February 11th, 2012

California Range Day Draws Hundreds of New Shooters

SLOSA Expo 2012Imagine if your shooting club organized a public range day and 1500 people attended (including hundreds of first-time shooters). Now imagine that taking place in “gun-phobic” California. Well, believe it or not, this really happened when the San Luis Obispo Sportsmen’s Association (SLOSA) hosted its first annual SLOSA Expo. The January event drew more than 1,500 attendees who shot nearly 40,000 rounds while trying out a variety of shooting disciplines under the guidance of 150 volunteers. As a model event, the SLOSA Expo demonstrates how successful a well-organized Range Day Promotion can be.

Expo Introduces Hundreds of New Shooters to the Sport
The purpose of the Expo is to raise gun-safety awareness and expose non-shooting members of the public to what the shooting sports have to offer. The Expo fulfilled its charter by drawing in 63% new shooters to the SLOSA range. In fact, one-quarter of Expo participants fired their first shots ever.

SLOSA Expo 2012At the SLOSA Expo, personal instruction, ammunition and loaner guns were provided at no cost to attendees — thanks to a grant from the National Shooting Sports Foundation (NSSF). Men, women and children of all ages came from as far as 100 miles away to participate in the free fun event. Visitors could try a variety of disciplines including: archery, sporting clays, action pistol, black powder, cowboy action, and much more.

“This one-day event did more to promote the 2nd Amendment and the range itself than 20 years of the range simply being open.” Said Kevin Wooley of Calguns.org. “Kudos to the volunteers.”

“We were elated at the interest and response from the community.” said Art Leach, President of SLOSA. “We expected no more than 500 people to come out for the Expo and were overjoyed to reach over 1,500 guests before 2 o’clock”. One reason for the event’s high attendance is the SLOSA Range’s unique location, just a few hundred yards from scenic California Highway 1.

SLOSA Expo 2012

“This is the first event of this magnitude I’ve heard of ever happening” said Maddy Cooley, Resources Director at SLOSA and author of the Expo grant. “The Expo will forever change the way firearms are viewed by [California] Central Coast residents.”

Story tip from EdLongrange. We welcome reader submissions.

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