Industry Day at the Range is a unique event. Gun industry representatives are able to view, inspect, and shoot scores of new rifles, shotguns, and pistols provided by 200+ manufacturers from around the globe. In addition, new optics and shooting accessories are on display. Hundreds of media members and tech personnel visited the range on 1/19/2026 to test a wide variety of new firearms. There were many notable, innovative new rifles, pistols, and optics on display.
Conditions were good this year, with bright skies and temps in the high 60s. Winds did pick up in the afternoon. Still most of the shooting was at targets inside 50 yards so those breezes didn’t stop the show. It did make it more challenging to hit the longer range rifle targets. Still, media members were excited to see the scores of new rifles, pistols, and shotguns on display. See Range Day Map.
Notable New Guns and Products Previewed at Range Day
Range Day Special with Beretta and SAKO
Prior to the main Range Day, some major makers previewed important new offerings for select media members. This video features new guns from Beretta (which also owns SAKO/Tikka). The firearms covered include shotguns, rifles, and pistols listed below:
1:00 SHOTGUNS — SL2
2:46 DT11 Super Sporting
7:26 AX800
10:32 A300 Ultima
11:20 1301 Tactical
14:27 RIFLES – Sako TRG22
16:52 BRX1
17:40 PISTOLS – NEW Jaguar 22
20:47 92G Elite LTT II
24:24 M9A4 Overlanding
26:17 92SB Repro 50 Years
29:13 Langdon Tactical
SIG Pistols — New GT4 and GT5 2011 Handguns
SIG Sauer unveiled the new GT4 and GT5 2011 pistols at an early preview at the Desert Sportsman’s Club range outside Las Vegas. This GunsAmerica video, hosted by our friend True Pearce, provides a first look at these impressive new SIG pistols with competition inspired designs. Details are still under wraps, but these new models are already turning heads with their metal frames and superb accuracy. Pearce praised the ergonomics and accuracy of the new GT4 and GT5.
FN SCAR 20S 7.62×51
SIG MCX Spear M7
Impressive Zeiss optics were on display this year, as shown here in 2020.
One of the best things about Industry Day at the Range is the FREE Ammo provided by Federal and other manufacturers. Rifle, pistol, shotgun — the ammo is ALL FREE.
At the request of our readers, we provide select “Deals of the Week”. Every Sunday afternoon or Monday morning we offer our Best Bargain selections. Here are some of the best deals on firearms, hardware, reloading components, optics, and shooting accessories. Be aware that sale prices are subject to change, and once clearance inventory is sold, it’s gone for good. You snooze you lose.
NOTE: All listed products are for sale to persons 18 years of age or older. No products are intended for use by minors.
Graf & Sons — Dillon Get Started Reloading Kit, $799.95
⏺️ » Great savings on Dillon combo reloading kits
If you need a good progessive press system, consider the Dillon Get Started Reloading Kit at Grafs.com. This combo set includes a Basic Loader BL550 Reloading Machine, 3-Die Set, Powder Funnel Die, Machine Conversion Kit, Case Gage, Ammo Box, 1″ Die Wrench, Digital Calipers, D-Terminator Digital Scale, Primer Flip Tray, CED Powder Trickler, Reloading Manual, and Dillon Case Lubricant. This quality progressive reloading system is sold with dies for a particular cartridge. Chose a kit with dies for one of these cartridge types: .380 ACP, .38 SPL, .357 Mag, 9mm, .40 S&W, .44 Magnum, 10mm, .45 ACP, .45 Colt, .223 Rem, .308 Win, and .30-06 Springfield.
Midsouth — All Lee Precision ON SALE
⏺️ » Vast selection of Lee products with big discounts
Lee Reloading offers affordable, well-designed reloading equipment that can produce very good ammo with a minimal investment. We like the Lee presses, priming systems, powder measures, and dies. Right now Midsouth is running a major sale with dozens of Lee products on sale including reloading combo sets, which provide all the tools you need to get started loading your own ammo.
