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January 13th, 2023

SHOT Show 2023 Kicks Off Next Week in Las Vegas

Shot show 2022 las vegas venetian expo media day at range

SHOT Show 2023 is three days away. The 2023 event kicks off with Industry Day at the Range on Monday, January 16, 2023. Then the indoor event runs Tuesday the 17th through Friday the 20th. There will be over 2600 exhibitors from all 50 states and dozens of nations. This year continues with SHOT Show running in TWO large exhibit halls — the Venetian Expo and the relatively new Caesars Forum. Total exhibit space for the 2023 show in these two venues is more than 800,000 net square feet — equivalent to more than 18 acres (about 14 football fields). And with these twin halls, SHOT Show boasts 13.9 miles of aisles!


Shot show 2022 las vegas venetian expo media day at range– The “SHOT” in SHOT® Show stands for Shooting, Hunting, and Outdoor Trade.

— SHOT Show 2023 will have 800,000 square feet of Exhibit Space with 13.9 MILES of Aisles. The floor space is equivalent to 14 football fields.

— 2023 SHOT Show will have more than 2,600 exhibitors, including the Suppliers Showcase.

— More than 55,000 professionals in the shooting, hunting, outdoors and law enforcement industry are expected to attend, along with 2000+ media members.

— Firearms and ammunition are a $7.1 billion industry. The total economic impact of the gun/ammo/hunting industry is more than $63 billion, which supports more than 342,000 jobs.

— SHOT Show generates millions of dollars in revenue to fund NSSF programs including Firearms Training programs, Project ChildSafe, National Shooting Sports Month, and the +ONE mentoring initiative.

— This is the 45th Annual SHOT Show and the 24th in Las Vegas. The first SHOT Show was in 1979 in St. Louis, Missouri. Las Vegas has been home to the show continuously since 2010. However, the 2021 SHOT Show was virtual due to the pandemic.

Shot show 2022 las vegas venetian expo media day at range

Shot Show 2023 Digital trackerShot Show 2023 Mobile App

For more INFO visit and read the SHOT Show Blog. There will also be daily updates on the official SHOT Show Facebook Page, YouTube Channel, and Instagram Page. See a full list of all 2023 exhibitors via the SHOT Show Digital Tracker website. Visitors to SHOT Show should definitely download the SHOT Show 2023 Mobile App.

SHOT Show is a Massive Event — 800,000 Square Feet of Products

Based on current bookings, SHOT Show 2023 will encompass over 800,000 net square feet. That’s the equivalent of 14 football fields. There should be over 2600 exhibitors this year. CLICK HERE to search for exhibitor booths by company name. View the 2023 SHOT Show layout here:

SHOT Show 2022 full post registration
CLICK HERE for full floor-plan with Venetian Level 1, Venetian Level 2, Caesars Forum, and Supplier Showcase. From that page, click tabs for each location. When on a page, zoom to see individual booth numbers. Mouse over any booth to see the exhibitor (example below for Vista Outdoor in booth 11838).

SHOT Show 2022 full post registration

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June 16th, 2014

SHOT Show Will Stay at Sands Convention Center Through 2020

Grim news — SHOT Show will be held at the Sands Expo through year 2020. That means six (6) more years* at this “dog” of a facility infamous for its inadequate parking, confusing floor plans, and nightmarish ingress/egress through the Venetian hotel. Then there are the wonderful food courts (NOT). Oh and it’s hard not to think about the scores of people who get sick every year attending SHOT Show at the Sands. If you have been there, you know what we’re talking about. So SHOT Show fans, steel yourselves for six more years of the same sad situation.

Previously, NSSF, the show’s organizer, had agreed to keep SHOT Show at the Sands through 2017. That was bad enough. Now they’ve contracted for even more years at this place. That makes for six additional years of headaches, confusion, disorientation, and general discontent. Oh well…

Sands Expo Shot Show 2020

Anyway, to our great dismay, here is the official notice:

Sands Expo Shot Show 2020LAS VEGAS-The National Shooting Sports Foundation and Sands Expo and Convention Center have followed up the 2014 record-setting Shooting, Hunting and Outdoor Trade Show (SHOT Show) by adding another two years to their agreement.

