September 13th, 2018

Target Shooting Adds $16.9 Billion Annually to U.S. Economy

NSSF Target shooting statistics tax revenues economic impact gun sales

Did you know that target shooting (pistol, rifle, shotgun) represents a $16.9 Billion per year industry in America? Or that 20 million Americans enjoy target shooting regularly? In fact, target shooting-related spending contributes more than $46 million per day to the U.S. economy. Plus an estimated 329,000 American jobs are supported by target shooting in the USA. These and other remarkable facts were revealed in a new NSSF report from Southwick Associates.

NSSF Target shooting statistics tax revenues economic impact gun sales


CLICK HERE for Full Target Shooting Report PDF »

Not surprisingly, pistol shooting is the most popular form of target shooting, with 13.8 million handgun shooters. The number of rifle target shooters is about 12% less — 12.2 million enthusiasts. Just over 10 million people take part in shotgun sports, and 3.3 million shoot muzzleloading firearms.

NSSF Target shooting statistics tax revenues economic impact gun sales

Firearms Excise Taxes Support Conservation
Target shooting activities not only support local and national business, but the transactions generate vital revenues for federal, state, and local governments. In fact, target shooting generates, on average, over $14 million dollars per day in total tax revenues (i.e. federal, state, and local). Excise taxes on gun and ammo sales are also key to conservation. 2016, the total excise taxes returned to state wildlife agencies through fireams and ammunition sales totaled over $780 million.

NSSF Target shooting statistics tax revenues economic impact gun sales

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February 27th, 2016

What Gun Guys Buy — 2015 Favorite Brands Survey Results

Hodgdon Federal Winchester Hornady brass bullets ammo powder reloading consumer survey Southwick Associates

What brands are favored by gun guys? Well here are the results of 2015 consumer surveys conducted by Southwick Associates. The surveys asked hunters and shooters to indicate their favorite brands for hunting and shooting product categories. This “Top Brand” list was compiled from 2015 internet-based surveys conducted through HunterSurvey.com and ShooterSurvey.com websites.

In 2015, most frequently purchased brands included:

  • Top reloading powder brand: Hodgdon
  • Top reloading bullet brand: Hornady
  • Top reloading primer brand: CCI
  • Top rifle ammunition brand: Federal
  • Top handgun ammunition brand: Winchester
  • Top shotgun ammunition brand: Winchester
  • Top blackpowder brand: Pyrodex
  • Top scopes brand: Leupold
  • Top binoculars brand: Bushnell
  • Top GPS device brand: Garmin
  • Top trail camera brand: Moultrie
  • Top muzzleloader brand: CVA
  • Top knife brand: Buck
  • Top holster/ammo belt brand: Blackhawk

The list above is only a fraction of all hunting and shooting categories tracked by Southwick Associates. Along with many other product categories, Southwick Associates also tracks the percentage of sales occurring across different retail channels, total spending per category, average prices, and demographics for hunters and shooters buying specific products. Additional information tracked includes total days spent hunting and shooting, type of hunting, preferred species and where they go.

Information for many other product categories is available from Southwick Associates, a market research firm specializing in the hunting, shooting, sport=fishing, and outdoor recreation markets. Additional details available include total consumer spending by category, breakouts for caliber and gauge, type of retailer, average retail prices, customer demographics, and more.

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