Gavin Gear tests .308 Win ammo with his DPMS LR-308B, AR10-type rifle.
Our friend Gavin Gear of UltimateReloader.com owns a DPMS LR-308B, an AR10-type semi-auto rifle. Gavin finds that his DPMS has a healthy appetite for ammunition. So, he set up his Hornady Lock-N-Load progressive press to produce .308 Win ammo. This video shows the process of press set-up and operation, complete with Hornady’s automated Case Feeder and Bullet Feeder. Employing elevated rotary hoppers, the case feed and bullet feed systems really speed up production. The automated feeders allow the operator to produce cartridges without ever touching case or bullet with his hands.
If you need large quantities of .308 Win ammo for 3-Gun matches or tactical games, and if you value your time, a progressive press may be a wise investment. The progressive can load a complete round with every cycle of the press handle. With Case Feeder and Bullet Feeder in place, the Hornady L-N-L can easily crank out a new .308 round every 3-4 seconds (watch video at 5:25). Conservatively speaking, that’s 15 rounds per minute sustained production (and some guys can go even faster).
To learn more about the Hornady Lock-N-Load Progressive Press (with case/bullet feed options), and to see a list of the dies and accessories Gavin uses, click the link below:
In these challenging times, with the specter of the Coronavirus pandemic, it can be difficult to see positive developments. Here we’re pleased to report how one gun industry manufacturer, holster-maker Versacarry, is doing its part to provide vitally-needed Personal Protective Equipment (PPE). Versacarry is converting its production line to make masks and face shields for our health care workers, the brave men and women who put their lives at risk every day.
Versacarry is known for its quality leather handgun holsters, belts, and other firearm related products. In an effort to help with the fight against the COVID-19 virus that continues to affect thousands of people across the United States, Versacarry is converting its production facility from building holsters to producing face shields and face masks.
Justin Sitz, CEO/Owner of Versacarry told us: “When I saw and heard numerous reports that there was a critical shortage of face shields and face masks for medical and emergency workers, I knew that was something we could help with. I redirected our development engineers from working on new products for the gun industry to develop products and production methods… for the health care and emergency response workers.”
Remarkably, Versacarry was able to switch production in less than one week. The company will begin shipping face masks and face shields shortly. With weekly output expected at 20,000+ of each item, these will be sent to hospital personnel, EMTs, police officers, firefighters and others facing the COVID-19 virus on a daily basis.
For Health Care Workers — If you work for an organization that needs face masks and face shields, please contact Versacarry via this link: Versacarry.com/covid19.
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For our readers who are stuck at home under government orders, we are reprising a video feature about hunting in Norway. For those whose horizons have been limited due to the “shelter at home” response to the Coronavirus pandemic, we offer this getaway to scenic Vesterålen in northern Norway…
This is one of the finest shooting videos we’ve ever seen. Set in the scenic Vesterålen archipelago of northern Norway, this high-quality 15-minute video is part National Geograhic travelog, part ballistics lesson, part gear review. Given the current COVID-19 lockdowns, we wish we had the opportunity to join Ulf Lindroth and Thomas Haugland on their remarkable shooting adventure. This video was originally created for Great Britain’s Fieldsports TV Channel.
This is an outstanding video, recommended for anyone interested in long-range hunting.
Long range shooters Lindroth and Haugland traveled to the Arctic Circle to field test a new .338 LM Blaser R8 (in GRS stock) fitted with a Zeiss Victory V8 4.8-35x60mm scope. (Ammo is Norma-brand .338 Lapua Magnum). The video shows how they confirm the ballistics of the Norma factory ammo in the Blaser R8 rifle system.
Ulf and Thomas initially test out the system confirming drop at multiple yardages, and then use the rifle for practical accuracy. Ulf says: “If you know your hunting will demand a long shot, and you want to push the limit but still be sure to make the first-shot kill… If you want to do an ethical hunt, if you want to push that limit, you have to do [this kind of testing].”
Ulf Lindroth (above) observed: “We shot [at 808 meters] observed the misses, clicked our way into the target, and now we have the true drop at that distance… in this air pressure, in this temperature. From there we can start working to find our TRUE trajectory. And when we have THAT… we can get serious about some target shooting.”
