Because of the cancellation of SHOT Show 2020, a big revenue-generator, the National Shooting Sports Foundation (NSSF) faces funding challenges in the months ahead. Thankfully, some companies are stepping forward to help. On October 30, 2020, the day SHOT Show was cancelled, SIG SAUER, Inc. announced it would donate $500,000. The half-million dollar donation will support the important work the NSSF does on behalf of the shooting, hunting, and outdoor industry. During the onset of the COVID-19 pandemic, the NSSF defended the gun/shooting industry. That helped ensure that both manufacturers and gun retailers were declared essential to personal safety and America’s defense. According, firearms makers were able to keep factories running, and retailers remained open in most states.
Tom Taylor, SIG’s Chief Marketing Officer and Executive VP (Commercial Sales) declared:
“In the absence of SHOT Show, SIG is pleased to announce a $500,000 donation to support the NSSF’s ongoing work in education, safety initiatives, compliance and security resources, import/export guidance, consumer activation initiatives, government relations, and operational needs for 2021. It’s disappointing that we will not be able to gather as an industry in 2021 at SHOT Show. However, given the recent rise in COVID-19 cases… we fully support the difficult decision of the National Shooting Sports Foundation to cancel SHOT Show.”
We thank SIG Sauer for its generous donation to NSSF, and organization that provides vital services and leadership for the firearms industry and shooting sports.
This week two major outdoor trade shows slated for early 2021 were canceled: Great American Outdoor Show in Pennsylvania, and the Safari Club International Show in Las Vegas. And the PGA recently cancelled the PGA Merchandise Show in Orlando, the largest event in the golf industry. The big question is whether SHOT Show 2021 will go forward in Las Vegas in January 2021. The biggest guns/hunting trade show on the planet, SHOT Show is a major Las Vegas event, attracting over 60,000 attendees in recent years. But the signs are not promising for SHOT Show — more on that below.
CANCELED 2021 Outdoor Trade Shows
Safari Club International Convention (Original Dates: February 3-6, 2021)
NRA Great American Outdoor Show 2021 (Original Dates: February 6-14, 2021)
SHOT Show 2021 Doubtful without Nevada State Policy Changes
Given Nevada state governmental restrictions on capacity of large gatherings, it appears that SHOT Show 2021 could not go forward, at least not as currently planned. IF (and that’s a big IF), Nevada relaxes its current health/safety rules on trade show health/safety, then SHOT Show might go forward, but with new precautions in effect.
The Shooting Wire analyzed the prospects for SHOT Show 2021, and suggested that the event would probably NOT go forward unless health regulations are changed/relaxed by order of the Nevada Governor. And any such changes are not likely to be announced before the November election. Here is part of The Shooting Wire’s SHOT Show Commentary:
The restrictions in Nevada right now would make SHOT impossible. The current 250/1,000 maximum occupancy regulations wouldn’t adequately staff the booths in a single exhibit hall, much less the three major halls and assorted ballrooms of SHOT Show. But there’s still a chance that Nevada Governor Sisolak will relax the restrictions. And Las Vegas hospitality and trade events officials have done their best to convince him it is possible to have a trade show under the same [50% Capacity] regulations applied to casinos, restaurants and bars in Las Vegas.
If SHOT was allowed to operate at [even] 37.5% of capacity, it could still accommodate 50,000 people. [But action from the Governor would be required first.]
Which begs the question: is there a drop-dead date on a final decision about SHOT? Governor Sisolak’s office says there will be an update for indoor parameters in November. The NSSF says “at that time we’ll evaluate whether those parameters will allow us to move forward with SHOT Show.” While we’re all waiting, preparations continue….
Safari Club International Statement of Convention Cancellation:
After much contemplation and exhaustive effort, Safari Club International (SCI) has made the difficult decision to cancel its 2021 Hunters’ Convention. COVID-19-related restrictions imposed by the state of Nevada and city of Las Vegas to ensure a safe event environment during the ongoing pandemic has made it impossible to conduct a successful event for our members and exhibitors, or serve the greater good of wildlife conservation.
For 49 consecutive years SCI has conducted its annual convention, bringing together from around the world, hunters, exhibitors, conservation stakeholders, and generations of SCI members. This annual event celebrates hunter advocacy, raises hundreds of thousands of dollars for wildlife conservation, and enables the planning of hunts that further support conservation on every continent. Despite our disappointment with this development, SCI will be there for our members and exhibitors in 2022 … the 2022 Convention will take place in Las Vegas.
