New Product Showcase Part Two Shooting Industry’s January 2024 issue has the second installment of the 2024 New Product Showcase — featuring new (or recently introduced) products from dozens of companies including Beretta, Colt, Mossberg, Ruger, Savage, SIG Sauer, Sightron, Smith & Wesson, Volquartsen, Walther and more. You can see all these new products in a mobile-friendly format that works with cell phones.
Or, CLICK HERE to see the full January 2024 issue in printable PDF format. The New Product Showcase is found on pages 52-64. NOTE: This PDF may take time to load.
There are dozens of other new (or recently introduced) products in Shooting Industry’s Part 1 2024 Product feature, found in last month’s December 2023 issue. CLICK HERE to see Part 1 Products.
Here are our Top Six Picks among the many new products featured this month in Shooting Industry magazine.
Mossberg Optics-Ready Turkey Model 500 and 836 Shotguns
This year, Mossberg will offer optics-equipped 500 and 835 shotguns in multiple models and gauges. These pump-action shotguns have extended turkey chokes and bi-color front fiber optic sights. Some models come with Holosun HS407K red dot sights installed. And the receivers will accept low-profile direct mounting of other Shield RMSc-pattern optics. The 500 models are offered in .410 bore or 20 gauge with a 20″ barrel and 6-shot capacity. For better fit with a variety of shooters the 20-GA 500 Super Bantam’s stock includes 1″ spacers to extend the length of pull.
Smith & Wesson Metal-Frame Performance Center M&P9 M2.0
The new Smith & Wesson Performance Center M&P9 Metal M2.0 features a handsome OD Green Cerakote finish on the metal frame and slide. The ventilated slide boasts a C.O.R.E plate system for mounting optics and raised suppressor-height iron sights. This Spec Series pistol includes a built-in Faxon compensator for reduced recoil. This Spec Series Smith & Wesson M&P9 Metal M2.0 ships with two 23-round magazines, two 17-round magazines, a bonus knife and custom M&P Spec Series challenge coin.
Springfield Armory Hellion Bullpup Carbine
Springfield Armory has updated its 5.56×45 (.223 Rem) Hellion bullpup rifle. Three colors are now offered: Gray, Olive Drab Green, and Flat Dark Earth Tan. This rifle has a 16″ barrel in a compact 28.25″ overall length. The design features ambidextrous controls, rear-placed magazine, and a reversible ejection system. This could be a good choice for a home defense gun.
Pulsar’s new Thermion 2 LRF XL50 optic boasts impressive new technology for hunters. This scope has thermal imaging capability so you can see game animals easier at night and during low light. Pulsar states the “The high-definition [temp] sensor maintains exceptional image detail across the entire magnification range, with the option to magnify the optic in 2x increments or in a smooth, continuous motion, depending on the situation.” This scope also include a built-in Laser Rangefinder with a range of 875 yards (in good conditions). This scope will also connect to Pulsar’s Stream Vision Ballistics App. With the App you can load ballistic profiles directly into the Thermion scope’s built-in memory.
Volquartsen Summit Rifle, Straight-Pull .17 HMR and .22 WMR
Ever shot a straight-pull (aka toggle-link) action rifle? We like these action types, which were developed for Biathlon competitors who needed to shoot fast, but were not allowed to use semi-auto actions. The biathlon-style toggle action features a lever on the side of the action. Pull the lever back with your index figure to open the bolt, then push forward with your finger to close the bolt. With some practice, you can cycle the action in a couple of seconds — nearly as fast as a semi-auto. The Summit has been a popular .22 LR rifle for quite some time. Now, in response to requests from varminters, Volquartsen will be selling the Summit in .17 HMR and .22 WMR, two potent rimfire cartridges.
SIG Sauer P-322 Comp .22 LR Pistol
SIG Sauer has a new .22 LR rimfire handgun — the P322-COMP pistol. Designed for speed, accuracy, and flat shooting (low muzzle flip), this new rimfire pistol from SIG Sauer is ready for competition right out of the box. It comes with a red dot optic, barrel-mounted compensator, slide-mounted racker, good trigger, and high-capacity (20- and 25-rd) magazines. READ P322 Manual.