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For decades, the Kelbly’s Super Shoot has been one of the premier events for 100/200-yard benchrest shooters. The Super Shoot attracts the top benchrest competitors on the planet, including legends such as Tony Boyer and Wayne Campbell, and many other Hall of Fame PPC pilots. Hundreds of ace shooters from around the world would come to North Lawrence, Ohio each year and compete. There would be a sea of windflags, and scores of top shooters shoulder to shoulder on the long firing line.
Things will be different this year. Due to the Coronavirus Pandemic, the Kelbly family has determined to cancel the 2020 Super Shoot. The next Super Shoot will be held in May 2021. Jim Kelbly issued this statement about the 2020 Event Cancellation:
Super Shoot 2020 Has Been Cancelled — Notice from Kelbly’s
Super Shooters,
After long weekend thinking about the Super Shoot, I have decided to cancel this year’s Super Shoot till May 2021. The new dates will be May 25 through 28, 2021. With COVID-19 turning the world upside down and quite possibly the worst to hit the USA will be in April this year, I think it is best to just cancel for this year. It is very likely that most travel bans both in USA and from foreign countries may still be in place in May. With the last 25 plus years of the Super Shoot being an International event, we would like it to end at Kelbly’s with the foreign shooters being able to attend the last Super Shoot at Kelbly’s.
I do not feel there is a good time this summer or fall to host the event with all other events in Benchrest shooting being postponed to June to October in the United States and in foreign countries as well. If we would hold the event later this year, it could conflict with other postponed matches and I really do not want to affect attendance at other matches. Our sport is struggling these last ten years and we must support all ranges still holding Benchrest matches.
The Next Super Shoot Will Be Held May 25-29, 2021.
I want to thank everyone that has contacted me with their opinions on this situation as it was appreciated and helped in my decision. I know I stated in previous email that I would wait till end of April to make my decision, but I felt a decision now was better for everyone to get travel and hotel arrangements taking care of.
I want to thank Wade Hull for working with me on this decision. Wade has generously decided to wait an extra year before he and his staff will take over Super Shoot. I also want to thank St. Louis Benchrest Club for helping Wade the first few years of hosting the Firearms Industry Super Shoot.
As far as those competitors that are signed up for this year’s event, we will just keep everyone signed up and with the same requests for next year as you had for this year.
As far as the shooters that have equipment here, we will keep your equipment here till end of 2021 if need be. We can help with export or moving the items to St Louis for 2022. For those that are interested in selling your equipment, I would suggest making up flyers for the 2021 Super Shoot to post on the For Sale board with sale pending at end of competition.
We would like to wish everyone a safe shooting season and ask you to support those ranges that are hosting competitions this year as long as you are healthy. Be smart and be safe.
– James A. Kelbly
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Spotting scopes are important tools for hunters and target shooters, but until now you had to position your head close to the eye-piece and look directly through the lens. LongShot Target Camera (aka TargetVision) has changed how we can use our spotting scopes with the company’s innovative Hawk Smart Scope Spotting Scope Camera. The Hawk employs a digital camera that “sees” through the lens of your spotting scope and then wirelessly transmits the real-time view to your mobile devices. This allows you to position the spotting scope anywhere you like, and then use a tablet or phone to observe exactly what the scope “sees” down-range. Priced at just $249.00, the advanced Hawk Spotting Scope Camera is a great value.
Hawk Review by F-Class John
As a frequent user of spotting scopes, I often find myself struggling to position my scope close enough without it interfering with my shooting setup. During a match this isn’t a big deal, but when I’m out doing load development or practicing there are plenty of times I’d like to set up my spotting scope out of the way but still see what it’s looking at. I’ve tried other digiscope systems but they’ve all required me to use a cell phone directly over the eyepiece. That can work but it still forces me to position the scope within my shooting space. All of these frustrations ended when I got the Hawk. Now I can put the Hawk anywhere I want, plus a shooting buddy (or coach) can watch the view through the spotter remotely.
Setting Up the Hawk is Easy — WiFi Connection
The Hawk comes in a nice hard-sided case that is big enough to fit the unit and charging cable and easily fits in a range bag for transport. Once its battery is charged, simply slide the Hawk over your eye-piece, tighten the screw clamp down and then turn the Hawk on. To pair, go to WiFi settings, select the HAWK IP address, and then open the TargetVision App. You’ll be asked to enter the provided passcode (only required the first time) and then you’ll automatically begin to see what your spotting scope sees. I like that it connects using WiFi because that frees up my Bluetooth for other items such as a LabRadar. This allows me to use the HAWK alongside other devices without competing for functionality.