NRA Statement About Great American Outdoor Show Cancellation:
To the great disappointment of tens of thousands of sportsmen and women, COVID-related governmental restrictions in the Commonwealth of Pennsylvania will prevent the 2021 Great American Outdoor Show from being held as scheduled on February 6-14, 2021.
Since the NRA created the Great American Outdoor Show in 2014, the show has been a much-anticipated annual event and a major boon for the state and local economy. More than 1,100 exhibitors and tens of thousands of people from Pennsylvania and indeed around the country and globe would converge on the Pennsylvania Farm Show Complex each year contributing approximately $75 million to area businesses and state coffers, according to official local estimates.
The NRA will certainly miss the opportunity to celebrate America’s great firearm, hunting, fishing and outdoor heritage, but we look forward to seeing old friends and meeting new ones at the Great American Outdoor Show scheduled to be held February 5-13, 2022.
Will there be a 2021 SHOT Show in Las Vegas? The answer is that nobody knows for sure. While the NSSF, the show’s organizer, is proceeding as planned for a big event, there is no clear “green light” decision from Las Vegas government and public health officials. The NSSF has talked about having an event with a more open layout, fewer booth personnel, and social distancing restrictions, but it is unclear how that would work. Also, given the fact that January 2021 SHOT Show might still be cancelled in its entirety, attendees need to be concerned with their hotel reservations, specifically getting deposits back. We know many show attendees are taking a “wait and see” approach, and holding off on making hotel and transportation arrangements.
As of today (9/16/2020), we know the NSSF and their SHOT working group are moving forward with plans for a 2021 SHOT Show. We also know it will be bigger physically, and considerably different experience from previous versions.
SHOT Show 2021 will feature a more expansive and “distanced” layout, with larger aisles, smaller numbers of booth workers. It’s likely that social distancing, sanitizing, masks, and a whole COVID-19 compliance regimen — as is mandated by the state and local governments at the time — will be in place.
The real question that will have the largest impact is this: What will the COVID-19 compliance regulations look like by January 2021? If there are still restrictions on gatherings, it would be pretty tough to have an event the magnitude of SHOT for groups of 50 or fewer attendees at a time.
That’s NOT social distancing. We can’t imagine this scene in today’s COVID-19 Pandemic environment.
What Will Happen to Hotel Reservations if SHOT Show is Cancelled?
The National Shooting Sports Foundation (NSSF) has issued Information on Hotel Cancellation Policies, regarding the reservations for SHOT Show 2021:
Many people have been reaching out to our team about hotel reservations and policies that are in place during this uncertain time. As you may know, there are two ways in which those coming to SHOT Show can book a room through our official channels — directly through the Venetian|Palazzo link on SHOTshow.org or through onPeak.com for all our other partner hotels.
OnPeak – With respect to hotel rooms booked through onPeak, every reservation is held without deposit until December 16. If the show is not permitted to take place, all reservations will be canceled without a deposit being taken so there will be no cancellation fees due. If you decide not to attend the SHOT Show, you will be able to cancel your reservation up to December 15 without a cancellation fee.
Venetian|Palazzo — The Venetian|Palazzo have always had a one-night nonrefundable deposit policy, and that still holds should someone choose to cancel their reservation. However, if the SHOT Show is not permitted to take place, the Venetian|Palazzo will return the deposit this year.
NSSF hopes this helps clarify the current hotel reservation policies and provides comfort for those planning their stays in January. In the meantime, please continue to visit the SHOT Show Hotel & Travel page as it continues to update with adjusted rates welcoming the SHOT Show community back to Vegas.
SHOT Show Floor image courtesy DKC company a supplier of lead consumables for the firearms industry.
Sellier & Bellot is one of Europe’s older ammunition manufacturers, producing a wide variety of rifle and pistol ammo. The video below shows ammunition being made from start to finish, starting with raw materials. This is a fascinating video that is well worth watching. It shows some amazing machines in operation.
EDITOR: Guys, this really is an exceptional video that shows every aspect of production. I have watched dozens of videos about ammo making. This is definitely one of the BEST. Take the time to watch.
