Shooting Industry Magazine just released its April 2020 Issue. This contains a comprehensive summary of notable products showcased at SHOT Show 2020. You can access the entire April 2020 issue for FREE. Past monthly issues are free to access as well. This is great for our readers who are stuck at home under government orders. There are over FIVE YEARS of FREE back issues (back to January 2015). That’s a huge trove of FREE Gun-centric content to read while you’re stuck at home.
Dozens of interesting new products are showcased on the Shooting Industry Magazine New Products Page. There you’ll find rifles, pistols, shotguns, optics, powder, bullets, tools, accessories, and more. Here are some of the notable products we found on the New Products Page.
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Free Digital Directory of Gun Industry Companies
How would you like INFO on hundreds of firearms industry companies all in one place, complete with phone numbers, websites, and street addresses? You get all that and more in Shooting Industry magazine’s latest Buyer’s Guide. This free resource is available via a searchable web database, as well as a digital eBook version that you can print out.
Looking for your favorite companies such as Berger Bullets, Forster, Hodgdon, Lapua, Lyman, McMillan, Nightforce, Nosler, and Redding? You’ll find all these companies plus hundreds more in the Buyer’s Guide. Just go to the Buyer’s Guide WebPage to search by company name. Alternatively, launch the Digital Buyer’s Guide, pages 44-89 of Shooting Industry’s July 2019 Edition. The Industry Directory is a one-stop 46-page resource with contact information for companies in every segment of the firearms industry — ammo, barrels, complete rifles, pistols, reloading gear, stocks, and more.
NOTE: If you can’t access either site with the Chrome Browser, try FireFox or Safari.
Story Tip courtesy EdLongRange. We welcome reader submissions.
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The shooting sports are not a “man’s game” these days. Far from it. More and more women have taken up target shooting. A recent survey showed an 80% increase in the number of women target shooters from 2001 to 2016. In total, six million American ladies participated in target shooting in 2016. Likewise hunting has become more popular with American women. Female hunters in the USA numbered 1.1 million in 2016. That represents a 104% increase from 2001.
Recognizing that ladies are an ever-increasing part of the shooting sports, Shooting Industry Magazine just released its first-ever Woman’s Issue dedicated to female shooters and huntresses. This May 2019 special issue can be accessed for FREE online. CLICK HERE to READ.
While the issue is focused primarily on SELLING products to women, there is some very useful information that can help match directors and club officials. The magazine interviews many business owners and range directors who have developed female-focused shooting and training programs.
Above and below — the world’s best female Action Pistol shooter, Jessie Harrison.
Female Participation in Shooting Sports and Hunting
The Shooting Industry Woman’s Issue spotlights female participation in target shooting and hunting. One key article summarizes a nationwide survey conducted by Southwick Associates. One interesting finding was that much of the increase in female participation can be tracked to younger ladies: “Female participation in both hunting and shooting may be highest among younger women[.]” Notably, 16% of respondents among target shooters in the 16-24 age category were female. Southwick concludes: “Future generations of hunters and shooters will contain more women than ever before”.
The Shooting Industry Magazine Woman’s Issue has more than a dozen articles focusing on women in the shooting sports. We found some good advice from industry leaders and shop owners on developing products for women shooters, CCW holders, and hunters:
“When the ‘shrink it and pink it’ mentality is applied to hunting and outdoor gear, it can be perceived by some as an insult to a woman’s ability and competence. Women, expecially avid female hunters, want to be taken seriously.” –Brenda Weatherby, Weatherby Inc.
“I’m glad to bring a female perspective to a predominantly male industry. In general, men and women have different concerns/issues specifically when carrying a concealed handgun.” — Melissa Torres, Owner Scoots Place
“Seek a woman’s advice and input on any gear you want to bring to market for a female.” — Jessica Hazelaar, Owner Eclipse Holsters
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The free December Shooting Industry eZine includes a preview of the 2018 SHOT Show (pp. 44-46), detailing the week’s events and offerings at the industry’s mega trade show kicking off next month in Las Vegas. This December issue of Shooting Industry magazine also features Part I of the New Product Showcase (pages 52-71). This fully-illustrated 20-page Showcase features scores of new product offerings including handguns, long guns, ammunition, reloading tools, optics, accessories and more. If you want a preview of products to be released in las Vegas, check it out….