Under the new terms, the SHOT Show will be presented at the Sands Expo through 2020.

The 2014 SHOT Show, which ran Jan. 14-17, attracted more than 67,000 in total attendance, an all-time high, and was the fifth consecutive SHOT Show held at Sands Expo. NSSF had previously announced, in February, that it was extending its stay at the venue through 2017.

“We’re pleased with the multi-million dollar investment that the Sands Expo has made in order to meet SHOT Show’s needs,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer. “The 2014 SHOT Show was the highest rated by both attendees and exhibitors alike, and we want to continue to build on our success here in Las Vegas.”

SHOT Show is the fifth largest trade show in Las Vegas and the largest trade show of its kind in the world.

“As one of the largest events we host at Sands Expo, it has been exciting to watch SHOT Show grow every year,” said Ashlyn LaPorte, Sands Expo Executive Director of Event Management. “We are proud of the partnership that has developed between our venue and show management, and look forward to continuing this relationship through the rest of the decade.”

The Sands Expo and Convention Center houses more than 2 million square feet of meeting and event space. The SHOT Show generates more than $73 million for the Las Vegas economy.

*The press release says “the SHOT Show will be presented at the Sands Expo through 2020″. In the English language, “through” is inclusive; e.g. “Monday through Friday” includes Friday. But then the release says the current contract, which runs through 2017, has been extended by “two years”. That would push the contract out to 2019, not 2020. Maybe you can figure this out… it doesn’t make sense to us. But then having SHOT Show at the Sands in the first place doesn’t make any sense to us at all.

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December 16th, 2011

Navigating the SHOT Show — How to Plan Your Vegas Visit

NSSF has released a short video to help attendees at the 2012 SHOT Show. This how-to video provides tips for planning meetings as well as mapping and navigating the show floor. It’s wise to plan out your show visit ahead of time. Navigating the maze-like interior of the Venetian Hotel and the multiple levels of the Sands Convention/Expo Center can be challenging to say the least. With 1600+ exhibiting companies, spread out over a 600,000 square-foot area, it’s easy to be overwhelmed, and even easier to waste time retracing your steps. You’ll get the most out of the SHOT show by identifying your priority booth locations, and then creating a walking plan that logically moves from one key booth to the next. The SHOT Show is only 35 days away, so there’s no time like the present to start mapping your show.

Sands Expo Center a Maze-Like Disappointment
What’s wrong with the Sands Expo Center? You name it. The “host” hotel is the Venetian, which is way too expensive for most attendees, not to mention a nightmare to navigate. General “front door” access is poor and there is no on-site parking at all (you have to park at adjacent hotels on the strip). The lower levels are dungeon-like with poor lighting and bad acoustics. The conference rooms are hard to find and most are either too big or too small. The Sands Center has multiple, odd-shaped levels which lack logical ingress/egress points. Floorplans are inconsistent from level to level, and bathrooms are hard to locate. Some popular sections, such as the tactical/police displays, are exiled to upper halls that are hard to reach from the main entrance. Worst of all, to get into the show, most visitors must walk a quarter-mile through the dark, noisy, maze-like interior of the Venetian hotel. It is very easy to get lost in that nightmare of a hotel. On a 1:10 scale, we give the Sands Expo Center a “3″ and that’s only because it’s (barely) big enough and the main hall is bright, with high ceilings (albeit with a leaky roof).

SHOT Show 2012 Sands Expo

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February 3rd, 2010

SHOT Show Report: Final Thoughts on the 2010 Show

Today we wrap up our coverage of the 2010 Shot Show. Jason and I visited scores of booths, inspected hundreds of new products and interviewed dozens of industry insiders and “old friends”. We can’t package all the highlights into a single blog post, but here are some “short takes” on SHOT Show items of interest — the new stuff we really liked and some odd but noteworthy elements of the “Shot Show Experience”.