Based in Vlasim, Czech Republic, Sellier & Bellot was founded in August 5, 1825 by Louis Sellier, a German businessman of French lineage. His family were royalists who fled France during the French Revolution. Louis Sellier began manufacturing percussion caps for infantry firearms in a factory in Prague, Bohemia on the request of Francis I, the Emperor of Austria. Sellier was later joined by his countryman Jean Bellot.
Sellier & Bellot has also produced an interesting CGI video that shows what happens inside a rifle chamber and barrel when a cartridge fires can’t be seen by the naked eye (unless you are a Super-Hero with X-Ray vision). But now, with the help of 3D-style computer animation, you can see every stage in the process of a rifle round being fired.
In this X-Ray-style 3D animation illustrates the primer igniting, the propellant burning, and the bullet moving through the barrel. The video then shows how the bullet spins as it flies along its trajectory. Finally, this animation shows the bullet impacting ballistic gelatin. Watch the bullet mushroom and deform as it creates a “wound channel” in the gelatin.
Watch Video – Cartridge Ignition Sequence Starts at 1:45 Time-Mark
Jeff Quinn holds his first-ever firearm, a Stevens Model 95 20ga shotgun he received at age 11.
We are sad to announce that Jeff Quinn, founder of GunBlast.com and pioneer internet gun reviewer, passed away on July 27, 2020. He will be missed. We met Jeff a few times at SHOT Show. We can tell you he was a very genuine, forthright man who truly loved the world of firearms. He was committed, to his dying days, to providing honest, reliable evaluations of guns. Over the years, GunBlast’s videos have received over 64 million views.
Jeff Quinn created GunBlast.com in the year 2000, two full decades ago. At the time, very few folks were making gun videos, and even fewer had the commitment to make it a real business. Guns.com explains how Jeff Quinn, with the help of his brother Boge Quinn, helped revolutionize gun reviewing:
“Jeff Quinn was a ‘salt of the earth’ kind of guy [who] loved God, family, and life. When he decided to pursue gun writing in 1999 as a hobby, few expected him to revolutionize the firearms industry — but that’s exactly what he did.
Tired of reading contrived gun reviews in his favorite gun mags, Quinn asked his more tech-savvy brother Boge, ‘If I could write about the gun, can you put it on the internet thing?’ Boge agreed and Quinn got to work. Jeff started photographing and writing about guns … ‘At first, we just reviewed guns that we already had’, said Boge[.] They put it online on a website they called GunBlast. At the time… the internet was still very young.
[At] their first SHOT Show as GunBlast … they visited manufacturers and asked if they could review their guns. ‘A couple of the gun companies would look at me like there was something wrong with me,’ recalled Quinn. Fortunately, a few companies saw the potential and started sending guns for review. Quinn’s personality and look resonated with the gun crowd. You knew right away that he absolutely loved guns and wanted to pass on this passion to the reader. As a result, GunBlast took off.”
In this video, Jeff Quinn’s brother Boge Quinn talks about Jeff’s life, his character, his genuine love of firearms, and the health issues with which he struggled.
Another major outdoor industry event falls to pandemic pressures. The 39th Annual BLADE Show, scheduled for August 7-9 in Atlanta, Georgia, has been officially cancelled. The organizers hope to hold the event June 4-6, 2021 (next year), at the Cobb Galleria Centre in Atlanta, Georgia. IMPORTANT: Current Exhibitors and Ticket Holders will receive further instructions via email.
Posting on BladeShow.com, event organizers declared:
Unfortunately, we have reluctantly come to the conclusion that it is in the best interest of all concerned to cancel BLADE Show 2020.
Please know that we did not reach this decision lightly. Having been in daily contact with guests, exhibitors, local officials and the show venue for the past two months, it has become apparent that we cannot present a 2020 event that meets exhibitor and attendee expectations and BLADE Show standards.
While the state of Georgia continues to grapple with decisions about new guidelines and restrictions to deal with the pandemic, BLADE Show too recognizes its responsibility to ensure the safety and well-being of all attendees. BLADE Magazine and the BLADE Show staff appreciate the support we received from our many industry friends who worked with us to plan for the alternate August dates after we were forced to cancel the original June event.
