer. The cartridge was .308 Winchester, loaded at 2.800″. The powder was Reloder 15. A 26″ barrel was shot from a return to battery rest. The gun was cleaned every 125 rounds and two foulers shot.
What do you think — could you beat this group from a bench for 500 rounds?
One Facebook poster joked: “500-round group? Everyone knows anything less than 1000-round groups are a waste of time and statistically irrelevant.”
Sierra’s 300 Meter Testing Tunnel
Ever wonder how (and where) Sierra tests its bullets? The answer is underground, in a 300-meter test tunnel located under Sierra’s factory in Sedalia, Missouri. The photo above shows the construction of the tunnel back in May, 1990. Like most bullet manufacturers, Sierra does live-fire bullet testing of its projectiles. Sierra’s 300-meter test range is the longest, manufacturer-owned underground bullet test facility in the world. In years past, Sierra offered free visits to the test tunnel as part of a factory tour.
* Normally, to get an exact group size, you should subtract the TRUE bullet hole size, which is usually smaller than the nominal bullet diameter. E.g. a .308 bullet hole may show on paper as .298 or so. But here, for simplicity, we are subtracting .308″ because we do not have the original target to measure.
by Sierra Bullets Ballistic Technician Gary Prisendorf
Occasionally someone will ask, “Why did I get a flyer that didn’t go in with the rest of my group?” If I had an answer that would stop flyers from happening, I would be rich.
There are many reasons why this can happen. Everything from gripping a forearm differently to variations in the brass casing, the list goes on and on. Most of the time the flyer is usually shooter induced and sometimes what you may think is a flyer, is just part of your group. There are a lot of shooters, that go out and test a load and they may shoot a 3/8” group at 100 yards and think that load is good. But I have seen far too many times that you can shoot another group, same load, same rifle and the next time you may get a 1 ¼” group.
The total opposite can also occur. You may shoot a 1 ¼” group and turn around and follow it with a 1/2″ group without changing anything. If you only shot the one group, you might decide that load wasn’t any good and move on to something else without really knowing what that load was capable of.
To really determine how a particular load is performing we need to shoot multiple groups and take an average of the group sizes to really see what that rifle/load combination is really capable of.
I suggest shooting a minimum of three 5-shot groups and averaging the group sizes before deciding if the load is acceptable or not. Obviously the more rounds you shoot for a group and the more groups that you shoot, you will get a much better representation of what that particular combination can do.
Now I’m not saying to go out and shoot 30 groups with 50 rounds in each group to determine how well your load is shooting. That would be a bit pointless, in some cases it would be time to re-barrel your rifle before your load development was finished.
In most cases, I feel that three to five, 5-shot groups will give you a pretty good representation of how a load will perform in that specific firearm.
by Sierra Bullets Ballistic Technician Paul Box This cartridge was introduced by Winchester in 1935 in their model 54 rifle. A year later, it was added as a standard cartridge in the model 70. What might not be common knowledge to some reloaders is that the prototype for the Swift was developed in 1934-35 by Grosvenor Wotkyns by necking down the 250 Savage case, but in the end, Winchester chose the 6mm Lee Navy case for the foundation for this cartridge.
This cartridge was far ahead of its time and for that reason it received a lot of bad press. We’ve all read the horror stories through the years. Many of those stories were just simply repeated from previous articles even the wording was just slightly different. So how bad was the Swift? Let’s take a deeper look.
Some of the early Swifts had soft barrel steel and some of the rare ones even had barrels that were .223 in bore size. This stemmed from the fact that the .22 Hornets prior to the end of World War II were .223 in bore size and some of these barrels were chambered in the Swift. It was rumored that the Swift peaked in pressure far too quick. I’ll bet they did with a turkey extra full choke barrel.
Burn rates of powders were limited at that time as well, so the Swift was limited in its true ability due to that. It was almost like building a funny car for drag racing when only kerosene was available.
One of the longest lasting black eyes was that it shot barrels out so fast. If you get the barrel branding iron hot and fail to clean it often this can happen. Common sense will go a long ways here. Keep the barrel as cool as you can and properly clean it every fifteen rounds or less will go a long way to improving accuracy life of a Swift.
