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January 6th, 2009

SHOT Show Opens Next Week in Orlando

Next week, NSSF’s 2009 SHOT Show will open in Orlando, Florida. Spanning more than 700,000 square feet of exhibition space, the show will bring together exhibitors, buyers and media from around the globe. AccurateShooter.com will be covering the show, providing exclusive photos, interviews, and “first look” reviews of the latest products. Asst. Editor Jason Baney will be working the show for us. We’ve been advised to expect important news from Lapua, Alliant, Hodgdon, Stiller Precision, and some of the major optics makers.

The show officially kicks off Thursday, Jan. 15 at 8:30 am, but Jason will arrive in Orlando a day early to attend the “Media Day” demonstration event at the Orlando Sheriff’s range. Jason will get to field-test new firearms from major manufacturers.

SHOT Show Online Navigator Available
If you’re headed to the show in Orlando, you’ll want to get a floorplan layout. There are so many exhibitors, it’s wise to map out your “plan of attack” in advance. The SHOT Show website features an interactive Online Navigator that allows you to search companies by name, booth, and directory category, so you easily find any exhibitor. Choose a company and you can zoom/pan the Navigator to locate the booth. That makes it much easier to plan your agenda efficiently, and spend less time back-tracking. Using the Navigator, you can easily map all the companies and exhibits you want to see, and create a show agenda that targets your key points of interest.

SHOT Show 2009 floor plan

Regular Updates on Shotshow.org
The official SHOT Show website, www.shotshow.org, will be updated regulary throughout the show. If you’re into mobile computing, you can sign up for Twitter updates for your cell phone or PDA. To get text updates, simply text the words “Follow NSSFComm” to 40404.

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November 15th, 2008

Training Sessions for Retailers at SHOT Show

Shot Show Training Sessions

On Wednesday, Jan. 14th, 2009, the National Assn. of Firearms Retailers (NAFR) will host a series of informative seminars at SHOT Show in Orlando, FL. This SHOT Show University program provides a full day of seminars hosted by qualified speakers. There will be 90-minute seminars in the morning followed by ‘break-out sessions’ in the late afternoon. Seminars include:

— How to Create Outrageously Effective Marketing Materials (Ron Rosenberg)
— Know Your Rights as a Licensee (Richard Gardiner, Esq.)
— Consumer Profile of Today’s Hunter & Target Shooter (Frank Biganti, Rob Southwick)
— Best Firearms Compliance Practices (Wally Nelson, ATF, retired)
— Strategic Communication with the Media and Your Customers (Ann Baldwin)
— Budgeting Process for Your Business, and Creative Marketing for Your Business (Tom Shay)

Ron Rosenberg’s Marketing Seminar, the first session of the day (at 8:05 am), is one program you shouldn’t miss. Ron identifies the 12 key elements that should be in every marketing piece, and he reveals proven copywriting strategies that dramatically increase response rates. Attendees can bring their own marketing materials for on-the-spot feedback.

Seating is limited, so register early.2009 SHOT Show University price for NAFR members is $50.00. Non-members can register for the 2009 SHOT Show University for $75.00. For more info, call NSSF at (203) 426-1320.

CLICK HERE to Register for Shot Show University.

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May 6th, 2008

Shooting USA Features 2008 Shot Show This Week

This Wednesday night, May 7th, Shooting USA will reprise its 2008 SHOT Show Special. The hour-long broadcast on the Outdoor Channel will include footage shot on the floor of the SHOT Show in Las Vegas.

ShootingUSA Shot Show 2008

If you couldn’t attend SHOT Show yourself, this is “must-see” television. Over 2,000 gun, hunting, and outdoor product manufacturers showcased their products at the 2008 SHOT Show. Shooting USA’s camera team found many new exciting products to feature. In addition, Shooting USA covers the Firearms Media Range Day. Held the day before SHOT Show opened at the Las Vegas Convention Center, Range Day gave media members “hands-on” experiences with some of the latest pistols, rifles, and shotguns to hit the market.

Wednesday’s May 7th broadcast times for the Shooting USA Shot Show Special on the Outdoor Channel are:

Eastern Time: 4:30 PM, 8:30 PM
Central Time: 3:30 PM, 7:30 PM
Mountain Time: 2:30 PM, 6:30 PM, Midnight
Pacific Time: 1:30 PM, 5:30 PM, 11:00 PM

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