What will blade and knife fans be missing? Check out this video from Blade Show 2019:
Turn on your TVs and break out the popcorn — it’s a big week on Shooting USA. A full hour of SHOT Show coverage runs tonight (5/6/20) at 9:00 pm ET. This episode provides a “first look” at the new guns, optics, and gear introduced for 2020. Shooting USA’s team looks at over 65 new products.
2020 SHOT Show Highlights: Colt Python, Hornady A-Tip bullets, Manners PRS Stock, Volquartsen Summit .17 WSM, Ruger-57 Pistol, Pinnacle Precision Rifle, HK SP5, Impact Sport Muffs, Laugo Arms Alien Pistol, Vortex 1-10X Scope, Glock 44 Pistol, Hornady Rapid Safe and more.
This SHOT Show 2020 episode airs on the Outdoor Channel Wednesday, May 6 at 9:00 pm ET and Thursday, May 7 at 3:00 pm ET. If you miss those broadcasts, you can watch this and ALL episodes of Shooting USA on Vimeo.com by subscription. The SHOT Show 2020 edition is just $0.99.
Great Shooting USA Episodes
For our Bulletin followers, here are two of our favorite full-length Shooting USA episodes, and well as two excellent instructional segments, one with past NRA High Power Champion SGT Sherri Jo Gallagher.
Texas Varmint Silhouette Match — 200 Meters to 750 Yards
We love shooting reactive targets. This Texas varmint silhouette match features multiple target shapes, 10 at each distance: Tiny Prairie Dogs at 200m, 3″x3″ Armadillos at 300m; 3″x5″ Coyotes at 385m; 5″x4″ Hogs at 500m; Chickens (on swingers) at 600 yards; and Pigs (on Swingers) at 750 yards. Competitors are allowed 10 rounds and 10 minutes to hit each set of targets.
EDITOR: We strongly recommend you take the time to watch this Shooting USA feature — it shows some top-flight benchrest rifles, and also covers the origins of benchrest varmint silhouette in Pennsylvania. There are even some AccurateShooter Forum members on screen. John Scoutten also does a nice job explaining the challenges of shooting this discipline with a PRS rig. We think any benchrest or tactical shooter will really enjoy this video.
Travis Frazier of Field & Cave Outfitters says shooters love the reactive targets: “The most exciting thing is seeing your hits — these [targets] really go airborne”. Yep, that’s the best thing about Varmint Silhouette matches — hits deliver instant gratification. Travis designs and produces these steel targets.
Vintage Sniper Match and GAP Grind PRS Match
Historic Rifles are on the firing line! It’s the Vintage Sniper Match in Talladega for collectors competing with classic rifles and historically accurate optics from the two World Wars. A team from the U.S. Army Marksmanship Unit also takes the challenge with a reproduction 03A4.
Plus, John Scoutten welcomes a new shooter to Precision Rifle (PRS) Competition. The two team up to take on 25 grueling stages at the Bushnell GAP Grind in Tennessee. With a special Pro/Am format, the GAP Grind is one of the most popular tactical matches in the country
Reading the Wind — SGT Sherri Jo Gallager (USAMU)
This segment, created when Sherri Jo was shooting with the USAMU team, explains how to evaluate wind conditions and adjust your hold for long range.
Minute of Angle (MOA) Defined with Jim Scoutten
Minute of Angle (MOA) — what does it actually mean? And what do you get when a rifle manufacturer guarantees one-half MOA accuracy? Jim Scoutten answers these questions and explains MOA basics. One MOA is an angular measurement equivalent to 1.047″ at 100 yards.
Volquartsen Summit rifle in Victor Company Titan aftermarket stock in Kryptec Camo.
There were thousands of rifles on display at SHOT Show 2020 in Las Vegas. We saw scores of ARs, and countless metal chassis rifles. But there were plenty of excellent field rifles with more conventional stocks. Here are our Editors’ “Pick Six” — a half-dozen stocked rifles which impressed us with their design, components, features, and “bang for the buck”. Many of these rigs feature aluminum actions and/or carbon-wrapped barrels for weight savings. We’re please to see rifle-makers employing modern materials to reduce weight for hunting rifles carried in the field.
Seekins Precision — Havak Element Super-Light
During Industry Day at the Range we met our friend Stan Pate, an ace F-Class shooter and avid hunter who was on assignment for Guns.com. Stan told us to check out the Seekins Precision Havak Element. This rifle features a high-grade 7075 aluminum action, spriral-fluted barrel, and carbon composite stock. With those components it weighs just 5.5 pounds without optics! The action also has a unique built-in bubble level (see below).
