The Civilian Marksmanship Program will have a huge new training and shooting facility thanks to Larry and Brenda Potterfield, the founders of MidwayUSA. The CMP announced that it received a massive gift from the Potterfields — a 76,800-square-foot facility along with more than five acres of land in Columbia, Missouri. Conversion/renovation of the facility to a competition center is expected to begin in early 2023.
The 76,800-square-foot MidwayUSA warehouse will be transformed into a Competition Center focused on indoor smallbore rifle and air rifle. The facility will be equipped with 100 air rifle targets and 50 smallbore targets. Programs will include coach training, monthly matches, summer camps, outreach camps, and more. Notably, on-site cameras and monitors will provide live-action viewing for up to 1,000 spectators. The Center will be open to the public year-round for shooting and training.
“On behalf of CMP, I want to thank the Potterfield family for this generous gift,” said Judy Legerski, outgoing Chairman of the CMP Board of Directors. “The timing couldn’t be better. August is National Shooting Sports month, and we look forward to developing this Competition Center to continue our support of youth shooting sports. For generations, this Competition Center will have tremendous impact on youth, families and the community. We look forward to partnering with the Potterfields in creating a site that meet the needs of both beginning marksmen and competitive shooters[.]”
When conversion of the donated warehouse is complete, the new CMP Missouri competition center will have 100 rifle target stations, with a firing hall similar to the 80-position CMP South Competition Center.
“We are fortunate and pleased to donate this building to the Civilian Marksmanship Program, an organization who shares our vision for youth shooting sports,” said Larry Potterfield, MidwayUSA Founder and Executive Chair of Board of Directors. “We’re confident the CMP will utilize the facility to develop new and existing competitive shooters and continue to add value to our local community.”
About the Civilian Marksmanship Program
The Civilian Marksmanship Program is a federally chartered 501(c)(3) non-profit corporation dedicated to responsible use of firearms and air guns through gun safety training, marksmanship training, and competitions. The CMP’s key mission is promoting marksmanship training and competition for citizens of the United States. For more information, visit TheCMP.org.
About Larry and Brenda Potterfield and MidwayUSA
Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA. They instilled family values like honesty, integrity, and respect for others into the business, and strive to maintain this culture with each new employee.
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This Editor has a MidwayUSA injection-molded gun cradle, now sold as the Tipton Gun Vise. This product has worked well for everything from an 18″-barreled lever gun to a 32″-barreled F-Class rifle. The unit has proven invaluable for many tasks: cleaning barrels, stock refinishing/bedding, scope mounting, trigger adjusting, bore-scoping barrels, and checking throat length with a Hornady OAL tool. To be honest, I can’t understand how any serious shooter can get along without a product such as this (MTM makes a similar plastic cleaning cradle). That said, The unit isn’t perfect. This gun vise will NOT fit rifles with forearms wider than 3 inches. And if your butt-stock is very shallow (vertically) from comb down to toe, it may not fit the clamping system very well. But, for 95% of the rifles out there, the Tipton Gun Vise works great.
Bargain Pricing on Amazon.com
The Tipton Gun Vise is on sale on Amazon.com for $39.89.
That’s a very good deal for a product you’ll use for years.
Even wonder how a pump shotgun works? Then watch this fascinating video from MidwayUSA. The operation of a pump-action shotgun is illustrated with a special cut-away version of a Winchester Model 12. The shotgun has been modified to reveal the inner workings. This cut-away Model 12 still loads and ejects dummy shells, but you can see how the lugs, slides, locks, ramps, springs and other internal parts work. You’ll be amazed how complicated this old pump-gun is. (The Model 12, Winchester’s first hammerless shotgun, is one of the most popular scatterguns ever made. Over 2,000,000 were sold.)
Skip Ahead to 3:00 to See Cut-Away in Action
To see how the Model 12 works, you can skip forward to the 3:00 minute mark in the video. The first part of the video shows how the Model 12 was “sliced and diced” to expose the inner workings. Larry Potterfield of MidwayUSA explains that “the factories often used cut-aways as sales tools to show how a specific model operated”. In addition the U.S. Military used cut-aways for training purposes.
Here is the cut-away completed. Even the pump grip has been sliced to reveal the inner workings.
Here’s a close-up, showing how the bolt retracts to eject a round.
A round has been picked up from the feed tube, and then is lifted into the chamber.
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MidwayUSA has completely revamped its shipping system, putting in a new billing structure that should result in significant savings for customers, particularly for small orders. The new “Nitro Express” shipping program at MidwayUSA will offer $3.99 shipping for orders under one pound (non-DOT regulated products). Packages 1 to 10 pounds can ship for $5.99 (USPS) plus $0.60 per pound. DOT-regulated products cost more to ship, but the rates are still reasonable. Here are the new Nitro Express Shipping Rates from the MidwayUSA website:
Nitro Express Shipping Basics
MidwayUSA founder Larry Potterfield explains: “I’m very pleased to announce… our new Nitro Express Shipping® system. We discovered that if MidwayUSA re-engineered our system for shipping packages… we could save our customers a lot of money on shipping costs.