Hawk Offers Shot-Marking System — GREAT Feature!
For use while target shooting, the Hawk has one outstanding built-in feature. The digital view from the scope can mark your shots! The Hawk’s shot marking software allows the Hawk to track and identify shots on target. The Hawk has a couple settings that allow you to change the color and size of the marked shots as well as showing your groups and group size. This is really a huge value-added feature of the Hawk. The shot-marking functionality turns your spotting scope into a highly capable shot-marker system. That’s especially great when doing load development.
Rotating Camera Head Adds Versatility
Another ingenious feature of the HAWK is that you can rotate the head unit without affecting your actual scope set-up. This allows you to easily “level up” the output image on your device while leaving your scope tight in its mount after zooming in or out. I found this to be a really useful at my local range which has uneven ground. As I moved the scope around, I simply turned the head and kept watching. With variable-power spotting scopes, the Hawk’s rotating head really helps you adjust the picture output quickly after adjusting the zoom power on the eyepiece.
SUMMARY — Excellent Product with Multiple Functions
Overall the HAWK exceeded my expectations. The image quality was clear and in general matched what my eye would see through the scope itself. In testing I found it worked equally well on my iPad and iPhone with gallery photos and videos easily transferred from the App to my device files. The HAWK is easy to install and configure for your devices. The ability to see downrange remotely — without having to stare through the lens — makes this device a great accessory for any spotting scope.
Great for Training — This unit is especially useful for training purposes. The coach can be watching the shooter’s position/technique, while keeping an eye on target and windflags downrange using the streamed image from the Hawk camera. Overall, we think Longshot Target Camera (TargetVision) has built a winner, and the Hawk is unquestionably a superb value at $249.00.
Hawk Owners Also Praise This Spotting Scope Camera:
“Image quality is outstanding and the camera is very easy to attach, set up, and use. No more straining at the eyepiece of my spotting scope. I love it!” Ned T., Verified Buyer
“The unit is extremely easy to setup. The App has great features and the unit has endless applications. A great addition to a nice spotting scope.” Evan D., Verified Buyer
“Hawk is built very well and works perfect. The App is easy to operate. Marks shots on steel out to 935 yards at the range … would definitely recommend this item.” Brett D., Verified Buyer
This Video Shows the Features of the Hawk Spotting Scope Camera:
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There’s an interesting thread in our Shooters Forum right now — all about good choices for a .45 ACP handgun. If you’re considering getting your first .45 ACP pistol, you should read that thread. If you already own one or more .45 ACP handguns, this article offers some good tips on handloading options.
Good Powder Choices for the .45 ACP
We know that many of our readers own .45 ACP handguns and load for this extremely accurate “classic” cartridge. When selecting a powder for the .45 ACP, there are many good options. All the major powder manufacturers make propellants with appropriate density and burn rate characteristics for the .45 ACP. Popular choices include: AA #5 (Accurate Powder); Bullseye (Alliant); Clays, HP-38, and Titegroup (Hodgdon); VV N310 and N320 (Vihtavuori); and WW 231 and WST (Winchester). We’ve tried all those powders in a variety of .45 ACP handguns. When we consider all the factors that make for a good pistol powder, we think N320 is one of the best available propellants for the .45 ACP.
Vihtavuori N320 is very accurate, it meters well, and it burns clean, with minimal smoke and flash. If you haven’t tried VV N320 yet, you should.
Pros and Cons of Different Powders for the .45 ACP
This Editor has personally tried out eight or more different powders for the .45 ACP. Bullseye works but it is very dirty (both smoke out the barrel and sooty powder fouling on case). Though it otherwise burns clean, Titegroup leaves a singular (and nasty) high-temp flame streak on your brass that is hard to remove. AA #5 is a good choice for progressive press newbies as you use more powder so a double charge will (usually) be obvious. I like AA #5 but N320 was more accurate. Clays burns clean but some powder measures struggle with flake powders like this. WW 231 offered excellent accuracy and metered well, but it kicked out sparks with little pieces of debris that would hit me in the face. Who wants that?
I personally tried all the powders listed above with lead, plated, and jacketed bullets. After testing for accuracy, consistency, and ease of metering, I selected VV N320 as the best overall performer.
Vihtavuori N320
No powder tested was more accurate (WW 231 was equally accurate).
