SHOT Show, the major gun industry trade show, runs this week in Las Vegas, Nevada at The Venetian Expo and Caesars Forum. The event started off with the Industry Day at the Range on Monday, January 20, 2025, and the Supplier Showcase was also open on Monday. Then the main show begins today Tuesday, January 21st, and runs through Friday, January 24, 2024.
SHOT Show is a huge event, filling two major convention centers — the Venetian Expo and Caesar’s Forum. Over 2,500 companies will attend the event this year, showcasing their products in an area of 830,000 net square feet. SHOT Show attracts buyers, retailer reps, and news media from 100+ countries. In years past over 55,000 persons attended SHOT Show, and we expect even more this year.
CLICK EACH FLOOR LEVEL BELOW for More Details
If you’re attending the big event in Las Vegas, check out these floor plans. You can CLICK on each level to go to the official SHOT Show website. There you’ll be able to click on specific highlights, such as the New Product Center on Level One or the LE/Tactical Gear Section on Level Two.
If you’re curious about the SHOT Show experience, check out this video from 2023. The popular Backfire YouTube Channel spotlights 36 new firearms featured at last year’s SHOT Show:
Industry Day at the Range is a unique event. Gun industry representatives are able to view, inspect, and shoot scores of new rifles, shotguns, and pistols provided by 200+ manufacturers from around the globe. In addition, new optics and shooting accessories are on display. Hundreds of media members and other gun industry personnel visited the Boulder City, Nevada gun range on 1/20/25 to test a wide variety of new firearms. There were many notable, innovative new rifles, pistols, and optics on display.
Conditions were pretty challenging, with gusty winds and cool temperatures in the mid-40s in the morning. Still most of the shooting was at targets inside 50 yards so those breezes didn’t stop the show. It did make it more challenging to hit the longer range targets set up on the upper rifle bay. Still, media members were excited to see the scores of new rifles, pistols, and shotguns on display. See Range Day Map.
Notable New Guns and Products Previewed at Range Day
Tikka T3X Ace Precision Rifle
Tikka unveiled the new T3X Ace at an early preview at the Desert Sportsman’s Club range outside Las Vegas. This GunsAmerica video, hosted by our friend True Pearce, provides a first look at an impressive bolt-action rifle for PRS/NRL competition. Pearce praised the rifle’s function, ergonomics, and accuracy.
Burris XTR PS Scope with Internal Ballistics Display
The new Burris XTS PS scope combines traditional glass lenses with an internal electronic display that shows hold-over and ballistic data to the shooter. Customizable “data zones” display dial-to-distance, wind hold, wind speed/direction, density altitude, angle compensation, and scope level. The scope features a unique new clickless turret with a digital position sensor for ultra-fast 1/30 MIL elevation adjustments.
BioFire Biometric Smart Gun (Fingerprint and Face Recognition)
In this video, GunsAmerica Editor True Pearce tests the radically innovative Biofire “Smart Gun”. This features a biometric fingerprint sensor plus an onboard facial recognition system that scans the shooter’s face. The purpose of the technology is to prevent unauthorized use of the pistol. The potential downside is that anti-Second Amendment politicians might try to mandate this kind of built-in gun control.
Shadow Systems CR920XP Rapid Fire
New .338 ARC Cartridge in Bolt-Action AR
New SIG Sauer Romeo 8T-AMR Smart Optic
Glock Pistols with AimPoint Optics
Impressive Zeiss optics were on display this year, as shown here in 2020.
One of the best things about Industry Day at the Range is the FREE Ammo provided by Federal and other manufacturers. Rifle, pistol, shotgun — the ammo is ALL FREE.
SHOT Show 2025 kicks off on Monday, January 20, 2025 with Industry Day at the Range. We’ll have friends there at the Boulder City Range testing new rifles and pistols, and checking out new optics and accessories. Then on Tuesday, January 22nd, the doors open at the Venetian Expo and Caesars Forum. Over 2700 companies will be exhibiting products this year, with booths and displays covering over 800,000 square feet of floor space. Show organizers expect over 50,000 attendees.