We’ve spent several years and millions of dollars to develop one of the best, most efficient shipping systems in the country; and we’ve negotiated very hard with our freight partners — all to save our customers money on shipping costs.
Right off the bat you’ll notice that most shipping costs went down substantially — and it’s really easy to understand. There are no order minimums or small order fees and shipping costs are calculated ‘real-time’ as you add products to your shopping cart. The complete details are available by clicking on Shipping Charges & Options on our website.
News Tip from EdLongrange. We welcome reader submissions.
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Checks totaling over $444,000 are in the mail to 163 shooting teams and clubs across the nation as the MidwayUSA Foundation wraps up its latest and most successful grant cycle to date. “The number of teams that apply and receive grant money continues to grow. The team applications were double what we saw in January,” explains Dick Leeper, Executive Director of the MidwayUSA Foundation. “This growth is a result of our fund raising partners and proves that it can be done. Teams are taking advantage of their endowment dollars and that is resulting in more opportunities for young shooters and the future of the shooting sports industry. It’s exciting; it’s what we set out to do.”
MidwayUSA Foundation is a 501(c)(3) organization which works to provide long term sustainment funding to shooting sports in high schools, colleges and universities, as well as club teams not affiliated with a school, such as 4-H, through its Scholastic Shooting Trust Fund. Founded by MidwayUSA owners, Larry and Brenda Potterfield, the Foundation offers every constituent team the opportunity to apply for a grant that will give them 5% of their total team’s endowment annually. Teams can then use the funds for operational expenses such as the purchase of uniforms, ammunition, targets, competition entry fees, range fees and more.
“Competitive shooting teams provide wonderful opportunities for students to make friends, develop confidence, and learn discipline and leadership skills. However, most schools provide little or no funding for shooting teams, so it’s up to us to help,” says Larry Potterfield, MidwayUSA CEO. For more information about the MidwayUSA Foundation, Inc. and its Scholastic Shooting Trust, please visit Midwayusafoundation.org or call 1-877-375-4570.
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The MidwayUSA Foundation, Inc. and Scholastic Shooting Trust, a public charity established by Larry and Brenda Potterfield, received a $3,000,000 donation from the Potterfields to support junior shooting programs. These funds will be allocated to 204 separate endowments. Funds will support 192 shooting teams each receiving $10,000, seven state 4-H shooting programs, as well as five, new college curriculum shooting programs (receiving $100,000 each).
The Scholastic Shooting Trust (SST) Fund is owned and controlled by the MidwayUSA Foundation, Inc., a 501(c)(3) not-for-profit, public charity established by Larry and Brenda Potterfield in 2007. The SST Fund is an endowment intended to provide financial support for scholastic shooting programs. The SST Fund gives alumni and other interested parties of universities, colleges and high schools the ability to financially support a school’s competitive shooting program. The Foundation works with shooting teams, conservation groups and the shooting industry to raise funds in support of high school and collegiate shooting programs. To learn more about The MidwayUSA Foundation and Scholastic Shooting Trust, visit ScholasticShootingTrust.org or call 1-877-375-4570.
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The Boy Scouts of America (BSA) has created a new BSA National Foundation to promote firearms safety training and marksmanship instruction for Boy Scouts. An initial $500,000 donation by Larry and Brenda Potterfield will serve to kick-start the BSA Foundation’s operations. As long-time supporters of their local BSA council, the Potterfields wanted to help more Scouts across America gain experience, confidence and expertise when it came to firearm safety and the shooting sports.
“The BSA is the country’s greatest developer of leadership in youth and Brenda and I are strong supporters of programs whose objective is to help develop the leaders of tomorrow,” said MidwayUSA founder and CEO Larry Potterfield. “Shooting sports is one of the most popular activities in Scouting and this gift is designed to help more youth have that experience.”
With its initial $500,000 in funding, the BSA National Foundation hopes to award approximately 20 grants beginning in 2013. Grant funds may be used for, but are not limited to, the purchase of ammunition, firearms, targets, firearm cleaning supplies, eye and ear protection, awards, shooting facility fees and travel expenses for Scouts to attend approved shooting competitions. For more info visit www.BSAFoundation.org or call the BSA Foundation at (972) 580-2219.
Over 70,000 Scouts earn the Shotgun or Rifle Shooting Merit Badges each year, which requires safety education, various shooting sports experiences, and outstanding marksmanship.