The December issue also features the Shooting Industry Buyer’s Guide, an industry-wide directory of product sources. This 80-page directory lists manufacturers and distributors for all types of outdoor products, including guns, ammunition, optics, reloading tools, shooting accessories, archery equipment, knives, hunting gear and more.
Shooting Industry Buyer’s Guide Lists Thousands of Companies
There is also a searchable, interactive version of the Shooting Industry Buyer’s Guide. This convenient, easy-to-use web database lists 2500+ companies, complete with address, phone number(s), email, and website link. All the major precision shooting suppliers, such as Berger Bullets, Lapua, Hodgdon, Forster, Hornady, McMillan, Nightforce, Redding, Sierra etc. are listed. Access the Buyer’s Guide at http://sibuyersguide.com.
Click Below for Online Buyers’ Guide (2500+ Companies) »
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The data-packed July issue of Shooting Industry magazine reveals key gun industry metrics — such as background checks, financial results from publicly-traded gun-makers, and the latest U.S. firearms manufacturing production data. The annual U.S. Firearms Today Report presents a comprehensive review of gun industry activity, including data on firearm production by caliber, shifts in export/import totals and the top 25 U.S. firearm manufacturers from 2015 (the latest data available).
As indicated by the ATF’s 2015 Annual Firearms Manufacturing and Export, the industry rebounded across several categories after a challenging 2014. Total firearms production increased from 8,692,461 in 2014 to 8,911,530 in 2015, growth of 2.5 percent. For the eighth year in a row, Ruger was the top overall U.S. firearms manufacturer with 1,667,820 firearms produced in 2015, while Smith & Wesson and Remington were the leading handgun and long-gun manufacturers, respectively. One notable trend is that Savage Arms significantly increased its production output compared to other leading rifle-makers.
Here are the top three rifle makers in 2015 with percentage change from 2014:
Gun Sales Trends in 2017 Compared to 2015
The Firearms Today Report reports that, contrary to some perceptions, gun sales remain strong: “Comparing the first five months of 2017 to 2015 (which was the second-largest year for U.S. firearms manufacturing), the industry is performing well. NICS background checks increased by 6.7 percent (from 5,427,494 to 5,793,571) from January through May 2017 compared to the corresponding months in 2015.”
The lastest issue of Shooting Industry (and all 2017 and 2016 monthly issues) can be accessed in their entirety online at www.shootingindustry.com/digital-version. CLICK HERE for July 2017 Digital Edition.
Story Lead from EdLongrange. We welcome reader submissions.
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Are you a gun-loving number cruncher? Then you need to read a new Shooting Industry Magazine Report. This report, filled with reams of hard data from the past two decades, reveals the state of the gun-making industry. You may be stunned to see how firearm production has skyrocketed in the past few years. In fact, total U.S. firearm production rose to 8,872,456 units in 2012, compared to 6,351,479 in 2011. That’s a 39.7% increase. SEE MORE STATS.
U.S. Gun-Makers Set Production Records
The top three firearm manufacturers all increased production substantially in 2012 compared to 2011, setting new production records. In 2012, the #1 American gun-maker, Ruger, boosted production 48% over 2011 levels. The #2 company, Remington Arms, raised production 13% in 2012, while #3 Smith and Wesson increased production 31% in 2012 compared to the year before. What’s more, in 2012, each one of these three U.S. manufacturers built more than a million firearms. That’s an historic first according to Shooting Industry Magazine.
More Guns = Higher Demand for Ammo and Reloading Components
If you have been wondering “Where did all the powder and .22 LR ammo go?”, take a good look at the chart above. There has been an enormous boost in production in recent years. Unquestionably, many of the buyers of all those new guns are looking for ammo to shoot. This helps explain why ammo and reloading components are in short supply.
Gun Sales Are Below Record 2013 Levels, But Are Still Very High
Gun sales peaked in 2013, and there has been a slow-down in 2014. However, it does look like 2014 sales will outpace 2012. The Shooting Industry Magazine report declares: “During May 2014, NICS conducted 877,655 (NSSF-adjusted) background checks. While this was a 9.9% decrease, compared to May 2013, it was the second highest May in NICS history. More importantly, it was a 4% increase over May 2012. This trend — a decrease in background checks compared to 2013, but an increase compared to 2012 — is reflected in the early months of 2014.”
