June 19th, 2009

Brownell's Launches Updated Website

Brownell’s new, enhanced website is now “live”. The new site is easier to navigate, and “how-to” features such as the Gun-Tech articles/videos are more accessible. Featured Products and New Products are now located “front and center”. The search function is much more user-friendly. Brownell’s has even created an animated TUTORIAL explaining all the new features. CLICK HERE to watch the tutorial.

Brownells.com Tutorial

Better Product Organization and Display
To make it easier to find products by type, all products are grouped into nine tab-linked classes on the home page: Rifle parts, Handgun parts, Shotgun parts, Magazines, Shooting accessories, Gunsmith tools, Optics, Gun cleaning, and Books & videos. With one click you can now access all the optics, or all the videos for sale. Product images can be enlarged with a simple click and many include 360° viewing options.

Brownell's gun products

Customer Product Ratings
We really like the fact that customers can now rate, review and comment on products. You can also get your questions answered through the interactive Answerbox feature.

Informational Content More Accessible
The GunTech and Shopping areas are now more heavily linked to make the videos, articles, cheat sheets, instructions found under GunTech easily accessible from the product pages. Products are also now accessible from the GunTech pages.