November 15th, 2008

Training Sessions for Retailers at SHOT Show

Shot Show Training Sessions

On Wednesday, Jan. 14th, 2009, the National Assn. of Firearms Retailers (NAFR) will host a series of informative seminars at SHOT Show in Orlando, FL. This SHOT Show University program provides a full day of seminars hosted by qualified speakers. There will be 90-minute seminars in the morning followed by ‘break-out sessions’ in the late afternoon. Seminars include:

— How to Create Outrageously Effective Marketing Materials (Ron Rosenberg)
— Know Your Rights as a Licensee (Richard Gardiner, Esq.)
— Consumer Profile of Today’s Hunter & Target Shooter (Frank Biganti, Rob Southwick)
— Best Firearms Compliance Practices (Wally Nelson, ATF, retired)
— Strategic Communication with the Media and Your Customers (Ann Baldwin)
— Budgeting Process for Your Business, and Creative Marketing for Your Business (Tom Shay)

Ron Rosenberg’s Marketing Seminar, the first session of the day (at 8:05 am), is one program you shouldn’t miss. Ron identifies the 12 key elements that should be in every marketing piece, and he reveals proven copywriting strategies that dramatically increase response rates. Attendees can bring their own marketing materials for on-the-spot feedback.

Seating is limited, so register early.2009 SHOT Show University price for NAFR members is $50.00. Non-members can register for the 2009 SHOT Show University for $75.00. For more info, call NSSF at (203) 426-1320.

CLICK HERE to Register for Shot Show University.

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