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October 11th, 2023

ZEISS Fall Hunting Promo — Savings on Scopes and Binoculars

Zeiss fall hunt hunting scope conquest V4 SFL binoculars instant savings promotion sale

If you need high-quality optics for your fall hunt, check this out. Now through November 30, ZEISS will offer a fall hunting promotion through participating ZEISS authorized retailers. The promotion includes two popular ZEISS product lines, the Conquest V4 riflescopes and SFL binoculars. With this promotion you get INSTANT SAVINGS of $150 or $250.

$150 Instant Savings on ZEISS Conquest V4 Scopes
Now through 11/20/2023 you can get $150 instant savings on ZEISS’s best-selling riflescope family, the Conquest V4 line. ZEISS offers a total of 21 unique configurations within the Conquest V4 riflescope portfolio. There are five models available, all with 30mm main tubes: 3-12x44mm, 3-12x56mm, 4-16x44mm, 4-16x50mm, and 6-24x50mm. ZEISS V4 scopes deliver 90% light transmission, have a great amount of elevation adjustment, and are designed to handle up to 1500 g-force of recoil. Select models feature the ZEISS External Locking Windage Turret, as well as illumination and a Ballistic Stop.

Zeiss fall hunt hunting scope conquest V4 SFL binoculars instant savings promotion sale

$250 Instant Savings on ZEISS SFL Binoculars
Enjoy a $250 instant savings on the ZEISS SFL line of binoculars. With the SFL 30 and 40, memorable moments can be experienced with ease. Optimized to be as lightweight and compact as possible, the SFL line features the Ultra-High-Definition (UHD) Concept which ensures true-to-life color reproduction and the highest level of detail. Thanks to its SmartFocus Concept, the focus wheel is perfectly positioned and enables fast and precise focusing – even with gloves on. The lightweight magnesium housing provides long lasting durability that will endure for generations. The SFL binocular comes in four models: the 8×30, 10×30, 8×40, and 10×40.

Zeiss fall hunt hunting scope conquest V4 SFL binoculars instant savings promotion sale

Learn more about SFL binoculars and Conquest V4 riflescopes by visiting ZEISS Hunting — Conquest V4 Riflescopes and ZEISS Hunting SFL Binoculars.

Permalink Gear Review, Hot Deals, Optics No Comments »
January 20th, 2023

ZEISS LRP S5 525-56 Named Best Overall Long Range Rifle Scope

Zeiss LRP S5 525-56 scope outdoor life review

The ZEISS LRP S5 525-56 rifle scope has won a prestigious honor from Outdoor Life magazine. This advanced 5-25x56mm First Focal Plane (FFP) optic was named “Best Overall” in the article entitled The Best Long Range Rifle Scopes of 2023. This ZEISS scope won overall top honors for its exceptionally good lenses and its best-in-class elevation adjustment. Outdoor Life’s award article summarized: “Why It Made The Cut: Built around premium glass and a reticle designed for Precision Rifle Series steel-target competitions, the [ZEISS LRP S5 525-56] has the best turrets and most adjustment range in the class.”

Zeiss LRP S5 525-56 scope outdoor life review

Zeiss LRP S5 525-56 scope outdoor life reviewThe review continued: “The LRP S5 … easily won the top award in this year’s Outdoor Life optics test, taking top spots in both the resolution and low-light portions of the test. But what wowed testers were the features built for both dialing and holding for distant targets.

The illuminated ZF reticle is available in either MOA or MRAD versions. The MRAD version incorporates a tree-style structure with abundant elevation and windage references without seeming cluttered. The MOA version is more of a hash-style, with references on the main stadia. Both are fast, precise, and simple. In keeping with those superlatives, the [ZEISS LRP S5] scope has a crazy amount of internal adjustment in the 34mm tube, 40.7 MRAD (140 MOA) of elevation travel and 24 MRAD (60 MOA) of windage adjustment. That means you can engage targets from inside 100 yards out to 1,500 yards simply by holding on the reticle’s center aiming point and dialing your aiming solution.”

zeiss lrp s5 riflescope scope optic FFP first focal plane

Advanced Optical Technology — ZEISS LRP S5 Features

The ZEISS LRP S5 525-56 has many notable features, including a lockable windage turret, adjustable reticle illumination, and a HUGE amount of elevation travel — 40.7 Mils in the MIL model and 140 MOA in the MOA version. That gives this optic the ability to shoot at extreme range without requiring holdovers.

Jim See Elite Accuracy Zeiss LRP 525-56 scope First focal plane PRS NRL 5-25x56mm unboxing field test

Permalink News, Optics No Comments »
January 21st, 2020

Industry Day at the Range 2020 — Highlights

SHOT Show Industry Day at the Range

20th Day of the 2020th Year!
For folks in the gun industry, the third Monday in January is the best day of the year. Held in conjunction with SHOT Show, Industry Day at the Range lets us try out dozens of new rifles and pistols, as well as meet top gun designers and friends in the shooting sports. We saw some very great new products this year. Here are some of the most interesting “take-aways” from Industry Day at the Range, held in Bolder City, Nevada on January 20, 2020.