Discover more in 2024 at ShootingIndustry.com. Dealers and retailers can sign up for Dealer Advantage weekly emails to get the latest industry news and new product info. And you can see regular news items on the Shooting Industry Facebook page.
Big news — Lapua will be releasing 6mm GT and .300 WSM cartridge brass in 2024! Lapua has announced the addition of two major additions to its brass lineup. In spring, Lapua will start shipping .300 Winchester Short Magnum (WSM) cartridge cases. And, in the fall of 2024, Lapua promises to offer 6mm GT brass through authorized Lapua retailers.
Lapua 6mm GT (6GT) Brass
Lapua’s new 6mm GT brass promises to be a big hit with PRS/NRL shooters and varminters who want a bit more capacity than the 6mmBR case. The 6mm GT (aka 6GT) cartridge was conceived as a “bigger Dasher” for PRS/NRL competition. The 6mm GT’s creators wanted 6mm Dasher accuracy and moderate recoil delivered via a cartridge with a slightly longer case body for better mag-feeding, longer neck for seating flexibility, and more moderate pressures. So far the 6GT has performed very well in PRS/NRL competition. With the upcoming availability of premium Lapua-brand 6mm GT brass, we may also see a greater adoption of the 6GT in mid-range benchrest competition. We expect varminters may adopt the cartridge also, both in 6mm and necked down to .22 caliber.
Lapua’s Vice President of Sales & Marketing, Jarkko Aro stated, “Competitors shooting PRS, and similar long-range disciplines, have urged us to develop a 6mm GT case with unmatched quality and superior cartridge geometry to those currently offered in the marketplace. We’re confident we’ve exceeded their demands by collaborating with original cartridge developers, George Gardner and Tom Jacobs.”
Lapua .300 Winchester Short Magnum (WSM) Brass
Available in spring of 2024, Lapua will offer a superior-quality .300 WSM case through authorized retailers. Lapua cartridge cases are known for their superb quality, consistency, and longevity. Lapua brass cases are the #1 component choice of competitive shooters in most accuracy disciplines. Lapua uses only the highest-quality materials and manufacturing processes to satisfy the demands of reloaders who seek the highest levels of precision from their .300 WSM firearm platforms.
This product release is significant news for hunters and F-Open shooters. The .300 WSM has been an effective F-Open cartridge, both in .30-caliber and necked down to 7mm. With the availability of Lapua-brand .300 WSM brass later this spring, we expect that more F-Open shooters will employ a match cartridge based on this brass.
Lapua Sales & Marketing Manager, Erkki Seikkula stated, “.300 WSM reloading enthusiasts who insist on using the best components now have Lapua cartridge cases available for their long-range target rifles and custom hunting guns. From all of us at Lapua, thank you for seeking out our components to fulfill your precision reloading needs.” Order now for delivery in spring 2024 from authorized Lapua retailers.
RCBS has released a special, limited-edition red, white and blue version of its popular Summit press to celebrate 10 years of the unique, small-footprint Summit. We have used RCBS Summit presses extensively and they has performed great, both in the shop and at the range. One of our testers even adapted his green Summit press to fit to a trailer hitch (see end of article).
The Summit single-stage reloading press has a cast iron frame surrounding a polished steel ram for smooth operation. The Summit’s unique C-Frame design allows it to be mounted virtually anywhere on your bench while being easily manipulated by both right- and left-handed users. With a 4.5″ opening, you have great full frontal access to your cases as there is no frame to obstruct your hands. Plus the Summit can be placed anywhere on your bench as there is no linkage below the press. And the shell-holder is stationary on the base making visual confirmation of powder charge level easy.
The Summit Press works with standard 7/8″-14 threaded dies, or 1-1/4″-12 with the reducing bushing removed. The ambidextrous design allows easy use by both right and left-handed loaders and the zero fitting ensures you can keep the press lubricated with your favorite lubricant.
