Beretta Holding has acquired Holland & Holland (H&H), a legendary British gunmaker founded in 1835. H&H has built guns for Royalty, and some of its high-end rifles and shotguns top $170,000.00 in price. H&H still builds guns with exquisite hand craftsmanship, including elaborate engraving. The purchase agreement, effective 2/1/2021, transfers 100% ownership of Holland & Holland Ltd. to Beretta Holding.
Beretta Holding stated: “One of the most iconic gunmakers in the World, Holland & Holland is steeped in history and represents the pinnacle of handmade premium firearms. To become custodians of this famous name is an enormous honor and bears a huge responsibility, as we wish to preserve its precious heritage and dedication to skilled craftsmanship. This acquisition further solidifies the Beretta Holding Group’s commitment to the key UK market in this post Brexit era.” Included in the agreement are the prestigious Holland & Holland Shooting Grounds in West London, England, UK.
Holland & Holland Double Rifle with Fitted Case
Beretta Will Preserve Holland & Holland Heritage
Pietro Gussalli Beretta, Chairman and CEO of Beretta Holding stated: “In Beretta Holding’s quest to acquire a luxury brand, Holland & Holland proved to be the ideal partner to meet all aspects of the most sophisticated gun manufacturing: a rich history, independent manufacturing facilities, and exceptional products. Beretta Holding is keen to preserve Holland & Holland’s valuable heritage in the UK and its unrivalled tradition of craftsmanship.”
“This is a very exciting development and a great achievement for the Beretta family, which further enhances the Group’s international presence. Faced with the challenges of Brexit, I am very pleased to increase our direct involvement in the important UK market, where we are already active with our well-established distribution subsidiary.”
Holland & Holland Craftsmanship — Video Showcase
What goes into a £125,000.00 ‘Royal’ model hand-crafted side-by-side shotgun? Watch this remarkable video from Holland & Holland to find out. Filmed in the Holland & Holland factory, this nine-minute video shows all the key stages in the creation of H&H’s prized shotguns and rifles. The video shows barrel-making, stock checkering, metal engraving and more…
Holland & Holland ‘Royal’ Side-by-Side Shotgun
Share the post "Beretta Acquires Legendary Holland & Holland Gunmaker"
Do you have a concealed carry permit, or do you plan to carry a concealed handgun in the future? Then you can benefit from Beretta’s FREE 15-page e-book, Ten Essential Tips for CCW Holders. This eBook, in handy PDF format, helps gun owners select an appropriate handgun (and holster), understand legal obligations and responsibilities, and train effectively with the firearm. This short eBook offers many useful tips to consider, in particular for gun owners who are contemplating the pros and cons of everyday carry for themselves.
As the Beretta CCW booklet says, “Carrying a concealed handgun requires a certain amount of confidence. You need to be confident in your knowledge of laws and regulations. You have to have confidence in your accuracy, and you need to trust that you can carry a gun effectively, securely and comfortably. If a gun is a burden for you to carry, you probably won’t.”
Surprising Facts About Actual Defensive Handgun Use
You may be surprised to learn when and how handguns are actually used for self-defense. Most defensive uses are at very short range and the incident only lasts a matter of seconds. You need to be prepared, and train to be proficient drawing and aiming your weapon. And remember, shooting is a last resort, when a safe retreat is not available.
55% of gunfights take place in 0-5 feet.
20% of gunfights take place in 5-10 feet.
20% of gunfights take place in 10-21 feet.
95% of gunfights take place in 0-21 feet. (Source: FBI)
The average man can cover 21 feet of ground in 1.5 seconds.
The average gunfight is over in 3-5 seconds.
3 to 4 shots are usually fired.
Most gunfights take place in low-light conditions.
On average, one shot in four strikes someone.
Here are two (2) sample pages from Beretta’s CCW eBook.
Share the post "If You’re Packin’ a Pistol — Read These Tips for CCW Holders"
The Scholastic Shooting Sports Foundation (SSSF), through the Scholastic Clay Target Program and Scholastic Action Shooting Program, awarded 126 youth athletes over $100,000.00 in college Scholarships for this upcoming academic year. The funds were awarded to qualifying applicants. In addition, some young competitors received special sponsor scholarship checks at the 2019 National Championships in Marengo, Ohio last month (see below). CLICK HERE for all scholarship winners.
National Director Tom Wondrash noted, “this is the first time our combined programs were able to award our Youth Athletes and their families over $100,000 in college scholarships. We could not have done it without the generous support of our program sponsors who continue to step up and support this initiative”.
