This year the IWA Outdoor Classics, aka “Euro Shot Show”, marks its 50th year as Europe’s leading outdoor, hunting, and target shooting trade show. The event opened today February 29, and runs through Sunday March 3, 2024 in Nuremberg, Germany. For the next four days, the Nuremberg metropolitan region will once again focus on hunting, target shooting, and the outdoor adventure market. In its 50th year, the IWA Outdoor Classics is a huge event, drawing over 1,080 exhibitors from 53 countries.
In 2024, the IWA Outdoor Classics celebrates its Golden Anniversary. For more than 50 years, outdoor and shooting industry companies have come together in Nuremberg to present the latest products and services for hunting and shooting sports. For 2024, Europe’s leading outdoor trade show will host more than 1,080 German and international exhibitors in nine exhibition halls. In addition, there will be a wide variety of seminars, meetings, and interactive demonstrations.
Stefanie Leege, Exhibition Director of IWA OutdoorClassics posted: “This year we are particularly honored to welcome exhibitors, visitors, and press representatives to IWA Outdoor Classics. Our 50th anniversary is definitely an honor for us, but even more so for the commitment of our customers and [exhibitors]. We … look forward to an unforgettable Anniversary edition.”
Manufacturers and vendors from the hunting, shooting sports, and outdoor segments offer a vast range of products this year. From hunting, sport shooting, and airsoft firearms to optics and technologies, ammunition, knives, hunting accessories, clothing and outdoor equipment, there is plenty to discover in the nine halls at IWA Outdoor Classics 2024. IWA Outdoor Classics allows buyers and retailers from around the world to see thousands of new products from international manufacturers all in one convenient setting.
Handguns, Shotguns, Rifles, and More
Wheelgun Showcase at Korth Arms
Modern Scopes and Optics on Display
Outdoor Gear, Shooting Equipment, and Hunting Accesories
Along with the firearms, optics, stocks, and reloading products, there were many booths features outdoor clothing, hunting gear, and shooting accessories.
Official INTRO Video for IWA Outdoor Classics 2024
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The IWA Outdoor Classics trade show, aka “Euro SHOT Show”, runs March 3-6 at the Nuremberg Exhibition Centre in Germany. IWA Outdoor Classics is Europe’s biggest combined trade show for the hunting, shooting, and civilian/military security industries. This year 918 exhibitors from a total of 54 countries will present their latest products and services in ten exhibit halls. We are pleased to see the IWA Outdoor Classics return in 2022 after the event was cancelled due to COVID in 2020 and 2021.
We featured some notable images from the IWA Outdoor Classics trade show in yesterday’s Daily Bulletin. Here is our second installment of IWA images. CLICK HERE for MORE PHOTOS.
Three long years have passed since the last IWA Outdoor Classics in 2019. In years past this been a hugely popular event, attracting over 45,500 trade visitors from 115 countries.
European Market for Civilian Firearms is Thriving
While IWA show attendance may be lower this year, Europe’s civilian firearms industries are thriving, based on data from the European Institute of Hunting and Sporting Arms (IEACS). “Global production of civilian firearms has increased in recent years, as has European production, which recorded 3.6 million firearms produced in 2020, of which 2.7 million were pistols and 900,000 were shotguns and rifles. Compared to the previous year, this represents a 34% increase in European firearms production,” said Nicola Perrotti, IEACS president.
IWA Outdoor Classics 2021 Trade Show Is Cancelled
There will be no “Euro SHOT Show” next year. The directors of the IWA Outdoor Classics event, which attracts over 45,000 visitors annually, have cancelled the event, stating: “The current state of the COVID-19 pandemic and current travel restrictions of numerous companies on their employees have made it difficult for IWA to organize their annual trade fair event. For these reasons, IWA has made the difficult decision to cancel the IWA Outdoor Classics 2021 originally scheduled for March 2021.”
To allow all participants to plan with certainty, NürnbergMesse has taken the decision to cancel the IWA OutdoorClassics 2021 well ahead of time. Rising infection rates, various quarantine rules, and travel restrictions are simply making it impossible for exhibitors and visitors to make any firm plans. The next IWA Outdoor Classics trade show will take place in Nuremberg from 3–6 March 2022.
IWA OutdoorClassics 2022 Dates Are Set: March 3-6, 2022
Thankfully, the big trade show should return in March 2022, 15 months from now. The IWA Outdoor Classics 2022 will take place in Nuremberg from 3–6 March, 2022. The usual schedule has advanced forward by one day so that the Show will now run from Thursday to Sunday.
Online Virtual Show Format Planned for March 2021
The IWA team is currently working on an interim program for 2021. The kick-off event for the series of online and physical events and formats called “Road to IWA 2022” will take place on 12 March 2021, the first day of the planned IWA 2021. “We want to offer the sector the opportunity to stay in contact during these turbulent times. We are therefore working hard to develop concepts to allow us to bridge the gap until the next face-to-face gathering”, explained Rebecca Schönfelder, IWA Exhibition Director.
