Vista Outdoor Sporting Products Will Become The Kinetic Group
The ammunition and reloading component producing divisions of Vista Outdoor will become a new separate company under the name “The Kenetic Group” with NYSE ticker symbol “HUNT”. The Kinetic Group enterprise will make and sell CCI, Federal, Remington (ammunition), Speer, and Hevi-Shot products. The establishment of The Kinetic Group will follow the planned spin-off of Vista Outdoor’s Outdoor Products operations. The Kinetic Group will continue Vista Outdoor’s Sporting Products sales and manufacturing.
Vista Outdoor Inc. (NYSE: VSTO), the parent company of 41 brands that design, manufacture and market sporting and outdoor lifestyle products worldwide, has announced its new name and identity that will be effective following the planned spinoff of Vista Outdoor’s Outdoor Products business.
“The Kinetic Group will be our name moving forward after the separation…” stated Sporting Products President and CEO Jason Vanderbrink. “To hunters and shooters, their favorite brand of ammunition will take center stage as it always has — they’ll look for CCI, Federal, HEVI-Shot, Remington, and Speer on the shelf, at events and online.”
Vista Outdoor will become The Kinetic Group, a name that represents the energy behind the company and its leading ammunition brands. The Kinetic Group will trade on the New York Stock Exchange (NYSO) under the stock ticker “HUNT”, and the brand will feature a North American ram logo. Sporting Products leaders unveiled The Kinetic Group’s branding this week at the CCI-Speer ammunition factory in Lewiston, Idaho.
“The performance of our products is so often measured in energy on target. Kinetic energy is the force behind our world-class brands and exhibits the spirit of the 4,500 American workers who represent our company,” said Vanderbrink, who will be a director on The Kinetic Group’s board of directors post-spin. Joining Vanderbrink on The Kinetic Group’s leadership team are Andy Keegan (CFO) and Jeff Ehrich (General Counsel and Corporate Secretary). Gary McArthur will continue as interim CEO of Vista Outdoor until the completion of the spinoff.
On the new TheKineticGroup.com website, the company explained its company mission:
“Energy is what propels us and inspires us. It defines our products, drives our purpose, and champions our freedoms. Our brands and products give us the ability to unlock freedom, harvest game, protect us, and unite us. Our thirst and our passion to capture and build upon this energy is never extinguished. We are America’s ammunition. We are The Kinetic Group.”
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Tags: Ammunition, CCI, NYSO, Primers, Remington, Speer, Ticker "HUNT", Vista Outdoor