In addition to the scholarships awarded to SCTP and SASP youth athletes who apply for these awards, at this year’s National Championships special scholarships were awarded by Browning, Beretta, and Blaser USA. In order to be eligible, athletes must have shot a Browning shotgun in 16-yard singles trap, a Beretta shotgun in the skeet event, or a Blaser shotgun in the sporting clays event.
The Scholastic Shooting Sports Foundation is 501(c)(3) public charity responsible for all aspects of the Scholastic Clay Target Program (SCTP) and Scholastic Action Shooting Program (SASP) across the United States. For more information, visit SSSFonline.org.
Share the post "SSSF Awards Over $100,000 in College Scholarships"
Here’s a Christmas present to our readers from Beretta — an amazing video about gun-making. This movie, “Human Technology”, is a visual feast, and one of the best videos we’ve ever featured. It’s that good. You’ll see an amazing blend of ultra-modern manufacturing technology along with old-world artisanship — “a mesmerizing meld of the high-tech and the traditional”. (Daniel Xu, Outdoor Hub.)
“Human Technology is a singular and symbolic movie, its cast entirely made up of Beretta workmen, thus illustrating the perfect synthesis between craftsmanship and technology,” Beretta writes. This artistic movie by Ancarani Studio illustrates all the aspects of the manufacturing of a high-end Beretta shotgun. This video is a study in contrast. The movements of robotic assembly machines are juxtaposed with the centuries-old craftsmanship of stock carvers. Beautifully filmed and edited, this video should amaze and entertain anyone who loves fine firearms. (Full-screen HD Recommended.)
Share the post "The Art of Gun-Making — Remarkable Video from Beretta"
Beretta, makers of fine shotguns, rifles, and pistols, also owns Finnish rifle-maker SAKO. In this article, which first appeared in the Beretta Blog, hunting guide Mia Anstine writes about her visit to the Sako factory and her live-fire shooting test to secure her hunting permit. CLICK HERE for full story.
Visting the SAKO Factory in Finland, by Mia Anstine
What a joy to wake up in Finland and prepare for a tour of Sako. I enjoyed a European breakfast with a view of downtown Helsinki. Shortly I joined the hosts and writer’s group, and we boarded the bus for a ride to Riihimaki, to the manufacturing facility.
Sako built its original manufacturing facility during World War I. To this day they still utilize the original buildings but have also grown over the years to include larger production areas and updated equipment.
Video shows Sako Rifle-Making and Hunting in Finland’s Backcountry (worth watching):
Beretta Holding’s acquisition of the Sako company brought additional opportunity for growth. The company added state-of-the-art machinery which has aided in increased production. However, they’ve still maintained their signature quality-built products by keeping the human element integrated throughout the production line.
After a quick tour of the Sako facility, we headed to the shooting range. We shot a number or Sako and Tikka rifles, but first, we sighted in our hunting rifles in preparation for a brown bear and moose hunt. I would be hunting with a Sako model 85 Hunter chambered in 9.3 mm. (Editor: For fans of this big 0.366 caliber, Sako offers both 9.3x62mm and 9.3x66mm Sako chamberings).
Hunters Must Pass Marksmanship Tests
To hunt bear in Finland, you must first pass a hunting test as well as shooting test. The timed, live-fire event [requires] five rounds in the kill zone of a brown bear at 100 meters. Of course, the ever-courteous Finns had ladies go first, so I felt more than a bit of pressure, and I know I shot a bit faster than necessary. Regardless, I cycled rounds and passed with ease.
Next, we headed to a different bay at the shooting range where we experienced the hunting test from days of old. In this test, we shot from standing position at a moose target. First, we shot three rounds in the kill zone, from 100 meters, and then three at the moose target as it raced by, from right-to-left and left-to-right, at 20 kilometers per hour. While this test is no longer required, it was a pleasure to try our hands at it.
At the request of our readers, we provide select “Deals of the Week”. Each week we offer our Bargain selections. Here are some of the best deals on firearms, hardware, reloading components, and shooting accessories. Be aware that sale prices are subject to change, and once clearance inventory is sold, it’s gone for good. You snooze you lose.
LABOR DAY HOLIDAY SPECIALS
We are publishing our Deals on Sunday this week because many of the best bargains are Labor Day Weekend Specials. There are also Special 10% OFF PROMOTIONS running this weekend. We want readers to be able to take advantage of these holiday specials before the discount codes “time out”.