So what is the real truth about this cartridge? I’m glad you ask. I’ve been shooting the .220 Swift for over 43 years now. It is one of the best varmint cartridges I’ve ever owned. It is not hard to load for, it doesn’t suddenly peak in pressure and it isn’t the barrel burner that you’ve heard. Hodgdon powders once reported a Remington 40-X with over 3,000 rounds of full power loads averaged .344” for five, 5-shot groups. My findings have been the same. It isn’t as hard on barrels as it has been made out to be.
I’ve also read that down loading it slightly will help in barrel life. This is true, but if you buy a thoroughbred you want him to run. Barrels are threaded on the end for a reason. If you have enough fun to shoot out a Swift barrel, just rebarrel it.
The bottom line is enjoy the .220 Swift for what it was meant to be. The popularity of the Swift has slipped in the last twenty years and few factory rifles are now available in this caliber. There is no reason for this and I know the Swift will always have a strong and loyal following.
Sierra Bullets has released extensive load data for the popular 6.5 Creedmoor cartridge. This medium-sized cartridge has become one of the most popular chamberings for tactical and PRS shooters. The 6.5 Creedmoor combines excellent accuracy, good mag-feeding, good barrel life, moderate recoil, and reasonable component cost. That’s why this cartridge has caught on quickly, and is now one of the most popular chamberings in factory rifles.
Developed in 2007 by Dennis DeMille and Dave Emary, the 6.5 Creedmoor is a shortened and improved 30 TC cartridge case that was inspired by the .308 Winchester design. This short action design was created to maximize case capacity and a wide range of loading lengths, while still fitting in standard short action magazines. With the correct twist barrel, the versatile 6.5 Creedmoor can take advantage of the wide range of bullet weights available in 6.5 mm (i.e. .264 caliber). Reloaders should keep in mind that the 6.5 Creedmoor works best with medium to medium-slow powders such as H4350, Varget, Win 760, and RE-17. The light recoil and adaptability of the efficient 6.5 Creedmoor cartridge has already proven itself in high power, precision rifle series and benchrest competitions. Couple that with respectable barrel life and its intrinsic accuracy potential and you have a recipe for success which should insure its legacy for decades to come.
Here are three tables from the Sierra Bullets Reloading Manual (5th Edition). IMPORTANT — This is just a sample!! Sierra has load data for many other 6.5mm bullet types, including FB, Spitzer, SBT, HPBT, and Tipped MK from 85 grains to 142 grains. To view ALL 6.5 Creedmoor DATA, CLICK HERE.
INDICATES MAXIMUM LOAD – USE CAUTION
LOADS LESS THAN MINIMUM CHARGES SHOWN ARE NOT RECOMMENDED.
INDICATES MAXIMUM LOAD – USE CAUTION
LOADS LESS THAN MINIMUM CHARGES SHOWN ARE NOT RECOMMENDED.
INDICATES MAXIMUM LOAD – USE CAUTION
LOADS LESS THAN MINIMUM CHARGES SHOWN ARE NOT RECOMMENDED.
Two More Great 6.5 Creedmoor Reloading Resources
Want More 6.5 Creedmoor Load Info? View Starline’s 6.5 Creedmoor Guide by Gavin Gear:
PRB 6mm Creedmoor and 6.5 Creedmoor Load Survey
The Precision Rifle Blog compiled Load Data from PRS Competitors, for both 6mm Creedmoor and 6.5 Creedmoor. This is a good place to start. PRB surveyed the match loads for “173 of the top-ranked precision rifle shooters in the country”. CLICK HERE.
Here are some really smart tips for hand-loaders compiled by Sierra Bullets. These suggestions were submitted by Sierra’s Facebook fans — and some are very valuable indeed. Some of these tips will help you load more accurate ammo. Other selections will help you stay SAFE — which should always be your #1 priority. For example, we concur with the advice to “Check and Double Check. Everything. Every Time”. Also definitely keep “One powder on the bench at a time” — that could be a life-saver. You may want to print these “words of wisdom” and place them on a wall in your loading room.
