Leupold has launched a redesigned website with more intuitive navigation and many new features. Products are now organized into four main categories: Hunting and Shooting, Tactical, Observation, and Golf. Drop-down menus under each heading shorten the time for users to locate detailed info on specific products. An enhanced Leupold Scope Finder feature allows users to filter the entire catalog down through six categories:
Type of firearm
Price range
Maximum magnification range
Objective size range
Choice of Bullet Drop Compensation reticles
Illuminated or non-illuminated
With the new Scope Finder, a Comparison Tool lets users review scopes side-by-side. Key scope specs appear in adjacent columns for easy comparison shopping. Mike Slack, Leupold’s Sr. manager of advertising and communications notes: “The site’s new Scope Finder tool should help consumers quickly find the right product for their needs.”
New Leupold Site Works Well with Tablets and Smartphones
Leupold designed its new website to be fast to load and quick to navigate for users with smartphones and tablets. iPhone and Android phone users will note that the navigation is much simpler and most function screens can be utilized without excessive scrolling.
Story Tip by EdLongrange. We welcome reader submissions.
Effective immediately, Leupold & Stevens, Inc. (“Leupold”) has appointed Jim Clark as Chairman of Leupold’s Board of Directors. In addition, Dr. Don R. Kania and Dennis Spindler were appointed as new Board Members. Jim Clark was appointed board chair following the retirement of Don Gobel, who served on Leupold’s board for 16 years, the last four as chairman. During Gobel’s tenure, Leupold’s gross sales more than doubled.
A sales and marketing expert, Jim Clark has 20+ years of executive experience for small and large corporations with a strong outdoor recreation focus. For many years he served as CEO of Yakima products. Clark has been involved in numerous outdoor organizations, and he has served on Leupold’s Board of Directors since 2007.
Dr. Kania has been appointed to the Leupold & Stevens board to fill the position vacated by Clark’s appointment. Dr. Kania is the president and chief executive officer of FEI Company, an Oregon-based manufacturer of electron and ion beam microscopes, and instruments used in nano-scale applications in many industries.
Dennis Spindler comes to Leupold after retiring from Big Rock Sports, where he was the senior vice president of purchasing and merchandising. Spindler provided key merchandising and purchasing leadership in his time at Big Rock, and during his tenure company sales more than doubled. He is widely known throughout the sports optics and fishing industries.
Leupold is now offering Custom Dial System (CDS®) elevation turrets in more models of VX-3 and VX-3L riflescopes. These CDS turrets have a dial calibrated for load ballistics supplied by the scope owner, with markings that correspond to range yardages. So, instead of dialing-in a specified number of clicks from a ballistics table, you simply dial to the indicated yardage (see demo at right). For example, to hit a target at 500 yards, you simply spin the dial to the “5” mark on the turret. You can order multiple dials, set up for different loads.
New VX-3 CDS models include the 4.5-14x40mm AO, 4.5-14x40mm Side Focus, and 4.5-14x50mm Side Focus. The new VX-3L CDS model is the 4.5-14x56mm Side Focus.
How the CDS™ System Works The CDS System works by laser-inscribing your scope’s elevation dial to match your load, velocity and conditions. Each CDS dial is custom-calibrated based on key ballistic factors: Caliber, Bullet Weight, Bullet Type, Ballistic Coefficient, Muzzle Velocity, Average Elevation, and Average Temperature.
With CDS turrets mounted on a VX-3/VX-3L scope, you can quickly get on target by dialing the elevation to different ranges with a custom adjustment matched to your rifle- and load-specific ballistics. Leupold CDS riflescopes comes with standard ¼-MOA click adjustment dials. VX-3 CDS models include a coupon redeemable for one FREE custom-engraved CDS dial. Additional dials may be purchased for $59.99 each. All you need to swap between dials is a small screw-driver to work a simple set-screw. One-Revolution stops are available for custom dials.