1. Brownells — Labor Day Weekend Sale & Free Shipping ($99+)
Brownells is offering great pricing on a host of products this weekend. You’ll find bargains on Berger Bullets, RCBS Rockchuckers, AR components, Timney Triggers, Magpul Stocks, Rimfire Ammo, Centerfire Ammo, Range Bags, and more. Plus all Geissele products are on sale this holiday weekend. In addition, with CODE L27 you can FREE Ground Shipping on orders over $99.00. This free shipping offer expires on 9/5/2016 at 11:59 PM CST. CLICK HERE for Labor Day Specials.
2. Amazon — Vortex 4-12x50mm AO Scope, $174.00
The NRA is introducing a new Mid-Range Tactical Prone Match for AR platform rifles with bipods. Optics up to 12X will be allowed. If you’re considering participating in this new Mid-Range competition, here’s a fine Vortex 4-12x50mm AO Crossfire II scope for under $175.00. That’s a steal. This second-focal-plane scope features front parallax adjustment and a BDC reticle. Put the money you save on optics into a premium barrel and quality match trigger.
3. Ammomen — Winchester .22 LR Ammo $15.50 for 235 Rounds
We are finally starting to see .22 LR rimfire ammo come down to very affordable levels. With this Winchester bulk pack special you get 235 rounds for just $15.50. That works out to just 6.6 cents per round (or $3.30 for 50 rounds). This .22 LR ammo is loaded with 36 grain copper-plated lead HP bullets. The ammo is rated at 1280 fps in rifles, 1085 fps in pistol.
4. Savage Arms — Rifle Rebates up to $75.00
With the Save on a Savage Rebate, you can get $75.00 on Savage Trophy Hunter, DOA Hunter, Model 14/114 or Model 16/116; or get $30.00 back on any AXIS or A17™ synthetic stock rifle. Shooters who purchase any bolt-action Savage rimfire, including the B.MAG and Rascal, will be eligible for a $25 mail-in rebate. Firearms must be purchased between August 11, 2016 and September 25, 2016. NOTE: This program also includes the popular semi-auto A17 17 HMR which was voted ‘Rifle of the Year’ by both NRA American Hunter and Guns & Ammo magazines. CLICK HERE for Rebate Coupon.
5. Cabelas — 10% Off Labor Day Special with Free Shipping
Act quickly guys, this Cabelas.com offer expires 9/5/16, at 11:59 pm Eastern Time. Throughout the Labor Day Weekend you can get 10% off most online merchandise, plus FREE Shipping for orders over $99.00. This includes ammo purchases, but not firearms. This is an online-only promotion, not valid at Cabela’s retail stores. Use Code 6TENOFF during online checkout. Some heavy or oversized items will require paid shipping and handling.
6. Amazon — Leight MAX NRR33 Earplugs, $7.50 for 50 Pairs
These Howard Leight NRR33 Max plugs are your Editor’s favorite foam earplugs. Between shooting, motorcycling and mowing lawns, I probably have Max plugs in my ears 2-3 days a week. This is a very good price for a bulk pack of 50 pairs. And if you act soon, you can get free shipping to boot.
7. Beretta USA — Labor Day Sale, Up to 60% Off
Beretta is offering big discounts — up to 60% Off — during its Labor Day Outlet Store Sale. You can save on shooting accessories, clothing, gun cases, holsters, gunstocks, choke tubes, barrels, scope rings, grips and much more. You’ll also find great deals on Tikka and Sako stocks (Beretta is the distributor for Tikka and Sako). For example, a high-grade Sako 75 Hunter DLX stock is marked down from $878.00 to $439.00. In addition, Beretta is offering Free Shipping on Orders over $89.00.
8. Precision Reloading — $15 Hazmat Fees on Powder and Primers
If you’re purchasing powder, primers and other Hazmat items, you can save up to $25.00 per order with this offer from our friends at Precision Reloading. Some vendors charge as much as $40.00 for Hazmat fees (on top of regular shipping). This fall Precision Reloading is lowering its Hazmat charge to just $15.00 per order. And yes, you can combine powder and primers in the same order. NOTE: Normal shipping charges apply, and total package weight may not exceed 70 pounds.