Meters very well in all kinds of powder measures.
Produces very little smoke from muzzle.
Does not put nasty burn streak on brass like Tite-Group does.
Low Flash — you don’t get particles and sparks flying out like WW 231.
Cases come out from gun very clean — so you can tumble less often.
Forum member and gunsmith Michael Ezell agrees that N320 is a good choice for the .45 ACP. Mike has also found that WW 231, while accurate, produces sparks and a large flash. Mike writes: “I first started using N320 after my first night shoot, while shooting IDPA/IPSC matches. It was astonishing how much of a fireball the WW 231 created. I was literally blinded by the flash while trying to shoot a match. As you can imagine, that didn’t work out very well. I went from WW 231 to N320 and never looked back…and the flash from it was a fraction of what a kid’s sparkler would give off. I have nothing but good things to say about [N320] after using both. Night shoots are a real eye-opener! When it comes to a personal protection… there is, statistically, a very high chance that if you ever have to use a gun to protect yourself or your family, it’ll be in the darkness[.] Being blinded by muzzle flash (and deafened by the noise) are things that should be considered, IMO.”
This Editor owns a full-size, all-stainless S&W 1911. After trying numerous powders, I found VV N320 delivered the best combination of accuracy, easy metering, consistency, clean burning qualities, and low muzzle flash. My gun has proven exceptionally accurate using N320 with bullets from 180 grains to 230 grains — it will shoot as accurately as some expensive customs I’ve tried. At right is 5-round group I shot offhand at 10 yards with my 5″ S&W 1911.
NOTE: The bullet hole edges are sharp because I was using semi-wad-cutters, and the target paper is thick. Rounds were loaded with Vihtavuori N320 and 200-grain SWCs from Precision Bullets in Texas. We shoot Precision’s coated bullets in many of our pistols. These projectiles are accurate and they seem to reduce fouling in our pistol barrels. You can learn about them in this video:
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Some of our readers have questioned how to set up their body dies or full-length sizing dies. Specifically, AFTER sizing, they wonder how much resistance they should feel when closing their bolt.
Forum member Preacher explains:
“A little resistance is a good, when it’s time for a big hammer it’s bad…. Keep your full-length die set up to just bump the shoulder back when they get a little too tight going into the chamber, and you’ll be good to go.”
To quantify what Preacher says, for starters, we suggest setting your body die, or full-length sizing die, to have .0015″ of “bump”. NOTE: This assumes that your die is a good match to your chamber. If your sizing or body die is too big at the base you could push the shoulder back .003″ and still have “sticky case” syndrome. Also, the .0015″ spec is for bolt guns. For AR15s you need to bump the shoulder of your cases .003″ – .005″, for enhanced reliability. For those who have never worked with a body die, bump die, or Full-length sizing die, to increase bump, you loosen lock-ring and screw the die in further (move die down relative to shell-holder). A small amount (just a few degrees) of die rotation can make a difference. To reduce bump you screw the die out (move die up). Re-set lock-ring to match changes in die up/down position.
That .0015″ is a good starting point, but some shooters prefer to refine this by feel. Forum member Chuckhunter notes: “To get a better feel, remove the firing pin from your bolt. This will give you the actual feel of the case without the resistance of the firing pin spring. I always do this when setting up my FL dies by feel. I lock the die in when there is just the very slightest resistance on the bolt and I mean very slight.” Chino69 concurs: “Remove the firing pin to get the proper feel. With no brass in the chamber, the bolt handle should drop down into its recess from the full-open position. Now insert a piece of fire-formed brass with the primer removed. The bolt handle should go to the mid-closed position, requiring an assist to cam home. Do this several times to familiarize yourself with the feel. This is how you want your dies to size your brass, to achieve minimal headspace and a nearly glove-like fit in your chamber.”
We caution that, no matter how well you have developed a “feel” for bolt-closing resistance, once you’ve worked out your die setting, you should always measure the actual amount of shoulder bump to ensure that you are not pushing the shoulder too far back. This is an important safety check. You can measure this using a comparator that attaches to your caliper jaws, or alternatively, use a sized pistol case with the primer removed. See Poor Man’s Headspace Gauge.
