Imagine if your shooting club organized a public range day and 1500 people attended (including hundreds of first-time shooters). Now imagine that taking place in “gun-phobic” California. Well, believe it or not, this really happened when the San Luis Obispo Sportsmen’s Association (SLOSA) hosted its first annual SLOSA Expo. The January event drew more than 1,500 attendees who shot nearly 40,000 rounds while trying out a variety of shooting disciplines under the guidance of 150 volunteers. As a model event, the SLOSA Expo demonstrates how successful a well-organized Range Day Promotion can be.
Expo Introduces Hundreds of New Shooters to the Sport
The purpose of the Expo is to raise gun-safety awareness and expose non-shooting members of the public to what the shooting sports have to offer. The Expo fulfilled its charter by drawing in 63% new shooters to the SLOSA range. In fact, one-quarter of Expo participants fired their first shots ever.
At the SLOSA Expo, personal instruction, ammunition and loaner guns were provided at no cost to attendees — thanks to a grant from the National Shooting Sports Foundation (NSSF). Men, women and children of all ages came from as far as 100 miles away to participate in the free fun event. Visitors could try a variety of disciplines including: archery, sporting clays, action pistol, black powder, cowboy action, and much more.
“This one-day event did more to promote the 2nd Amendment and the range itself than 20 years of the range simply being open.” Said Kevin Wooley of Calguns.org. “Kudos to the volunteers.”
“We were elated at the interest and response from the community.” said Art Leach, President of SLOSA. “We expected no more than 500 people to come out for the Expo and were overjoyed to reach over 1,500 guests before 2 o’clock”. One reason for the event’s high attendance is the SLOSA Range’s unique location, just a few hundred yards from scenic California Highway 1.
“This is the first event of this magnitude I’ve heard of ever happening” said Maddy Cooley, Resources Director at SLOSA and author of the Expo grant. “The Expo will forever change the way firearms are viewed by [California] Central Coast residents.”
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In the future, Virginians will enjoy the restored freedom to purchase multiple handguns within a 30-day period. The Commonwealth is repealing provisions of § 18.2-308.2:2 of the Code of Virginia restricting handgun purchases to one-a-month. After passing the Virginia Senate (21-19), legislation (HB940, SB323) overturning Virginia’s present one-handgun-a-month restriction is now on its way to the desk of Virginia Governor Bob McDonnell. As Gov. McDonnell has said he will sign this legislation into law, we can expect the one-gun restriction to soon be a thing of the past in the Commonwealth of Virginia.
“We are pleased that the Virginia Senate and House of Delegates have recognized the importance of repealing one-gun-a-month, legislation that rationed the Second Amendment rights of law-abiding Virginians,” said NSSF Senior Vice President and General Counsel Lawrence G. Keane. “We look forward to Gov. McDonnell’s signature on this very important bill.”
If you weren’t able to attend SHOT Show last week, you can still read the Digital editions of all four issues of SHOT Daily, the magazine printed each day of the SHOT Show. You’ll find some interesting product announcements in the SHOT Dailies, plus late-breaking gun industry news.
The DAY 1 edition features the annual round-up of new firearms, while the DAY 2 edition highlights new-for-2012 optics. On Pages 20-23 of the Day 3 edition, you’ll find an interesting article by John Snow on a 6mm Creedmoor wildcat (6.5 Creedmoor necked down — see below). The final Day 4 edition includes a guide to .375-Caliber big game cartridges, along with coverage of the latest Air Gun technologies.
The 2012 SHOT Show Dailies are available online at Shotbusiness.com and the SHOT Show Blog, or just click the links below. You can read the Digital Editions online, or download PDF versions to your computer. NOTE: The PDFs are very large files, slow to download.
Americans of all walks of life are purchasing more pistols, rifles, and shotguns than ever before. Based on NSSF-adjusted FBI background check (NICS) records, American purchased 10,791,275 firearms in 2011. That’s an all-time record, and a 14% increase over 2010. Gun sales hit a new high in 2011 after a decade of steady increases (see chart). In 2002, ten years ago, slightly less than 7,000,000 firearms were sold. The 2011 sales figure represents a 54.1% increase over 2002 sales. And the NICS figures are conservative, because they do not report multiple gun sales made with a single background check.
Gun Ownership Becomes More Universal
The increase in gun sales over the last ten years reflects growth in the ranks of gun owners. A significant percentage of recent sales have been made to first-time gun owners. And more women are arming themselves. Gun ownership is becoming more universal, not limited to the traditional groups of male hunters and sportsmen. A recent Gallup Poll found that: “47 percent of American adults currently report that they have a gun in their home or on their property”.
First-time buyers and women are driving the spike in gun sales. USA Today reports: “Some gun industry analysts attributed the unusual surge to a convergence of factors, including an increasing number of first-time buyers seeking firearms for protection and women who are being drawn to sport shooting and hunting.” Confirming that view, Bloomberg.com states that more women, liberals, and Democrats are buying guns. Multiple factors are at work according to CNBC.com: “Uncertainty in a presidential election year. Warriors returning from the battlefields. The comeback of the hunter. These are just some of the reasons… why firearms makers are ringing in 2012 like gangbusters.”
