Vortex and Hornady Introduce Revolutionary Bullet-Cam Ammo
Vortex Optics and Hornady have joined forces to create what may be the most remarkable new bullet technology in the past 20 years. Vortex has adapted a miniature video system to fit inside the tips of rifle bullets. The micro-sized camera/transmitter was originally developed for miniature spy drones. Vortex cleverly figured out to make these tiny little video cameras work when carried on a spinning projectile launched from a rifle.
The revolutionary bullet-cam is the equivalent of the camera in the nose of a “smart” bomb or missile, but micro-miniaturized. This new technology allows you to literally watch your bullet fly into the target. For long-range shots with extended flight times, the view is mesmerizing. Hunters should be very excited. With the Bullet-Cam, you can record the “shot of a lifetime” on a trophy hunt. One has to commend Vortex for achieving this electro-optical breakthrough. Kudos also to Hornady for incorporating the micro-optics into shootable ammunition.
Vortex Video Shows New Bullet-Cam in Action:
A live feed from the Bullet-Cam streams right to your device for instant viewing. Once the Bullet-Cam hits the target, recording stops and the video is automatically uploaded to the VTX Cloud where it can be shared to social media.
Software Indexing Magic Creates Stable, Viewable Image
How is the image viewable though the bullet is spinning at thousands of RPM? The answer is surprisingly simple — and achieved through software. The bullet RPM is referenced by a microprocessor, so the camera’s software simply snaps a picture of the target every few micro-seconds, when the target is in exactly the same orientation. The lens is spinning, but it only captures visual data once every rotation (i.e. image capture is rotationally-indexed). This “stream of stills” is then blended into the video feed. What the viewer sees is a stable movie as though the camera was mounted on a non-rotating, fin-stabilized projectile. This rotationally-sequenced image-capture process made the whole project possible. We’re told that the Pentagon was so impressed with the technology that it is looking to fit Bullet-Cams into a variety of spin-stabilized ordnance, including artillery shells and large-caliber (.50 BMG) sniper rounds.
Vortex Engineer Ian Klemm, a top F-TR shooter, helped develop the innovative Bullet-Cam. Ian says: “Our goal with … Vortex products is to allow our customers to see things clearly from all vantage points. When it comes to bullet impact though, shooters have had to relay on traditional optics to determine accuracy from long distances. We were determined to provide an additional point of view (POV) to improve precision and overall performance. [We want] shooters to have the most advanced tools in the industry, to achieve the most accurate shots. With the Bullet-Cam you will always know if you are way off or dead on.”
Ten Bucks Per Shot — Great for Hunters
Considering the technology involved, the Bullet-Cam product is suprisingly affordable. A box of ten (10) cam-equipped cartridges is only $99.99. So, for about ten bucks per shot, you can actually see your shots fly downrange and into the target. That’s something that’s never been possible with sporting ammunition. This new technology unlocks a whole new world for precision shooters. And for hunters — the Bullet-Cam literally allows you to record the shot of a lifetime on a trophy animal. You can then share that memorable experience via Facebook, Twitter or other social media.
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Tags: Bullet-Cam, Hornady, Ian Klemm, Micro-Camera, Vortex
Does the software have anti-shake/image stabilizer?? I sure hope so….I can’t hold my rifles steady to save my life…!!!
1st of April Fools Day!!!
Words I will never utter again “now I`ve seen everything”…Clearly I haven`t seen it all.What will they think of next.
April fools had me going for a minute. The idea is awesome though.
What a DAY and age we live in. Lol
Released April 1st? Hmmmm
Best April Fool’s article yet.
Clearly we’re not dealing with a couple farmers from Nebraska
Same DAY different year.
April fool’s…
April fool’s.
This will certainly be a DAY to remember for eternity…
Ahh if only it wasn’t April fools and this was real. I would probably bankrupt myself using these, if they were real.
Just saw this on facebook and had to come here and make sure it wasn’t an April fools day joke. Wow I can’t believe the technology they’ve introduced here. Hats off to Hornady and Vortex.
What cal. do you offer it in? Outlets in Dallas / Fort Worth TX
Sounds like an Aprils Fools Joke to me!
simply amazing. well done i will buy these no question. look out 1 mile shot here we come, again. lol
When are these going to be available?
If this is a April fools prank, someone has way too much time and money.
Funny how it has been released april 1st
It Takes a $100,000 camera to film a round in slow/mo yet they can suddenly and affordably fit these camera in the tip of a slug
Y’all do know what day it is right? This is pretty clearly an April-fools joke.
I think the date of this release says a lot about the story too.
This will mate very well with the new programable bullet Hornady is working on…
I’m going to rush out and buy something from Vortex in appreciation for being so awesomely clever.
You guys had better start walking this “bullet cam” thing back because this is almost certainly a joke.
The packaging of the ammo would be flawless. Instead, it’s clearly a roughly printed label wrapped around a box of ammo.
Neither Vortex Optic’s website nor Hornady’s website offers anything other than this single video in support of a “bullet cam” product.
Their 2017 catalogs offer nothing on “bullet cams” either.
Last but not least, Dan Gehin is created with the “animation” work on the video.
You guys really do go all out with your April fools articles. The 17 incinerator has links to buy the darn stuff. I make sure to check the site every April fools.
Even if it did exist, you would still have to shoot straight. Those bullets would show you how well you missed your target or the trophy of a lifetime !
My friend Joe wanted to know if he could use these cams loads when hunting Cape Buffalo? He currently holds his i-phone camera in his left hand while shooting with the right. This would enable him to have both hands on the gun to steady the shot! Great idea!
Imagine the crushing G-forces the camera would have to endure at the pull of the trigger, awesome April fools though! Good job Hornady and Vortex! I love places and employers/businesses who have a sense of humor!
Love Vortex and Hornady already, and now even more because the have a great sense of humor!
Gosh, I hope it works on left-hand as well as right-hand twist barrels!