Only 1,000 units of the Summit single-stage press will be made in the special red, white and blue Freedom Camo finish, making this 10th-anniversary run of presses instantly identifiable. The 10th Anniversary Summit Press comes with the short handle and features a tri-color Freedom Camo die plate. “The Summit Press has been a staple in our assortment for a decade,” said Justin Smith, RCBS Product Manager. “We wanted to do something special to mark 10 years of the Summit Press, and we thought making a red, white and blue Freedom Camo version … would be a fun way to do it.”
Like its classic green older brother, the 10th Anniversary Summit press readily accepts standard 7/8″-14 threaded dies for a wide range of cartridges, as well as 1-1/4″-12 threaded dies with the reducing bushing removed. CLICK HERE to learn more about the Summit Press, including the special 10th Anniversary edition. Currently you can order direct from RCBS for $379.99, but we expect other vendors to offer this 10th Anniversary Summit for considerably less.
RCBS Summit Mounted on Trailer Hitch For Loading Anywhere — No Bench Required
SHOT Show 2024 commences two weeks from now in Las Vegas, Nevada. On January 23, doors will open at the Venetian EXPO and Caesars Forum. Over 2500 companies will be exhibiting products this year, with booths and displays covering over 800,000 square feet of floor space. The SHOT Show boasts 13.9 miles of aisles — a distance more than half a marathon.
If you will be attending SHOT Show, the SHOT Show Tracker is a great digital resource you should definitely utilize. Everything you need to know about NSSF’s 2024 SHOT Show is detailed in the 2024 SHOT Show Tracker publication. It’s packed with show schedules, networking details, education descriptions, exhibitor lists, and a sneak peek of the products being displayed.
In the table below are the key features in the SHOT Show Tracker. This is available online for free. Click any box to see more details — such as the full Exhibitor List or Floor Plan Maps:
Every year the NRA Publications group announces Golden Bullseye Award winners for various product categories (rifle, handgun, shotgun, optics, gear etc.). These awards are like the Oscars for the shooting industry. There are many Golden Bullseyes given out each year because there are separate awards given by different NRA Magazines — including American Rifleman, Shooting Illustrated, and American Hunter. Here are the 2024 Rifles of the Year (Golden Bullseye Winners) as chosen by each of those three publications.
American Rifleman 2024 Golden Bullseye — Rifle of the Year
American Rifleman says the Springfield Armory 2020 Rimfire has impressive features: “Springfield 2020 Rimfire rifles come with an accuracy guarantee to shoot a three-shot group under one inch at 50 yards with match-grade ammunition. [The] new 2020 Rimfire bolt action [has] dual cocking cams and a 60-degree bolt throw. Rifles come supplied with an interrupted Picatinny optics rail[.] The trigger is user-adjustable [and is] compatible with 700-pattern aftermarket triggers[.] The rifle is fed with a detachable-box rotary magazine with a 10-round capacity of the 10/22 pattern.”
American Hunter 2024 Golden Bullseye — Rifle of the Year
American Hunter magazine likes the Marlin 336 Classic, with its smooth lever action and traditional appearance: “A gorgeous lever-action … this is a firearm as comfortable over the fireplace as it is in the deer woods. Its American black walnut stock blends beautifully with the satin-blued finish of the receiver and barrel.”
Shooting Illustrated 2024 Golden Bullseye — Rifle of the Year
S&W’s M&P FPC folding carbine is easy to transport and has smart on-board storage for magazines. The FPC’s buttstock has twin slots that hold 17-rd and/or 23-rd magazines compatible with S&W 9mm pistols. When folded, S&W’s FPC Carbine is just 16 3/8″. S&W delivers the new FPC in a cool zippered carry case with four internal pockets. That nice, padded carry case is included in the affordable $659.00 price.
New Award Category for Suppressor
New for 2024 is the Shooting Illustrated Suppressor of the Year Award. This new category reflects the growing usage of suppressors in many shooting sports. The first-ever Suppressor of the Year is the Silencer Central BANISH Speed K:
Just 4″ long, the new Silencer Central BANISH Speed K suppressor offers outstanding noise/recoil reduction in a very small format. The BANISH Speed K features a unique baffle design and a finned blast chamber that minimizes blowback to less than 6% of unsuppressed shooting. The Speed K is built from 100% Inconel, allowing it to be durable and maneuverable.