Pat Mundy, communications manager for Leupold & Stevens, Inc., explained, “When you purchase a CDS riflescope, contact us with your ballistic data and shipping information, then we’ll send you a dial custom built to match the caliber and load you are using. It’s as simple as that. There are no adjustment covers to lose and the CDS makes your VX-3 even more accurate and rugged.”
Background: Last year, when Leupold introduced its 1.1-8x24mm FFP Mark 8 CQBSS scope at a whopping $3,999.00 price, jaws dropped in the shooting world. Folks rightly wondered whether anyone (other than Uncle Sam) would pay four grand for a small, compact scope, even if it did offer a broad magnification range and other innovative features.
U.S. Optics SN-8 Is Thousands Cheaper than Mark 8
Well U.S. Optics has just undercut Leupold by a couple thousand dollars, providing a much more affordable 1-8X option for tactical shooters and 3-gunners. If you were thinking about the Mark 8, you better take a close look at the new 1-8x28mm SN-8 from U.S. Optics. From what we can see, the SN-8 performs on a par with the Mark 8, plus it features a true 1X magnification on the low end — which is best for fast, both-eyes-open target engagement. The new SN-8 is offered in two models. The 1-8x28mm SN-8 Standard version retails for $1945.00, while the higher-end version with Red Dot-equipped eyepiece runs $2445.00, still substantially under the cost of Leupold’s Mark 8. These new SN-8s should start shipping in June, 2012.
New “Slim-Line” Hunting Scopes from U.S. Optics
For 2012, U.S. Optics is bringing out a series of compact, light-weight “Slim-Line” hunting optics: 1.5-6X, 1-4X, and 3.2-17X. Though they offer a significant weight-savings over typical hunting scopes, these new Slim-Line hunting scopes are built for hard use, and U.S. Optics backs them with an impressive, transferrable, “full lifetime” warranty. Prices start at $1100.00 and the Slim-Line Hunting scopes should hit the market in late March or April, 2012. We like what U.S. Optics is doing with this “Slim-Line” scope series. For daylight deer and varmint hunting, many hunters are better served with a compact 1.5-6X variable, than with a large, bulky high-power scope with a relatively small field of view.
At SHOT Show, in addition to its all-new SN-8, U.S. Optics also showcased its innovative dual-focal-plane tactical scopes. Offered in 1-4X and 1.5-6X, these offer the best of both worlds. The FFP reticle allows consistent ranging at all magnifications, while the Second Focal Plane functionality allows more precise aiming, since reticle line thickness does not increase as the magnification goes up.
While we were somewhat disappointed that we didn’t see many all-new precision rifles at Media Day 2012, there were plenty of new riflescopes on display. Among the most impressive new optics were rugged new high-zoom-range, First Focal Plane (FFP) tactical scopes from Hensoldt (Carl Zeiss), Leupold and Trijicon. These new scopes all featured fat tubes, compact overall length, and abundant elevation travel. These lastest top-end FFP tactical scopes offer as much as 26-power in a form factor not much bigger than a “normal” 4-16X scope.
New 3.5-26x50mm Hensoldt Was Outstanding
Hensoldt showcased a very impressive, prototype 3.5-26x56mm FFP tactical scope. Though this scope offers a whopping 7.4X zoom range and 26-power on top, this new Hensold is relatively compact. The reticle in these prototype versions was a very useful (and simple) milradian-based reticle that we hope Hensoldt retains in the production versions. The Hensoldt boasted an impressive 36 Mils of total elevation travel in two (2) turns of the turret. The new Hensoldt still shares the same superior glass and compact size that puts these scopes at the top of their class. We tested a prototype mounted to an Accuracy International AX 338. Expect the production version to be the same size and cost approximately $4000.00.
As you can see in the video, the new Hensoldt coupled with the new Accuracy Int’l AX in 338 Lapua Magnum worked very effectively at 900 meters in some tricky winds. This combination made it fairly easy to break clay pigeons on the bank at 900 meters. Off camera this combination continued to show great accuracy and very effective design features.