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The current Coronavirus Pandemic may be the most significant event to impact the United States since World War II. The majority of Americans are now “sheltering at home” under State Executive Orders. Across the nation, schools, shops, restaurants, and countless businesses are closed. The virus continues to spread at an exponential rate in the USA, which now has more confirmed Covid-19 cases than any other country on the planet. Yes, according to official statistics, we have more persons infected than does China, where this scourge originated. (However, there is considerable evidence that China may be deliberately under-reporting COVID-19 infections and deaths).
For obvious reasons, this Pandemic has Americans concerned about their safety and their security. As a result, citizens across the country are purchasing firearms. There are lines outside the doors of some gunshops. The rush to buy guns has led to a historic spike in NICS firearms background checks.
Record Number of FBI Background Checks for Gun Sales
According to MSN News, “With most of the nation in isolation to halt the spread of coronavirus, officials are seeing a spike in gun sales….the FBI has seen a 41% increase in background checks compared to this time last year.” According to the FBI, 3.7 million background check were run by the FBI in March.
Click Image to Go to MSN to Watch Video (then Click Speaker icon for audio).
And Fox News confirms that we are seeing a huge spike in gun sales and background checks: “The FBI ran more than 3.7 million gun background checks on Americans under the National Instant Criminal Background Check System (NICS) in March, smashing the previous record as Americans armed themselves amid growing fears about the coronavirus pandemic. The NICS system ran 3,740,688 background checks in March, which is 33 percent higher than the previous record of more than 2.8 million, which was set in February. The February numbers were a 34 percent uptick from the same time in 2019. March’s background check numbers marked a 41 percent increase over March 2019.”
About the Numbers — There is NOT a 1:1 correspondence between NICS checks and gun purchases, because not all background checks involve an actual purchases. For example, some States run NICS checks for carry permit applications. It is estimated that at least 2.3 million March 2020 background checks were for firearms transactions.
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Shooting Industry Magazine just released its April 2020 Issue. This contains a comprehensive summary of notable products showcased at SHOT Show 2020. You can access the entire April 2020 issue for FREE. Past monthly issues are free to access as well. This is great for our readers who are stuck at home under government orders. There are over FIVE YEARS of FREE back issues (back to January 2015). That’s a huge trove of FREE Gun-centric content to read while you’re stuck at home.
Dozens of interesting new products are showcased on the Shooting Industry Magazine New Products Page. There you’ll find rifles, pistols, shotguns, optics, powder, bullets, tools, accessories, and more. Here are some of the notable products we found on the New Products Page.
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Nikon offers eyepieces with reticles for its flagship Monarch Fieldscopes. Eyepiece reticles help spotters call shot corrections with precise click values (MOA or Mils).
Using a spotting scope seems simple. Just point it at the target and focus, right? Well, actually, it’s not that simple. Sometimes you want to watch mirage or trace, and that involves different focus and viewing priorities. Along with resolving bullet holes (or seeing other features on the target itself), you can use your spotting scope to monitor mirage. When watching mirage, you actually want to focus the spotting scope not on the target, but, typically, about two-thirds of the distance downrange. When spotting for another shooter, you can also use the spotting scope to watch the bullet trace, i.e. the vapor trail of the bullet. This will help you determine where the bullet is actually landing, even if it does not impact on the target backer.
In this video, SFC L.D. Lewis explains how to use a spotting scope to monitor mirage, and to watch trace. SFC Lewis is a former Army Marksmanship Unit member, U.S. Army Sniper School instructor, and current U.S. Army Reserve Service Rifle Shooting Team member. In discussing how precision shooters can employ spotting scopes, Lewis compares the use of a spotting scope for competition shooters vs. military snipers. NOTE: You may wish to turn up the audio volume, during the actual interview segment of this video.
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This handy cleaning mat features a parts diagram for AR-platform rifles. This padded, absorbent 36″ x 12″ AR15 mat costs $18.99 at Amazon.
With a large percentage of Americans stuck at home under Coronavirus lockdown orders, there is time to attend to many maintenance tasks — including cleaning your firearms. Here are some quality benchtop pads that can help with the cleaning process for all types of firearms — pistols, rifles, and shotguns.
While we normally use a gun cradle or Caldwell gun vise when cleaning or adjusting our rifles. But there are situations, such as when working on a barreled action, when it’s nice to use a pad that lies flat. Many work pads are too small — they’re nothing more than oversize mouse pads. Here are three gun pads that are big enough to work well with rifles and/or barreled actions.