Reloading Safety Tips — Sound Advice
ALWAYS START LOW: “Just because a load manual says X grains of X powder with X bullet is max, your rifle could reach max pressure a grain or two before what the book says. Start low and work up.” — Walter Coats
BE SAFE and CAREFUL: “Check and double check. Everything. Every time. Only one type of powder on the bench at a time.” — Glen Lundgren
DON’T RUSH: “Be patient, don’t be in a hurry, have fun and find your rhythm. Just tell your family you’re putting yourself in ‘time-out’. They will understand.” — Erik Dyal
POWDER RULE #1: “One powder on the bench at one time, it might save your life.” — James A. Kimery
STAY FOCUSED: “Relaxed but concentrated attention. Have fun enjoying a great hobby and pastime but stay focused.” — Jim Caldwell
POLICE LOADING AREA: “Keep your reloading bench area clean and put items away ASAP.” — Eric J. Ford
BE PATIENT: “Focus, Focus, Focus — be patient — it AIN’T a race.” — William Stanley
RECORD YOUR LOADS: “Write down on a small card what you’re loading – bullet weight, powder weight, type of powder, and primer. And put it in the powder hopper. I am unloading .45 FMJ because I forgot what type powder was in the hopper.” — Michael Conniff
HAVE a PROCEDURE for INTERRUPTIONS: “If, for any reason, you have to leave the bench while in the process of dropping powder charges, turn the next case to be charged upside down in the loading block so you know where you left off.” — Bill Tinsley
LABEL EVERYTHING: “OCD is a good habit to have with your loading bench. CLEARLY label everything!” — Andy Pynckel
HAVE a GOAL: “Never start reloading or developing a load without a specific goal in mind. Second keep meticulous records.” — Peter Eick
RESEARCH THE JOB: “Read all you can about it before you start!” — Keith Shively
KEEP TRACK of the Brass: “I put all my primed brass upside down (primer up) and as I charge the casing, I (of course) flip it primer down.” — Mark Ewing
Need some informative reading material for winter days? Here’s a vast resource available free from Sierra Bullets. Here are links to over 60 articles with information on bullets, ballistic coefficients, wind drift, up/down angles, temperature effects, tailwind effects and much more. Most of these resources come from the respected Sierra Reloading Manuals, 4th and 5th Editions. There are enough articles to read one per week for a year!
Sierra Bullets has released extensive load data for the popular 6.5 Creedmoor cartridge. This medium-sized cartridge has become one of the most popular chamberings for tactical and PRS shooters. The 6.5 Creedmoor combines excellent accuracy, good mag-feeding, good barrel life, moderate recoil, and reasonable component cost. That’s why this cartridge has caught on quickly, and is now one of the most popular chamberings in factory rifles.
Developed in 2007 by Dennis DeMille and Dave Emary, the 6.5 Creedmoor is a shortened and improved 30 TC cartridge case that was inspired by the .308 Winchester design. This short action design was created to maximize case capacity and a wide range of loading lengths, while still fitting in standard short action magazines. With the correct twist barrel, the versatile 6.5 Creedmoor can take advantage of the wide range of bullet weights available in 6.5 mm (i.e. .264 caliber). Reloaders should keep in mind that the 6.5 Creedmoor works best with medium to medium-slow powders such as H4350, Varget, Win 760, and RE-17. The light recoil and adaptability of the efficient 6.5 Creedmoor cartridge has already proven itself in high power, precision rifle series and benchrest competitions. Couple that with respectable barrel life and its intrinsic accuracy potential and you have a recipe for success which should insure its legacy for decades to come.
Here are three tables from the Sierra Bullets Reloading Manual (5th Edition). IMPORTANT — This is just a sample!! Sierra has load data for many other 6.5mm bullet types, including FB, Spitzer, SBT, HPBT, and Tipped MK from 85 grains to 142 grains. To view ALL 6.5 Creedmoor DATA, CLICK HERE.
INDICATES MAXIMUM LOAD – USE CAUTION
LOADS LESS THAN MINIMUM CHARGES SHOWN ARE NOT RECOMMENDED.
INDICATES MAXIMUM LOAD – USE CAUTION
LOADS LESS THAN MINIMUM CHARGES SHOWN ARE NOT RECOMMENDED.