Gallup Gun Ownership Poll Summary
“A clear societal change took place regarding gun ownership in the early 1990s, when the percentage of Americans saying there was a gun in their home or on their property dropped from the low to mid-50s into the low to mid-40s and remained at that level for the next 15 years. Whether this reflected a true decline in gun ownership or a cultural shift in Americans’ willingness to say they had guns is unclear. However, the new data suggest that attitudes may again be changing. At 47%, reported gun ownership is the highest it has been in nearly two decades — a finding that may be related to Americans’ dampened support for gun-control laws. However, to ensure that this year’s increase reflects a meaningful rebound in reported gun ownership, it will be important to see whether the uptick continues in future polling.”
The NSSF adjusts NICS data by subtracting out NICS purpose-code permit checks used by several states such as Kentucky, Iowa and Utah for CCW permit application checks as well as checks on active CCW permit databases. In addition to other purposes, NICS is used to check transactions of firearms sales and transfers on new and used handguns and long guns. For more NICS info visit the NICS website.
Are factory rifles really more accurate than ever? This question is examined in the December issue of SHOT Business. In this issue you’ll also find a good discussion of modern bullet design. In his article Whatever Happened to Bad Bullets?, author David E. Petzal explores why and how bullet performance has improved in recent years. You’ll find plenty of other interesting content in SHOT Business magazine, including numerous gear reviews, retail selling advice, recent news briefs, ATF Q&A, and much more.
The latest issue of SHOT Business magazine is now available for FREE online. You can either read the feature stories in a conventional web layout at Shotbusiness.com, or view the magazine-style ePaper version. This takes longer to load, but you can see larger photos, and flip from page to page like a conventional print magazine.
NSSF has released a short video to help attendees at the 2012 SHOT Show. This how-to video provides tips for planning meetings as well as mapping and navigating the show floor. It’s wise to plan out your show visit ahead of time. Navigating the maze-like interior of the Venetian Hotel and the multiple levels of the Sands Convention/Expo Center can be challenging to say the least. With 1600+ exhibiting companies, spread out over a 600,000 square-foot area, it’s easy to be overwhelmed, and even easier to waste time retracing your steps. You’ll get the most out of the SHOT show by identifying your priority booth locations, and then creating a walking plan that logically moves from one key booth to the next. The SHOT Show is only 35 days away, so there’s no time like the present to start mapping your show.
Sands Expo Center a Maze-Like Disappointment
What’s wrong with the Sands Expo Center? You name it. The “host” hotel is the Venetian, which is way too expensive for most attendees, not to mention a nightmare to navigate. General “front door” access is poor and there is no on-site parking at all (you have to park at adjacent hotels on the strip). The lower levels are dungeon-like with poor lighting and bad acoustics. The conference rooms are hard to find and most are either too big or too small. The Sands Center has multiple, odd-shaped levels which lack logical ingress/egress points. Floorplans are inconsistent from level to level, and bathrooms are hard to locate. Some popular sections, such as the tactical/police displays, are exiled to upper halls that are hard to reach from the main entrance. Worst of all, to get into the show, most visitors must walk a quarter-mile through the dark, noisy, maze-like interior of the Venetian hotel. It is very easy to get lost in that nightmare of a hotel. On a 1:10 scale, we give the Sands Expo Center a “3″ and that’s only because it’s (barely) big enough and the main hall is bright, with high ceilings (albeit with a leaky roof).
Smart phones and flat-screen TVs weren’t the only things flying off retailers’ shelves during the recent “Black Friday” sales fest. Americans bought firearms in record numbers on Black Friday 2011. The FBI recorded 129,166 firearm background requests on November 25, 2011, an all-time, single-day high. That’s 32% higher than any day on record, exceeding the previous one-day high of 97,848 background checks on Black Friday of 2008. (Note: The actual number of firearms purchased, in all likelihood, exceeds the number of background checks, because one buyer can purchase multiple guns with a single background check.)
No one really knows why gun sales went through the roof this shopping season. Many large vendors, such as Cabela’s, offered deep discounts. Also hit cable television shows such as Top Shot and Sons of Guns have popularized shooting, emphasizing the “cool factor” of gun ownership. These TV series stirred interest in firearms among many Americans who, just a few years ago, had limited awareness of hunting and the shooting sports.
Women and First-Time Buyers Drive Sales
Statistics suggest that newcomers to shooting (and first-time buyers) are driving the increase in sales. USA Today reports: “Some gun industry analysts attributed the unusual surge to a convergence of factors, including an increasing number of first-time buyers seeking firearms for protection and women who are being drawn to sport shooting and hunting.”
According to the NSSF’s Larry Keane, “I think there also is a burgeoning awakening of the American public that they do have a constitutional right to own guns.” Keene noted that 25% of sales are going to first-time buyers, many of whom are women. This is a good thing for the shooting sports. As more females acquire firearms for both personal defense and for recreational use, we can expect the ranks of female competitive shooters to grow.
