John A. Nosler, Bullet Innovator, Passes at Age 97

On October 10th, John Amos Nosler, founder of Nosler Inc., passed away from natural causes at his Oregon home. Considered a true pioneer in bullet and ammunition design, Nosler developed the famous Partition bullet in the 1940s. Born on April 4, 1913 in Brawley, California, John built his business from scratch. He founded his bullet company in 1948, and was considered to be one of the great generational icons whose designs literally created the premium bullet category and influenced ammunition and bullet manufacturers worldwide.

While hunting in Canada, John experienced a bullet failure on the hide of a mud-caked bull moose. He then began developing a revolutionary new projectile, which he called the “Partition”, because of the barrier that separated the bullet into two sections. One year later, John and a friend traveled back to British Columbia with his new Partition bullets, which were designed to provide deep penetration and expansion. The men bagged two moose with two shots, and the rest is history.

In recognition of his contribution to the shooting sports industry, John was the unanimous choice for the inaugural 2007 NRA Golden Bullseye Pioneer Award. The award was the highlight of a long and fruitful career. Even though he officially retired in 1988 when his son and daughter-in-law, Bob and Joan Nosler purchased the company, John still managed to come to the office on a daily basis until his health declined. Today, John’s son Bob Nosler still presides over the company as president and CEO.

To learn more about John Nosler and his bullet designs, get your hands on Going Ballistic, a “Professional Memoir” told by John Nosler to outdoor writer Gary Lewis. CLICK HERE to read a short sample from Chapter 11, “Penetration and Expansion–The Need for a Better Bullet”.

John Nosler remained an avid hunter and shooter even late in life. Gary Lewis recalled that, at age 92, John Nosler attended the opening of a new shooting range outside Bend, Oregon. Even in his nineties, Nosler managed to drill two shots inside nine inches at 1000 yards. John Nosler leaves a legacy that will benefit hunters and shooters’ nationwide. The John A. Nosler Endowment of The NRA Foundation, sponsors the NRA’s Basic Rifle Training Program which instructs novices in safe rifle handling.