SHOT Show is restricted to industry professionals — manufacturer personnel, buyers/sellers of products, and media representatives. But thankfully, there will be lots of coverage from the event. We’ll be providing regular updates through our Daily Bulletin. In addition, we’ll be following SHOT Show coverage from leading gun-related YouTube Channels, including BackFire, Guns America Digest, The Firearm Blog (TFB-TV), RECOIL Magazine, and Ultimate Reloader. And below are official pages from the show website:
This video shows six interesting firearms that will be featured at SHOT Show 2025. Items include Aero Precision M4E1 Pro ambi-AR rifle, Langdon Tactical 301 Blackout shotgun, KelTec PR57 pistol, Smith & Wesson Model 1854 Stealth Hunter rifle, HM Defense HM50B2 Gen2 rifle, Patriot Ordnance LMR Base rifle.
Here’s a selection of five notable handguns and rifles set for unveiling at SHOT Show 2025. Featured guns include: Bergara BMR-X rimfire rifle, Shadow Systems CR920X pistol, Jacob Grey TWC Black pistol, Bushmaster V-Radicator AR rifle, Wilson Combat Div77 Project 1 pistol.
Here are two good videos from 2024. The first is a great intro to SHOT Show, and the second covers Range Day, which is being held today at the Boulder Rifle & Pistol Club outside Las Vegas.
In addition, NRA Publications’ Shooting Illustrated will provide extensive coverage of SHOT Show — from pre-show private events to Media Day At The Range to updates from the Venetian Expo and Caesars Forum in Las Vegas. Shooting Illustrated staffers will be at SHOT Show to find notable new firearms, gear, and accessories, which will be covered via regular updates on the internet. Check out ShootingIllustrated.com for daily show recaps, as well as exclusive, live content from Las Vegas on Instagram, Twitter, Facebook and YouTube.
Shooting Illustrated is the NRA’s official journal covering personal defense, concealed carry, and tactical firearms, training and gear. Shooting Illustrated reaches over one MILLION users through its print magazine, digital publications, and social media. Visit ShootingIllustrated.com for more information.
SHOT Show 2025, the biggest gun industry trade show, kicks off Tuesday, January 22nd, in Las Vegas. Over 2700 exhibitors will showcase thousands of new products at the Venetian Expo and Caesars Forum which together provide more than 800,000 net square feet of displays. The official SHOT Show Product Planner offers a “sneak peak” at 340 new-for-2025 products for hunters and shooters. Here are 6 cool new items in the SHOT Show New Product showcase (product profiles are based on descriptions provided by the manufacturers). That’s followed by six more interesting products featured in Shooting Industry Magazine.
Kestrel 5700X WEZ Ballistics Weather Meter
Company: Kestrel Ballistics
Advanced Kestrel 5700X Ballistic Weather Meter with AB Elite ballistics solver and WEZ analysis. This unit operates seamlessly without additional electronics and can calcualte P-HIT probability. Price: $999.00.
Vision Pro Chassis
Company: GCP Rifle Co.
The Vision Pro chassis is a Precision Rifle chassis with high-grade components. List $1599.00.
TAPCO Tactical Henry Model X Rifle Handguard & Stock Package
Company: TAPCO
The Henry Model X stock/handguard package is a stock upgrade with modern tactical/precision features including an adjustable cheek plate and universal 6-round ammo quiver. You can fit M-LOK accessories on the tactical Henry handguard. Price is $449.98.
Pelican Reset Case Interior System
Company: Pelican Products Inc.
The Pelican Reset interior system has customizable foam pegs in a grid frame that can be raised or lowered to create cavities for guns and gear. A middle panel can be removed for extra space. Reset foam works with 1700, 1720 and 1750 Protector cases.
SPACE Smart Safes
Company: SPACE Smart Safes
Advanced smart safe with cameras and smartphone App.
Shooting Industry Magazine 2025 New Product Showcase
See more cool new products in the Shooting Industry Magazine 2025 New Product Showcase. You can view all editions in the Monthly Issue Archives
Savage Arms Model 334 bolt-action rifle will be available a Mossy Oak Terra Gila camo stock and two new calibers: .30-06 Springfield and .270 Win (along with 8 other chambering types). The Model 334 has a 3-position safety, a 60-degree bolt lift, and three locking lugs.