DryMate Gun Cleaning Pad
The DryMate Gun Cleaning Pad is a full 54″ wide x 16″. That’s four and a half FEET wide — longer than most rifles, so you have plenty of surface area for working. Conveniently, this product can be washed with soap and water. It is offered in three versions: Green, Blaze Orange, and Camo. We like the Blaze orange version because the bright color makes it easier to see small parts such as screws and springs.
Boyt Harness Counter Pad
The 48″ x 12″ Boyt Harness Counter Pad was originally designed more for display purposes than for serious work sessions, but we like this product. It is useful if you want to lay your gun on a bench to make small adjustments. The Boyt Counter Pad is nice and big, a full four feet from end to end. The back side is canvas while the top-size is a quilted cotton fabric.
Owner Reviews — This product has received high praise from buyers. Here are actual owner reviews:
Expensive… but worth every penny. I bought three of them because I want to have at least one always around. I use one for a shooting bench or tailgate mat and another for my primary gun cleaning workbench mat. Awesome for both purposes. This one was perfect for my array of needs. — Joe D.
This mat is great for cleaning guns and keeping your surfaces clear of oil or solvent. The mat has plenty of space for a rifle or handgun and the padding is thick enough[.] I would definitely buy again and have recommended this to my friends and family. — Safety Guy
I bring this to the rifle range with me every time, to rest my rifle on the table without worrying about scratches. It fits nicely in my soft rifle case. One side is a tough canvas material that doesn’t show scratches, and the other side is a soft fleece material that protects the finish of your gun. — MACPSU
Hoppes Gun Cleaning Pad
The Hoppes Gun Cleaning Pad is 36″ wide x 12″. That’s big enough for many barreled actions (unless you have a really long barrel). This pad has a non-slip nylon backing, and Hoppes claims that the “Soft acrylic material absorbs 8 times its weight in fluids.” This Hoppes Cleaning Pad is very affordable. It costs just $8.15 at Amazon.com with free shipping for Prime members.
Handy Cleaning Cradles from PMA Tool — Single or Double
For those tasks were a pad is not convenient, PMA Tool offers lightweight yet sturdy cleaning cradles that are handy, affordable, and easy to transport. PMA’s single-gun cradle, starting at $75.95, is ideal for benchrest rigs. It measures about 17″ in length and weighs about one pound. PMA also offers an excellent two-gun cradle for $119.95. Both single and double cradles secure your rifle(s) in a muzzle-down position that allows easy cleaning and prevents solvents from running back into the action. The front “saddle” and all contact surfaces are covered by thick silicone rubber padding which grips the rifle securely yet protects the stock and components from scratches.
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What brands are favored by gun guys? Well here are the results of 2019 consumer surveys conducted by Southwick Associates. The surveys asked hunters and shooters to indicate their favorite brands for hunting and shooting product categories. This “Top Brand” list was compiled from 2019 internet-based surveys conducted through HunterSurvey.com and ShooterSurvey.com websites.
In 2019, most frequently purchased brands included:
Top reloading powder brand: Hodgdon
Top reloading bullet brand: Hornady
Top Reloading Dies brand: Lee Precision
Top rifle ammunition brand: Federal
Top handgun ammunition brand: CCI
Top blackpowder brand: Pyrodex
Top scopes brand: Vortex
Top Reflex/Red Dot Sights brand: SIG Sauer
Top Scope Mounts brand: Leupold
Top shotgun brands: Mossberg & Remington
Top Trigger Assembly brand: Timney
Top Benches and Rests: Caldwell
Top Bipods brand: Harris
Top trail camera brand: Wildgame Innovations
Top Tree Stands: Big Game
Top Holster/ammo belt brand: Alien
Topline results of the Southwick Associates consumer tracking study are available in the Hunting & Shooting Participation and Equipment Purchases Report. This in-depth resource tracks hunting & shooting participation and equipment purchases for more than 100 products.
Vortex was the top Optics Brand in 2019 according to the Survey.
The list above is only a fraction of all hunting and shooting categories tracked by Southwick Associates. Along with many other product categories, Southwick Associates also tracks the percentage of sales occurring across different retail channels, total spending per category, average prices, and demographics for hunters and shooters buying specific products. Additional information tracked includes total days spent hunting and shooting, type of hunting, preferred species and where they go.
Full reports, with a wealth of information, are available from Southwick Associates, a market research firm specializing in the hunting, shooting, sport=fishing, and outdoor recreation markets.
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