About the Golden Bullseye Awards
Now in their 22nd year, NRA Publications’ Golden Bullseye Awards acknowledge top firearms and shooting sports products. Winners are selected by a team of editors, graphic designers, and NRA Publications staffers. To qualify for consideration for a Golden Bullseye Award, a product must have been:
— Recently introduced and available to consumers.
— Used/tested by a staff member or magazine contributor.
— Reliable in the field, meeting or exceeding the evaluator’s expectations
— Innovative in design and function.
— Readily perceived as a value to the purchaser.
— Styled in a manner befitting the shooting and hunting industry.
Golden Bullseye Awards are presented by three major NRA Publications: American Rifleman, Shooting Illustrated, and American Hunter. In addition, Golden Bullseyes were awarded by NRAWomen.com, an NRA Publication web property.
The 2024 Golden Bullseye Awards as well as the Pioneer Award and the Freedom Award will be presented in person at an invitation-only event during the NRA Annual Meetings and Exhibits in Dallas, Texas.
60th Anniversary of the 10/22 Rifle
In celebration of the 60th Anniversary of its 10/22 rimfire carbine, Sturm, Ruger & Co. (Ruger) is offering a the 60th Anniversary 10/22 Carbine. This, the Sixth Edition of the Ruger Collector’s Series, features a nice Magpul stock, and has unique collector’s memorabilia features. The 60th Anniversary 10/22 ships in a Collector’s Series box with a Sixth Edition Ruger Collector’s Series metal street sign and pin.
The 60th Anniversary 10/22 boasts a stainless barrel and silver-finished receiver with a modern, gray Magpul Hunter X-22 stock. The blackened bolt is laser-engraved with a 60th Anniversary marking. The rifle features a red bolt handle and trigger while incorporating popular features including non-glare blade front sight, ghost ring adjustable rear aperture sight, extended magazine release, and Picatinny scope rail. The Anniversary model also retains common 10/22 features like the push-button, cross-bolt manual safety and 1/2″-28 threaded hammer-forged barrel that accommodates popular muzzle accessories.
For more information on the Ruger Collector’s Series 10/22 visit Ruger.com, Facebook.com/Ruger or Instagram.com/Rugersofficial.
SHOT Show 2024 kicks off in Las Vegas, Nevada in less than three weeks, starting with Industry Day at the Range on 1/22/24 where new guns can be tested at the Boulder City Rifle & Pistol Club range.
SHOT Show draws visitors from around the world. At SHOT Show 2023, exhibitors, buyers, media, and industry professionals hailed from 50 states and over 115 countries. The 2024 SHOT Show will have more than 2,500 exhibitors on the show floor, including the Suppliers Showcase. Total exhibit space for the 2024 show in these two venues is estimated to be more than 800,000 net square feet –equivalent to more than 18 acres or enough space to park 547 F-16 fighter jets. The SHOT Show boasts 13.9 miles of aisles — a distance more than half a marathon.
Firearms and ammunition are a $9.4 billion industry. The total economic impact of the sporting arms and ammunition industry is more than $80.7 billion, which supports more than 393,000 jobs.
More than 52,000 professionals in the shooting, hunting, outdoor and law enforcement industry attended SHOT Show in 2023. There could be even more this year. The SHOT Show’s website is SHOTShow.org and you’ll find daily reports on the SHOT Show Blog. You can also follow SHOT Show on Twitter @NSSFSHOTShow, on Facebook, LinkedIn, YouTube, and @shotshow on Instagram.
SHOT Show, the major gun industry trade show of the year, takes place next month in Las Vegas, Nevada. SHOT® stands for “Shooting, Hunting, and Outdoor Trade”. The event starts off with the Industry Day at the Range on Monday, January 22, 2024. Then the main show commences on Tuesday, January 23 and runs through Friday, January 26, 2024.
SHOT Show is a huge event, filling two major convention centers — the Venetian Expo and Caesar’s Forum. Over 2,500 companies will attend the event this year, showcasing their products. The 2023 SHOT Show had more than 800,000 net square feet of space reserved by more than 2,500 exhibitors. SHOT Show attracts buyers, retailer reps, and news media from 100+ countries. In years past over 50,000 persons attended SHOT Show, and we expect even more this year. The NSSF, SHOT Show’s organizer, expects this year’s event to draw some “52,000 industry professionals and 2,200 media representatives.”