Institutional sponsors support decision
Klaus Gotzen, managing director of the JSM (German Firearms and Ammunition Manufacturers Association), says: “It is certainly true that the IWA is one of the most important occasions and industry gatherings in the year. But all of us need to prioritize our health. We very much regret the cancellation of the IWA because meeting our partners and members in person is so important to us. Nevertheless, we completely understand the decision by NürnbergMesse and are looking forward to the event in 2022.” The manufacturers’ association currently serves 42 companies.
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Today is Super Sunday in Nuremberg. This is the third day of the annual IWA Outdoor Classics trade show, the biggest gun/hunting/outdoor trade show outside the USA. Over 1600 companies are displaying their products. The IWA event, held each spring in Nuremberg, Germany, opened Friday in the Nürnberg Exhibition Centre. The show runs four days, March 8-11, 2019. Here is our IWA Day 3 report, with more images from the show. Photo Credit for IWA images: NuernbergMesse / Frank Boxler and Thomas Geiger, All Rights Reserved.
Here a visitor checks out an impressive Minerva-series Tactical Rifle from Victrix Armaments, an Italian rifle-maker affiliated with Beretta. Along with modular tactical rigs, Victrix also makes quality F-Class rifles, prone guns, and hunting rifles. SEE VICTRIX RIFLES HERE.
Yes, there were many AR-platform rifles on display at the IWA Outdoor Classics show.
A recent test of the Swarovski dS (see video below) proved this state-of-the-art “smart optic” delivers on its promise — no more dialing knobs. Swarovski’s $4500+ 5-25×52 dS features a built-in laser rangefinder and internal microprocessor.
Working with a smartphone App, the Swaro’s sophisticated ballistics computer calculates your trajectory at any distance and then displays an aim point on your reticle. It even adjusts the aim point for the wind (with data entered wirelessly via mobile device).
Here is a line-up of new Aimpoint rifle scopes. Aimpoint is much more than Red Dots these days…
Pride of Pedersoli. This display showcased handsome Pedersoli side-hammer (Sharps) and falling-block rifles from Italy. Note also the collection of Vernier-type Tang Sights.
Bling is the thing. This eye-catching Magnum Research Desert Eagle was at the IWA New Product Center.
There were also many vintage pistols on display. This is an original Borchardt Model 1893 semi-auto handgun, father of the famous 9mm Luger pistol.
The IWA Outdoor Classics started decades ago as a hunting exhibition, and it still retains that focus. Here is an impressive display of horns and hunting-related items.
IWA Archery Range at Nürnberg Exhibition Centre
IWA Outdoor Classics visitors could test their archery skills with both conventional bows and with crossbows at the Show’s Archery Center. This offered an interesting “hands-on” experience for many show-goers.
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The IWA Outdoor Classics trade show is the biggest gun/hunting/outdoor trade show outside the USA. This year 1622 companies are displaying their products and IWA attendance should approach 50,000. The IWA event, held each spring in Nuremberg, Germany, opened yesterday in the Nürnberg Exhibition Centre. The show runs four days, March 8-11, 2019. Here is our IWA Day 2 report, with more images from the show. Photo Credit for IWA images: NuernbergMesse / Frank Boxler and Thomas Geiger, All Rights Reserved.
High-tech Steiner M7Xi IFS 4-28x56mm optic. That box on the end includes a digital display with level and windage/elevation read-outs.
Spectacular one-of-a-kind Walther Q5 pistol with full engraving and custom grips. Wow.
More Walthers — These are Olympic-grade competition Air Pistols.
What’s an outdoor show without a Land Rover and safari gear?
How do you make a beautiful gunstock? Start with a beautiful wood blank. Some stunning Turkish walnut blanks were on display at the IWA Show.
Beautiful Sauer rifle with engraved receiver and presentation grade wood.
There were plenty of handsome wheelguns on display at the Smith & Wesson booth. Accurate revolvers will never go out of style.
We liked this slide-out, mobile gun-locker for rifles and gear. Now that’s some serious storage!
Leading American shooting supplies vendor Brownells has a HUGE presence at IWA.
IWA New Products Center
Along with the main displays for 1600+ exhibitors, the IWA Show features a dedicated New Products Center. Here you’ll find a wide spectrum of new items — airguns, electronics, optics, hunting clothing, knives, cleaning products and more…
We have no idea what this woman is doing with that gadget, but it has something to do with Swarovski Optik. Maybe some kind of virtual reality? What’s your guess?
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After SHOT Show in the USA, the IWA Outdoor Classics is the biggest gun/hunting/outdoor trade show in the world. The IWA event, held each spring in Nuremberg, Germany, opened today, March 8, 2019, in the Nürnberg Exhibition Centre. The show runs four days, concluding on March 11th. This is a big event — 1622 exhibitors from around the globe are showcasing their products. In 2018, 46,121 visitors from 121 countries attended the IWA Show. This year, attendance should be even greater.
Photo Credit for this and other images: NuernbergMesse / Thomas Geiger, All Rights Reserved
You don’t see this every day. Exhibition-grade wood and an engraved Walther action on a competition .22 LR position rifle. This handsome rifle is certainly worthy of Olympic Gold.