Share the post "Bargain Finder 51: AccurateShooter’s Deals of the Week"
Looking for a great price on an excellent hunting rifle? Here is the Tikka Deal of the Decade. EuroOptic.com has received nearly 3,500 Tikka T3 rifles, which will be sold at deep discounts as part of an inventory clearance program by Beretta, Tikka’s parent company. The Tikka T3 is a good, stout rifle with a smooth, 3-lug action, crisp trigger, and quality barrel. Accuracy is typically well under 1 MOA (for three shots). T3 barreled actions also are a good “core” for a tactical build. The strong T3 action handles detachable magazines, and fits a variety of third-party stocks such as McRees Precision G7 and G10 chassis systems.
Our friend Jason Baney of EuroOptic.com tells us: “We have two tractor-trailer loads of Tikka T3 rifles (about 3500 units) dropping here today…and the sale prices are amazingly low. I am sure it will take a day or so to get all the rifles in the system, then they will show in stock. Everything currently showing on our site should either be in stock or coming in stock this week. Feel free to order/backorder through the link below, or give us a shout.”
Here’s an early Christmas present to our readers from Beretta — a really great video about gun-making. This movie, entitled “Human Technology”, is one of the best videos we’ve ever featured on this site. It’s that good. You’ll see an amazing blend of ultra-modern manufacturing technology along with old-world artisanship — “a mesmerizing meld of the high-tech and the traditional”. (Daniel Xu, Outdoor Hub.)
“Human Technology is a singular and symbolic movie, its cast entirely made up of Beretta workmen, thus illustrating the perfect synthesis between craftsmanship and technology,” Beretta writes. This artistic movie by Ancarani Studio illustrates all the aspects of the manufacturing of a high-end Beretta shotgun. This video is a study in contrast. The movements of robotic assembly machines are juxtaposed with the centuries-old craftsmanship of stock carvers. Beautifully filmed and edited, this video should amaze and entertain anyone who loves fine firearms. (Full-screen HD Recommended.)
Share the post "The Art of Gun-Making (High Tech and Human Tech)"
It’s official… the U.S. Army is replacing the M9 Pistol made by Beretta. On August 28, 2015, the Army released the official solicitation for the XM17 MHS Pistol, a modular design that will replace the M9, the Army’s version of Beretta’s model 92. This is a big contract — the Army intends to acquire at least 300,000 pistols, all from one manufacturer.
According to Military.com: “One of the major goals of the MHS [Modular Handgun System] effort is to adopt a pistol chambered for a more potent round than the current 9mm[.] The U.S. military replaced the .45 caliber 1911 pistol with the M9 in 1985 and began using the 9mm NATO round at that time.” It is unclear what chambering the U.S. Army wants instead of the 9x19mm. Some pundits suggest the Army wants a larger-diameter bullet, while others think the Army is looking for a higher velocity projectile that can penetrate body armor. While the Army has not specified a particular cartridge, the XM17 spec requires that the pistol’s projectile penetrate at least 14″ of ballistics gel at 50 meters. The Army also hopes that the new pistol will be more durable and easier to maintain than the M9.
This XM17 solicitation document, a whopping 351 pages long, contains detailed specs for the pistol, accessories, along with performance standards. Guns.com says the specification includes accuracy standards as well as modular design requirements: “The Army said the handgun should be able to hit a 4-inch target at a 50-meter range at least 90 percent of the time throughout the gun’s lifespan. To compete in the Modular Handgun System, and the XM17 designation, the pistol needs modifiable grips, varied magazine options, ambidextrous controls, and rails for accessories.”
Share the post "Army Issues Solicitation for XM17 Pistol to Replace Beretta M9"
Hoping to impress consumers (and possibly secure a major military contract or two), Beretta has introduced the APX, a new striker-fired 9mm handgun. The APX borrows elements from the Glock, HK VP9, and S&W M&P pistols. The grip looks very ergonomic, with an extended rear overhang on the top (like the M&P) and contoured grooves on the front (like the VP9). The most distinctive feature of the new Beretta would be the prominent machined ridges on the slide designed to aid in racking the pistol.
The APX is built with a chassis system. This means that the internal sub-frame is the serialized part. The new APX features a reversible, ambidextrous magazine release. The magazines themselves have a prominent plate on the bottom for easier insertion/extraction. To better fit various hand sizes, three different backstrap inserts can be fitted to the grip.