SHOT Show Industry Day at the Range

New Guns + Old Friends on 1/20/20
Meeting old friends, and shooting new guns. That’s what Monday was all about at the annual Industry Day at the Range, a “hands-on” preview the day before SHOT Show opens in Las Vegas. At the crack of dawn your Editor met with Gavin Gear of UltimateReloader.com and headed out to the Boulder City (NV) range. There we met up with GunsAmerica Editor True Pearce, F-Class aces Stan Pate and Matt Schwartzkopf, Down Range TV host Michael Bane, Top Shot’s Dustin Ellerman, and many other friends in the industry.

We were not disappointed — there was plenty to see this year. On display were a bunch of new precision rifles, some nice new revolvers, and some very exotic optics. SEE Exhibitor List.

Cool New Rifles and Chassis Systems

SHOT Show Industry Day at the Range

There is a definite trend towards metal modular chassis systems. We saw many more metal stocks than fiberglass stocks on the firing line. One of the most interesting chassis rifles was showcased by Advanced Shooting Analytics (ASA). This features a STEEL alloy center section that holds the steel rifle action. The thinking behind this is that aluminum expands as it gets hot at a different rate than steel. That can stress the steel action. Having “steel on steel” eliminates those stresses say the designers — providing an advantage compared to an all-aluminum chassis.

SHOT Show Industry Day at the Range

We tested the new Savage 110 Elite Precision, an impressive new rifle boasting an advanced aluminum chassis crafted by MDT. Part of Savage’s new Precision Series, this is clearly aimed at the PRS crowd. Savage also showcased its new rimfire precision rifles. See below:

SHOT Show Industry Day at the Range

SHOT Show Industry Day at the Range

The innovative, patented FightLite SCR® (Sport Configurable Rifle) blends the utility and accuracy of an AR15 with the classic lines of an American sporter. Importantly, this rifle is 50-state legal! The old-fashioned stock design of the SCR permits shipping to FFLs in all 50 states.

SHOT Show Industry Day at the Range

Cadex Defense showcased its CDX-R7 Sheepdog hunting rifle. A departure from the metal-chassis rifles. The Sheepdog features a comfortable outer skin and a very ergonomic design. Here’s a video preview:

The Cadex CDX-R7 sported a bright red RifleKuhl barrel fan from Magnetospeed.

SHOT Show Industry Day at the Range

Wild-Looking AR Rifles — Vivid Colors and Ports
Bling is the thing in 2020. There were some wild-looking AR-platform rifles with exotic finishes. One AR, used by the Eotech folks to showcase their Vudu optics, had a radically ported upper.

SHOT Show Industry Day at the Range

SHOT Show Industry Day at the Range

Optics — New Scopes and Electro-Optics

Media Industry Day at Range SHOT 2019 Optics
Actual view through Schmidt & Bender scope. Great glass — sharp and bright to the edge

Media Industry Day at Range SHOT 2019 Optics
Zeiss displayed some impressive Second Focal Plane scopes.

SHOT Show Industry Day at the Range

Here is the impressive Charlie TARAC prism unit from TacomHQ, set up on an ELR rifle with a massive barrel. The prism designer John Baker showed us new prototype units that allow the user to dial the amount of elevation increase.

Media Industry Day at Range SHOT 2019 Optics
Media Industry Day at Range SHOT 2019 Optics

One tripod sported an array of hardware, with a rangefinder and a big Swarovski Spotting scope fitted what appeared to be a Phone Skope adapter. This allows through-the-eyepiece viewing/recording.

Handguns — Rimfire and Centerfire

Industry day range january 2019

This striking image is from GunsAmerica’s Range Day Report on the new Colt Python. This report by Levi Sim features a video and many photos.

Industry day range january 2019

We viewed dozens of pistols, but were most impressed with a couple updated rimfires, and two ultra-accurate wheelguns — the Ruger Super 100 9mm and the “reborn” Colt Python, a stainless beauty. Show above are both 4″ and 6″ versions. The workmanship was superb — as was the accuracy.

We also tested a updated version of the classic Browning Buckmark .22 LR semi-auto pistol with a ported barrel shroud. This balanced great and had a very nice trigger pull.

Industry day range january 2019

Ammunition — Big News from Sierra and True Velocity

Industry day range january 2019

Sierra displayed one of the most noteworthy innovations in loaded ammunition. The new Sierra/True Velocity Composite Ammo features a POLYMER case. This allows a very significant weight savings — at least 35% compared to conventional ammunition. Sierra and True Velocity are partners in this project. Initial offerings of hunting ammunition should be available in late 2020.

New TECH — Shot-Locating Steel Target Plates from Israel

Israel’s A.D.L. Smart Solutions LTD. displayed an innovative shot location plotting system. This measures shot location and hit rates via a sensor module on the BACK (reverse side) of a thick armored steel plate. The designers tell us the armored plates have survived 7000+ rifle shots without a problem. The sensor unit transmits shot locations wirelessly back to a laptop which runs Apple or Windows software. The software can also keep profiles of different rifles/cartridge types with ballistics for each.

Industry day range january 2019
Industry day range january 2019

About Industry Day at the Range

With two dozen shooting bays, plus an elevated shooting station with targets out to 400 yards, there is plenty of action. Here’s the layout:

Industry day range 2020 shot show boulder city nevada NV exhibitor list

Next best thing to being there — this video shows 2020 Industry Day highlights. It’s a great overview featuring a wide variety of rifles, pistols and shotguns. The biggest commercial, hands-on “live fire” gun demonstration in the world, Industry Day at the Range is attended by over 1700 journalists and buyers.

Media Industry day at range shot show 2019 Boulder City Nevada

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