April 2nd, 2020

Top Hunting and Shooting Equipment Brands in 2019

Hodgdon Federal Winchester Hornady brass bullets ammo powder reloading consumer survey Southwick Associates

What brands are favored by gun guys? Well here are the results of 2019 consumer surveys conducted by Southwick Associates. The surveys asked hunters and shooters to indicate their favorite brands for hunting and shooting product categories. This “Top Brand” list was compiled from 2019 internet-based surveys conducted through HunterSurvey.com and ShooterSurvey.com websites.

In 2019, most frequently purchased brands included:

  • Top reloading powder brand: Hodgdon
  • Top reloading bullet brand: Hornady
  • Top Reloading Dies brand: Lee Precision
  • Top rifle ammunition brand: Federal
  • Top handgun ammunition brand: CCI
  • Top blackpowder brand: Pyrodex
  • Top scopes brand: Vortex
  • Top Reflex/Red Dot Sights brand: SIG Sauer
  • Top Scope Mounts brand: Leupold
  • Top shotgun brands: Mossberg & Remington
  • Top Trigger Assembly brand: Timney
  • Top Benches and Rests: Caldwell
  • Top Bipods brand: Harris
  • Top trail camera brand: Wildgame Innovations
  • Top Tree Stands: Big Game
  • Top Holster/ammo belt brand: Alien

Topline results of the Southwick Associates consumer tracking study are available in the Hunting & Shooting Participation and Equipment Purchases Report. This in-depth resource tracks hunting & shooting participation and equipment purchases for more than 100 products.

Vortex was the top Optics Brand in 2019 according to the Survey.
Vortex Optics Southwick Associates survey

The list above is only a fraction of all hunting and shooting categories tracked by Southwick Associates. Along with many other product categories, Southwick Associates also tracks the percentage of sales occurring across different retail channels, total spending per category, average prices, and demographics for hunters and shooters buying specific products. Additional information tracked includes total days spent hunting and shooting, type of hunting, preferred species and where they go.

Full reports, with a wealth of information, are available from Southwick Associates, a market research firm specializing in the hunting, shooting, sport=fishing, and outdoor recreation markets.

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