As an Amazon affiliate, this site can earn revenues through sales commissions.
SHOT Show 2026, the biggest gun industry trade show, kicks off Tuesday, January 20, 2026 in Las Vegas and runs through Friday the 23rd. Over 2700 exhibitors will showcase thousands of new products at the Venetian Expo and Caesars Forum which together provide more than 830,000 net square feet of displays. The official SHOT Show Product Planner offers a “sneak peak” at 235+ new-for-2026 products for hunters and shooters. Here are a dozen cool new items from the SHOT Show 2026 New Product showcase (product profiles are based on descriptions provided by the manufacturers).
Nightforce NX6 New Scope Family for 2026
Nightforce’s new NX6 riflescopes offer lightweight configurations with an impressive 6X magnification range across the series. NX6 options include: NX6 1-6x24mm, 2-12x42mm, 3-18x50mm, 4-24x50mm, and 5-30x56mm. NX6 scopes are designed for wide field of view and good clarity. The FieldSet turret system provides great repeatability and tracking while offering ease of use and configurability, allowing shooters to convert from capped to exposed dials and custom Bullet Drop Compensating (BDC) dials.
Magne-Tech Magnetic Scope Mount
This innovative Magne-Tech scope mounting system allows you to rapidly change optics without tools and not have to fuss with scope ring alignment. The Magnetic QD Scope Mount Set features a quick-detach mount system that allows you to instantly attach/detach your riflescope without losing zero. This allows shooters and hunters to transition quickly between different setups. This item is not cheap — the Magnetic Scope Mount retails for $349.99.
Monolithic Integral Suppressed Barrel (MISB) from SWS Rifles
The Monolithic Integral Suppressed Barrel (MISB) from SWS Rifles offers outstanding noise reduction. These barrels feature integrally suppressed baffle stacks, cut directly into customer-chambered barrel blanks. This utilizes the volume of the barrel on top of the suppressor baffles to capture as much gas as possible. Compared to a rifle shooting the same cartridge but with a screw-on suppressor, the SWS MISB system is 3 to 5 dB quieter. That’s significant.
Gunwerks ENDEX Folding Rifle System
The Gunwerks ENDEX Rifle System is designed for hunters who want elite accuracy without serious weight or bulk. With this lightweight, folding stock rifle you can get “premium performance with packable portability”. With barrel lengths from 16″–24″ and a folding stock that collapses to 28″, the ENDEX is a travel-ready platform that allows easy chambering changes. Featuring a user-changeable barrel interface, modular bolt and magazine system, and compatibility with magnum cartridges like 6.5 PRC, 7 PRC, 300 PRC, and 28 Nosler, the ENDEX allows quick barrel swaps so you can switch chamberings in seconds. Every rifle is hand-tested, zeroed, and ready before it leaves the shop. The ENDEX boasts an advanced machined chassis and NX2 receiver for strength but low relative mass.
Revic Acura BR10 Ballistic Rangefinding Binocular
These Revic Acura BR10 laser rangefinder binoculars are expensive at $2945.00. However this 10×42 laser optic offers impressive performance, ranging out to 8000 yards on reflective surfaces (2800 yards non-reflective, 2200 yard on animals). Designed to deliver unmatched clarity and performance, the BR10 sets a high standard among laser RFs. Featuring an intuitive heads-up display, the Acura BR10 puts all critical data on one screen — ballistics, environmentals, and more — so you can stay focused on the shot.
Integrator Hunting Vest with Quick Release Rifle Holster System
The Integrator Hunting Vest is a lightweight rifle carry system engineered for easy carry and rapid deployment. Produced by Saltstone Hunting & Outdoor, this Integrator system features a “One Sec Ready” quick-release mechanism that provides fast rifle release in the field. The patent-pending ergonomic harness design ensures balanced weight distribution, while the rugged MOLLE webbing allows attachment of matching accessories: backpack, ammo pouch, radio holster, tripod carrier, and more. Priced at $349.99, this Integrator Hunting Vest is made from high-quality materials for durability in extreme conditions.