New Leupold MK-8
Leupold showed off a brand new MK-8 3.5-25x56mm with a Horus reticle and a beefy main tube. Again, this featured a lot of elevation in one turn as well as a pinch-and-turn locking turrets. This is a big leap forward for Leupold and we feel this will be well-received in the tactical world. Along with the new MK8, we also sampled Leupold’s new MK6 3-18x50mm. This shared similar features as the 3.5-25, and was incredibly compact as well. We expect the MK8 to sell near $4000 and the MK6 to be substantially less, likely under $3000 according to company reps.
Trijicon made a departure from their standard fare and jumped into the tactical scope world with a beefy Front-Focal Plane 3-15x50mm. This featured a well-executed MOA-based reticle and turrets with 30 MOA per turn (a Milrad version offers 10 Mils per turn). The Trijicon showcased the “short and fat” appearance that seems to be the latest design trend in tactical scopes. But though the Trijicon had a fairly short OAL (for its zoom range), it was still quite heavy at 47 ounces. The glass in this prototype version was disappointing for a scope that will retail in the $4K range. Reps told us the production version glass would be much improved. (It had better be, if Trijicon hopes to play in this stratospheric price range.)
It was apparent at Media Day 2012 that scope companies have worked hard to provide more features and more performance in their high-end tactical scopes. Consequently, the latest generation of scopes offer some very interesting and useful innovations — wider zoom range, more compact size, more elevation travel per rotation, and “goof-proof” turret mechanisms. We can only hope that, with more competition in this market, prices may become more reasonable. $4000 is an awful lot of money to pay for a scope.
The 3-Gun Nation Championship is the culmination of a 10-event series involving nearly 2,000 match competitors across the country. The Championship finale will be held at night, under the lights, in front of an invitation-only SHOT Show crowd in Las Vegas on Wednesday, Jan. 18, at 7 pm at the Clark County Range. The 3-Gun Nation elimination series began in November, with a field of 64 competitors. The top eight were selected to compete in the Championship match.
Winner Earns $50,000 — Courtesy Leupold and NBC Sports
Leupold has made sure the 2012 3-Gun Nation Championship finale features one of the largest payoffs in shooting history. The Oregon-based optics manufacturer has put up a $25,000 first-place prize. A matching offer from TV host NBC Sports brings the winner’s check to an unprecedented $50,000.
Man-on-Man Competition in Finals
The eight finalists will compete in a man-on-man shoot-off using rifles, shotguns and handguns. The first competitor to knock down all the steel targets, including the final stop plate, wins the match. Watch the Video below to see last year’s 3-Gun Nation Finale from Las Vegas:
The 3-Gun Nation Tour is the only point series and qualification standard-setting body in the sport of 3-gun and is sanctioned by the National Rifle Association. 3-Gun Nation matches can be seen on the new home of Versus, NBC Sports Network.
As a last-minute “surprise”, MidwayUSA has added a selection of Leupold VX-I and VX-II riflescopes to its list of Black Friday Bargain items. You can now save from $50.00 to $100.00 off the normal price of these popular, lifetime-guaranteed hunting scopes. Here are some of the Leupold scopes on sale today through 11/28/2011:
Leupold VX-I Rifle Scope 3-9x50mm LR Duplex
Was $319.99, now $249.99 – Save $70.00
Leupold VX-I Rifle Scope 3-9x40mm Duplex
Was $229.99, now $179.99 – Save $50.00
Leupold VX-II Ultralight Scope 3-9x33mm LR Dplx
Was $379.99, now $279.99 – Save $100.00
Leupold VX-II Rifle Scope 6-18x40mm Adj. Obj. LRV Duplex
Was $529.99, now $449.99 – Save $80.00
At the 20th Annual Shooting Industry Academy of Excellence awards (held last week in Kentucky), Larry Potterfield of Midway USA received the prestigious Shooting Industry Award for 2011. Potterfield was honored for his efforts to promote the shooting sports. In 2010, Potterfield donated more than $4,000,000 to youth shooting sports organizations and firearms training programs. We congratulate Mr. Potterfield. It’s great to see a successful businessman give back to the sport so generously.