Stan Pate praised the Seekins Havak Element: “One thing I appreciate is quality. There’s something you can tell about a rifle as soon as you put it in your shoulder and cycle the bolt a few times and try the trigger. And then you shoot this rifle… it’s VERY accurate and just a solid hunting rifle. The tolerances [are] tighter than normal production rifles, which gives you a high-end rifle feel. And the accuracy follows through with that perception. The action is quite stout and ‘smooth as butter’.”
Christensen Arms — Ranger 22 Rimfire
At SHOT Show 2020, Christensen Arms showcased an impressive new .22 LR rimfire rifle, the Ranger 22. With an aluminum action, high-quality carbon-composite stock, and 18″ carbon-wrapped barrel, the Ranger 22 is quite light and easy to carry. This would be a great field-carry rifle for small varmints. The Ranger 22 features a Trigger Tech match-grade trigger, and Picatinny scope rail. Weight is 5.1 pounds, and there are a varity of finish options. Christensen Arms offers a sub-MOA 50-yard accuracy guarantee. MSRP is $795.
Browning — X-Bolt Hell’s Canyon Max Long Range
One of the more interesting factory rifles at SHOT Show was Browning’s limited edition X-Bolt Hell’s Canyon Max Long Range rifle. This Max LR Model features Cerakote Burnt Bronze finish on metal parts, and A-TACS TD-X Camo stock finish. The Heavy Sporter-contour 26″ barrel includes a removable muzzle brake. We like the stock design, which has a flat, straight toe for riding in a rear bag and nice ergonomics with an adjustable comb. Currently this is offered in 6.5 Creedmoor only. We hope other chamberings, such as 6XC or 6mm Creedmoor, will be offered in the future, as we think this could be an excellent long-range varmint platform, with a handy detachable magazine.
Volquartsen Summit Straight-Pull Rifle in .17 WSM
Since it was first introduced as a .22 LR, we liked the straight-pull, toggle-bolt Volquartsen Summit rifle. The Summit action is reliable and the rifles are well-built. In 2019 Volquartsen added the .17 Mach 2 (.17 HM2) to the Summit series. Now, for 2020 Volquartsen is addding the larger .17 WSM cartridge, which offers peak performance for a rimfire rifle. With the addition of the .17 WSM chambering, the Summit is now a bonafied option for small-critter varminting out to 200+ yard. This round has far less drop than a .22 LR and retains critter-busting energy even at 200 yards. The .17 WSM Summit boasts a 1:8.25″-twist 20″ barrel, with threaded muzzle. Conveniently, the Summit takes standard Ruger 6-round magazines. Choose either AS-1 Ambi Stock or Laminated Wood Sporter Stock (shown above). MSRP starts at $1,553.00. NOTE: Volquartsen’s .22 LR and 17 Mach 2 Summits currently list for $1225.00 in Magpul stocks, about $330 cheaper.
Savage 110 UltraLite with Carbon-Wrapped Barrel
Fitted with a Proof Research carbon-wrapped stainless barrel, Savage’s new 110 UltraLite rifle weigh under 6 pounds (without optics). It’s impressive that Savage could deliver a sub-6-pound rifle with 22″ to 24″ barrels. Part of the secret is a skeletonized receiver and fluted bolt. A full selection of chamberings will be offered: .308 Win, 6.5 Creedmoor, 6.5 PRC, .270 Win, .280 Ackley Improved, 28 Nosler, .300 WSM, and .30-06 Springfield. All 110 UltraLites come with grey AccuFit stocks with adjustable comb height and length of pull (LOP). Depending on the chambering, 110 UltraLite rifles weigh between 5.8 and 6 pounds. MSRP for the 110 UltraLite is $1499. We expect street price to be around $1300.00.