Report Tip from EdLongrange. We welcome reader submissions.
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If you can’t wait for SHOT Show in January to see new-for-2013 shooting products, then check out the latest FREE digital edition of Shooting Industry Magazine. Shooting Industry’s jumbo, 156-page December issue is the first of two expanded editions that highlight new products for 2013.
In this month’s digital magazine, you’ll find Part I of the 2013 New Product Showcase. This has hundreds of new product offerings including new firearms, ammunition, optics and accessories.
The special December edition also has a comprehensive SHOT Show Planning Guide (pp. 44-50) which lists SHOT Show activities and seminars, and explains new technologies (such as smart-phone apps) that will help SHOT Show visitors. NOTE: The December Edition does NOT include SHOT Show Floor Layouts with exhibitor lists. You’ll have to wait ’til next month. The layouts and exhibitor directory will be published in the January digital edition of Shooting Industry Magazine.
Another handy resource in the December Edition is the Buyers’ Guide, a comprehensive industry-wide directory of manufacturers, distributors, and and retailers. The December Edition also includes 2012 firearms industry projections. In this section, representatives from Crimson Trace, Hornady, Mossberg and Taurus share their insights about the future trends.
“We have assembled a wealth of information in our December issue to help businesses throughout industry maximize the opportunities [for next year]. Forecasts for the new year, new products, SHOT Show planning, our highly regarded Buyer’s Guide and more are included in this valuable business edition,” said Russ Thurman, Shooting Industry’s publisher and editor.
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If you can’t wait for SHOT Show in January to see new-for-2012 shooting products, then check out the latest FREE digital edition of Shooting Industry Magazine. Shooting Industry’s jumbo, 156-page December issue is the first of two expanded editions that highlight new products for 2012.
In this month’s digital magazine, you’ll find Part I of the 2012 New Product Showcase. This has hundreds of new product offerings including new firearms, ammunition, optics and accessories.
The special December edition also has a comprehensive SHOT Show Planning Guide which lists SHOT Show activities and seminars, and explains new technologies (such as smart-phone apps) that will help SHOT Show visitors. NOTE: The December Edition does NOT include SHOT Show Floor Layouts with exhibitor lists. You’ll have to wait ’til next month. The layouts and exhibitor directory will be published in the January digital edition of Shooting Industry Magazine.
Another handy resource in the December Edition is the Buyers’ Guide a comprehensive industry-wide directory of manufacturers, distributors, and and retailers. The December Edition also includes 2012 firearms industry projections. In this section, representatives from Crimson Trace, Hornady, Mossberg and Taurus share their insights about the future trends.
IMPORTANT: When opening the December Digital Edition, you’ll be prompted to provide your name and eMail address. STOP! This is NOT Required! Simply click one of the right arrows (at top center) or the “Continue” button and you can access the e-magazine without divulging your name or email account.
“We have assembled a wealth of information in our December issue to help businesses throughout industry maximize the opportunities of 2012. Forecasts for the new year, new products, SHOT Show planning, our highly regarded Buyer’s Guide and more are included in this valuable business edition,” said Russ Thurman, Shooting Industry’s publisher and editor.
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If you want to learn about the latest new guns and shooting accessories for 2011, log on to ShootingIndustry.com and check out the FREE January 2011 Digital Edition of Shooting Industry Magazine. The special January SHOT Show edition is packed with new products. The New Product Showcase spotlights hundreds of new product offerings from manufacturers across the industry. Firearms, ammunition, optics and accessories are included.
SHOT Show Guide and Exhibitors’ Map
The January edition of Shooting Industry Magazine also provides invaluable info for SHOT Show attendees. You’ll find planning tips, last-minute updates, and the official SHOT Show Exhibitors Guide complete with floor map of the convention center.
Last but not least, the January issue of Shooting Industry Magazine includes an up-to-date list of manufacturers’ promotions, sweepstakes, rebates, and dealer incentives.
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If you want to learn about the latest new guns and shooting accessories for 2011, log on to 