After receiving the Shooting Industry Award, Potterfield stated: “This award is a great validation, from our peers, that Brenda and I are on the right track in supporting the youth shooting movement in the United States. Tomorrow’s leaders are in 4H, Boy Scouts, and the youth programs of the Key Conservation Groups; and they’re attending high schools and colleges. Our passion is to help fund programs that allow more kids to pull the trigger more times. The Scholastic Shooting Trust Fund, which provides funds for high school and college shooting teams, is our favorite charity.”
Hornady is Manufacturer of the Year
Hornady was named Manufacturer of the Year for service, support, and commitment to customers at all levels. Hornady’s new Superformance Varmint Ammo also earned “Ammunition of the Year” honors.
Ruger was a double winner as a gun-maker. Ruger’s new LC9 pistol was named “Handgun of the Year”, while the Ruger Gunsite Scout Rifle (M77-GS) received the coveted “Rifle of the Year” award.
Leupold also won two awards. The Leupold VX-R 3-9x40mm riflescope was named Optic of the Year and Leupold’s RX-1000i TBR Laser Rangefinder was named Hunting Product of the Year.
Awards were determined by the votes of the 500-member Academy of Excellence, which includes manufacturers, distributors, executives, storefront dealers and outdoor writers. “Each award recipient and nominee deserves accolades for their commitment to excellence in design and service,” said Randy Molde, Academy director.
If you often shoot at multiple distances, it’s smart to keep a come-up table (ballistics chart) with your gun. Some guys have a laminated card, while others print out a ballistics chart and tape that to their buttstock. That works, but it’s not a very stylish solution.
Leupold sells a cool, compact Retractable Ballistics Chart that holds your ballistics data on a retractable tape in a plastic housing. Write your come-ups on the tape with a permanent marker pen, such as a fine-point Sharpie. Access the data just like using a measuring tape — pull out to read and then the tape rolls back into the housing. This black plastic, scope-mounted device retails for about $35.00. There are two different versions — part #54804 for 1″-diameter scope tubes and part #54778 for 30mm scopes.
Here are some user reviews:
“Much better solution than taping your drop chart to the stock. Just need to be careful of what type of pen you use to write in your data, some felt-tips smear. Has held up fine so far, no complaints.” — R.C., West Virginia
“It serves it’s purpose but $34 is a little pricey. I used masking tape cut down the middle to fit the size of the chart and wrote my come-up values in MOA on the masking tape. That way it is easily changeable without making permanent marks on the chart. Tape pulls out to about 9 inches.” – D.H., Indiana
“I like to shoot long range and the retractable ballistic chart is much nicer than printing it on tape on the side of my rifle. I use a tactical scope so now I can pull out my ballistic information and set my range without my eye leaving the target. The only problem is pencil smudges, and felt tip will not come off. They need a replaceable print area on the tape.” — B.H., North Dakota
When you purchase expensive optics, you need to be careful about who you deal with, and what you buy. There are an increasing number of forgeries coming in from various parts of Asia. Just recently, three executives of Field Sport Inc. were charged with ‘selling a counterfeit mark’, in connection with Field Sport’s importation of fake EoTech riflescopes. Earlier this month, 900 counterfeit EoTech sights/magnifiers were discovered by the U.S. Customs and Border Protection officers inspecting a shipment from China. The Field Sports execs were charged with multiple felonies.
Now a fugitive believed to be in China, Yongming “Steven” Sui, 53, chief executive officer of Field Sport Inc., was charged by state prosecutors with two felony counts — manufacturing and selling a counterfeit mark (a form of trademark infringement) and possession of an assault weapon. Also charged in the state criminal complaint were Sui’s colleagues — co-owner Isaac Cheuk Hang Tse, 65, of Rowland Heights, and Pao Sheng Yang, 34, of Corona, the firm’s business manager. Both are alleged to have engaged in manufacturing and selling a counterfeit mark and possessing an assault weapon.
