December 23rd, 2011

More Zombie Marketing — Z-Max Varmint Bullets from Hornady

Hornady Varmint Bullet Z-MaxFollowing up on the success of its Zombie-Max ammunition, Hornady has introduced a new line of Z-Max Varmint Bullets fitted with “slime green”-colored plastic tips. What can we say — it’s a gimmick but it sells. P.T. Barnum would be proud. Hornady will initially offer seven (7) types of Z-Max bullets, in calibers .172 through 7.62 (.310), with weights from 20 grains to 123 grains.

17 Cal .172 20gr Z-MAX™

20 Cal .204 32gr Z-MAX™

22 Cal .224 40gr Z-MAX™

22 Cal .224 50gr Z-MAX™

22 Cal .224 55gr Z-MAX™
with cannelure

6mm .243 58gr Z-MAX™

7.62 Cal .310 123gr Z-MAX™

Permalink Bullets, Brass, Ammo, New Product 3 Comments »
October 13th, 2011

Hornady Introduces Green-Tipped Zombie Max™ Ammunition

Our friends at Midsouth Shooters Supply have announced that Midsouth is now taking orders on Hornady’s much-awaited Zombie Max™ (Z-Max) loaded ammo. Hornady is marketing this stuff as “Zombie-killing” ammunition. Hopefully buyers will read the warnings and understand that the new Z-Max ammunition is 100% lethal and deadly. This is NOT some kind of paintball ammo or less-than-lethal substitute. The Z-Max line includes jacketed rifle ammo with bright green polymer tips, hollow-point pistol ammo with bright green polymer end-plugs, and conventional 00 Buck shotgun ammo in a special black (with green lettering) shotshell. Currently, Hornady plans to sell the following types of Zombie Max ammo: 9mm, 40SW, .45ACP, .223 Rem, 7.62×39, .308 Win, and 12 gauge (2 3/4″ shotshell).

Hornady Zombie Max ammo

Commentary: Maybe Not Such a Great Idea?

For some folks the notion of blasting zombies is an amusing fantasy. But it is only that — a fantasy. It is merely “make-believe”. We’re not so sure that associating fantasy zombie-killing with the use of actual, lethal ammunition is a very good idea. Frankly, we have serious misgivings about this entire Zombie Max marketing effort by Hornady. The product graphics and supporting advertising make Zombie Max ammo seem like something used for Halloween fun and games. Hornady’s product flyer declares: “Supply yourself for the Zombie Apocalypse with Zombie Max™ ammunition…. Remember. . .only head shots count!“. Is that really wise?

Hornady is even distributing a video featuring an anxious shooter apparently firing live Zombie Max rifle and pistol ammo at persons dressed like zombies. How that got past the lawyers we’ll never know. Hopefully people will realize that Zombie Max ammo should be treated like any other 100% lethal ammunition. Read Hornady’s warning: “This is Live Ammunition. This is not a toy.” Then follow all basic firearms safety rules when using Hornady’s Zombie Max products. And hopefully, this Halloween, no moron will try out his Zombie Max rounds on some grade-school trick-or-treater in a zombie costume.

CLICK HERE to View Hornady Zombie Max™ Sell Sheet (PDF).

Hornady Zombie Max

Permalink New Product, News 57 Comments »