Most Important New Technology — Burris LaserScope doesn’t give product awards, but if we did, the new Eliminator LaserScope from Burris would be a leading candidate for “Best in Show” honors. This unit employs modern technology to make the shooter’s job easier. A built-in laser rangefinder finds the distance to your target. Then the scope consults a ballistics table, pre-programmed for your cartridge. The scope’s “brain” calculates the precise holdover for your ranged target distance and displays a bright, red dot on the vertical cross-hair. That dot is your calculated correct point of aim. Just put the red dot on the target and squeeze the trigger. For a varmint hunter, this scope could be the best thing since sliced bread. Shoot all week and never touch the elevation knob. We just wish the Eliminator was offered in a higher-power version — say a 6-24×50. Currently the Eliminator is offered only as a 4-12x42mm optic. The Eliminator is far from perfect, but its technology really could render other conventional hunting riflescopes obsolete.

Burris Eliminator riflescope

Important Brass Developments
For Benchrest shooters, the big news was Norma’s introduction of 6 PPC brass. According to Lou Murdica, who has tested the early production brass, this new brass is “outstanding” and is fully competitive with cases fire-formed from Lapua 220 Russian brass. Norma’s production of 6 PPC brass demonstrates that the Swedish company is very serious about benchrest shooting and the American market. We had a long, productive conversation with the CEO of Norma, and we could tell he is committed to expanding Norma’s place in the American market. Expect some major developments in the months ahead, including a joint project with Norma also showed us the 300 Norma case which we feel will eventually be an important chambering for long-range shooters. This case has “just right” capacity to drive the 200+ grain, high-BC 30-caliber bullets.

Norma 6mm PPC brass

Unnoticed Excellence — The Barrel-Makers
Flashy new products get the media attention at SHOT Show every year. But we think the most important “back story” involves American barrel-makers. If you want to do a story on EXCELLENCE in today’s gun industry, you need to focus on the elite barrel-makers. Companies such as Bartlein, Broughton, and Krieger continue to make better barrels every year, with new features such as gain-twist rifling, and 5R rifling. Just this Friday, I witnessed a .308 “tactical” rifle with a new Krieger 5R barrel fire two successive three-shot groups that were each just a ragged hole — and the first two out of three shots in each group literally went through the same hole at 100 yards. And that was during barrel break-in with an untested load and untrimmed brass “right out of the box”. America’s top “boutique” barrel-makers are now producing extraordinarily good products, yet they are rarely mentioned by the popular print gun magazines. At a time when we see recall notices from companies such as Ruger and Remington on a regular basis, our American custom barrel makers are building the best barrels in the world, indeed the best barrels ever made.

A Contrast in Style — American vs. European Optics-Makers
Among the major optics makers, the difference between American and European marketing styles was painfully obvious. Leupold and Burris had fast-talking, glad-handing salesmen, who, for the most part, knew very little about their product line and even less about optics engineering. By contrast, Zeiss and Schmidt & Bender staffed their booths with real optics engineers with Ph.Ds, many of whom were directly involved in the design of the products on display. At Zeiss we spent nearly an hour talking with Stephan Albrecht, the German engineer in charge of the new 20-75X Diascope spotting scope and the new Diavari Flourite riflescopes. During our conversations with Stephan he actually solicited our feedback, took careful notes and promised to explore some of our suggestions. We also were able to share our field test results directly with Eric Schumacher, President of Carl Zeiss Optical, USA. By contrast, Leupold’s decision makers and top-level engineers were nowhere to be found, and when we voiced our (now annual) plea that Leupold stop building scopes with canted reticles, we were greeted with nothing but blank stares. Leupold’s reps couldn’t comprehend the canted reticle problem, even after I pulled a scope (with 3° canted reticle) off their display rack and showed them.