Howa Mini Action Full Dip Camo Rifles
Howa’s Mini Action rifles offer a compact platform and faster cycling for cartridges such as the .223 Rem and 6.5 Grendel. At SHOT Show, Howa displayed Mini Action rifles with “Full Dip” camouflage in three patterns: Kryptek Highlander, Yote, and Kratos. The hydro-dip camo covers the rifle from butt to muzzle, including stock, action, barrel, scope, and even rings. Hunters will appreciate the “full coverage”. Howa Mini Action “Full Dip” camo rifles are currently available in .223 Rem, 6.5 Grendel, and 7.62×39 chamberings, all with 20″ heavy barrels. Nikko Sterling GamePro 3.5-10×44mm scopes are included on these Howa Mini Action camo rifles, which are guaranteed to shoot sub-MOA. If you’re looking for a light-weight hunting rig for varmints or coyotes, this is a good choice.
There is so much to see at SHOT Show, with nearly 2000 exhibitors showcasing tens of thousands of products. SHOT Show is the largest trade show of its kind in the world, attracting 60,000+ attendees from more than 100 countries.
Many teams of reporters and camera crews covered SHOT Show this year. Collectively they’ve now posted a wide selection of video reports. In today’s SHOT Show video showcase, we feature eight of our favorite video reports from SHOT Show 2020, plus one great video “Blast from the Past”.
SIG Sauer Cross Bolt-Action Rifle in 6.5 Creedmoor and .277 Fury
Sig reveals its new Cross precision rifle. This features user-swappable barrels, folding stock, adjustable cheekpiece and buttplate, plus a quality adjustable trigger. Hunters take note — the Cross weighs under 7 lbs. without optics. Initially this rifle will be offered in 6.5 Creedmoor and the new .277 Fury chamberings.
New Scopes from March Optics
March Optics has some very impressive products for 2020. In this video, Stuart Elliot from Australia covers the features of the March 4.5-28x52mm PRS scope, the March 5-42x56mm Long Range scope, and several other premium optics.
The Reborn Colt Python — Vickers Tactical Report
Larry Vickers discusses the return of the Colt Python with Colt representative Justin Baldini. We shot the new stainless Colt (4″ barrel version) on Monday 1/20 and were very impressed, the fit/finish is really excellent. The trigger was precise, and the accurate was superb.
New Volquartsen Summit in 17 WSM Rimfire
This Brownell’s video showcases Volquartsen’s new Summit rifle chambered for the .17 WSM (Winchester Super Magnum) rimfire cartridge. The Summit features a coated stainless toggle-bolt action (with 20 MOA rail. There a crisp, 1.75-lb pull trigger, choice of stainless steel or lightweight carbon fiber barrel (both with threaded muzzle). The Summit uses reliable Ruger rotary magazines.
New MP5 Clone and Other New Rifles from Palmetto State Armory
Palmetto State Armory (PSA) reveals new rifles. First is the Jackal, an innovative AR variant with monolithic upper and gas piston. Then PSA show the long-awaited PSA5, a semi-auto HK MP5 clone. Also features is the Jackal. The video also covers multiple AK type rifles and the PS9 DAGR pistol (at beginning of video).
G.A. Precision New Products for 2020
G.A. Precision’s Founder George Gardner reviews new options for 2020. A major force in the Tactical/PRS world, G.A. Precision builds excellent rifles and sponsor major PRS events. George is one of the creators of the new 6GT cartridge. This video showcases both hunting rigs and tactical rifles.
Vortex 1-10x24mm Scope for Hunting and Tactical Comps
Vortex’s new 1-10x24mm scope has been creating a lot of buzz. We checked it out at the Vortex booth and think this scope is a good choice for competitors who sometimes need a very wide field of view, and for hunters who can quickly scan at 1-3X and then sight their prey at higher power. AT 1X power this illuminated scope works like a red dot for close ranges. And then 10X is plenty for game hunting.
New SOG Knives for 2020
According to KnifeCenter.com, SOG has some very impressive new products for 2020. The reviewers praised the XR Lock, as well as an assisted version. Many updated older “fan favorites” will also be available in 2020. Nearly 15 minutes long, this video covers a wide selection of blades.
Blast from the Past…
This last video is from 2017, but it’s still well worth watching. With a cool soundtrack, the video is entertaining and features lots of pretty ladies!
FREE Digital Editions of SHOT Show Daily
Below are links for FREE digital editions of the SHOT Show Daily, the print publication handed out at SHOT Show. Packed with stories and photos, each edition has a special new products theme. The daily news of the 2020 Las Vegas SHOT Show is produced by Bonnier Corporation and NSSF®. These SHOT Daily editions are definitely worth checking out — there are hundreds of photos of new products.