Bolt Action AR-type Rifle
Bear Creek Arsenal BC-15 Bolt Action Style Complete Upper and Rifle in .350 Legend and .450 Bushmaster. The BC-15 Bolt Action Style Upper fits any standard AR-15 lower.
Rise Triggers — Match and Hunting
RISE now offers Reliant triggers for Rem 700 and Rem 700 clone rifles. The Reliant Hunter Trigger has a preset pull weight of 3.5 lbs. For Precision shooters, the Reliant Pro Trigger has a lighter preset pull weight of 2 lbs., with pull-weight adjustment from about 1 lb. to over 3 lbs. maximum. The Reliant Hunter is available in a curved blade only, while the Reliant Pro has flat and curved blade options. Additional features include unibody cassette-style installation, NoWay take-up for a clean break and NiB-coated steel key components.
The new MDT CRBN Rifle Stock is a lightweight carbon fiber stock with an internal mini-chassis weighing 27 ounces. Crafted from foam-filled carbon fiber, the MDT CRBN Rifle Stock features an ARCA rail, adjustable comb, adjustable length-of-pull, M-LOK slots, QD attachment points, and a 20-degree grip angle.
Silencer Central
Meat-Eater Suppressor
Silencer Central has worked with Banish to develop a new 30-caliber “Meat Eater” suppressor for cartridges up to .300 RUM. The maker claims this suppressor can reduce sound levels by 32 decibels and reduce recoil by up to 40% via its integrated “anchor brake”. This light-weight suppressor weighs 10.3 oz., and measures 5.85″ long. It employs an industry-standard hub mount.
Vudoo Gun Works
Precision Rifle Bag
The impressive Vudoo Precision Rifle Bag has thick foam padding on all sides, 3 Zippered mesh pockets, removable scope cover, muzzle cover with bungee, Velcro interior walls, and cleaning rod sleeve. The fully customizable compartments keep gear organized, while thick, high-density padding shields your firearm from the toughest conditions. This case costs $225.00.
CLICK HERE to read the full monthly digital editions of Shooting Industry Magazine online. Access to ALL articles is free via these Online Editions.
ZEISS, a world leader in optics, has released two very impressive new 15-power binoculars: the Conquest HDX and Conquest HDX LRP. These can be used with tripod supports for spotting duties, and with 56mm lenses they offer exceptional low-light performance. The all-new ZEISS Conquest HDX LRP 15×56 (LRP stands for “Long-Range Precision”) is an advanced optic developed specifically for use in Precision Rifle Series (PRS) and National Rifle League (NRL, NRL22, NRL Hunter) competition.
Developed with input from top competitors, the Conquest HDX LRP 15×56 incorporates an advanced milliradian reticle etched onto the internal lens. This reticle helps the spotter determine accurate leads for moving targets and evaluate down-range bullet impacts. This reticle also allows the spotter to make better wind calls and assess needed corrections more quickly and accurately if there is a miss. That all works to help secure maximum points in every stage.
CLICK HERE for full details on the impressive new Conquest HDX LRP and its MRAD reticle.
The Conquest HDX LRP 15×56 reticle — a combination of T-style and tree-style designs with a floating center dot — should be familiar to competition PRS/NRL shooters. It matches the reticle pattern commonly used in FFP MilRad riflescopes — especially so with ZEISS LRP riflescopes. That assists with ease of use and making quick calls. The ZEISS HDX LRP reticle design offers a good balance of reference marks and line thickness. The precise, low-center placement of the LRP reticle was selected after extensive testing. It helps reduce eyestrain and curvature distortion.
In this video top PRS competition shooters work with the new Conquest HDX LRP long-range binoculars with MRAD reticle. They show how the reticle can be used to range targets and evaluate shot accuracy to maximize scores during a match.
Also unique to the HDX LRP version are two locking diopter adjustments. One allows for razor-sharp focusing of the reticle. The second allows for an overall sharply focused image of the entire field of view. These adjustments are specific to the individual user’s eyes but are easily changed when necessary.
You’ll want a high-quality tripod for effective use of high-magnification binoculars in PRS/NRL competition. The ZEISS Conquest HDX LRP 15×56 incorporates a 1/4-20 tripod adapter port that allows easy installation of the standard ARCA-Swiss tripod adapter — also included with the HDX LRP model.