IWA Show Preview Video
Here are some beautiful shotguns with engraved receivers and stunning wood. You see plenty of exotic firearms like this at the IWA show.
Here a show visitor checks out the sights on a Grünig Elmiger rimfire match rifle.
Along with complete firearms, there were displays of impressive rifle actions.
German gun-maker Walther showcased the new Walther Q5 Match Steel-Frame pistol.
Major German rifle-makers Blaser, Mauser, and Sauer all had large, prominent displays at the IWA Show in the Nuremberg Exhibition Centre.
German Craftsmanship on Display
Along with displays of guns, optics, and hunting gear, the IWA show features workshop areas where skilled artisans practice their trades — you can see engraving, wood-carving, and other skills in action.
In addition to the firearms exhibitors, the IWA show has many vendors displaying archery and bow-hunting gear. IWA has a strong hunting focus — perhaps more so than SHOT Show in the USA.
There was also an AirSoft Shooting Area at IWA where visitors could practice their marksmanship.
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Our friend Vince Bottomley and the Target Shooter Magazine team from the UK is in Germany this week for the IWA Outdoor Classics trade show, aka “Euro SHOT Show”. The big IWA outdoor Expo opened Friday in Nuremberg, Germany. Oh his first day at IWA, Vince already found some interesting products.
Here are a pair of German-engineered Turban reloading presses. Vince writes: “The [press] offered by Turban (Turban-cnc.de) is the ultimate. With this press you just wouldn’t want to stop reloading!” Turban makes presses for all sizes of cartridges. Look at the size of the die on the press on the right. Much like a Forster Co-Ax, the Turban’s priming system sends spent primers down a pipe to a cup.
Vince also discovered a very high-tech, ultra-light-weight F-TR bipod that is mostly carbon fiber. This looks like it belongs on a Formula 1 car. Vince says the Talon Mark 7 bipod is “super light and strong”. We like the arm design, but the feet need to be changed out. Those curved feet are like the Gen One SEB Joy-Pod feet. We’ve learned that flat, wide, ski-type feet work better — recoil is smoother with less hop. The longer, wider feet distribute rifle weight over a larger surface so you get less point-loading and less tendency to bounce with the energy pulse from each shot.
Here are other photos from the IWA Show, courtesy NürnbergMesse:
4944 Products in 2016 IWA Product Showcase
If you want to see all the guns and gear featured at the 2016 IWA show, visit the IWA Products Page on the web. There you’ll find descriptions of 4944 featured products, everything from ballistics software to safari rifles. Click on the “New Products” link to see 569 featured new items. You can browse all new products, or Choose Product by Category. For the main product categories (Such as Guns, Ammo, and Optics), you can further search by subcategory (e.g. Guns > Rifles, or Optics > Rangefinders).
The IWA & OutdoorClassics trade show is underway right now in Nuremberg, Germany. The show, which opened its doors on Friday, March 11, concludes Monday, March 14th in the Nuremberg Exhibition Center. After SHOT Show in America, this is the second largest gun/hunting/outdoor sports trade fair in the world. In 2010, 1,141 exhibitors from 55 nations presented their products and services to 32,214 trade visitors from more than 102 countries. Nearly 60% of visitors come from countries other than Germany, making IWA & OutdoorClassics a truly multinational industry gathering.
You can watch videos from the 2011 IWA show using this player. You can also access videos from previous years. To enlarge the videos to full screen, click the little icon with arrows at four corners.
You can read more about the IWA show in the IWA NEWS Daily. These digital journals, produced each show-day in PDF format, contain interesting articles and showcase many new products at the show. It’s worth scanning the IWA NEWS just to check out the latest advertisements from European manufacturers. You’ll find some cool products we otherwise never see on this side of the Atlantic.
The 36th Annual IWA & OutdoorClassics trade show, the European equivalent of our SHOT Show, came to a successful close yesterday, March 16th. The 3-day exhibition, largest in Europe, drew more exhibitors than ever before — 1,132 from 53 nations. The 2009 event also set a new high in the number of IWA visitors, estimated at 32,000. The largely confident mood at IWA (despite the economic crisis) was tempered by concerns over the school shooting in Winnenden.
Despite the world economic downturn, IWA exhibitors observed that sales and orders remain strong. “With an export share of 80 per cent in some cases, it was feared before the start of IWA that the economic crisis would bring the industry a drop in sales in 2009 after a number of good years. But this has not been confirmed [yet]; the exhibitors are very satisfied with the course of the exhibition,” says Olaf Sauer, President of the Verband der Hersteller von Jagd-, Sportwaffen und Munition (JSM). Klaus Gotzen, General Manager of JSM, adds: “The strength of the industry lies in the high quality and innovativeness of its products. The great response from the visitors and the record number of exhibitors show that the industry is closing ranks to face the global challenge”.
For more information about the IWA arms show, visit the IWA Web Site, or download this official Survey of IWA Exhibitors and Visitors from the 2008 exhibition. The Video below shows many of the exhibits at the 2009 IWA show. (Note: there is a soundtrack so turn down your speakers if you’re at work.)
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