Many Counterfeit Optics for Sale on Internet
In addition to this EoTech situation, there appear to be many other examples of counterfeit optics entering the United States. The Firearm Blog did a quick web search, and found numerous imitation EoTech and Leupold scopes advertised on Alibaba.com, a wholesale site part-owned by web giant Yahoo.com. We suspect the fakes found by the Firearm Blog on Alibaba.com are just the tip of the iceberg. Below is just one of many fakes AccurateShooter.com found on Alibaba.com today (3/30/2011). A 3.5-10x40mm Leupold MK4 M3 Scope is advertised for sale for $750.00:
There’s no way you’re going to get a genuine illuminated Leupold MK4 for $750.00 and we can tell you that the real things don’t come from Indonesia, where this seller is located. We confirmed today with Leupold that ALL MK4 scopes are still made in the USA. The genuine Leupold 3.5-10x40mm MK4 LR/T M3 sells for about $1350.00 in the USA:
If you have any concerns about the authenticity of a Leupold scope you plan to purchase, ask the seller for the SERIAL NUMBER. Then call Leupold support at 1-800-Leupold. Leupold will trace the serial number and determine positively whether the scope is genuine or conterfeit.
Effective immediately, Leupold & Stevens, Inc. (“Leupold”) has appointed Jim Clark as Chairman of Leupold’s Board of Directors. In addition, Dr. Don R. Kania and Dennis Spindler were appointed as new Board Members. Jim Clark was appointed board chair following the retirement of Don Gobel, who served on Leupold’s board for 16 years, the last four as chairman. During Gobel’s tenure, Leupold’s gross sales more than doubled.
With CDS turrets mounted on a VX-3/VX-3L scope, you can quickly get on target by dialing the elevation to different ranges with a custom adjustment matched to your rifle- and load-specific ballistics. Leupold CDS riflescopes comes with standard ¼-MOA click adjustment dials. VX-3 CDS models include a coupon redeemable for one FREE custom-engraved CDS dial. Additional dials may be purchased for $59.99 each. All you need to swap between dials is a small screw-driver to work a simple set-screw. One-Revolution stops are available for custom dials.
Trijicon made a departure from their standard fare and jumped into the tactical scope world with a beefy Front-Focal Plane 3-15x50mm. This featured a well-executed MOA-based reticle and turrets with 30 MOA per turn (a Milrad version offers 10 Mils per turn). The Trijicon showcased the “short and fat” appearance that seems to be the latest design trend in tactical scopes. But though the Trijicon had a fairly short OAL (for its zoom range), it was still quite heavy at 47 ounces. The glass in this prototype version was disappointing for a scope that will retail in the $4K range. Reps told us the production version glass would be much improved. (It had better be, if Trijicon hopes to play in this stratospheric price range.)
As a last-minute “surprise”, MidwayUSA has added a selection of 
At the 20th Annual Shooting Industry Academy of Excellence awards (held last week in Kentucky), Larry Potterfield of 
If you often shoot at multiple distances, it’s smart to keep a come-up table (ballistics chart) with your gun. Some guys have a laminated card, while others print out a ballistics chart and tape that to their buttstock. That works, but it’s not a very stylish solution.
When you purchase expensive optics, you need to be careful about who you deal with, and what you buy. There are an increasing number of forgeries coming in from various parts of Asia. Just recently, three executives of Field Sport Inc. were charged with ‘selling a counterfeit mark’, in connection with Field Sport’s importation of fake EoTech riflescopes. Earlier this month, 900 counterfeit EoTech sights/magnifiers were discovered by the U.S. Customs and Border Protection officers inspecting a shipment from China. The Field Sports execs were charged with multiple felonies.