The basic 15X Conquest HDX has a retail price of $1,899.99 and is available now. The HDX LRP version with MRAD reticle will be available in mid-February with a retail price of $1,999.99. For more information on all ZEISS Conquest HDX binoculars, visit the ZEISS Conquest HDX INFO Page.
Howa Model 1500 Mini Action rifles are popular with hunters and varminters. These rifles have smooth actions, very good 2-stage triggers, are lighter than most rifles, and are very affordable. And now Mini Action rifles are offered in the modern 22 ARC cartridge. Developed for the AR-15 and small actions, the 22 ARC is efficient and allows use of high-BC bullets in a very compact action. We think the 22 ARC is a great choice for a field-carried varmint rifle.
The Howa Mini Action series has been offered with a half-dozen chambering options and now the 22 ARC is available — a very good option for varmint shooting and small game. Hornady claims the 22 ARC outperforms all .22-caliber cartridges in its class. In the Mini Action, the 22 ARC rivals 22-250 performance, has dual-purpose match and varmint applications and is designed to take advantage of today’s long ogive, high-BC bullets with a variety of ammo offerings available from Hornady. Along with the 22 ARC, HOWA Mini Action rifles are offered in .223 Rem, 7.62×39, 6.5 Grendel, 6mm ARC, 350 Legend, 300 Blackout.
Howa 22 ARC Mini Action Features and Options:
Barrel Options: 22″ Steel, 20″ Light Varmint Steel, or 20″ Carbon Fiber Barrel (all 1:7″ twist). Threaded barrels are suppressor-ready.
Receiver (Action): Compact machined receiver with forged one-piece bolt and tool-less firing pin removal
Stock Options: Synthetic OD, Black & Yote dip, Walnut, Carbon Fiber, or APC Chassis
Trigger: Excellent two-stage trigger with 3-position safety
Magazine: Standard 5-round detachable magazine
HOWA Mini Action bolt is 09″ shorter than a short action, and 1.4″ shorter than a long action.
About the 22 ARC Cartridge
The 22 ARC (Advanced Rifle Cartridge) is a compact cartridge that fits into an AR-15 but is equally at home in a bolt action. The modern catridge shape is efficient and allows longer bullets to be fitted. The case capacity and sized offers performance, that rivals the 22-250. This makes the 22 ARC a good choice for varminters who want something with more punch than a .223 Remington case.
Hornady states: “The 22 ARC was engineered to use modern, high-BC bullets. Designing the cartridge and chamber in unison provides consistent accuracy, great velocity spreads and an outstanding shooting experience. This cartridge is the result of careful and meticulous design, following the same proven methodology as the highly acclaimed 6mm ARC.”
The 22 ARC is tailored to fit the AR-15 platform with a maximum overall length of 2.260″. In both ARs and bolt guns such as the Howa Mini, the cartridge should feed and function very well.
With our inflationary economy, ammo continues to go up in price every year. Smart shooters can benefit by price-shopping to get the best deals on factory-loaded ammunition, particularly for popular cartridge types such as .22 LR, 9x19mm (9mm Luger), .357 Mag, .223 Rem (5.56×45), and 6.5 Creedmoor. It this article we list 15 reliable online sources for factory-loaded ammo. You may want to bookmark this page so you can quickly scan and price-check multiple vendors. In addition, you can use a service such as AmmoSeek.com.
Why Should You Shop for Ammo Online?
By shopping online for ammo, you can save money, get a wider selection, and get bulk discounts. GunDeals.com explains: “Online purchases [can] save you a lot of money [and can] also save your time… one of the most important advantages is definitively the huge selection.” With online retailers you can quickly compare prices, and you will often get a discount on a large order (300 rounds or more) that is not available in local stores. Note, with some large vendors such as Cabela’s and Sportsman’s Warehouse you can order online then pick up in a local store.
Are There Restrictions on Online Ammo Purchasing?