Kini Safe Alert
The modern Kini SafeAlert is a compact wireless motion sensor that signals if a firearm, safe, or storage area is moved or opened. The SafeAlert sends real-time alerts through SMS, email, or optional iOS push notifications and requires only Wi-Fi and a phone. There are no subscriptions, hubs, or tracking required. With over a year of battery life and IFTTT compatibility, Kini SafeAlert adds an effective layer of security to any safe, lockbox, case, or nightstand. It mounts easily with adhesive or a steel tether and can be moved between items at any time. The $75.00 price is quite affordable.
Real Avid Ratchet Rest Adjustable Height Shooting Bags
Real Avid soon will offer the world’s first precision height-adjustable shooting bags. These innovative Ratchet Rest™ padded shooting bags combine the stability of traditional shooting bags with built-in adjustment mechanisms. Featuring an integrated ratcheting system with Accu-Click™ technology, these adjustable shooting rests allow one-handed, click-by-click height adjustments while maintaining a stable shooting position. A non-slip rubberized base, heavy-duty waxed canvas exterior and moisture-resistant poly bead fill provide consistent support and long-term durability. These are available in Front Rest (Large), Front/Rear Rest (Medium) and Rear Rest (Small) configurations. The MSRP is $79.99 (Not yet available — coming mid-March 2026).
SNAPS Interactive Hearing Protection
The SNAPS (Superior Noise Attenuation Protection System) electronic plugs offer high-tech hearing protection. SNAPS active earplugs block harmful noise like gunshots while amplifying subtle sounds. To ensure comfort, SNAPS use custom earmolds that fit the precise contours of the user’s ears. SNAPS employs a digital processor that users can program. SNAPS utilizes a patented sliding switch to allow you to choose between full protection and full environmental awareness, all while offering maximum protection from impulse noise. SNAPS also offers BOOST MODE, a unique feature that can add 6 dB to low volume sounds.
Victory VCI Long Gun
Rust Prevention Storage Bags
The Victory VCI gun storage bags provide impressive, military-grade rust protection. The maker claims these handy bags protect long guns from rust for 3–10 years using advanced Vapor Corrosion Inhibitor (VCI) technology, with zero maintenance needed. There are no drippy oils, no silica packs, no mess — just drop your gun in the bag and forget it.
These bags, which come in a handy 3-pack, comply with official MIL-DTL-22020E, Type 1 specifications. These Victoria Rust Prevention Bags are 100% Made in USA. They are designed, manufactured, and assembled in America with sustainable domestic materials. Cost is just $15.99 — a small price to pay to protect valuable long guns.
Defender EDC Tray Stand with Biometric Gun Lock
If you need a bedside station that can hold a handgun securely yet allow rapid access, consider the Onnais Defender EDC Tray Stand. This features an advanced Biometric lock with instant fingerprint access plus password access. You can register four unique fingerprints. Military-grade encryption ensures your firearm stays inaccessible to unauthorized users. A tamper-proof lock prevents accidental discharge with positive-lock trigger bar engagement. The system includes 2 backup manual keys. The Integrated Quick-Lock Pistol Slot should work with 95% of popular handguns including Glocks, SIGs, and 1911 pistols.
Rifle Shield Patented Rifle Cover
Caribou Gear’s Rifle Shield™ is a lightweight yet rugged (and waterproof) protective sack for your rifle. The case, with its double-layer Cordura Ballistic fabric, offers great weather protection with interior waterproof TPU coating and water repellent exterior. With an inner pull cord, the case allows easy length adjustments for a custom fit to your rifle. This patented carry case includes Velcro tab closures, and the nose section can fit a suppressor. The Rifle Shield ships with 2 Velcro straps and can be folded into a handy 7″ x 5″ self-contained sack. Weight is just 9.2 oz. and the current price is $94.11 ($99.99 MSRP).
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