Vanishing Point? TrackingPoint No Longer Accepts Orders…
Above image is a screen-shot from www.Tracking-Point.com.
TrackingPoint, the Texas-based maker of expensive “Precision-Guided Firearms” with laser target tagging, has announced that the company is no longer accepting orders due to “financial difficulty”. Here is Tracking Point’s official statement, as posted on its website:
“Due to financial difficulty TrackingPoint will no longer be accepting orders. Thank you to our customers and loyal followers for sharing in our vision.”
Expensive System Doesn’t Read the Wind
Why has TrackingPoint stumbled? Some speculate that TrackingPoint’s products are simply too expensive for the general sporting market. (A TrackingPoint AR10-type .308 rifle retails for $14,995, while a bolt-action .338 TP costs a whopping $49,995!) Additionally, though the TrackingPoint hardware incorporates sophisticated laser target designation technology, the shooter must still call the wind and enter wind values. If the shooter badly mid-judges wind speed or angle, he WILL miss his target at long range, even with all the advanced technology. For this reason, some analysts believed TrackingPoint promised more than it could deliver in the real world. Doubtless TrackingPoint was hoping to secure large, lucrative defense orders, but those have yet to materialize. The wind-calling issue, and concerns over battery life, have emerged as barriers to adoption by defense agencies.