Schmidt & Bender

Federal FCPA Sting Rocks SHOT Show
In the mainstream media, SHOT Show 2010 will be remembered for one thing — the “Big Bust”. On January 20th, FBI agents arrested 22 gun industry employees and executives for alleged violations of the FCPA (Foreign Corrupt Practices Act). Those arrested, including one of Smith & Wesson’s Vice Presidents, were charged with trying to bribe FBI agents posing as African government officials. This “high-visibility” bust culminated a DOJ sting operation two years in the making that involved 250 federal agents.

Accuracy… Who Needs Accuracy?
There’s a curious thing about SHOT Show. It’s touted as the greatest gunshow in the galaxy, but one thing is sorely missing — really accurate rifles. Heaven forbid there would be a true benchrest rifle or rail gun on display! Many of our readers own more true 1/4-MOA rifles than you’ll find at the entire SHOT Show. We know this is a trade show, but still you’d think somebody would want to show off a really impressive rifle — say the National Championship-winning F-Class rifle or a record-setting rail gun. It would be like having a Top Fuel dragster on display at a car show. But no, what we have instead are acres upon acres of 1-2 MOA factory guns. That’s disappointing to say the least. It’s sort of like going to an air show only to discover the Blue Angles have cancelled and there won’t be any jets at all.

Pop Stars vs. Legendary Marksmen
At every SHOT Show, I’m struck by some odd ironies. This year I walked past one booth which was absolutely mobbed with people trying to meet an attractive young female celebrity — a contestant from American Idol. Fighting through the throng, I continued down the aisle to the McMillan booth. There was David Tubb, quietly chatting with a McMillan rep. Mind you, David is an 11-time National High Power Champion. He has also won National Silhouette titles and scores of other matches. He is arguably the greatest competitive rifle shooter in American history. Yet hundreds of people walked by without even noticing David. Think of the irony. Imagine if Michael Jordan was sitting in a booth at a sports convention. The place would be mobbed. Yet David has certainly dominated his sport the way Jordan dominated basketball. Jordan won six NBA Championships. Tubb has won ELEVEN National Championships (and he’s not done yet). Yet the vast majority of SHOT attendees don’t seem to care about legends like David Tubb, or about shooting excellence in general… they would rather wait in line to meet a “wannabee” from American Idol than learn something from a truely legendary marksman. Sometimes I DO wonder about our priorities.

Too Many Black Rifles?
After Obama was elected in November 2008, there was a surge in demand for semi-auto, military-style rifles, partcularly AR-platform rifles. Manufacturers of all sizes, from Remington/Bushmaster, to small fabricators, ramped up production of AR uppers, lowers, and complete rifles. Now, 15 months later, demand is slacking off, and there is an over-abundance of ARs. We perceived a notable lack of interest in AR rifles at SHOT Show, unless they had some new bells and whistles. Retailers seemed much more interested in big-bore bolt guns and handguns, or in the completely new semi-auto designs such as Remington’s ACR.

Bring Back the Convention Center
For 2010, SHOT Show was hosted at the Sands Expo Center, behind the Venetian Hotel complex, instead of the Las Vegas Convention Center. On paper, this seemed like a good move. The Sands Expo is nearer the strip and closer to popular hotels. In practice, the Sands Expo proved a poor location for SHOT Show. Outside the main hall, booths were crammed into conference areas with low ceilings and bad lighting. A very large number of exhibitors were assigned to the first-floor “Dungeon”. There, access was difficult, the lighting was bad, and low ceilings and concrete floors worsened the background noise problem.

Just getting into SHOT show was a challenge. For the majority of visitors staying in hotels on the strip, one had to walk through the maze-like interior of the Venetian to get to the Show. This was annoying to say the least. On 3 out of 4 days I took at least one wrong turn, and on Day 2 I got thoroughly lost. I saw plenty of folks with SHOT Show badges walking in circles, completely disoriented — the Venetian is a building where you can’t walk in a straight line for more than 150 feet or so. And once inside the SHOT Show proper it was very easy to get lost as well. Pete Brownell was heard to say that he needed a map just to find his own booth.

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