INDICATES MAXIMUM LOAD – USE CAUTION
LOADS LESS THAN MINIMUM CHARGES SHOWN ARE NOT RECOMMENDED.
Two More Great 6.5 Creedmoor Reloading Resouces
Want More 6.5 Creedmoor Load Info? View Starline’s 6.5 Creedmoor Guide by Gavin Gear:
PRB 6mm Creedmoor and 6.5 Creedmoor Load Survey
The Precision Rifle Blog compiled Load Data from PRS Competitors, for both 6mm Creedmoor and 6.5 Creedmoor. This is a good place to start. PRB surveyed the match loads for “173 of the top-ranked precision rifle shooters in the country”. CLICK HERE.
For load development, some guys shoot 3-shot groups. Other guys shoot 5-shot groups, or even 10-shot strings. But for testing its projectiles, Sierra Bullets takes it to another level entirely. A while back Sierra was testing its .30-Caliber 175gr HPBT MatchKing in the Sierra underground tunnel. The results appear above — a FIVE HUNDRED Round group!
500 Shots Form 0.82 MOA Group at 300m (328 yards)
Sierra’s trigger-pullers sent five full boxes of bullets down-range at a single target. The photo above shows the result of 500 shots taken in a 300 meter test tunnel. The raw group size, edge to edge of the farthest shots, is about 3.13 inches, as shown on the calipers’ metal linear scale. Subtract a .308″ nominal bullet diameter* to get the 2.823″ on the digital readout. So you’re seeing a 2.823″ group at 300 meters (328 yards). One MOA at this distance is 3.435″ so this 500-round group is 2.823 divided by 3.435 or 0.82 MOA (0.8218 MOA to be precise).
This 500-round group was shoot as part of a pressure/velocity test for a commercial customer. The cartridge was .308 Winchester, loaded at 2.800″. The powder was Reloder 15. A 26″ barrel was shot from a return to battery rest. The gun was cleaned every 125 rounds and two foulers shot.
What do you think — could you beat this group from a bench for 500 rounds?
One Facebook poster joked: “500-round group? Everyone knows anything less than 1000-round groups are a waste of time and statistically irrelevant.”
Sierra’s 300 Meter Testing Tunnel
Ever wonder how (and where) Sierra tests its bullets? The answer is underground, in a 300-meter test tunnel located under Sierra’s factory in Sedalia, Missouri. The photo above shows the construction of the tunnel back in May, 1990. Like most bullet manufacturers, Sierra does live-fire bullet testing of its projectiles. Sierra’s 300-meter test range is the longest, manufacturer-owned underground bullet test facility in the world. In years past, Sierra offered free visits to the test tunnel as part of a factory tour.
* Normally, to get an exact group size, you should subtract the TRUE bullet hole size, which is usually smaller than the nominal bullet diameter. E.g. a .308 bullet hole may show on paper as .298 or so. But here, for simplicity, we are subtracting .308″ because we do not have the original target to measure.
This cartridge was introduced by Winchester in 1935 in their model 54 rifle. A year later, it was added as a standard cartridge in the model 70. What might not be common knowledge to some reloaders is that the prototype for the Swift was developed in 1934-35 by Grosvenor Wotkyns by necking down the 250 Savage case, but in the end, Winchester chose the 6mm Lee Navy case for the foundation for this cartridge.
Developed in 2007 by Dennis DeMille and Dave Emary, the 6.5 Creedmoor is a shortened and improved 30 TC cartridge case that was inspired by the .308 Winchester design. This short action design was created to maximize case capacity and a wide range of loading lengths, while still fitting in standard short action magazines. With the correct twist barrel, the versatile 6.5 Creedmoor can take advantage of the wide range of bullet weights available in 6.5 mm (i.e. .264 caliber). Reloaders should keep in mind that the 6.5 Creedmoor works best with medium to medium-slow powders such as H4350, Varget, Win 760, and RE-17. The light recoil and adaptability of the efficient 6.5 Creedmoor cartridge has already proven itself in high power, precision rifle series and benchrest competitions. Couple that with respectable barrel life and its intrinsic accuracy potential and you have a recipe for success which should insure its legacy for decades to come.