In most (but not all) U.S. states is it legal to order ammunition online to be shipped to your residence. However, you MUST check your State and local laws and regulations. In some states and/or cities, it is ILLEGAL to purchase ammunition online for shipment across state lines with direct delivery. For example, in California, all ammo must be purchased from a licensed ammo dealer/vendor with a state background check (so much for the Second Amendment)*. Likewise Washington DC, and Hawaii do not allow online ammunition purchases. And there are restrictions in New York City. In Alaska there are multiple shipping regulations that impact ammo deliveries from online sales so many vendors do not ship to Alaska.
*In some instances ammo can be purchased online from an out-of-state seller who will then ship to an authorized, in-state California vendor who may transfer the ammo for a fee with background checks as required by CA law.
Headed to SHOT Show in Las Vegas? Then you should download the FREE SHOT Show Mobile App. Available for all mobile devices, this App really makes it easier to plan your SHOT Show schedule, and navigate the SHOT Show Exhibit zones. The 2025 SHOT Show Mobile App is now available for download. There are versions for Apple and Android smartphones and tablets. And there is even an Apple Watch version. Apple users will find the App in the App Store, Android users will find their version in the Google Play Store. Learn more at SHOT Mobile App Page.
Handy Interactive Map
The App includes an interactive map that can direct you from your current location to your next destination. Arrange your meetings with a handy scheduling calendar. And you can search for any SHOT exhibitor by name or product category. In addition, the App lists major show events as well as important new products.
SHOT SHOW 2025 APP FEATURES
— Locate Exhibitor Booths with searchable Vendor Database/Floor Map
— Build a personalized Schedule and bookmark Exhibitors
— Visit bookmarked Exhibitors with Quick Route Feature
— Multi-Device Sync for smartphones, tablets, laptops
— Up-to-date Exhibitor, Speaker, and Event information
The 2025 SHOT Show takes place January 21-24 at the Venetian EXPO and Caesars Forum in Las Vegas, Nevada. Media Day at the Range takes place Monday the 20th in Boulder City. To learn more about SHOT Show, including seminar times, educational resources, event listings, and hotel/travel information, visit SHOTShow.org.
You can save big bucks on guns and gear with factory rebate programs. But with the end of 2024 fast approaching, dozens of great shooting industry rebate programs are about to expire. Many major rebates on rifles, pistols, optics, and/or ammunition require purchases no later than December 31, 2024.
If you are in a buying mood (maybe to get a new gun as an Xmas gift to yourself), check out these notable rebate offers. We showcase 16 great discount/rebate programs. These rebates can save you big bucks on rifles, pistols, shotguns, ammo, or gear. Many of these rebates are worth $100 or more. For example you can Save $200 on a Colt CBX Precision Rifle, Save $150 on a Franchi Rifle, or Save $50 to $150 on an Smith & Wesson wheelgun. Note: most of these promos are good through the end of December 2024, but some expire in January 2025 — so check the dates.
If you plan to attend the 2025 SHOT Show in Las Vegas, now is the time to register and book your hotel. Official event registration has opened for attending vendors, exhibitors, buyer representatives, and approved Media members. CLICK HERE for official Registration Page.
SHOT Show 2025 welcomes industry personnel, retail/vendor representatives, and media staffers. NSSF members can take advantage of member benefits during SHOT Show week. The NSSF encourages attendees to book their hotel reservations and airline flights soon — book early to save money.
The 2025 SHOT Show will host over 2,500 exhibitors in multiple adjacent buildings. The 2025 SHOT Show will have over 800,000 net square feet of exhibit space across The Venetian Expo and Caesars Forum. This is equivalent to more than 18 acres.
The latest SHOT Show Insider INFO page is ready. Exhibitors can get the latest need-to-know information on hotel bookings, print publication opportunities, booth information and more.
TIPS for Getting Ready for SHOT Show 2025 in January:
➢ Plan ahead: Lock in better hotel and airline rates early. There are multiple shows happening in Vegas during SHOT Week, so don’t delay.
➢ Supplier Showcase hours will be 8:30 am – 4:30 pm on Monday and 8:30am – 4:00 pm on Tuesday.
➢ SHOT University will provide 18 educational sessions aimed to help retailers and shooting ranges enhance management and improve business in competitive and regulated marketplaces.
Rise Triggers — Match and Hunting