When you’re passing the turkey and stuffing around the Thanksgiving dinner table, here’s a story to tell — one that would not be possible without the generosity of hunters. A new study commissioned by the National Shooting Sports Foundation and conducted by Mile Creek Communications reveals that last year 11 million meals were provided to the less fortunate through donations of venison by hunters. Nearly 2.8 million pounds of game meat made its way to shelters, food banks and church kitchens and onto the plates of those in need.
The study revealed that donations were largest in the Midwest and the South. The Midwest provided 1.3 million pounds of game meat, amounting to 46.1 percent of total donations, with the South close behind at 1.25 million pounds and 45.7 percent. The Northeast contributed 7.2 percent of total donations and the West 1 percent. Though lower than other regions, the West’s contribution still accounted for 108,520 meals. “These figures are from confirmed sources, but annual donations could easily be double this amount if ‘direct’ donations from hunters to friends and family are included”, noted Jim Curcuruto, NSSF’s Research Director.
Many hunters choose to work with organizations dedicated to the cause of helping the hungry, such as Hunters for the Hungry, Farmers & Hunters Feeding the Hungry, Hunt to Feed, and Buckmasters, among others. The game meat satisfies shelters’ need for nutritious food items. Dave Williams, who manages food resources for a Georgia food bank, said that “Deer venison is such a low-fat, high-protein item, agencies greatly appreciate getting it.” Another recent news report pointed out that one deer can feed up to 200 people. Ground venison is a versatile food, with cooks using it in pasta sauces, chili, tacos, meatloaf, burgers and other dishes.
The National Shooting Sports Foundation (NSSF) has released the results of its latest online survey of active hunters and target shooters. Each month the NSSF surveys shooters’ buying preferences for particular types of merchandise. In August, the NSSF asked shooters to rank the brand(s) of rifle ammo they had purchased most often so far in 2011. Remington lead the way, followed by Federal, Winchester, Hornady, and CCI (in that order).
The NSSF also asked hunters and shooters about their overall spending patterns for the year 2011. Respondents were asked: “Do you think you are buying more, less, or the same amount of hunting equipment so far in 2011 as compared to 2010?”
No hunting on Sunday — sounds old-fashioned, right? It may surprise you, but 11 states (Connecticut, Delaware, Maine, Maryland, Massachusetts, New Jersey, North Carolina, Pennsylvania, South Carolina, Virginia and West Virginia) still have sunday-hunting prohibitions that date back to “blue laws” enacted in the 1700s. But now there is a strong effort to change that in the Commonwealth of Pennsylvania.
Sportsmen Urged to Attend 10/27 Hearing
The Pennsylvania House Game and Fisheries Committee will hold its third and final public hearing on Thursday, Oct. 27, beginning at 9 a.m. in Room 140 of the Main Capitol Building in Harrisburg, PA. The National Shooting Sports Foundation (NSSF) along with the Sunday Hunting Coalition is urging all sportsmen to come out and show their support for the removal of this antiquated blue law. NSSF has sent this call to action to every firearms retailer in the state urging their customers to support the repeal and take action by calling committee members. The NSSF estimates that allowing hunting on Sunday could increase economic activity in Pennsylvania to the tune of more than $764 million annually.
Imagine if your shooting club organized a public range day and 1500 people attended (including hundreds of first-time shooters). Now imagine that taking place in “gun-phobic” California. Well, believe it or not, this really happened when the San Luis Obispo Sportsmen’s Association (SLOSA) hosted its first annual SLOSA Expo. The January event drew more than 1,500 attendees who shot nearly 40,000 rounds while trying out a variety of shooting disciplines under the guidance of 150 volunteers. As a model event, the SLOSA Expo demonstrates how successful a well-organized Range Day Promotion can be.
At the SLOSA Expo, personal instruction, ammunition and loaner guns were provided at no cost to attendees — thanks to a grant from the National Shooting Sports Foundation (NSSF). Men, women and children of all ages came from as far as 100 miles away to participate in the free fun event. Visitors could try a variety of disciplines including: archery, sporting clays, action pistol, black powder, cowboy action, and much more.
In the future, Virginians will enjoy the restored freedom to purchase multiple handguns within a 30-day period. The Commonwealth is repealing provisions of § 18.2-308.2:2 of the Code of Virginia restricting handgun purchases to one-a-month. After passing the Virginia Senate (21-19), legislation (
If you weren’t able to attend SHOT Show last week, you can still read the Digital editions of all four issues of SHOT Daily, the magazine printed each day of the SHOT Show. You’ll find some interesting product announcements in the SHOT Dailies, plus late-breaking gun industry news.
First-time buyers and women are driving the spike in gun sales. 
Women and First-Time Buyers Drive Sales
No hunting on Sunday — sounds old-fashioned, right? It may surprise you, but 11 states (Connecticut, Delaware, Maine, Maryland, Massachusetts, New Jersey, North Carolina, Pennsylvania, South Carolina, Virginia and West Virginia) still have sunday-hunting prohibitions that date back to “blue laws” enacted in the 1700s. But now there is a strong effort to change that in the Commonwealth of Pennsylvania.