Founded in 1910, the Boy Scouts of America (BSA) currently serves nearly three million youths annually with leadership training and character development programs.
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Larry Potterfield, the founder of MidwayUSA, and other Potterfield family members have (collectively) sold the Potterfield family’s interest in Battenfeld Technologies Inc. (“Battenfeld”). Battenfeld produces a wide variety of products, under a collection of familiar brand names: Frankford Arsenal, Caldwell Shooting Supplies, Fajen Gunstocks, Wheeler Engineering, Tipton Gun Cleaning Supplies, PAST Recoil Protection and others. Most shooters are familiar with the green Caldwell front rests, the handy Tipton Gun Vises, and Frankford Arsenal tumblers and reloading accessories. These are all popular Battenfeld products, and most of them are marketed aggressively through MidwayUSA.
In a buy-out transaction, the entire Potterfield family ownership interest in Battenfeld Technologies, Inc. was sold to Clearview Capital (a private equity group) and to members of Battenfeld’s existing management team. In connection with the sale of ownership, current CEO Russell Potterfield will step down, and three current Battenfeld Vice Presidents will assume leadership, “working together in a joint effort”. Taking over the reigns at Battenfeld are: Jim Gianladis (current VP of Products and Marketing), Bob Zara (current VP of Sales), and Adam Birk (current VP of Engineering and Operations).
Gianladis stated “We are extremely excited about the future of Battenfeld; we have always been committed to designing high quality, innovative products and look forward to continuing that legacy. We are proud to be a part of the Clearview Capital family.”
“New ownership is going to be able to take Battenfeld in new and exciting directions, helping them to continue their proud heritage of innovation and market-leading new product introductions,” says Russell Potterfield, former Battenfeld CEO. “I’m hugely proud of what the Battenfeld team has been able to accomplish and what they will be able to accomplish as an entity outside of the Potterfield Group umbrella of companies.”
Battenfeld’s Production Facilities and Workforce Remain in Place
Battenfeld will continue to operate from its current facility and all contact information will stay the same. The workforce will remain unchanged. “There will be absolutely no disruption to customer service or shipping,” says current Sales VP, Bob Zara. Brandon Butler, Battenfeld Marketing Manager, added that: “Nothing’s really changed as far as Battenfeld’s future plans. We will continue to invent and develop new products and expand distribution to meet consumer demand.”
Battenfeld Will Expand Relationships with Multiple Retailers
Becoming an independent company should benefit Battenfeld in the long run. Butler explained: “The ownership change breaks down a lot of barriers with retailers other than MidwayUSA, so that our products can be more widely distributed. Over the years, as both MidwayUSA and Battenfeld Technologies grew, there became more and more perception of a potential conflict of interest between Battenfeld and our customers. It made sense that certain retailers were leery of supporting a company that indirectly supported their competition. The sale of Battenfeld to Clearview Capital removes that potential conflict,” said Butler. However, MidwayUSA will continue to distribute Battenfeld products, remaining a key retail partner.
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Larry and Brenda Potterfield of MidwayUSA, Inc. recently donated $900,000 to the Scholastic Shooting Sports Foundation (SSSF) to support youth shooting programs. This latest donation augments the $1,600,000 the Potterfields donated in November 2010, making a total of $2.5 Million given to the SSSF in the past two years. Last year, the Potterfields also donated $1 million to the National Wild Turkey Foundation (NWTF) to support youth shooting programs.
The Scholastic Shooting Sports Foundation (SSSF) is an educational-athletic organization that exists to introduce school-age youths to the clay target sports and to facilitate their continued involvement by providing opportunities to safely and enjoyably participate and compete in a high-quality, team-based sport led by trained adult coaches.
Larry Potterfield, Founder and CEO of MidwayUSA, remarked, “Teaching our youth about shooting and shooting safety will ensure a better future for America. Brenda and I are proud to partner with SSSF and their efforts to change the future by engaging youths through scholastic shooting programs.”
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At the 20th Annual Shooting Industry Academy of Excellence awards (held last week in Kentucky), Larry Potterfield of Midway USA received the prestigious Shooting Industry Award for 2011. Potterfield was honored for his efforts to promote the shooting sports. In 2010, Potterfield donated more than $4,000,000 to youth shooting sports organizations and firearms training programs. We congratulate Mr. Potterfield. It’s great to see a successful businessman give back to the sport so generously.
After receiving the Shooting Industry Award, Potterfield stated: “This award is a great validation, from our peers, that Brenda and I are on the right track in supporting the youth shooting movement in the United States. Tomorrow’s leaders are in 4H, Boy Scouts, and the youth programs of the Key Conservation Groups; and they’re attending high schools and colleges. Our passion is to help fund programs that allow more kids to pull the trigger more times. The Scholastic Shooting Trust Fund, which provides funds for high school and college shooting teams, is our favorite charity.”
