Target Shooting Participation Rises 19% in Recent Years
The shooting sports are thriving in the USA. Target shooting participation levels have increased 19% over a recent 4-year period, from 34.4 million shooters in 2009 to 40.8 million in 2012. That means 6.4 million more Americans are shooting. By contrast, golf and some other hobby activities have seen their participant base decline by millions. Despite pressures to close shooting ranges and the high cost of ammunition and reloading components, more people than ever before are enjoying target shooting. The increase in target shooting has been driven by an influx of new shooters.
Demographic Changes in Ranks of Target Shooters
Compared to those who took up shooting 20 or 30 years ago, these new shooters represent a generational change. Newcomers — defined as those who have taken up target shooting in the last five years — are trending younger and female. Also, more new shooters are city and suburban dwellers (compared to older shooters who typically live in rural areas). In these ways, the demographic profile of new shooters is different than that of established participants.
Although they may be different in age, gender, and geo-location, newcomers share one important thing with established participants — their passion for firearms ownership and the shooting sports. The traditional pastimes of handgun, rifle and shotgun target shooting continue to have a broad appeal to new generations of Americans.
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Tags: Demographics, NSSF, Target Shooting