December 23rd, 2011

More Zombie Marketing — Z-Max Varmint Bullets from Hornady

Hornady Varmint Bullet Z-MaxFollowing up on the success of its Zombie-Max ammunition, Hornady has introduced a new line of Z-Max Varmint Bullets fitted with “slime green”-colored plastic tips. What can we say — it’s a gimmick but it sells. P.T. Barnum would be proud. Hornady will initially offer seven (7) types of Z-Max bullets, in calibers .172 through 7.62 (.310), with weights from 20 grains to 123 grains.

17 Cal .172 20gr Z-MAX™

20 Cal .204 32gr Z-MAX™

22 Cal .224 40gr Z-MAX™

22 Cal .224 50gr Z-MAX™

22 Cal .224 55gr Z-MAX™
with cannelure

6mm .243 58gr Z-MAX™

7.62 Cal .310 123gr Z-MAX™


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