Hornady is Manufacturer of the Year
Hornady was named Manufacturer of the Year for service, support, and commitment to customers at all levels. Hornady’s new Superformance Varmint Ammo also earned “Ammunition of the Year” honors.
Ruger was a double winner as a gun-maker. Ruger’s new LC9 pistol was named “Handgun of the Year”, while the Ruger Gunsite Scout Rifle (M77-GS) received the coveted “Rifle of the Year” award.
Leupold also won two awards. The Leupold VX-R 3-9x40mm riflescope was named Optic of the Year and Leupold’s RX-1000i TBR Laser Rangefinder was named Hunting Product of the Year.
Awards were determined by the votes of the 500-member Academy of Excellence, which includes manufacturers, distributors, executives, storefront dealers and outdoor writers. “Each award recipient and nominee deserves accolades for their commitment to excellence in design and service,” said Randy Molde, Academy director.
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These professionally-produced, High-Def videos teach safe handling and use of firearms. Each 90-second video covers one or more Basic Firearm Safety Rules. “Firearm Safety, Gun Safety or Hunter Safety; it doesn’t matter which term you use, this is a very important topic for everyone who spends time around guns – whether as a collector, a shooter or a hunter,” says Larry Potterfield, Founder and CEO of MidwayUSA. Potterfield will announce the new Videos on Saturday, May 30, at 1:30 pm at the NRA Annual Meeting in Pittsburg, PA.
MidwayUSA VIDEO Downloads: Right click and “save as” to download to your computer.
Larry and Brenda Potterfield of MidwayUSA have donated $1.6 Million to the Scholastic Shooting Sports Foundation to support youth shooting programs. The Scholastic Shooting Sports Foundation (SSSF) is an educational-athletic organization that exists to introduce school-age youths to the clay target sports and to facilitate their continued involvement by providing, promoting, and perpetuating opportunities to safely and enjoyably participate and compete in a high-quality, team-based sport led by trained adult coaches focused on enhancing the personal growth and development of their athletes.
Larry Potterfield, CEO of MidwayUSA, remarked, “Teaching our youth about shooting and shooting safety will ensure a better future for America. Brenda and I are proud to partner with SSSF and their efforts to change the future by engaging youths through scholastic shooting programs.” Russ Arnold, Exec. Director of SSSF, added: “A donation like this from the Potterfields will go a long way in helping us achieve our mission of developing more young shooters, and furthering the future of our sport.”
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MidwayUSA has completely revamped its shipping system, putting in a new billing structure that should result in significant savings for customers, particularly for small orders. The new “Nitro Express” shipping program at MidwayUSA will offer $3.99 shipping for orders under one pound (non-DOT regulated products). Packages 1 to 10 pounds can ship for $5.99 (USPS) plus $0.60 per pound. DOT-regulated products cost more to ship, but the rates are still reasonable. Here are the new 
Checks totaling over $444,000 are in the mail to 163 shooting teams and clubs across the nation as the MidwayUSA Foundation wraps up its latest and most successful grant cycle to date. “The number of teams that apply and receive grant money continues to grow. The team applications were double what we saw in January,” explains Dick Leeper, Executive Director of the 
MidwayUSA Foundation is a 501(c)(3) organization which works to provide long term sustainment funding to shooting sports in high schools, colleges and universities, as well as club teams not affiliated with a school, such as 4-H, through its Scholastic Shooting Trust Fund. Founded by MidwayUSA owners, Larry and Brenda Potterfield, the Foundation offers every constituent team the opportunity to apply for a grant that will give them 5% of their total team’s endowment annually. Teams can then use the funds for operational expenses such as the purchase of uniforms, ammunition, targets, competition entry fees, range fees and more.
The MidwayUSA Foundation, Inc. and Scholastic Shooting Trust, a public charity established by Larry and Brenda Potterfield, received a $3,000,000 donation from the Potterfields to support junior shooting programs. These funds will be allocated to 204 separate endowments. Funds will support 192 shooting teams each receiving $10,000, seven state 4-H shooting programs, as well as five, new college curriculum shooting programs (receiving $100,000 each).
The Boy Scouts of America (BSA) has created a new BSA National Foundation to promote firearms safety training and marksmanship instruction for Boy Scouts. An initial $500,000 donation by Larry and Brenda Potterfield will serve to kick-start the BSA Foundation’s operations. As long-time supporters of their local BSA council, the Potterfields wanted to help more Scouts across America gain experience, confidence and expertise when it came to firearm safety and the shooting sports.
Larry Potterfield, the founder of 
At the 20th Annual Shooting Industry Academy of Excellence awards (held last week in Kentucky), Larry Potterfield of 
