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September 27th, 2011

New Beretta Nano Pistol Features Modular Serialized Chassis

Put this in the “it’s about time” department. We’ve long wondered why makers of polymer-framed handguns don’t serialize the internal sub-chassis, so owners can swap frames (shells) easily without legal issues. Currently, for example, if you have a Glock and need to replace a damaged frame, you must return the frame to the manufacturer. Glock then destroys the frame and replaces it with a new frame with the same serial number. That’s necessary because the unitized Glock frame/chassis together constitute the serialized part. If you don’t want to relinquish your original frame, the only way to get a second Glock frame is to buy a new gun, and do a new DROS with background check.

Beretta Nano 9mm

Beretta has come up with a better solution. Beretta realized that pistol owners might want to upgrade their frames, or have multiple frames for the same serialized handgun — one frame could have a short grip and while another has a full-sized grip. With its new Beretta BU-9 Nano subcompact 9mm pistol (to be released in October), the serial number is stamped on a separate, removable internal chassis. The polymer frame bears no serial number. As a result, Nano pistol owners can purchase additional frames without legal restrictions. Acquiring a new Nano frame would be just like buying a new recoil spring or other accessory. CLICK HERE for Beretta Nano Spec Sheet (PDF).

Beretta Nano 9mm

We hope other manufacturers follow Beretta’s lead. Removing the serial number from a handgun’s external polymer shell allows aftermarket companies to develop a variety of frames with different features. Aftermarket frames could even be custom-molded to fit the owner’s hand. Additionally, the gun manufacturer could package multiple frames with one chassis for the original sale. That would appeal to folks who want a stubby grip for carry and a full-size grip for gun games.

Along with its novel serialized “modular chassis”, the new Nano has some other interesting features, including a push-button “striker de-activator”. This allows the gun to be disassembled without pulling the trigger. Also both front and rear sights are secured with set screws. This allows a user to easily adjust (or change out) the sights without expensive tools. These features are explained in the video below.

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March 16th, 2011

Earn Bucks Blogging for Beretta as “Social Media Manager”

Beretta media jobHere’s the perfect part-time job for a web-savvy gun aficionado. Berreta is seeking a free-lance Social Media Manager to work with gun blogs, gun forums, Facebook, Twitter, MySpace and other social media outlets on the internet. Beretta’s Social Media Manager will be tasked with promoting Beretta’s products and direct-marketing initiatives through non-traditional digital media. What does that mean? Well, you’ll send press releases to sites like this one, you’ll update Beretta’s facebook page regularly, and you’ll monitor gun forums to “spread the word” about Beretta firearms and sporting products.

We think Beretta is smart to utilize modern digital media to deliver its marketing message. Here are the specific job requirements:

Beretta Social Media Manager Position

ESSENTIAL JOB FUNCTIONS: Work with Marketing team to take existing collateral and promote it on all applicable social networking touch points. Ensure social media tools are kept up to date. Manage social media campaigns and daily activities to include: on-line advocacy, writing editorial, consumer-outreach efforts and promotions. Be an advocate of Beretta in social media spaces, engaging in dialogue and answering questions. Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content where applicable. Monitor trends in social media tools.

MINIMUM JOB REQUIREMENTS:
• Bachelor’s degree in Business Administration, Marketing, or related field, or combination of education and related work experience.
• Minimum of 5 years experience representing a recognized brand.
• Knowledge of Beretta products and services required.
• Advanced pc skills including Microsoft Office/Internet.
• Ability to troubleshoot pc-related technical problems.
• Strong command of the English language.
• Attention to detail and accuracy required.

By the way, Beretta is also looking for a new Shotgun/Rifle Marketing Manager. To apply for either position, log on to Beretta’s Career Opportunities Webpage and click on the Online Resume Link. You can also mail your resume and cover letter to:

Beretta USA Corp:
Attn: Human Resources
17601 Beretta Drive
Accokeek, MD 20607

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September 15th, 2010

Beretta Recalls .22 Caliber NEOS Pistols

Beretta Neos RecallBeretta U.S.A. Corp. has discovered a potential condition with Beretta .22 caliber NEOS semiautomatic pistols in which the pistol will fire even if the safety is activated and, in some cases, the pistols may fire if the safety is moved from the OFF to the ON position. Because of safety concerns relating to this situation, Beretta U.S.A. Corp. is immediately implementing a recall of Beretta .22 caliber NEOS semiautomatic pistols.

If you have a Beretta NEOS pistol, send it to Beretta’s Accocreek, MD Service Center for repair. Instructions on how to send your Neos to Beretta are available at www.berettasupport.com/neos or by calling 1-800-BERETTA.

Beretta Neos Recall

Note: Some pistols are not subject to recall. Please visit www.berettasupport.com/neos to see if your NEOS has already been repaired. If the firing pin for your NEOS looks like New Version 1 or 2 above, you do not need to return it. Returned NEOs pistols will be retrofitted, at no cost to the owner, with a replacement firing pin assembly. The new firing pin assembly can be identified either by a circle on the back of the firing pin that includes a red dot in the center, or by a vertical line as shown in the photos. Please make sure that your Beretta NEOS pistol is unloaded before delivery to the service center. Do not experiment with your Neos pistol to see if it has the potential safety issue.

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September 5th, 2008

Beretta Pledges $1 Million to Support Gun Rights

The Beretta Group of companies, led by Beretta U.S.A., Benelli U.S.A., and Burris Optics, have pledged to give the NRA $1 million over the next five years. This gift will benefit the NRA Institute for Legislative Action and the NRA Civil Rights Defense Fund.

Beretta firearmsThe announcement was made by Cav. Ugo Gussalli Beretta at an event at his home in Clinton, Maryland, on August 20. At this event, Cav. Beretta was inducted into the NRA’s Golden Ring of Freedom, the highest level of the Association’s comprehensive donor recognition society. This new pledge brings the Beretta Group’s gift commitments to the NRA to over $2 million. Previous gifts have benefited the NRA Institute for Legislative Action, NRA Youth Programs, Hunting and Wildlife Conservation, and the National Firearms Museum.

The NRA Institute for Legislative Action mobilizes millions of volunteers nationwide on behalf of candidates who support our Second Amendment freedom, and has been very effective in recent elections both on the state and national level. The Civil Rights Defense Fund, the NRA’s sister 501(c)3 organization, supports litigation involving significant legal issues relating to the right to keep and bear arms.

Beretta firearms

Beretta U.S.A. is part of the Beretta Holding Group. Controlled by the Beretta family, the group includes arms-makers Beretta, Benelli, Franchi and Uberti (Italy), and Sako and Tikka (Finland). The oldest among these companies, Fabbrica d’Armi Pietro Beretta S.p.A., has been operated by 15 generations of the Beretta family, starting in 1526. Cav. Ugo Gussalli Beretta and his sons, Pietro and Franco, run the company today.

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