CLICK EACH FLOOR LEVEL BELOW for More Details
If you’ll be attending the big event in Las Vegas next month, check out these floor plans. You can CLICK on each level to go to the official SHOT Show website. There you’ll be able to click on specific highlights, such as the New Product Center on Level One or the LE/Tactical Gear Section on Level Two.
Book Your Hotel Room Right Away — Don’t Delay
If you plan to attend SHOT Show in Las Vegas next month, be sure to get a hotel booked as soon as possible. Room rates are already jacked up for SHOT Show week, and will get higher the longer you wait. Click the box below to visit hotels and casinos that offer favorable rates for SHOT Show attendees.
From SHOT Show 2023 — 36 Interesting New Guns
If you’re curious about the SHOT Show experience, check out this video from last year. The popular Backfire YouTube Channel spotlights 36 new firearms featured at last year’s SHOT Show:
In 2019 CCI introduced a new type of .22 LR rimfire ammunition. CCI’s innovative Clean-22 Ammo features polymer-coated bullets. This is actually a pretty important development. The bullet coating on CCI’s Clean-22 ammo provides three main benefits:
1. Copper fouling in the barrel is greatly reduced.
2. Lead fouling in the barrel is greatly reduced.
3. Lead build-up in suppressors is reduced by 60-80%.
CCI has produced four versions of Clean-22 rimfire ammunition: Hyper Velocity (#954CC, 31gr, 1550 FPS MV), High Velocity (#944CC, 40gr, 1235 FPS MV), Subsonic (#934CC, 40gr, 1070 FPS MV), and Suppressor (#980CC, 45gr, 1000 FPS). These all feature lead bullets with polymer coatings. The Hyper Velocity ammo has purple-coated bullets, High Velocity ammo has red-coated bullets, Subsonic has blue-coated bullets, and the Suppressor version has black-coasted bullets. There was also a special 400rd Christmas pack of Clean-22 Hi-Vel ammo with Red and GREEN coated bullets, item #946XMAS.
Clean-22 Ammo with Polymer-Coated Bullets
Clean-22 uses an exclusive polymer bullet coating to greatly reduce copper and lead fouling in the barrel without leaving a residue. It also cuts lead buildup in suppressors 60 to 80 percent. Both the Sub-Sonic and High Velocity loads feature a 40-grain round nose lead bullet with geometry that’s been optimized for accuracy. With dependable CCI priming and consistent propellant, Clean-22 provides reliable cycling through semi-automatics and all 22 LR firearms.
Large rifle primers have been extremely hard to find lately, both regular and magnum type. Well folks, now you’re in luck. Powder Valley has received a large shipment of RUAG large rifle primers. RUAG Ammotec GmbH is a top-tier company that produces primers and ammunition in Germany.
Needless to say, these RUAG #5341 LR primers are very good, reliable primers. These primers are priced at $112.99 per thousand, with a limit of two boxes (2000 primers total) per customer. Yes, that’s expensive, but if you can’t find Large Rifle Primers elsewhere this may be a vital source.
RUAG Ammotec GmBH is a subsidiary of RUAG Holding, a large Swiss company specializing in aerospace engineering and the defense industry. RUAG is headquartered in Bern, Switzerland and also has numerous production sites in Switzerland and Germany. RUAG Holding also owns and operates Norma Precision.
Shooting Industry’s January 2024 issue has the second installment of the 2024 New Product Showcase — featuring new (or recently introduced) products from dozens of companies including Beretta, Colt, Mossberg, Ruger, Savage, SIG Sauer, Sightron, Smith & Wesson, Volquartsen, Walther and more. You can see all these new products in a mobile-friendly format that works with cell phones. 
Every year the 
SHOT Show 2024 kicks off in Las Vegas, Nevada in less than three weeks, starting with 
CCI has produced four versions of Clean-22 rimfire ammunition: 