Beretta hopes many of the world’s armies will adopt this new pistol, which was released at IDEX (International Defense Exhibition & Conference) in late February. According to Gear Scout:
“The pistol is designed specifically for the military market, and Beretta says it’s destined to become the company’s entry into the Army’s Modular Handgun System. But, the Army has yet to release the final requirements for that program to industry. The US Army contract might be the gold rush of pistol contracts, but it’s not the only tender happening at the moment. No doubt, getting the APX out at IDEX was a way to show worldwide (and cash-flush Middle East) defense ministers the major features of the pistol while the company finishes up development on the US military/LE and eventual commercial configurations that will hit the US market soon.”
Share the post "Beretta Introduces New APX Striker-Fired Pistol"
If you do anything on our site today, watch this movie from Beretta, start to finish. Among the scores of videos we have featured in 2014, this movie, entitled “Human Technology”, is certainly a candidate for “Video of the Year”. It’s that good. You’ll see an amazing blend of ultra-modern manufacturing technology along with old-world artisanship — “a mesmerizing meld of the high-tech and the traditional”. (Quoting Daniel Xu, Outdoor Hub.)
“Human Technology is a singular and symbolic movie, its cast entirely made up of Beretta workmen, thus illustrating the perfect synthesis between craftsmanship and technology,” Beretta writes. This artistic movie by Ancarani Studio illustrates all the aspects of the manufacturing of a high-end Beretta shotgun. This video is a study in contrast. The movements of robotic assembly machines are juxtaposed with the centuries-old craftsmanship of stock carvers. Beautifully filmed and edited, this video will amaze and entertain anyone who loves fine firearms. (Full-screen HD Recommended.)
Zoom for Best Viewing
We strongly suggest you watch this excellent video in 720p or 1080p High-Definition, Full-Screen Mode. To do this, after starting the video, click the gear icon and select 1080p (or 720p if you have a slower connection). After setting the resolution, click the four-corner box to enter Full-Screen Mode. When you’ve finished watching the movie, click the “Esc” key to return to your normal browser screen.
Share the post "“Human Technology” — Superb Video from Beretta"
Goodbye Maryland, Hello Tennessee. Due to passage of restrictive laws in Maryland, Beretta will move all gun-making operations to Tennessee. On July 22, Beretta U.S.A. Corp., located in Accokeek, Maryland, announced that it will move its manufacturing capabilities from its existing location to a new production facility in Gallatin, Tennessee. The Gallatin facility is scheduled to be opened in mid-2015. Beretta U.S.A. had previously planned to use the new Gallatin, Tennessee facility for new machinery and production of new products only.
“During the legislative session in Maryland that resulted in passage of the Firearm Safety Act of 2013, the version of the statute that passed the Maryland Senate would have prohibited Beretta USA from being able to manufacture, store, or even import into the State products that we sell to customers throughout the United States and around the world. While we were able in the Maryland House of Delegates to reverse some of those obstructive provisions, the possibility that such restrictions might be reinstated in the future leaves us very worried about the wisdom of maintaining a firearm manufacturing factory in the State”, declared Jeff Cooper, Beretta U.S.A.’s General Manager.
“While we had originally planned to use the Tennessee facility for new equipment and for production of new product lines only, we have decided that it is more prudent…to move the Maryland production lines in their entirety to the new Tennessee facility“, Cooper added.
The transition of production from Beretta U.S.A.’s Maryland facility to the Tennessee facility will not occur until 2015 and will be managed so as not to disrupt deliveries to Beretta customers. Beretta U.S.A.’s production of the U.S. Armed Forces M9 9mm pistol will continue at the Accokeek, Maryland facility until all current orders from the U.S. Armed Forces have been filled.
Beretta U.S.A. anticipates that the Gallatin, Tennessee facility will involve $45 million of investment in building and equipment and the employment of around 300 employees during the next five years. Beretta U.S.A. has no plans to relocate its office, administrative and executive support functions from its Accokeek, Maryland facility.
About Beretta Beretta, established in 1526, traces its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta U.S.A. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures and markets a complete line of firearms, accessories, and apparel.
Share the post "Beretta Will Move All Manufacturing from Maryland to Tennessee"
Beretta Will Preserve Holland & Holland Heritage
Zoom for Best Viewing
Goodbye Maryland, Hello Tennessee. Due to passage of restrictive laws in Maryland, Beretta will move all gun-making operations to Tennessee. On July 22, Beretta U.S.A. Corp., located in Accokeek, Maryland, announced that it will move its manufacturing capabilities from its existing location to a new production facility in Gallatin, Tennessee. The Gallatin facility is scheduled to be opened in mid-2015. Beretta U.S.A. had previously planned to use the new Gallatin, Tennessee facility for new machinery and production of new products only.
