November 3rd, 2020

SIG Sauer Gives NSSF $500,000 After SHOT Show Cancellation

Sig Sauer NSSF $500,000 donation

Because of the cancellation of SHOT Show 2020, a big revenue-generator, the National Shooting Sports Foundation (NSSF) faces funding challenges in the months ahead. Thankfully, some companies are stepping forward to help. On October 30, 2020, the day SHOT Show was cancelled, SIG SAUER, Inc. announced it would donate $500,000. The half-million dollar donation will support the important work the NSSF does on behalf of the shooting, hunting, and outdoor industry. During the onset of the COVID-19 pandemic, the NSSF defended the gun/shooting industry. That helped ensure that both manufacturers and gun retailers were declared essential to personal safety and America’s defense. According, firearms makers were able to keep factories running, and retailers remained open in most states.

Sig Sauer NSSF $500,000 donation

Tom Taylor, SIG’s Chief Marketing Officer and Executive VP (Commercial Sales) declared:

“In the absence of SHOT Show, SIG is pleased to announce a $500,000 donation to support the NSSF’s ongoing work in education, safety initiatives, compliance and security resources, import/export guidance, consumer activation initiatives, government relations, and operational needs for 2021. It’s disappointing that we will not be able to gather as an industry in 2021 at SHOT Show. However, given the recent rise in COVID-19 cases… we fully support the difficult decision of the National Shooting Sports Foundation to cancel SHOT Show.”

We thank SIG Sauer for its generous donation to NSSF, and organization that provides vital services and leadership for the firearms industry and shooting sports.

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